The Circle

What The Circle does

The Circle (legal entity: Hunch Circle Private Limited) is an India-based premium coworking and business ecosystem company founded in 2018 and backed by Hunch Ventures with an initial $10 million investment. It operates 8 design-led, technology-enabled workspaces across Delhi-NCR (multiple Gurugram sites plus Jasola in New Delhi), Dehradun, Goa (Ashvem Beach), and Bangalore (Koramangala), with its flagship Millennium City Centre location directly connected to Huda City Centre Metro Station.

The product portfolio spans four membership tiers — Day Pass (Rs. 499/day), Hot Desk (Rs. 7,999/month), Dedicated Circle (Rs. 9,999/month), and Private Circle (Rs. 11,999/month) — plus bookable meeting rooms, boardrooms, and event venues. Operations are powered by the Nexudus workspace management platform (thecircle.spaces.nexudus.com) supporting member dashboard, app-based booking, smart access control, and visitor management, layered over dual-line network infrastructure, Papercut printing management, and Google Workspace / Microsoft 365 integrations. Beyond physical workspace, the company runs The Circle: Founders Club (digital-first startup accelerator), The Circle Innovation Program (TCIP) in partnership with CII (for corporate innovation), and a Gaming & VR Centre of Excellence with Unity Technologies. A partnership ecosystem with AWS, IBM, Freshworks, Segment, Razorpay, PAYU, and others passes cloud credits and SaaS benefits through to member companies.

The go-to-market combines direct sales for enterprise/SME clients, inside sales for inbound and outbound pipeline, a broker and IPC partner network, self-serve app/dashboard transactions, and community-led acquisition via frequent member events. Revenue is generated through recurring monthly subscriptions, one-time day passes, transaction-based meeting room and event venue rentals, and venue hire for shoots and corporate events. The customer base spans early-stage startups (Blade, SOVA Health, SaveIN, XANE, Oxyjon, Wellversed, True-Balance, Raaho), large enterprises, remote professionals, freelancers, and digital nomads. Headcount is reported in the 11–50 range; the company is privately held with no public listing.

Name

The Circle

Legal name

Hunch Circle Private Limited

Website

https://thecircle.work

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Circle is an India-based premium coworking and business ecosystem company operating 8 design-led workspaces across Delhi-NCR, Dehradun, Goa, and Bangalore, serving startups, enterprises, and remote professionals with flexible memberships, a startup accelerator, and a CII-partnered corporate innovation program.

Ownership category

akta.pro rank

Product category

Coworking & Flexible Workspace Services

NAICS

Office Administrative Services (5611)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

Keywords

• Flexible workspace
• Coworking memberships
• Private office cabins
• Meeting room rentals
• Startup accelerator programs

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Coworking Memberships: Recurring monthly revenue from flexible workspace memberships including hot desks, dedicated desks, and private cabins. Memberships provide access to workspace, amenities, meeting room credits, and community events.
2. Day Passes: One-time daily access passes for non-members or occasional users wanting premium workspace access without commitment.
3. Meeting Room & Event Space Bookings: Revenue from amphitheater, meeting rooms, and conference/boardroom rentals. Members receive monthly booking credits; additional usage is charged. Non-members pay commercial rates.
4. Event & Venue Hire: Premium venue bookings for ad films, web series, brand shoots, townhalls, workshops, and corporate events. Includes production and media sales for venue utilization.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

The Circle operates a network of premium, design-led coworking workspaces across Indian cities, selling flexible workspace memberships (Day Pass, Hot Desk, Dedicated Desk, Private Cabin), bookable meeting rooms and event venues, and tech-enabled member services (app, smart access, high-speed internet, printing). It complements physical workspace with a startup ecosystem layer via The Circle: Founders Club accelerator and The Circle Innovation Program (TCIP) in partnership with CII, targeting startups, enterprises, freelancers, and digital nomads.

Product overview

The Circle is a premium, design-led, technology-enabled lifestyle coworking platform offering flexible workspace solutions. The core product portfolio includes four membership plans: Day Pass (Rs. 499/day) and Hot Desk (Rs. 7,999/month) for flexible seating, and Dedicated Circle (Rs. 9,999/month) and Private Circle (Rs. 11,999/month) for reserved and enclosed workspaces. Additional offerings include bookable Meeting Rooms and Conference Spaces, Circle Event Areas for venue hire, The Circle App for mobile workspace management, and a Nexudus-powered Member Dashboard. The platform extends into startup acceleration via The Circle: Founders Club (mentoring, funding support, business services) and corporate innovation via The Circle Innovation Program (TCIP) in partnership with CII. The Circle operates multiple locations across Delhi-NCR, Dehradun, and Goa.

Differentiator

Problem solved

Functional benefit

Brands

• The Circle: Founders Club: A digital first business accelerator to help scale up early-stage startups through focused mentoring, shared business services, funding support, key business collaborations and global access.
• The Circle Innovation Program (TCIP)

