Enkel
- Company typePrivate
- Founded2024
- HeadquartersKöpenhamn, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Enkel does
Enkel Energi is a Danish residential energy provider founded in 2024 that combines electricity supply contracts with smart EV charging optimization for the Danish consumer market. The company targets Danish homeowners, renters, EV owners, and solar panel owners, offering standard (Enkel Strom), quarterly (Enkel Kvartal), and green (Enkel Natur) electricity contracts, as well as a Solcelleaftale for solar customers. Its core differentiator is the Smart Charge service, which schedules EV charging around hourly electricity prices, supported by a price guarantee (Prisgaranti) and a smart charging discount (Service Smart Laderabat). The product portfolio is rounded out by a Pris Time For Time hourly pricing tool, an Eltjek consumption analysis service, a mobile app, and a web-based customer portal, plus compatibility with third-party EV charging hardware brands (Zaptec, Easee, Nexblue).
Enkel firmographics
Firmographics- Name
- Enkel
- Legal name
- Enkel Energi
- Website
- https://enkelenergi.dk
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Enkel industry classification
Industry- Product category
- Residential electricity retail
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
Keywords
Where Enkel is headquartered
LocationHeadquarters
- HQ city
- Köpenhamn
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Enkel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Electricity Contracts: Recurring subscription-based electricity supply contracts for residential customers in Denmark. Customers pay for electricity consumption based on variable or fixed pricing models.
- EV Charging Equipment Sales: Sale of EV charging stations (ladebokse) including brands like Zaptec and Easee. One-time hardware sales with optional installation services.
- Solar Panel Contracts: Electricity contracts for customers with solar panel installations
- Smart Charging Services: Smart charging services bundled with electricity contracts to optimize EV charging costs
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Enkel product offering
Product offeringCore offering
Enkel Energi is a Danish energy retailer that sells residential electricity supply contracts (standard, quarterly, green/renewable, and solar variants) and bundles them with a Smart Charge EV charging service. The offering combines variable and fixed electricity pricing, hourly price-pass-through, and software-driven EV charging scheduling to lower household energy and mobility costs. Customers manage accounts online via a customer portal and mobile app, and can also purchase compatible third-party EV charging boxes.
Product overview
Enkel Energi is a Danish energy company offering a unified energy platform combining electricity contracts and EV charging solutions. The core product portfolio includes three electricity contract variants: Enkel Strom (standard monthly billing with hourly pricing), Enkel Kvartal (quarterly billing), and Enkel Natur (green/renewable energy). The EV charging offering centers on Smart Charge, which optimizes charging based on electricity prices, supplemented by a Smart Charge Prisgaranti (price guarantee) and Service Smart Laderabat discount program. The company provides add-on services including solar contracts, real-time hourly pricing tools (Pris Time For Time), consumption analysis (Eltjek), and a customer portal and mobile app. Enkel positions itself as compatible with all EV charging box brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Enkel Strom (Electricity Contract) Standard residential electricity supply contract with monthly billing and hourly variable pricing, sold to Danish households as the default Enkel electricity offering.
- Enkel Kvartal (Quarterly Electricity) Residential electricity supply contract with quarterly billing cycles, suited to Danish households that prefer less frequent invoicing.
- Enkel Natur (Green Electricity) Renewable-energy electricity contract providing certified green power to Danish residential customers who want environmentally certified supply.
- Smart Charge (EV Charging Service) Smart EV charging service that automatically schedules home EV charging into low-price hourly electricity windows, available to Danish residential EV owners with a compatible charging box.
- Solar (Solcelleaftale) Electricity supply contract tailored for Danish households with solar panel installations, supporting solar self-consumption and feed-in management.
Companies that use Enkel
Customer profileSegments3 records
Ideal customer profiles3 records
Enkel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Enkel partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Enkel competitors and assessment
Company assessmentDirect peers
- Monta: Danish-founded EV charging management software platform serving charging network operators and homeowners. Comparable software-first EV charging approach, though at much greater scale.
- Tibber: Norwegian digital energy retailer offering electricity contracts with hourly spot pricing and smart home EV charging integration. Directly comparable to Enkel's bundled energy + smart EV charging proposition across the Nordic region.
- True Energy: Danish smart EV charging platform that optimizes home charging based on electricity prices. Overlaps with Enkel's Smart Charge offering and serves the same Danish residential EV owner segment.
- Spirii: Danish EV charging management platform providing software solutions for charging operators and smart home charging. Closely comparable technology and customer base to Enkel's smart charging layer.
- Clever: Danish EV charging operator offering both home and public charging solutions with integrated energy services. Competes with Enkel in the Danish residential EV charging market with significantly more resources.
Broad incumbents
- E.ON Denmark: Major European utility with Danish retail energy operations including electricity supply and EV charging solutions. Enkel competes for the same residential customers with substantially more resources and brand recognition.
- Ørsted: Denmark-headquartered global energy company with significant Danish residential electricity supply and renewable energy offerings. Represents the dominant incumbent Enkel must compete against in its home market.
- Norlys: One of Denmark's largest energy cooperatives offering electricity, fiber internet, and EV charging solutions to residential customers. Competes with Enkel across multiple product categories with vastly greater scale.
Emerging players
- Easee: Norwegian EV charging hardware manufacturer that Enkel resells and integrates with. Adjacent competitor in the home EV charging ecosystem with overlapping customer base in the Nordics.
- Zaptec: Norwegian EV charging hardware brand that Enkel recommends and supports. An adjacent player in the home EV charging value chain, with potential to expand into energy services like Enkel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Enkel social profiles
Digital presenceEnkel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enkel leadership team
Management profileNumber of profiles
Enkel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enkel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enkel
What does Enkel do?
Enkel Energi is a Danish energy retailer that sells residential electricity supply contracts (standard, quarterly, green/renewable, and solar variants) and bundles them with a Smart Charge EV charging service. The offering combines variable and fixed electricity pricing, hourly price-pass-through, and software-driven EV charging scheduling to lower household energy and mobility costs. Customers manage accounts online via a customer portal and mobile app, and can also purchase compatible third-party EV charging boxes.
Is Enkel a public or private company?
Enkel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Enkel founded?
Enkel was founded in 2024. It employs 1 to 10 people.
Where is Enkel based?
Enkel is headquartered in Köpenhamn, Sweden, in the Europe region.
How does Enkel make money?
Four revenue lines are on record. Electricity Contracts are the primary driver. The others are EV Charging Equipment Sales, solar Panel Contracts and smart Charging Services.
Who are Enkel's main competitors?
Direct peers on record are Monta, Tibber, True Energy, Spirii and Clever. Broad incumbents are E.ON Denmark, Ørsted and Norlys. Emerging players are Easee and Zaptec.
Does Enkel have an API?
No public API is recorded for Enkel.
What industry is Enkel in?
Enkel's product category is Residential electricity retail. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing). Its SIC code is 4911.