SharpGrid
SharpGrid is a Prague-based B2B SaaS platform providing HoReCa on-trade market intelligence to global food and beverage brands and distributors, covering approximately 4 million outlets across 61 markets via its Outlet Census Live product.
- Company typePrivate
- Founded2020
- HeadquartersPraha, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SharpGrid does
SharpGrid is a Prague-based B2B SaaS company that provides on-trade (HoReCa) market intelligence to global food and beverage brands and distributors. Founded in 2019/2020 as a spin-off from BizMachine, the company operates its flagship Outlet Census Live platform covering approximately 4 million outlets across 61 markets in Europe, South America, Africa, and the Middle East. The platform ingests digital footprints left by pubs, restaurants, cafes, bars, and hotels — processing over 100 million data points weekly and 2 million GB of data annually — to deliver more than 50 distinct insights per outlet organized into 8 segments and 27 subsegments, refreshed weekly.
The product suite is organized around five core modules: Outlet Profiles (revenue potential, segment, cuisine, growth indicators, pricing), Outlet Discovery (sales targeting and lead generation), Market Structure & Brand Insights (brand-weighted distribution, pricing analysis, competitive benchmarking with a reported 51% accuracy improvement in the 4.0 release), CRM & Workspace (embedded CRM with automated client data matching), and Market Meter (market monitoring). A separate Data Partner Platform enables POS providers, payment processors, wholesalers, and on-trade web portals to monetize contributed data under revenue-sharing. SharpGrid also offers predictive features including outlet growth segment classification (Champion, Rising Star, Laggard, Average) and negotiation outcome prediction, with Heineken citing 75% prediction accuracy.
Revenue is generated through two streams: enterprise SaaS subscriptions for Outlet Census Live priced on a quote-based annual cadence tailored to market coverage and feature scope, and Data Partner Platform revenue-sharing. Distribution is exclusively direct enterprise sales, complemented by a freemium 3-day trial entry point. The customer base of 90+ enterprises spans beverages (Heineken, Pernod Ricard, Coca-Cola, Molson Coors, Asahi, Brown-Forman, Kofola, Mattoni 1873), dairy (Danone, Groupe Lactalis), food service (Unilever Food Solutions), and on-trade distribution (Makro, Delivery Hero). SharpGrid raised €1.7M in seed funding in September 2023 from Czech Founders VC and Zaka VC, with stated ambition to become the world's leading HoReCa market research provider.
SharpGrid firmographics
Firmographics- Name
- SharpGrid
- Legal name
- SharpGrid
- Website
- https://sharpgrid.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SharpGrid is a Prague-based B2B SaaS platform providing HoReCa on-trade market intelligence to global food and beverage brands and distributors, covering approximately 4 million outlets across 61 markets via its Outlet Census Live product.
- Ownership category
- akta.pro rank
Where SharpGrid is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
SharpGrid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: SharpGrid operates as a B2B SaaS platform offering subscription-based access to Outlet Census Live. Clients receive access to the platform's outlet database, analytics tools, CRM features, and brand insights. Pricing is likely tiered based on market coverage and features, with enterprise deals for global clients like Heineken and Unilever.
- Data Partnership Revenue: SharpGrid operates a Data Partner Platform where on-trade vendors, distributors, POS software providers, and other data generators can monetize their data through a revenue-sharing model. Partners include POS software companies, on-trade payments providers, major chains, wholesalers, distributors, data aggregators, location data providers, and on-trade web portals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 3-day trial access |
| Subscription | Annual | Enterprise subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
SharpGrid product offering
Product offeringCore offering
SharpGrid operates Outlet Census Live, a B2B SaaS platform that delivers on-trade/HoReCa market intelligence to global food & beverage brands and distributors. Using a proprietary digital census methodology, the platform processes 100+ million data points weekly to map 4 million outlets across 61 markets, providing outlet profiles, sales targeting, brand insights, and an integrated CRM. The company also runs a Data Partner Platform that enables on-trade vendors and POS providers to monetize their data.
Product overview
SharpGrid offers a unified B2B SaaS platform called Outlet Census Live for the HoReCa (hotel/restaurant/cafe) on-trade channel. The core platform comprises several integrated modules: Outlet Profiles (comprehensive outlet information), Outlet Discovery (sales targeting and lead generation), Market Structure & Brand Insights (competitive analytics and brand penetration data), CRM & Workspace (client data management and team coordination), and Market Meter (market monitoring). The company also operates a Data Partner Platform for data monetization. The platform processes digital footprints from hundreds of millions of data points weekly to deliver actionable insights for food and beverage brands.
