FAASOS
Faasos is a Pune-based Indian wraps-and-rolls QSR brand founded in 2011, selling directly to individual consumers via the EatSure D2C delivery platform, supplemented by the EatSure Elite membership offering free delivery and complimentary dishes.
- Company typePrivate
- Founded2011
- HeadquartersPune, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What FAASOS does
Faasos is an Indian quick-service food brand founded in 2011 and headquartered in Pune, specializing in wraps and rolls. The company operates a D2C food ordering business with a reported 5,001–10,000 employees, distributed exclusively through the EatSure platform — a consolidated 'food court' e-commerce storefront at eatsure.com that hosts Faasos alongside other brands under an SSO-integrated ordering experience. Customers place delivery orders online via 'Order Now' and 'Locate Me' functions; free delivery is offered on orders above ₹199 and complimentary dishes on orders above ₹399 as part of the EatSure Elite membership program. The brand is positioned around the 'Surprises Under Wraps' promotional concept and has recently been marketed against solo-dining and 'me'-economy occasions such as Valentine's Day 2026.
The underlying technology stack is not disclosed in the available sources; there is no mention of proprietary software, AI/ML capabilities, mobile-app download metrics, or third-party integrations beyond the EatSure SSO link. Revenue mechanics are one-time per-order transactions on wraps and rolls, supplemented by a loyalty/membership tier (EatSure Elite) that monetizes higher-frequency customers through free-delivery and complimentary-dish perks. Distribution is entirely domestic (India) and digital; the company does not disclose a physical retail footprint separate from the EatSure delivery model in the source data. The only disclosed funding event is a $2.2M round on 2020-02-29 led by Bennett Coleman and Co Ltd with Brand Capital, which is inconsistent with the stated headcount and indicates either operating self-sufficiency, undisclosed additional capital, or consolidation under a larger EatSure / Rebel Foods-style group entity.
No information is available in the input on leadership, founders, ownership structure, subsidiaries, M&A activity, regulatory actions, patents, trademarks, certifications, or a public/private ticker. Customer concentration is inherently diversified by virtue of the consumer D2C model, with no enterprise or SMB logos identified; the only first-party customer surface is the EatSure platform itself, which functions as Faasos' distribution channel rather than a paying customer.
FAASOS firmographics
Firmographics- Name
- FAASOS
- Legal name
- Faasos (brand under Eatsure platform)
- Website
- https://faasos.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Faasos is a Pune-based Indian wraps-and-rolls QSR brand founded in 2011, selling directly to individual consumers via the EatSure D2C delivery platform, supplemented by the EatSure Elite membership offering free delivery and complimentary dishes.
- Ownership category
- akta.pro rank
FAASOS industry classification
Industry- Product category
- Quick-Service Restaurant Food Delivery
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)
- akta.pro secondary industry
- Restaurant Meal & Prepared Food Delivery (CRAFAFAB)
Keywords
Where FAASOS is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Markets served
FAASOS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Food Product Sales: Direct sale of Faasos wraps and rolls to consumers through EatSure platform. One-time transaction model per order with value-added membership tier (EatSure Elite) offering free delivery and complimentary dishes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard orders - Free delivery above ₹199 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
FAASOS product offering
Product offeringCore offering
Faasos is a quick-service food brand that sells wraps and rolls directly to consumers through the EatSure online platform. Orders are placed via the company's website/app with "Locate Me" and "Order Now" functionality, and items are delivered to customers' doorsteps. The brand operates a D2C consolidation model under EatSure, with optional EatSure Elite membership offering free delivery and complimentary dishes.
Product overview
Faasos operates as a food brand specializing in wraps and rolls, available for online ordering through the EatSure platform. The offering consists of the Faasos brand food products that customers can order for delivery. The EatSure platform provides the ordering infrastructure with membership benefits through EatSure Elite program.
Differentiator
Problem solved
Functional benefit
Products and services
- Faasos Wraps & Rolls
Companies that use FAASOS
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
FAASOS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FAASOS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EatSurecoreEatSure serves as the primary D2C consolidation platform for Faasos, hosting their online ordering system with SSO integration. The platform offers promotional deals including free delivery on orders above ₹199 and free dishes on orders above ₹399 with EatSure Elite membership.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
FAASOS competitors and assessment
Company assessmentDirect peers
- Box8 (Box8-Desi Meals): India-based QSR and food-delivery brand operating a multi-format menu (boxes, biryani, wraps) via a cloud-kitchen/D2C model. Closely comparable to Faasos on product format, target customer (urban Indian delivery), and cloud-kitchen + brand-led operating model.
