Enroute

What Enroute does

Enroute is a developer of a personalized commerce platform designed to integrate into ride-hailing and mass transit applications. Founded in 2017 and headquartered in Tel Aviv, Israel, the company operates as a private for-profit business and targets mobility and transit operators as its customer base. The product concept centers on embedding commerce functionality within third-party ride-hailing and public-transit apps, positioning Enroute as a B2B platform vendor to the mobility ecosystem.

The company has limited publicly disclosed detail about its underlying technology stack, proprietary features, product architecture, or pricing. It is co-founded and led by Aviv Frenkel (CEO) and Sagi Levanon (CTO), with an operational team of 1-10 employees. The implied go-to-market is direct B2B platform sales or partnerships with ride-hailing and transit app operators, though no customer names, contract values, pricing models, or segment mix are disclosed. Public distribution channels, marketing programs, and partnership alliances are not documented in the input.

Enroute's disclosed funding totals approximately $890,753 across four rounds spanning September 2018 to October 2020. The investor base is a mix of venture capital (Next Gear Ventures, Pareto Holdings), a travel-sector accelerator (Intelak Hub), and EU institutional grants (EISMEA and the European Commission) — a mix consistent with an early-stage mobility and travel-commerce startup. No revenue, ARR, customer count, or commercial traction metrics are publicly disclosed.

Name

Enroute

Legal name

TECH INJURY LAW FIRM

Website

https://enroute.tech

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Enroute is an Israeli startup developing a personalized commerce platform that integrates into ride-hailing and mass transit applications. Founded in 2017 and headquartered in Tel Aviv, the company is led by co-founders Aviv Frenkel (CEO) and Sagi Levanon (CTO) and operates with a 1-10 employee team.

Ownership category

akta.pro rank

Product category

Mobility Commerce Platform

NAICS

Taxi and Ridesharing Services (485310), Other Support Activities for Transportation (4889)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAMAIAN

Travel Ancillary & Add-on Booking Platforms (Insurance/Baggage/Seat/Upgrades)

Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms

SECONDARYTHAKAAAM

Travel Super-Apps & Multi-Service Marketplaces

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYTHALACAN

Upsell, Ancillary & Merchandising Platforms

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

SECONDARYTLAFAIAM

Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms)

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Rideshare & Ride-Hailing Platforms (TNCs)

SECONDARYTHALAJAB

NDC/EDIFACT Connectivity & Airline Distribution APIs

Travel & Hospitality/Travel Technology & Distribution Services/Travel Connectivity, APIs & Aggregators (Content, Inventory, Interlining)

Keywords

• Personalized commerce platform
• Ride hailing integration
• Mass transit applications
• Mobility commerce software
• In-app contextual shopping

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Legal Services - Medical Malpractice: The firm provides legal representation and consultation services for individuals who have experienced medical malpractice. Revenue is generated through legal fees for case evaluation, consultation, and legal representation services. No explicit fee structure (contingency, hourly, or flat fee) is disclosed on the website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Enroute develops a personalized commerce platform that is installed inside ride-hailing and mass-transit mobile applications. The product delivers contextual, personalized shopping and offer experiences to end users during their mobility journeys, providing operators with an embedded commerce capability rather than a standalone storefront.

Product overview

TECH INJURY LAW FIRM offers a single integrated legal service focused on medical malpractice cases. The core offering is legal representation for patients who have suffered harm from medical negligence, including misdiagnosis, surgical errors, medication errors, and birth injuries. Supporting this are consultation services and educational content resources (blog articles) that help individuals understand their rights and the legal process. The firm positions itself as providing clarity, professionalism, and informed guidance through the complex medical malpractice legal landscape.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Commerce Platform A personalized commerce platform installed inside ride-hailing and mass-transit mobile applications, enabling operators to deliver contextually relevant shopping and offer experiences to users during their journeys.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Emerging players

• MaaS Global (Whim): MaaS Global operates the Whim multi-modal mobility-as-a-service app combining ride-hailing, transit, and ancillary services into a single subscription — sharing Enroute's thesis that mass-transit and ride-hailing apps will converge into commerce-enabled super-apps.
• Transit (app): Transit is a multi-modal urban mobility super-app used by transit agencies globally, integrating transit, micromobility, and ride-hailing into a single consumer app — a likely operator-customer profile for Enroute's commerce-layer integrations.
• Citymapper: Citymapper is a multi-modal urban mobility app integrating public transit and on-demand ride services with in-app commerce and ticketing — a direct adjacent to Enroute's mass-transit commerce-enablement offering.

Broad incumbents

• Grab: Grab is the leading Southeast Asian ride-hailing super-app, integrating mobility, delivery, financial services, and in-app commerce — the canonical example of what ride-hailing operators aim to become with the help of Enroute-style platforms.
• Bolt: Bolt operates ride-hailing, micromobility, and food delivery across Europe and Africa and has been expanding its in-app commerce and ancillary offerings, making it a key customer profile and competitive reference for Enroute.
• Careem: Careem operates one of the most prominent ride-hailing super-apps in the Middle East, with food, delivery, and in-app commerce built natively — a benchmark reference for the super-app outcome Enroute is enabling for third-party operators.

Direct peers

• Karhoo: Karhoo is a B2B mobility aggregation platform connecting taxi, black car, and ride-hailing fleets into a single API for booking and ancillary services, overlapping with Enroute's mission to equip ride-hailing/transit apps with additional commerce and service capabilities.
• HERE Mobility: HERE Mobility operates an open marketplace and SDK platform that connects ride-hailing operators and demand for mobility services, with adjacent capabilities in in-app services and demand generation analogous to Enroute's commerce-enablement thesis.
• Muv (formerly Pickup): Muv is a B2B platform that enables ride-hailing and mobility apps to offer in-trip and on-demand commerce, entertainment and services to riders — closely paralleling Enroute's positioning as a commerce layer installed into ride-hailing applications.

Others

• Unico Mobility: Unico Mobility is a white-label technology platform for taxi and ride-hailing operators in the Middle East enabling app-based hailing and ancillary services — adjacent infrastructure provider overlapping with Enroute's mobility-tech ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/enroutetech
• Facebookfacebook.com/Enroute-346634125809169

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enroute