PayGreen

What PayGreen does

PayGreen is a French e-commerce payment platform, founded in 2018 and headquartered in Rouen, that has operated as a payment institution offering an all-in-one payment-as-you-go processing service for online merchants. Following a 2024 judicial administration, the business was acquired by French payment institution Lemonway in June 2025 and now operates as PayGreen by Lemonway, with the team integrated into Lemonway's e-commerce division. The platform is delivered via a REST API with native CMS modules for PrestaShop and WooCommerce, supports Hosted Page and Hosted Fields integration modes, and is PCI-DSS Level 1 certified.

The product portfolio is organized around three vertical payment kits — Retail Kit (card payments for e-commerce), Lunch Kit (cards plus dematerialized meal vouchers from issuers including Swile, Up Déjeuner, Pluxee, Bimpli, Restoflash, Edenred Belgique, and others, with automatic bank-card complement when voucher limits are exceeded), and Travel Kit (cards plus ANCV Chèques-Vacances Connect and MaCarteVacances) — complemented by two impact modules: Charity Kit (round-up donations routed to partner associations through MicroDon) and Climate Kit (per-transaction carbon measurement under the GHG Protocol, with offsets via Removall's VCS- and Gold Standard-certified projects). The platform supports tokenization for recurring payments, and integrates with Klarna for buy-now-pay-later.

PayGreen monetizes primarily through transaction fees (starting at 1.2% + EUR 0.25 for EEA cards), with additional fees for tokenization, refusals, refunds, authorization requests, transfers, and 3D Secure, plus a commission on donations collected via Charity Kit. GTM is API-first self-serve for SMBs (CMS modules and developer documentation) with customized enterprise pricing for merchants processing above EUR 100,000 monthly, complemented by software-editor partnerships (TastyCloud), bank channel partnerships (Crédit Agricole Normandie Seine), and post-acquisition distribution through Lemonway's pan-European e-commerce franchise. The company reports 800+ merchant and association clients and EUR 726 million in transaction volume across 400+ platforms in 20 countries prior to the Lemonway acquisition.

Name

PayGreen

Legal name

PayGreen SAS

Website

https://paygreen.io

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Processor-Agnostic / White-Label Acquiring Platforms (Acquiring-as-a-Service) (FSAMABAI), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Prepaid, Gift Cards & Voucher-Based Payments (MPAEALAE)

Keywords

• Online payment processing
• Ecommerce payment platform
• Meal voucher acceptance
• Carbon-neutral payments
• Checkout API

Headquarters

HQ city

Bois-guillaume

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction Processing Fees: Primary revenue stream from transaction fees: 1.2% + 0.25€ per transaction for standard European Economic Area cards. Fees vary by card network and payment method. No setup fees, no subscription, no minimum billing.
2. Additional Service Fees: Fees apply for card tokenization/storage, payment refusals, refunds, authorization requests, transfers, and 3D Secure authentication. Fixed fees per transfer and per 3D Secure unit. Customized pricing for merchants exceeding EUR 100,000 monthly collection or requiring marketplace integration.
3. Donation Commission: When merchants collect donations through Charity Kit for partner associations, commission is charged on donations (separate from transaction fees).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

PayGreen is a French B2B online payment platform that lets e-commerce merchants accept and manage card payments through an API and CMS modules, supplemented by specialized kits for meal vouchers (Lunch Kit), holiday vouchers (Travel Kit), round-up donations (Charity Kit) and per-transaction carbon measurement and offset (Climate Kit). The platform is PCI-DSS Level 1 certified, offers tokenization for one-click and recurring payments, and is sold via a transaction-based pricing model with no subscription.

Product overview

PayGreen is a French e-commerce payment platform, now part of Lemonway following its June 2025 acquisition. The company offers sector-specific payment solutions organized into three core kits: Retail Kit (card payments for e-commerce), Lunch Kit (card plus digital meal vouchers for restaurants), and Travel Kit (card plus holiday vouchers for tourism/leisure). These are complemented by two impact-focused modules: Charity Kit (rounding donations to associations) and Climate Kit (carbon compensation). PayGreen operates as a hybrid payment platform offering both a REST API for custom integrations and native CMS modules for PrestaShop and WooCommerce. The platform supports two collection modes: direct bank connection via VAD contract or the PayGreen Wallet. Key differentiators include eco-responsible payment processing with carbon-neutral server infrastructure and social impact features enabling charitable donations at checkout.

Differentiator

Problem solved

Functional benefit

Brands

• Retail Kit: Payment solution for retail commerce accepting card payments for online platforms.
• Lunch Kit
• Travel Kit
• Charity Kit
• Climate Kit

Products and services

• Retail Kit Payment solution for the retail sector that accepts and manages card payments (Visa, Mastercard, American Express) across all e-commerce platforms with a unified back office for transaction management; targeted at online retailers.
• Lunch Kit

Quantifiable outcome

• 28% reduction in carbon emissions per transaction between January 2024 and January 2025
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LemonwaycoreStrategic or Co-development Partner · 9 June 2025Lemonway, a French payment institution, acquired PayGreen's business in June 2025. PayGreen entered judicial administration in 2024. The acquisition included PayGreen's team and assets, expanding Lemonway's European market presence. Implications for EUR 726 million in transactions and over 400 platforms across 20 countries. PayGreen now operates as PayGreen by Lemonway.
• Crédit Agricole Normandie SeineminorChannel Partner/ Reseller/ Distributor · 9 May 2019Crédit Agricole Normandie Seine added PayGreen to its professional services offering, allowing the bank's business clients to access PayGreen's eco-responsible payment solutions.
• RemovallcoreStrategic or Co-development PartnerPayGreen partners with Removall for certified carbon offset projects. Three projects are supported: DAEM RYS (forest preservation in Cambodia - 465,839 hectares protected, 3.8 million tonnes CO2 avoided/year), ULAAN WARN HOME (clean heating in Mongolia - 110,000 tonnes CO2 avoided/year, 250,000 beneficiaries), and LOO HAVA (wind energy in India - 127,000 tonnes CO2 avoided/year, 60 MW clean energy). Each credit is VCS and Gold Standard certified.
• MicroDoncoreStrategic or Co-development PartnerPayGreen partnered with MicroDon to develop L'Arrondi en Ligne (Round-up Solidarity), the first relationship-building tool connecting e-commerce merchants with associations. The partnership enables merchants to partner with up to three associations displayed at checkout, with associations receiving donations directly to dedicated wallets with free back-office access.
• ANCV (Agence Nationale pour les Chèques-Vacances)coreTechnology or IntegrationPayGreen is an official partner of ANCV Connect, enabling merchants to accept Chèques-Vacances Connect online. Annually, 1.7 billion euros are spent via dematerialized holiday vouchers. PayGreen's TravelKit integrates this payment method for tourism, hospitality and leisure merchants.
• TastyCloudminorChannel Partner/ Reseller/ DistributorTastyCloud, a restaurant online ordering platform, integrated PayGreen's LunchKit solution enabling restaurants to accept both bank cards and dematerialized meal vouchers (Apetiz, Pass Restaurant, Up Déjeuner, Swile, Resto Flash) through a complete turnkey ordering and payment solution.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HiPay: French PSP specialized in e-commerce payment gateway services for SMBs and mid-market merchants across Europe. Closest direct peer — same geography, same target segment, similar API-first approach with hosted payment page and CMS plugin offerings for PrestaShop/Magento.
• Lyra Network: French-headquartered payment service provider offering multi-method payment processing (cards, SEPA, vouchers) to e-commerce merchants and platform operators. Directly comparable in offering scope (multi-method + vertical specialization) and geographic focus.
• Mollie: European SMB-focused payment gateway with CMS plugins and PSP-orchestration capabilities, serving merchants across multiple European countries. Compares closely on API-first architecture, SMB self-serve onboarding, and CMS module strategy.
• Checkout.com: Global PSP with gateway, acquiring, and orchestration capabilities focused on digital-first merchants. Comparable in API-first architecture, multi-method coverage, and cross-border reach; competing for the same SMB-to-mid-market e-commerce client.

Broad incumbents

• Stripe: Global payment platform and the reference benchmark for SMB/e-commerce gateways with extensive developer-first tooling and methods coverage. Larger and broader; competes head-to-head with PayGreen for French/euro-zone merchants but does not match PayGreen's vertical kit depth for meal/holiday vouchers.
• Worldline: France-based European payment industry incumbent with acquiring, processing, and merchant services across Europe. Significant overlap on geographic and SMB segments; bigger but less specialized on ESG/niche voucher verticals.
• Adyen: Global unified payment platform serving large enterprise and digital-native merchants with multi-method acquiring. Compares to PayGreen on payment processing model but targets upper-market merchants and lacks PayGreen's CMS-plugin SMB self-serve onboarding motion.
• Edenred: Global meal-voucher issuer and benefits program operator with growing digital-payment acceptance. Enters as a meaningful adjacent player as its voucher programs intersect with PayGreen's LunchKit ecosystem; competes at the issuer rather than gateway layer.

Emerging players

• Swile: French leading meal-voucher and payment benefit provider, whose products PayGreen's LunchKit accepts natively. Adjacent peer: comparable on the meal-voucher ecosystem but on the issuer/producer side rather than the payment-acceptance side, with growing PSP capabilities.

Others

• Lemonway: French payment institution now serving as PayGreen's parent company post-acquisition. Closely related as acquirer but distinct in original customer base (marketplaces, crowdfunding, consumer wallets) vs PayGreen's SMB e-commerce focus; their combined scope defines the post-acquisition competitive footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/PayGreen
• LinkedInlinkedin.com/company/paygreen
• Xx.com/paygreen_fr
• Facebookfacebook.com/paygreen_fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PayGreen