What AdPredictive does

AdPredictive (legal entity InRadio, Inc.) is a US-based, privately held customer intelligence software company headquartered in Kansas City, Missouri with an additional office in New York. It operates a unified platform branded "360 Solutions," composed of four integrated modules — Customers 360, Campaigns 360, Outcomes 360, and Intelligence 360 — that ingest first-party brand data alongside third-party datasets to build customer profile visualizations, activate media against anonymized IDs, measure business outcomes, and feed a network AI layer that predicts future campaign ROI. The platform is anchored by AWS Clean Rooms for privacy-safe data collaboration and integrates with 8+ customer data platforms, 30+ deterministic data partners, and adjacent identity solutions such as Yahoo ConnectID and mParticle.

The company's commercial model is a tiered SaaS subscription: Sandbox (free, 7-day exploration), Pro ($3,150/month on annual commitment), Pro+ ($7,500/month on annual commitment), and Pro+AI (custom-priced, configured to buyer-specific business goals). Distribution is split between direct enterprise field sales and self-service inbound for mid-market, with an additional AWS Marketplace listing that lets customers transact using AWS committed cloud spend. Certifications (SOC 2 Type 2, ISO 27001, GDPR, CCPA) and the AWS Advertising and Marketing Technology Competency (Nov 2023) are positioned as enterprise-readiness differentiators.

The customer base skews heavily to large US media and entertainment organizations, with named logos including Discovery, Paramount Global, Warner Bros. Discovery, Paramount+, MAX, BET, Revolt, Yahoo, Learfield, and Clear Channel Outdoor, alongside an Out-of-Home extension. AdPredictive is led by Founder and Board Chair Dan Carroll and CEO Kristin Frank (formerly a senior Viacom executive appointed President in January 2019 and subsequently elevated to CEO), with Mainardo de Nardis — former global CEO of OMD Worldwide, Aegis Media, and MEC — on the board. Disclosed funding to date is approximately $1.27M cumulatively across rounds in 2009, 2019, and 2023.

Name

AdPredictive

Legal name

InRadio, Inc.

Website

https://adpredictive.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

AdPredictive is a Kansas City-based customer intelligence platform that uses AI and privacy-safe data collaboration to help marketers and media companies visualize customer profiles, predict campaign ROI, and activate audiences across channels.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Customer intelligence platform
• Marketing analytics software
• Audience targeting solutions
• Predictive marketing analytics
• Data-driven advertising

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Platform Access): Tiered subscription model providing access to customer intelligence platform. Pricing includes Pro ($3,150/month annual), Pro+ ($7,500/month), and custom Pro+AI plans. Revenue is recurring with annual, quarterly, and monthly billing options.
2. AWS Marketplace Sales: Revenue generated through AWS Marketplace listing where customers can purchase using AWS credits

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AdPredictive sells a B2B SaaS customer intelligence platform ("360 Solutions") that lets marketers build, visualize, and refine customer profiles from 1st- and 3rd-party data, export anonymized IDs (MAID, email, IP) for campaign activation, and forecast marketing ROI using a native AI. The platform is delivered via four pricing tiers (Sandbox free, Pro, Pro+, Pro+AI), is secured by AWS Clean Rooms, and is offered both through direct enterprise sales and the AWS Marketplace.

Product overview

AdPredictive offers a unified customer intelligence platform called '360 Solutions' with four integrated modules (Customers, Campaigns, Outcomes, Intelligence) designed to help marketers understand customers, predict ROI, and activate campaigns. The platform is available through four pricing tiers: Sandbox (free), Pro ($3,150/month), Pro+ ($7,500/month), and Pro+AI (custom pricing). Key features include customer profile visualizations, Profile Builder for audience refinement, Predicted ROI Score for AI-powered performance forecasting, and unlimited ID export (MAID, email, IP) for media activation. The platform is secured by AWS Clean Rooms and is available through the AWS Marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• 360 Solutions Customer Intelligence Platform Unified B2B SaaS customer intelligence platform that combines four integrated modules (Customers, Campaigns, Outcomes, Intelligence) to help enterprise marketers understand customers, predict ROI, activate campaigns via anonymized ID export, and train AI models informed by business outcomes.

Quantifiable outcome

• Reduce media waste through ID-based audience targeting
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or Integration · 30 November 2023AWS partnership includes Clean Rooms integration for privacy-safe data collaboration, AWS Marketplace listing for software distribution, and AWS Advertising and Marketing Technology Competency designation. AWS provides the secure infrastructure enabling AdPredictive's privacy-first customer intelligence platform.
• 8+ Best-in-class Data ProviderscoreTechnology or IntegrationIntegration with 8+ best-in-class data providers for comprehensive customer attribute data including demographics, behaviors, TV viewership, and streaming habits
• 30+ Deterministic Data PartnerscoreTechnology or IntegrationAdvertisers can link anonymized 1st-party brand data to 30+ deterministic data partners to receive ID-level audience insights

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oracle Advertising (Oracle Data Cloud): Oracle's enterprise data and audience platform with deep media/agency relationships, offering overlapping customer intelligence and targeting at significantly greater scale.
• Adobe Audience Manager: Adobe's enterprise DMP offering within Adobe Experience Cloud, providing audience segmentation and targeting at much larger scale than AdPredictive but as part of a broader martech suite.
• Salesforce Data Cloud (formerly Audience Studio / DMP): Enterprise customer data and audience platform within Salesforce Marketing Cloud, offering comparable customer intelligence capabilities as part of a much larger CRM/marketing stack.

Emerging players

• Decentriq: Emerging confidential computing / data clean room platform enabling privacy-safe data collaboration for marketing and advertising use cases adjacent to AdPredictive's AWS Clean Rooms integration.

Direct peers

• InfoSum: Privacy-first data collaboration and customer intelligence platform built on decentralized infrastructure, comparable to AdPredictive's privacy-first customer intelligence approach.
• LiveRamp: Leading data collaboration platform offering customer intelligence, identity resolution, and clean room capabilities for advertisers and media companies — directly comparable to AdPredictive's core value proposition at larger scale.
• Lotame: Data collaboration and audience platform serving media companies, agencies, and advertisers with similar customer intelligence and targeting functionality to AdPredictive.
• Segment (Twilio): Customer Data Platform for collecting, unifying, and activating customer data across channels — overlapping heavily with AdPredictive's profile-building and ID export capabilities.
• mParticle: Customer Data Platform that ingests first- and third-party data for audience building and activation. AdPredictive is already an mParticle integration partner, confirming direct product overlap.
• Habu: Data clean room platform enabling privacy-safe data collaboration between brands and partners — a direct comparable for AdPredictive's AWS Clean Rooms-powered offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adpredictive
• Facebookfacebook.com/adpredictive

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdPredictive