MUV

What MUV does

MUV is a 100% Paraguayan ride-hailing and last-mile logistics platform operated by Click S.A. from Asunción, Paraguay. Founded in 2018, the company provides on-demand urban mobility across 15 cities — including Asunción, Central, Itapúa, and Alto Paraná — and reports 450,000+ registered passengers, 10,000+ active drivers, and 3M+ cumulative trips completed. The platform comprises a passenger app offering three vehicle tiers (Económico, Muv, Comfort) plus package delivery via MUV Envíos, a driver app for trip completion and earnings management, and MUV Corporativo, an enterprise mobility portal with credit lines and consolidated invoicing.

The business model derives revenue from a 10% commission per ride (drivers retain 90%), a corporate service fee of up to 15% on enterprise trips, and advertising on wrapped vehicles. Technology infrastructure is built on Google Cloud via partner itti, with real-time GPS routing powered by Waze, dynamic algorithmic pricing, and 24/7 WhatsApp-based customer support. Strategic partnerships with ueno bank enable daily driver earnings payouts and integrate ueno seguros passenger insurance, while the Upys loyalty program rewards high-performing drivers with convertible points.

Customer segments span individual B2C passengers, corporate/enterprise clients served through MUV Corporativo (named accounts include Netax, ueno bank, wepa, itti, ioio, puka, tuti, conto, and useguros), and drivers/vehicle owners. The platform supports cash, bank transfer, and MUV Pay payments, and has evolved from a single-city ride-hailing service into a multi-vertical mobility and delivery platform within Paraguay.

Name

MUV

Legal name

Click S.A.

Website

https://muvapp.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MUV is a Paraguayan ride-hailing and last-mile logistics platform operating in 15 cities, connecting 450,000+ passengers with 10,000+ drivers via mobile apps while serving enterprises through MUV Corporativo and extending into delivery via MUV Envíos.

Ownership category

akta.pro rank

Product category

Ride-Hailing & Mobility

NAICS

Taxi and Ridesharing Services (485310), Local Messengers and Local Delivery (492210)

SIC

Transportation Services (4700), Trucking & Courier Services (No Air) (4210)

akta.pro industry

PRIMARYTLAFAHAC

Licensed Private Hire Vehicle (PHV) / Minicab Operators

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Taxi & E-Hail Operators

Keywords

• Ride-hailing services
• Last-mile delivery
• Corporate mobility
• Driver marketplace
• Paratransit mobility

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Platform Commission on Rides: MUV retains 10% commission on each completed trip (drivers receive 90%). Commission is deducted at settlement. For cash payments, drivers collect the full fare and render a commission to MUV. For card/corporate payments, MUV collects the full amount and credits the driver's balance.
2. Corporate Platform Fee: Corporate clients (Muv-Corp) may be charged a service fee of up to 15% applied to the value of operations, as compensation for administrative, management, and operational support services. Monthly invoicing with optional pre-payment plans and bonus credits.
3. Advertising & Vehicle Ploteados: Drivers can optionally wrap vehicles with advertising (ploteados), with revenue from advertising credited to the driver. Drivers invoice Click S.A. for advertising income.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

MUV is a 100% Paraguayan ride-hailing and last-mile logistics marketplace that connects independent third-party drivers with passengers via dedicated mobile apps for rides, package delivery (MUV Envíos), and corporate mobility (MUV Corporativo). Drivers keep 90% of each fare while MUV retains a 10% commission, with corporate clients additionally billed an up to 15% service fee on monthly consolidated invoices. The platform operates across 15 Paraguayan cities with three vehicle tiers (Económico, Muv, Comfort) and offers 24/7 WhatsApp support, daily earnings withdrawals, and the Upys driver loyalty program.

Product overview

MUV is a 100% Paraguayan ridesharing and logistics platform operating as a unified ecosystem of interconnected mobile applications. The core portfolio consists of the MUV App for Passengers (for requesting rides and package delivery), the MUV App for Drivers (for receiving and completing trips), and MUV Corporativo (a corporate mobility management platform). The passenger and driver apps share a common infrastructure for matching, real-time pricing, in-app chat, and payment processing. MUV Envíos (package delivery) runs as a sub-service within the same driver network. MUV Corporativo builds on the core platform by adding enterprise features such as a management portal, credit lines, monthly invoicing, and bulk shipment services (minibuses and motorbike couriers), providing businesses with consolidated mobility and logistics oversight.