Differentiator
Problem solved
Functional benefit
Brands
- Outlet Census Live: A comprehensive HoReCa insights platform providing outlet profiles, discovery tools, market structure analysis, brand insights, and CRM/workspace functionality for on-trade channel management.
Products and services
- Outlet Census Live
Quantifiable outcome
- >300% YoY increase in new customer acquisitions for Unilever Food Solutions
- +7 more outcomes
Companies that use SharpGrid
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
SharpGrid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature6 records
SharpGrid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BizMachineminorSharpGrid originated as a spin-off from BizMachine, transferring technology and expertise from the parent company. This relationship provided the foundational technology and market knowledge that enabled SharpGrid's establishment as an independent entity.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
SharpGrid competitors and assessment
Company assessmentDirect peers
- CGA by NielsenIQ: CGA is the most established on-trade/HoReCa consumer research provider in the UK and internationally, offering outlet-level data, brand tracking and consumer insights to drinks and food suppliers — directly overlapping SharpGrid's Outlet Census Live proposition.
- CHD Expert: CHD Expert is a long-standing foodservice and HoReCa data specialist covering outlet databases, brand distribution and menu data across multiple European markets — competing head-to-head with SharpGrid's core B2B HoReCa data offering.
- Datassential: Datassential provides foodservice market research, menu tracking and operator/consumer insights to food and beverage manufacturers globally, mirroring SharpGrid's value proposition of turning on-trade intelligence into commercial action.
- Brizo FoodMetrics: Brizo is a foodservice data and analytics platform offering outlet intelligence, market research and operator data to suppliers — overlapping SharpGrid's HoReCa outlet profiling, brand insights and route-to-market use cases.
Broad incumbents
- Circana: Circana (formerly IRI) is a global market research leader providing retail and foodservice measurement, including on-trade panels and outlet-level insights — a broader incumbent with overlapping HoReCa capability aimed at the same FMCG buyer.
- NielsenIQ: NielsenIQ is the largest global consumer and retail measurement company, now including CGA's on-trade capability, and competes for the same FMCG trade marketing and route-to-market budgets as SharpGrid.
- Lightspeed Commerce: Lightspeed is a broad commerce and POS platform serving restaurants and retail with embedded analytics and customer data — a broader incumbent whose restaurant data assets increasingly compete for HoReCa analytics wallet share.
Emerging players
- Placer.ai: Placer.ai provides location and foot-traffic analytics for retail, restaurants and commercial real estate — an emerging data player whose location intelligence intersects with SharpGrid's outlet-level on-trade data.
- Yumpingo: Yumpingo delivers restaurant guest feedback, menu performance and operational analytics to hospitality operators — an emerging HoReCa analytics player with partial overlap in on-trade outlet intelligence and consumer insights.
- Fourth: Fourth provides hospitality operations, inventory and workforce analytics to restaurants and hotels, sharing SharpGrid's HoReCa vertical specialization and overlapping customer base of multi-unit operators and their suppliers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SharpGrid social profiles
Digital presenceSharpGrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
SharpGrid leadership team
Management profileNumber of profiles
Profiles9 records
SharpGrid funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SharpGrid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SharpGrid
What does SharpGrid do?
SharpGrid operates Outlet Census Live, a B2B SaaS platform that delivers on-trade/HoReCa market intelligence to global food & beverage brands and distributors. Using a proprietary digital census methodology, the platform processes 100+ million data points weekly to map 4 million outlets across 61 markets, providing outlet profiles, sales targeting, brand insights, and an integrated CRM. The company also runs a Data Partner Platform that enables on-trade vendors and POS providers to monetize their data.
Is SharpGrid a public or private company?
SharpGrid is a private company. It is classified as venture growth investor backed and is currently operating.
When was SharpGrid founded?
SharpGrid was founded in 2020. It employs 11 to 50 people.
Where is SharpGrid based?
SharpGrid is headquartered in Praha, Czechia, in the Europe region.
How does SharpGrid make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are data Partnership Revenue.
Who are SharpGrid's main competitors?
Direct peers on record are CGA by NielsenIQ, CHD Expert, Datassential and Brizo FoodMetrics. Broad incumbents are Circana, NielsenIQ and Lightspeed Commerce. Emerging players are Placer.ai, Yumpingo and Fourth.
Does SharpGrid have an API?
No public API is recorded for SharpGrid.