Products and services

• Hot Desk

Quantifiable outcome

• 40% of professionals now working remotely or in hybrid roles

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud computing consulting services for migrating, developing and managing cloud applications. Members receive AWS Credits Worth $1000 Valid for 1 year, AWS Premium Support, and AWS Technical and Business Essentials Web-based Training.
• FreshworkscoreTechnology or Integration4,000 USD Credits across Freshworks suite of products. Upgrade to 10,000 USD for selected startups in Thecirclefc.com. Write to [email protected] to avail benefits.
• SegmentcoreTechnology or IntegrationUp to $50,000 in Segment credits (enough to track 200,000 users for free for up to two years) plus $1,000,000+ in partner deal value to build analytics and growth stack with exclusive deals with AWS, Amplitude, Intercom, Hotjar, Customer.io, ActiveCampaign, Mode Analytics.
• RazorpaycoreTechnology or IntegrationPayment gateway with Zero Transaction Fees for 6 Months (For 1 Lakh Maximum Transaction Volume/month), Zero Setup Cost, Zero Annual Maintenance Cost.
• IBMcoreTechnology or IntegrationIBM Global Entrepreneur program providing easy access to IBM ecosystem for startups and innovators at The Circle.
• RoCK (Emagine)minorChannel Partner/ Reseller/ DistributorCloud-based hiring solution for MSMEs and startups with 40% discount (4.99% vs market 8.33%), only pay when position closes, world-class ATS for free, 1000+ recruitment consultants, free job postings.
• PlumminorOthersEmployee health insurance platform with exclusive pricing for The Circle Members including COVID-19 coverage, pre-existing disease coverage from Day 1, maternity coverage, and spouse/children/parents plans.
• 1mgminorOthers20% discount on prescription medicines, 5% cashback up to INR 100; 40% discount on lab tests up to INR 1700 with 10% cashback; free e-consults with CORP50 coupon.
• MedikoeminorOthersCorporate health programs with commercial discounts on health insurance, preventive wellness camps, health vouchers, accidental cover, and OPD Assurance in Mumbai/Bangalore.
• CoHominorOthersManaged co-living accommodations for long stay with 50+ properties and 3,000+ beds across Delhi NCR and Bengaluru. Exclusive 10% off for all Circle members with promo code 'THECIRCLE.WORKCOHO10'.
• AvisminorOthersCar rental service with 2500+ premium cars across 50 stations in 19 cities. Exclusive discounts on domestic and international services including self-drive and chauffeur options.
• WickedRideminorOthersUrban transit solutions providing easy access to urban mobility programs for Circle members.
• GetWorkminorChannel Partner/ Reseller/ DistributorIntern and fresher hiring platform with up to 20% OFF, access to startup community, and up to 5 hires free.
• Your HRminorOthersTalent management and acquisition services with 10% discount on Talent Acquisition and 15% discount on Talent Management services.
• CogniticxminorOthersManaged Talent as a Service offering up to 30% reduced cost of talent, 72-96 hrs turnaround, pay-as-you-use model, lifetime free replacement, no upfront commissions.
• FaasosminorOthersFood on demand service with exclusive 18% discount for Circlers on minimum order value of Rs. 149 using coupon code CIRCLE18.
• PrintStopminorOthersBusiness printing solutions with 15% OFF on all PrintStop products for Circle members.
• SHLCminorOthersSexual Harassment Law Compliance Advisory providing complimentary PoSH Compliance Checklist, free PoSH Posters, and 15-minute guidance session with experts for Circle Work Community.
• Open BankminorOthersBanking partner shown in the partnership ecosystem.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Awfis Space Solutions: India's largest publicly listed coworking operator with a multi-city footprint (Delhi-NCR, Bangalore, Mumbai, Hyderabad, etc.) and comparable offerings spanning hot desks, private cabins, meeting rooms, and enterprise solutions. Directly comparable in customer base (startups, SMEs, enterprises) and geographic overlap (Delhi-NCR, Bangalore).
• WeWork India: Premium coworking operator with major presence across Delhi-NCR, Mumbai, Bangalore, and other Indian metros; offers hot desks, dedicated desks, private offices and event spaces targeting similar enterprise and startup segments. Most direct head-to-head competitor in premium tier.
• 91springboard: India-based coworking and flexible workspace operator with multiple locations in Delhi-NCR, Bangalore, and Goa, focused on startups, freelancers, and SMEs. Closely comparable on community-led model, startup focus, and presence in Goa (a key The Circle market).
• BHIVE Workspace: Bangalore-headquartered premium coworking operator expanding across Indian metros with hot desks, dedicated desks, private offices, and enterprise solutions. Comparable on premium positioning, Bangalore footprint (direct overlap), and SME/startup customer base.
• IndiQube: India-listed enterprise-grade coworking and managed office operator with strong Bangalore presence and expansion into Delhi-NCR, Pune, and Hyderabad. Comparable on managed-office/enterprise hybrid model and Bangalore footprint.
• Smartworks Coworking Spaces: Indian managed office and coworking operator focused on large enterprises and SMEs with pan-India presence including Delhi-NCR, Bangalore, and Mumbai. Comparable in enterprise/SME customer focus and hybrid work positioning.
• Cowrks: Premium coworking and managed workspace operator in India with locations in Delhi-NCR, Bangalore, Mumbai, and Hyderabad. Comparable on premium tier, enterprise solutions, and direct overlap with The Circle's Bangalore and Delhi-NCR markets.
• Workafella: Chennai-headquartered premium coworking operator with locations across major Indian metros; offers hot desks, dedicated desks, private cabins, and virtual offices. Comparable on premium design-led positioning and enterprise/SME customer mix.

Broad incumbents

• IWG / Regus: Global leader in flexible workspace (Regus, Spaces, HQ brands) operating across India and worldwide. While not India-focused, IWG is a broad incumbent offering overlapping coworking and serviced-office products in the same metros The Circle serves.

Others

• CoHo (Stay & Co-work): Co-living and community platform with coworking-adjacent offerings across Delhi NCR and Bengaluru; an existing The Circle partner (10% member discount). Relevant ecosystem peer given shared member base and target audience of young professionals.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheCircle_Work
• Facebookfacebook.com/TheCircleWork
• LinkedInlinkedin.com/company/thecirclework
• Instagraminstagram.com/thecirclework

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Circle