Differentiator

Problem solved

Functional benefit

Brands

• MUV Corporativo: Corporate mobility and logistics solution for businesses with vehicle reservation, minibuses, mass shipments, and motorcycle service
• Upys

Products and services

• MUV App (Pasajeros) Mobile application for passengers to request rides and send/receive packages, featuring real-time driver matching, transparent pricing across three vehicle tiers (Económico, Muv, Comfort), and secure payment options including cash, credit/debit cards, and corporate accounts. Available on Google Play and iOS App Store.
• MUV App (Conductores) Mobile application for drivers to receive ride and delivery requests, manage earnings and balance, communicate with passengers via in-app chat, navigate via Waze, and access 24/7 WhatsApp support. Drivers keep 90% of fares with the platform retaining 10% as commission. Requires Android 7 or iOS 9 minimum.
• MUV Corporativo Corporate mobility and logistics platform enabling businesses to manage employee transportation, monitor trips through a dedicated company portal (muv-app.co/corp), access monthly consolidated invoicing, and utilize credit lines. Additional services include vehicle reservation, minibus transport for 5+ persons, and motorbike courier shipments for parcels and documents.
• MUV Envíos Package and document delivery service operating within the MUV passenger and driver app network, allowing users to send and receive packages using available driver vehicles. Operates within Asunción, Gran Asunción, Ciudad del Este, and Encarnación with no-contact delivery and payment limited to card or corporate methods.

Quantifiable outcome

• 3,000,000+ trips completed on the platform
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• itticoreTechnology or Integrationitti (also Itti) is the technology infrastructure provider powering the MUV platform. The company logo appears as 'Powered by Itti' on the MUV website footer and app. MUV is referenced as part of the itti/Click S.A. ecosystem. ITTI USA, LLC (Dallas, Texas) is designated as the data controller for user data under the privacy policy.
• ueno bankcoreStrategic or Co-development Partnerueno bank is both a corporate client and an integral financial partner for MUV. Driver earnings are paid out to ueno bank accounts; drivers must maintain a ueno bank account to receive daily withdrawals. ueno seguros provides passenger insurance coverage on all MUV rides. ueno bank also appears in the Muv-Corp corporate client logo section.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beat: Greek-founded ride-hailing app that expanded into Latin America (Peru, Chile, Colombia, Mexico, Argentina). Comparable to MUV as a mobile-first ride-hailing platform targeting emerging-market cities.
• Cabify: Spanish-founded ride-hailing platform with a large footprint across Latin America (Argentina, Mexico, Chile, Colombia, Peru). Comparable to MUV as an app-based passenger ride-hailing service operating in Spanish-speaking markets.
• inDrive: Ride-hailing platform with strong penetration across Latin America (Mexico, Brazil, Colombia, etc.) and a distinctive price-negotiation model. Comparable to MUV as a mobile-first ride-hailing app focused on emerging markets with price-sensitive riders.
• Uber: Global ride-hailing leader that operates in Paraguay and across Latin America. Directly competes with MUV in passenger ride-hailing using an app-based model with independent contractor drivers, dynamic pricing, and a multi-tier vehicle offering.
• 99 (Didi): Brazil's leading ride-hailing app, owned by Didi Chuxing. Directly comparable to MUV as an app-based ride-hailing platform serving a Portuguese/Spanish-speaking Latin American market with a large driver-partner network.

Regional players

• Yaxi: Mexico-rooted ride-hailing platform with selective Latin American presence. Comparable to MUV as an app-based, locally branded ride-hailing service operating in a mid-sized Spanish-speaking market.

Emerging players

• Picap: Colombian-founded ride-hailing and delivery platform focused on Latin American and African emerging markets. Comparable to MUV as a mobile-first, regionally branded ride-hailing service targeting price-sensitive users and gig-economy drivers.

Broad incumbents

• Rappi: Latin American super-app offering delivery, courier, and mobility services across multiple countries. Comparable to MUV's MUV Envíos delivery offering and broader multi-vertical marketplace strategy in Latin American emerging markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/app_muv
• Facebookfacebook.com/app.muv
• Instagraminstagram.com/app.muv/?hl=es-la
• LinkedInlinkedin.com/company/muvpy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUV