WeGoLook

What WeGoLook does

WeGoLook operates an on-demand inspection platform that dispatches a network of independent contractor 'Lookers' to perform on-site assessments of vehicles, properties, documents, and other assets for businesses and individuals across the United States. Founded in 2009 and headquartered in Oklahoma City, the platform is delivered through native iOS and Android mobile applications used by Lookers for photo, video, and data capture, alongside a self-serve web ordering portal. The product portfolio is organized into three tiers — Standard Looks (dispatched professional inspections), Self-Service Looks (customer-driven inspection capture), and Custom Solutions (end-to-end workflows integrated into enterprise systems) — with an additional Crawford Alternative Inspection Services (AIS) Network offering specialized property inspection expertise.

WeGoLook is a wholly-owned subsidiary of Crawford & Company, one of the world's largest Third Party Administrator firms, combining parent-company enterprise distribution and insurance-industry credibility with a gig-economy field workforce of 45,000+ professionals. Its revenue model combines pay-per-inspection transactions on the Standard and Self-Service tiers with tailored multi-year enterprise contracts on Custom Solutions. Pricing is quote-based and not publicly disclosed. The platform serves four primary verticals — Insurance (primary), Auto & Fleet, Construction, and Financial Services — with explicit positioning for 'Your Unique Needs' custom use cases.

Name

WeGoLook

Legal name

WeGoLook, LLC

Website

https://wegolook.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

WeGoLook is an on-demand inspection platform operated as a subsidiary of Crawford & Company. It dispatches a 45,000+ independent contractor workforce to perform vehicle, property, and document inspections for insurance, financial services, auto and fleet, and construction clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Inspection Services: On-demand inspection services for vehicles, properties, documents, and more delivered through a network of professional Lookers. Services are customized for enterprise clients and available as standard self-service orders.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

WeGoLook is an on-demand inspection platform that dispatches a nationwide network of 45,000+ independent contractor inspectors (Lookers) to gather and validate information about vehicles, properties, and documents. Services are delivered through three tiers — Standard Looks, Self-Service Looks, and Custom Solutions — supported by the Crawford Alternative Inspection Services network for specialized property inspections, with mobile apps enabling field photo, video, and data capture.

Product overview

WeGoLook is a platform offering on-demand inspection services powered by a global network of over 45,000 professional Lookers. The product portfolio consists of three core service tiers: Standard Looks (dispatched professional inspections), Self-Service Looks (customer self-inspection), and Custom Solutions (enterprise workflow integrations), all supported by the Crawford Alternative Inspection Services network. The company also provides mobile applications for iOS and Android enabling Lookers to capture photos, video, and data on-site. Service roles include Looker, Looker-Notary, Roof Inspector, and Interior/Exterior Inspector. The platform serves multiple industries including financial services, auto and fleet, construction, and insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Standard Looks: On-demand inspection service where Lookers are dispatched to gather and validate information about vehicles, properties, documents, and more.
• Self-Service Looks
• Custom Solutions
• Crawford Alternative Inspection Services

Products and services

• Standard Looks On-demand inspection service where WeGoLook dispatches a professional Looker to gather and validate information about vehicles, properties, documents, and other assets at specified locations. Available on a pay-per-inspection basis through the self-service platform.
• Self-Service Looks Self-service inspection solution that empowers customers, employees, or other groups to gather and validate information on behalf of a business, reducing the need for a dispatched Looker.
• Custom Solutions Enterprise-level custom-designed, end-to-end inspection workflows integrated directly into existing business processes and systems, leveraging the full set of WeGoLook capabilities. Targeted at enterprise clients with tailored multi-year contracts.
• Crawford Alternative Inspection Services (AIS) Network A professional network of inspectors with extensive experience facilitating property-related inspections including roof inspections, interior/exterior property inspections, virtual adjusting inspections, reinspections, task assignments, and ladder assists in practically any location.
• WeGoLook Mobile App (iOS) iOS mobile application enabling Lookers to conduct on-site inspections using photo, video, and data capture functionality for vehicles, property, and other inspection types; also used by clients for self-service ordering.
• WeGoLook Mobile App (Android) Android mobile application enabling Lookers to conduct on-site inspections using photo, video, and data capture functionality for vehicles, property, and other inspection types; also used by clients for self-service ordering.

Quantifiable outcome

• Risk reduction through verified information
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Crawford & CompanycoreStrategic or Co-development PartnerWeGoLook is a subsidiary of Crawford & Company, one of the world's largest TPA (Third Party Administrator) firms. The partnership combines the resources of a major TPA with WeGoLook's sharing economy platform for innovative insurance industry solutions. Crawford Alternative Inspection Services network leverages this relationship.
• Crawford Alternative Inspection Services (AIS) NetworkcoreStrategic or Co-development PartnerSeasoned network of inspectors with extensive experience facilitating property-related inspections including roof inspections, interior/exterior property inspections, virtual adjusting inspections, reinspections, task assignments and ladder assists. Available in practically any location at any time.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CCC Intelligent Solutions: CCC Intelligent Solutions is a leading insurance technology platform providing claims, repair estimation, and telematics software to auto insurers and repairers. Comparable as a broad incumbent that increasingly embeds inspection and estimation workflows that compete with WeGoLook's carrier integrations.
• Crawford & Company: Crawford & Company is WeGoLook's parent company and one of the world's largest independent claims management TPAs, offering property, auto, and liability claims adjusting at global scale. It is comparable as the dominant incumbent whose enterprise relationships and adjuster network WeGoLook's platform extends and digitizes.
• Solera Holdings: Solera is a global provider of risk and asset management software for the insurance and automotive industries, with a portfolio of vehicle inspection, claims, and repair workflow products. Comparable as a broad incumbent whose IOVOX, Audatex, andHollander brands address similar carrier-side inspection and estimation workflows.
• Mitchell International: Mitchell International provides claims management, repair estimation, and pharmacy solutions to P&C insurers. Its enterprise carrier relationships and estimation workflows overlap with WeGoLook's enterprise Custom Solutions tier for auto and property claims.

Emerging players

• Claim Genius: Claim Genius provides AI-powered vehicle damage estimation from smartphone photos for auto insurers and fleet operators. It is an emerging competitor in the same inspection-and-estimation workflow that WeGoLook's Standard Looks service addresses for the auto vertical.
• Tractable: Tractable applies AI/computer vision to vehicle damage assessment for insurance carriers, offering an AI-driven alternative to human-dispatched inspections. It represents both a competitive threat and a complementary AI capability layer that could be integrated into WeGoLook's workflow.

Direct peers

• Snapsheet: Snapsheet provides on-demand vehicle and property inspections for insurance carriers via a mobile-app-based inspector network, closely mirroring WeGoLook's core dispatch model for insurance claims. Both target the same contactless-claims workflow with similar pay-per-inspection pricing.
• IAA (Insurance Auto Auctions): IAA (now part of RBA/Ritchie Bros.) provides vehicle auction and inspection services for total-loss and salvage vehicles on behalf of insurance carriers. Comparable for its nationwide vehicle inspection infrastructure and insurance-carrier customer base, overlapping with WeGoLook's auto & fleet vertical.
• Copart: Copart operates the world's largest online vehicle auction platform with extensive vehicle inspection and condition-reporting infrastructure for total-loss and salvage vehicles. Comparable for its scale in vehicle condition documentation, although its primary business model (auction) differs from WeGoLook's dispatch model.

Regional players

• ServiceMaster Restore: ServiceMaster Restore (part of ServiceMaster Brands) provides property damage restoration and assessment services through a franchise network for insurance carriers. Comparable for property-damage inspection workflows in the insurance vertical, although its franchise/restoration model differs from WeGoLook's gig dispatch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wegolook
• Facebookfacebook.com/wegolook
• LinkedInlinkedin.com/company/wegolook

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeGoLook