Spiritus

What Spiritus does

Spiritus is a Croatian-founded digital memorial platform that enables families and individuals to create permanent, blockchain-backed memorials for deceased loved ones, preserving biographical information, life stories, photo galleries, and tributes. Its core product is a mobile-first (iOS and Android) application with a web companion, built around three pillars: digital memorial pages, the Memory Guardian role for multi-contributor curation, and Memory Walk, a geolocation-driven feature that turns physical cemetery visits into discoverable digital experiences. The platform aggregates over 1 million searchable memorial records through direct user contributions and integrations with partner cemetery systems, and offers topic-based discovery (Biography, Famous, Love, War, Sports, etc.) to drive organic engagement.

The company monetizes through a freemium consumer model — the app is free to download and core memorial creation features are accessible without payment — supplemented by a B2B/B2G leg in which cities, universities, and cultural institutions deploy white-labeled or co-branded digital museum experiences built on Spiritus's Memory Walk infrastructure. Specific premium pricing tiers and enterprise contract values are not publicly disclosed. Spiritus has onboarded more than 10 cities and created 50 digital museums, with 7 active city partnerships, 3,000+ Memory Guardians, and roughly 10,000 platform users as of the most recent disclosures.

Under the hood, the platform combines a Web3/blockchain data persistence layer (ensuring memorial immutability and "eternity"), native mobile applications with geolocation services, and content/SEO-driven discovery surfaces that drive organic acquisition. Spiritus Memoria, the operating entity, is privately held, was founded in 2021, and has disclosed approximately $425,000 in seed funding across two rounds led by Fil Rouge Capital and ZAKA VC.

Name

Spiritus

Legal name

Spiritus Memoria

Website

https://spiritus.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Spiritus is a Croatian digital memorial platform that uses blockchain to help families and individuals preserve and share life stories, while also partnering with cities, universities, and cemeteries to deliver geolocated digital museum experiences.

Ownership category

akta.pro rank

Product category

Digital Memorial Platform

NAICS

Museums, Historical Sites, and Similar Institutions (712), Historical Sites (71212)

akta.pro industry

PRIMARYTHAJADAI

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYFSAPAIAA

Permissioned Blockchain Platforms & Frameworks (Hyperledger, Corda, Quorum)

Financial & Insurance/Blockchain & Web3/Enterprise Blockchain & Tokenization (permissioned networks, RWA tokenization)

SECONDARYTHAKAHAO

Religious Heritage, Sacred Sites & Genealogy/Faith Roots Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Religious & Pilgrimage Travel Agencies

Keywords

• Digital memorial platform
• Memorial storytelling software
• Blockchain memory storage
• Digital cemetery mapping
• Life story preservation

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Memorial Platform (Primary): Spiritus generates revenue through its digital memorial creation and hosting platform. The core app is free to download on iOS and Android. Revenue is derived from premium features, likely premium memorial tiers or subscription-based Memory Guardian services. Specific pricing tiers are not publicly disclosed; the company operates on a quote-based model for premium offerings.
2. City & Institutional Partnerships: Partnerships with cities, universities, and cultural institutions to digitize cemetery records and create municipal digital museums. Likely structured as service agreements or licensing deals with municipal or institutional clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Spiritus provides a digital memorial platform that enables users to create online memorials for deceased loved ones, featuring biographical information, life stories, photo galleries, and tribute walls. The platform uses blockchain technology to ensure permanent, immutable storage of memorial data and includes a Memory Walk feature for geolocated cemetery visits. It is accessible via native iOS and Android mobile apps and a web interface at spiritus.app.

Product overview

Spiritus is a digital memorial platform organized around its core memorial product and supporting features. The main offering consists of Spiritus Digital Memorials, where users create memorial pages featuring biographical information, life stories, photo galleries, and tributes. The Memory Guardian role allows designated users to curate and maintain these memorials. The Memory Walk feature, exclusive to the mobile app, enables geolocation-based cemetery visits and local story discovery. The platform also partners with cities to transform cemeteries into digital museums through its Museums initiative. The service is accessible via web and native iOS/Android mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Spiritus Digital Memorials Web and mobile platform for creating personalized digital memorials that include biographical information, life stories, photo galleries, and tribute walls. Memorials are stored using blockchain technology for permanence. Designed for families, individuals, and Memory Guardians who curate memorials of loved ones.
• Spiritus Mobile App Native mobile application available on iOS (App Store) and Android (Google Play) that provides access to memorial creation, browsing, the Memory Walk geolocation feature, and digital tribute sending. Targeted at individual consumers and families.

Quantifiable outcome

• 4.9-star average rating across platform displays
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• City Governments and Municipal AuthoritiescoreStrategic or Co-development PartnerSpiritus partners with cities and municipal authorities to digitize cemetery records and create city-branded digital museum experiences. Cities benefit from the Memory Walk feature, which enables residents and visitors to discover and commemorate local figures. Spiritus has 7 active city partnerships and has onboarded more than 10 cities, creating 50 digital museums.
• Universities and Cultural Heritage InstitutionsminorStrategic or Co-development PartnerSpiritus partners with universities and cultural heritage institutions to preserve memories of notable alumni, faculty, and historical figures. These partnerships support archival digitization and create institutional memorial collections within the Spiritus platform.
• Cemetery Systems (Partner Cemetery Operators)coreTechnology or IntegrationSpiritus integrates with partner cemetery systems to enable searching across over 1 million memorials in its database. This data integration allows users to discover existing memorials from partner cemeteries and contribute additional stories, photos, and tributes to them.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Find A Grave: The dominant online memorial and cemetery-records platform, owned by Ancestry. Directly competes with Spiritus on searchable memorials, biographical content, and geolocated cemetery visits, but at vastly greater scale (millions of memorials, global coverage).
• Legacy.com: Leading obituary and memorial platform in North America and Europe. Comparable consumer value proposition around preserving memories and sharing tributes, with stronger monetization through funeral-home partnerships.
• MuchLoved: UK-based memorial website builder offering tribute pages, stories, and tribute funds. Closely mirrors Spiritus's storytelling-first approach to online memorials and is a direct competitor in the European SMB/consumer memorial market.
• ForeverMissed: Online memorial platform that lets families create tribute pages with biographies, photos, and candles. Competes head-to-head with Spiritus on the personal digital memorial experience.
• BillionGraves: Cemetery-records digitization platform with geolocated headstone images and memorials. Closely comparable to Spiritus's Memory Walk feature and partner cemetery data integrations.

Broad incumbents

• Ancestry: Global genealogy and family-history giant that owns Find A Grave and MyHeritage. Operates broadly in family-history and memorialization, with overlapping content library and richer data resources than Spiritus.
• Tribute Technology (Tribute Archive): Memorial and obituary platform serving funeral homes across North America. Comparable consumer memorialization product but distributed primarily through funeral home partnerships rather than direct-to-consumer.

Emerging players

• Cake: End-of-life planning platform offering wills, funerals, and legacy content. Adjacent to Spiritus in the death-care consumer category but focused on pre-planning rather than post-loss memorialization.
• PlotBox: Cemetery management software with digital burial records and mapping. Compares to Spiritus's B2B cemetery digitization and Memory Walk features but focuses on cemetery operators rather than consumer memorial storytelling.
• Eterneva: Death-care company that turns ashes into diamonds and builds digital tributes. Adjacent to Spiritus's memorialization offering but operates a different monetization model (physical product) in the broader remembrance category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spiritus-memoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiritus