What PATRA does

PATRA is a Tokyo-headquartered private Japanese company, founded in 2014 with a headcount of 11-50 employees, that per its firmographic short description operates a marketplace selling multiple corporate-brand products — a mix of items produced by influencers and brands originated in-house. The company's web domain is registered as patrainc.jp. No product mix detail, vertical specialization, end-customer segmentation, GMV, or order volume is disclosed in the source material beyond the influencer-versus-in-house brand framing.

The source data on PATRA's underlying technology, products, and customer base is materially conflicting: while the firmographic header describes a branded-product marketplace, multiple detailed JSON blocks characterize patrainc.jp as an SEO-driven informational/educational blog about factoring services (ファクタリングのトリセツ), authored by a former bank employee and copyright-attributed to an individual named Md Jalal Sk. No proprietary technology platform, integrations, APIs, mobile app, SDK, or AI capability is documented for PATRA proper. This analysis treats the marketplace description from the firmographic header and the funding/leadership record as authoritative and treats the factoring-blog characterization as a likely data-attribution error.

PATRA's business model and revenue mechanics are not disclosed: no pricing, no revenue model, no named customers, no distribution channels beyond the website, and no GTM motion are documented. Capital history shows three disclosed external funding rounds between 2018 and 2022 totaling approximately $2.6M across disclosed amounts, anchored by repeat lead investor Global Brain Corporation and repeat co-investor SMBC Venture Capital, with strategic corporate investor POLA Orbis Holdings and AG Capital joining in 2019. Leadership comprises CEO Kenta Kaihoko and Director Suzuki Maaya. The combination of cosmetics strategic investor and influencer/in-house marketplace framing strongly suggests a D2C beauty/influencer commerce positioning, though no vertical, product, or revenue disclosures confirm this.

Name

PATRA

Legal name

PATRA

Website

https://patrainc.jp

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

PATRA is a Tokyo-based private company (founded 2014, 11-50 employees) that operates a multi-brand marketplace selling influencer-produced corporate-brand products alongside its own in-house brands, headquartered in Japan with no disclosed pricing or revenue model.

Ownership category

akta.pro rank

Product category

Invoice Factoring Education

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Other Scientific and Technical Consulting Services (541690)

SIC

Investment Advice (6282), Miscellaneous Publishing (2741)

akta.pro primary industry

P2P Small Business / SME Marketplace Lending (FSAKAHAC)

Keywords

• Factoring education
• Invoice financing
• Working capital
• Alternative lending
• Financial guidance

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D

Marketing channels1 record

Core offering

PATRA (patrainc.jp) operates a Japanese-language educational content platform titled "Factoring no Torisetsu" (ファクタリングのトリセツ) that publishes detailed guides about invoice factoring services for small and medium business owners. The site educates readers on factoring fundamentals, accounting treatment, company selection, and industry-specific applications across construction, logistics, IT, and freelance sectors. Content is authored by a former bank employee turned management consultant (atraincv / Sakamoto Kenichi), with the site itself credited to Md Jalal Sk.

Product overview

PATRA (patrainc.jp) operates as an informational blog and educational resource about factoring (ファクタリング) services in Japan. The content is authored by Kenichi Sakamoto, a former bank employee and current management consultant, who provides guidance on factoring as a financing method for businesses. The site publishes articles covering factoring basics, accounting treatment, company selection guides, and industry-specific advice for construction, transportation, and IT sectors. Rather than offering a proprietary factoring platform or SaaS product, PATRA functions as a content/knowledge resource that educates readers about factoring options available in the Japanese market, often referencing third-party factoring services such as QuQuMo, Beatrading, PayToday, labol, and Paytner as illustrative examples.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Money Forward, Inc. Money Forward operates a broad Japanese fintech platform spanning personal finance, accounting, and SMB financial tools. While far larger and not a factoring specialist, it publishes extensive Japanese-language SMB finance educational content and serves overlapping SMB owner audiences seeking financing guidance.
• Freee K.K. Freee is a major Japanese SaaS accounting/HR platform serving SMBs. Its educational content on SMB bookkeeping and financing overlaps thematically with PATRA's Japanese SMB finance audience and editorial positioning.

Regional players

• QuQuMo: QuQuMo is a Japanese online factoring provider explicitly referenced by PATRA as an illustrative example. It serves the same Japanese SMB owner segment with invoice/accounts-receivable financing and competes for the same content-driven buyer intent in Japan.
• Beatrading: Beatrading is a Japanese online factoring platform also cited by PATRA. It serves Japanese SMBs in construction, logistics, and IT, and operates a competing content resource targeting the same buyer keywords PATRA is built around.
• PayToday: PayToday is a Japanese online factoring provider listed in PATRA's content. As a transactional peer in the same niche, it operates its own SEO content targeting Japanese SMB finance queries and competes for the same end customer.
• labol (Qu’ent): labol is a Japanese online factoring platform referenced by PATRA. It targets Japanese SMB cash-flow customers with a similar self-serve, online-first model, and competes on overlapping educational content as well as transactional services.
• Paytner: Paytner is a Japanese online factoring provider named in PATRA's articles. It addresses the same Japanese SMB working-capital pain points via a digital factoring product and SEO content.
• Yay! (Smart Camp): Smart Camp operates Boxil and other Japanese SMB B2B marketplaces and content resources focused on back-office and financing services. It competes for Japanese SMB decision-maker attention across fintech, factoring, and adjacent categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/patra_market
• Facebookfacebook.com/patra.wm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PATRA