- FreshMenu: India-headquartered prepared-food delivery brand offering chef-designed daily menus via cloud kitchens and own-app ordering. Comparable to Faasos on D2C prepared-food delivery model and urban Indian consumer target, with a broader but still prepared-food focus.
- Wow! Momo: India's largest homegrown QSR chain, specializing in momos and similar handheld Asian-format foods. Directly comparable to Faasos on quick-service, single-serve handheld format, India footprint, and delivery + dine-in mix.
- Behrouz Biryani: Sibling brand under the same Rebel Foods/EatSure platform, selling premium biryani via cloud kitchens and the EatSure D2C channel. Shares the platform, operating model, and consumer base with Faasos, making it the closest single comparable for unit economics and growth pattern.
- Oven Story Pizza: Another Rebel Foods/EatSure brand selling premium pizzas via the same cloud-kitchen network and EatSure D2C platform. Operates in the same demand pool (urban Indian delivery consumers) and shares cost structure with Faasos, serving as a useful internal benchmark.
Broad incumbents
- Zomato: India's largest food-delivery and restaurant-discovery aggregator, listed on Indian exchanges. Not a direct QSR brand like Faasos, but the dominant intermediary in the same value chain; competes for marketing attention, owns customer relationships, and controls discovery and delivery logistics that affect Faasos demand.
- Swiggy: India's leading on-demand food and grocery delivery platform. Like Zomato, Swiggy is a broad incumbent in the same delivery ecosystem and a key channel/competitor influencing Faasos's order volume, commission costs, and promotional economics.
Emerging players
- Biryani By Kilo: India-based premium biryani D2C/QSR brand that uses cloud kitchens to deliver ready-to-eat biryani. Comparable to Faasos on cloud-kitchen-led D2C model and premium single-category positioning, with overlap in target consumer (urban Indian delivery).
- Burger Singh: India-based emerging QSR chain offering desi-fusion burgers via dine-in and delivery. Comparable to Faasos on single-format QSR focus, Indian consumer target, and quick-service delivery-led growth trajectory, though in a different food category.
- Salad Days: India-based healthy-meal D2C delivery brand operating cloud kitchens across major metros. Comparable to Faasos on D2C prepared-meal delivery model and urban Indian consumer, but differentiated by a health/clean-eating positioning rather than handheld QSR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
FAASOS social profiles
Digital presenceFAASOS financial estimates
Financial estimateRevenue estimate
Valuation estimate
FAASOS leadership team
Management profileNumber of profiles
FAASOS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FAASOS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FAASOS
What does FAASOS do?
Faasos is a quick-service food brand that sells wraps and rolls directly to consumers through the EatSure online platform. Orders are placed via the company's website/app with "Locate Me" and "Order Now" functionality, and items are delivered to customers' doorsteps. The brand operates a D2C consolidation model under EatSure, with optional EatSure Elite membership offering free delivery and complimentary dishes.
Is FAASOS a public or private company?
FAASOS is a private company. It is classified as venture growth investor backed and is currently operating.
When was FAASOS founded?
FAASOS was founded in 2011. It employs 5,001 to 10,000 people.
Where is FAASOS based?
FAASOS is headquartered in Pune, India, in the Asia region.
How does FAASOS make money?
One revenue line is on record: food Product Sales.
Who are FAASOS's main competitors?
Direct peers on record are Box8 (Box8-Desi Meals), FreshMenu, Wow! Momo, Behrouz Biryani and Oven Story Pizza. Broad incumbents are Zomato and Swiggy. Emerging players are Biryani By Kilo, Burger Singh and Salad Days.
Does FAASOS have an API?
No public API is recorded for FAASOS.
What industry is FAASOS in?
FAASOS's product category is Quick-Service Restaurant Food Delivery. Its primary akta.pro industry code is BPAMAHAB, Food Delivery & Restaurant Logistics Platforms, with a secondary code of CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its NAICS code is 722513 and its SIC code is 5812.