What DogGO does

DogGO is a Turkish pet care marketplace platform founded in 2018 and headquartered in Istanbul, operating as what it describes as Turkey's first mobile app and controlled marketplace for pet services. The company runs a consumer-facing mobile application (available on iOS and Android) that connects pet owners with vetted service providers across three primary service categories: dog walking (Güvenli Köpek Gezdirme), pet hotel/boarding (Pet Otel), and pet grooming (Pet Kuaför). The platform's core technology is a mobile-first marketplace with a verified-provider onboarding layer, designed to address the lack of trusted pet care options in Turkey.

The product portfolio is structured around the core DogGO marketplace app, augmented by two extensions: DogGOPremium, a subscription tier that provides enhanced benefits and prioritized service access, and DogGOShop, a pet supply e-commerce component. The company's revenue model combines marketplace commissions on transactions between pet owners and service providers with subscription revenue from the premium tier. Its go-to-market motion is product-led, relying on mobile app store presence and organic community growth among Turkish pet owners rather than a dedicated sales team.

DogGO has raised capital exclusively through crowdfunding campaigns to date, completing a 5.4 million TL round in November 2022 (backed by Hedef Portföy Yönetimi, Startup Burada GSYF, VeVentures, EGİAD, and Angel Effect) and a 10.06 million TL round in April 2024 that brought its post-money valuation to 140 million TL. The company is led operationally with at minimum a CFO (Cem Dogancı) and has publicly stated ambitions to expand to additional Turkish cities, enter international markets, and evolve into a comprehensive pet care Super App.

Name

DogGO

Legal name

DogGO

Website

https://doggoapp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

DogGO is a Turkish mobile marketplace app that connects pet owners with vetted providers of dog walking, pet hotel/boarding, and pet grooming services across Turkey, with subscription and e-commerce extensions.

Ownership category

akta.pro rank

Product category

Pet Care Marketplace

NAICS

Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industry

Pet Errands & Pet Care Coordination (HSACAIAJ)

Keywords

• Pet care marketplace
• Dog walking services
• Pet grooming services
• Pet boarding services
• Mobile pet app

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Marketplace Commission: DogGO operates a marketplace model connecting pet owners with service providers (dog walking, pet hotel, pet grooming), likely earning commissions on transactions processed through the platform.
2. Crowdfunding Investment: The company raises capital through crowdfunding campaigns from retail investors, securing funding to support expansion and product development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

DogGO operates a mobile application marketplace that connects pet owners in Turkey with verified service providers for dog walking (Güvenli Köpek Gezdirme), pet hotel/boarding (Pet Otel), and pet grooming (Pet Kuaför) services. The platform vets and onboards service providers to offer controlled, on-demand access to pet care services via iOS and Android apps.

Product overview

DogGO operates as a comprehensive pet care Super App built around its core mobile marketplace platform. The platform connects pet owners with verified service providers offering three primary on-demand services: safe dog walking (Güvenli Köpek Gezdirme), pet hotel boarding (Pet Otel), and pet grooming (Pet Kuaför). The product portfolio includes DogGOPremium, a subscription tier offering enhanced benefits, and DogGOShop, a pet supply e-commerce component. The platform functions as a controlled marketplace with verified providers, positioning itself as Turkey's first mobile app for organized pet care services.

Differentiator

Problem solved

Functional benefit

Brands

• DogGOShop: Online store for pet-related products.
• DogGOPremium

Products and services

• DogGO Platform Turkey's first mobile app and controlled marketplace for pet services, providing on-demand access to dog walking, pet hotel, and pet grooming services through a unified platform for individual pet owners.
• DogGOPremium Premium subscription or membership tier for DogGO services offering enhanced benefits and prioritized access to pet care services.
• DogGOShop Pet supply e-commerce store offering pet-related products to users, integrated within the DogGO platform.
• Dog Walking Service (Güvenli Köpek Gezdirme) Safe and controlled dog walking service connecting pet owners with verified walkers through the DogGO marketplace platform.
• Pet Hotel (Pet Otel) Pet accommodation service providing supervised boarding for dogs when owners are unavailable, offered through verified providers on the platform.
• Pet Grooming (Pet Kuaför) Professional pet grooming services including bathing, trimming, and styling for dogs, provided through verified groomers on the platform.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rover: Global pet care marketplace connecting pet owners with walkers, sitters, and boarders. Closest direct comparable given DogGO's identical marketplace model for dog walking and boarding.
• Wag!: On-demand dog walking and pet care marketplace offering walking, sitting, and boarding via mobile app. Directly comparable business model and core service categories to DogGO.
• PetBacker: Asia-Pacific-rooted pet care marketplace offering boarding, walking, grooming, and daycare. Closely aligned marketplace mechanics and service breadth.
• Pawshake: Pet sitting and dog walking marketplace with strong European and APAC presence. Comparable two-sided platform model serving pet owners via mobile/web.

Emerging players

• Holidog: European dog sitting and walking marketplace. Comparable marketplace offering with a focus on home-based pet care, relevant to DogGO's Super App expansion.
• PawSquad: UK-based vet teleconsult and pet care service platform. Comparable adjacency in extending a marketplace into higher-value vet and care services.

Broad incumbents

• BarkBox: Subscription-based pet products and services brand. Comparable in monetizing pet owners via recurring subscription, similar in spirit to DogGOPremium.
• Chewy: Large online pet retailer with services and pharmacy. Comparable to DogGOShop component; demonstrates scale of pet e-commerce opportunity.
• Pets at Home: UK pet retail and grooming/services incumbent with in-store and digital presence. Comparable as an integrated pet retail + services platform play.
• PetSmart: Large North American pet retailer with grooming, training, and boarding services. Comparable Super App-style integration of retail and pet services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DogGOTR
• Facebookfacebook.com/DogGOTR
• LinkedInlinkedin.com/company/doggotr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DogGO