inSided

Customer Community Softwareinsided.com

inSided is an AI-augmented customer community platform, now part of Gainsight, serving enterprise Customer Success, Product, and Revenue teams with branded self-service support, peer knowledge sharing, and integrated engagement analytics.

Company typePrivate
Founded2010
HeadquartersAmsterdam, Netherlands
Headcount51–100
GTM typeB2B
OfferingSoftware

What inSided does

inSided is a customer community platform founded in 2010 in Amsterdam, Netherlands, now operating as the Customer Communities product line within Gainsight's broader customer success platform. The software provides enterprise customers with a branded hub for self-service support, peer-to-peer knowledge sharing, product feedback, idea ideation, and customer engagement analytics. Underlying technology includes a WYSIWYG community editor, multilingual AI Translations, an AI Answers knowledge-retrieval layer, a Moderation AI Agent, a Community MCP Server for AI-workflow integration, and deep native integrations with Salesforce, Zendesk, Jira, and Skilljar. The platform is sold via an enterprise field-sales motion with quote-based annual subscriptions, primarily to Customer Success, Product, Customer Experience, Revenue, and Community teams within mid-market and large enterprises. The GTM and delivery model are now fully embedded in Gainsight's go-to-market, including Pulse Conference demand generation and bundled cross-sell with Skilljar, positioning inSided as the community engagement surface of the wider Gainsight Customer OS.

inSided firmographics

Firmographics

Name: inSided
Website: https://insided.com
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 51–100 employees
Short description: inSided is an AI-augmented customer community platform, now part of Gainsight, serving enterprise Customer Success, Product, and Revenue teams with branded self-service support, peer knowledge sharing, and integrated engagement analytics.
Ownership category
akta.pro rank

inSided industry classification

Industry

Product category: Customer Community Software
NAICS: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
SIC: Services-Prepackaged Software (7372)
akta.pro industry: PRIMARYHDAEAKAI
Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals)
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)
SECONDARYEDABAOAH
Customer & Go-to-Market Onboarding (Sales/CS/Support)
Education/Corporate Training & Professional Development/Onboarding and New Hire Training
SECONDARYMPACALAI
Certification & Credentialed Creator Programs
Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Online Learning Content Platforms (Creator-Led Courses)
SECONDARYBPAAALAE
App Store & Platform Governance (Apps, Extensions, Developer Compliance)
Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Content Moderation, Trust & Safety Operations

Keywords

Customer community software
Customer self-service platform
Community management software
Customer engagement platform
Knowledge base software

Where inSided is headquartered

Location

Headquarters

HQ city: Amsterdam
HQ country: Netherlands
HQ region: Europe

Offices1 record

Markets served

inSided business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

Software Subscription: Subscription-based licensing for customer community software platform with tiered features and enterprise capabilities

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise platform with custom pricing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

inSided product offering

Product offering

Core offering

inSided provides a branded customer community platform that enables enterprises to deliver self-service support, knowledge sharing, product feedback/ideation, and customer engagement at scale. The platform powers discussion forums, knowledge bases, idea boards, user groups, and events for customers of software and technology companies. Now operating as Gainsight Customer Communities, it is integrated into the broader Gainsight Customer Success platform with native CRM, support, and LMS integrations.

Product overview

Gainsight offers a comprehensive customer success platform consisting of a core Customer Communities product integrated with Customer Success management, Product Experience, Skilljar (customer education LMS), Atlas AI Agents, and Staircase AI. The Gainsight Customer Platform (Customer OS) serves as the underlying infrastructure connecting all modules. The platform is designed to help businesses retain customers, drive expansion, and improve product adoption through community engagement, AI-powered insights, and integrated learning capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

Gainsight Customer Communities (formerly inSided) A branded customer community platform providing a single hub for self-service support, knowledge bases, discussion groups, product feedback, ideation, and analytics. Targeted at enterprise Customer Success, Product, Revenue, and Community teams running formal retention and expansion programs.

Quantifiable outcome

3X higher upsell rates for customers engaged in community (Gong case study)
+2 more outcomes

Companies that use inSided

Customer profile

Named customers16 records

Segments7 records

Ideal customer profiles1 record

inSided technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature6 records

inSided partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

SalesforcecoreTechnology or IntegrationNative CRM integration allowing community activity to flow into Salesforce, enabling Support and CS teams to see community interactions in their primary CRM tools. Automated passage of CSQLs from CSM to AEs through the integration.
ZendeskcoreTechnology or IntegrationIntegration with Zendesk support platform to connect community data with customer support workflows and ticket management.
JiracoreTechnology or IntegrationIntegration with Jira for tracking community feedback, bug reports, and product feature requests in development workflow.
SkilljarcoreTechnology or IntegrationNative, deeply integrated LMS partnership (both owned by Gainsight) with no third-party connectors required. Community members navigate directly to Skilljar courses, find Academy content in community search, and filter results. Unified Login available through Community SSO.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

inSided competitors and assessment

Company assessment

Emerging players

Discourse: Open-source modern discussion platform increasingly adopted by enterprise SaaS companies for customer communities. Represents a lower-cost, open alternative that pressures inSided's pricing and feature roadmap.

Direct peers

Higher Logic: Customer and member community platform with deep AMS/association roots but expanding into enterprise SaaS communities. Competes head-to-head with inSided on branded community, engagement analytics, and CRM integration depth.
Bevy: Customer community and events platform focused on enterprise user groups, conferences, and community-led growth. Comparable to inSided's community + events modules used by customers like SAP LeanIX.
Mighty Networks: Customer and member community platform with branded communities, content, and events. Comparable to inSided on community-led engagement and self-service support, primarily for SaaS and membership businesses.
Vanilla Forums: Long-standing customer community forum software with knowledge base and Q&A capabilities. Direct alternative to inSided's discussion and knowledge base features for enterprise customer support forums.
Khoros: Enterprise customer community platform serving brands across industries with branded communities, moderation, and engagement tools. Directly comparable to inSided's Gainsight Customer Communities offering for enterprise CS and support use cases.
Circle: Modern customer and creator community platform used by SaaS companies for branded communities, courses, and discussions. Competes directly with inSided on customer community use cases, particularly in the SaaS and creator-economy segments.

Broad incumbents

Salesforce Experience Cloud: Broad incumbent CRM suite with built-in branded community, portal, and knowledge-sharing capabilities. Overlaps with inSided for enterprises standardizing on Salesforce, but is a wider portfolio play rather than a community specialist.
Sprinklr: Enterprise customer experience platform with social, community, and care modules. Overlaps with inSided on branded community and customer engagement but operates as a much broader CX suite.
HubSpot Service Hub: CRM and service suite that includes knowledge base, customer portal, and community-style features. Competes for the same mid-market and enterprise CS budgets but as part of a much wider HubSpot portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

inSided compliance and trust

Trust signal

Compliance3 records

inSided financial estimates

Financial estimate

Revenue estimate

Valuation estimate

inSided leadership team

Management profile

Number of profiles

Profiles1 record

inSided funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

inSided M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inSided

What does inSided do?

Is inSided a public or private company?

inSided is a private company. It is classified as corporate owned and is currently operating.

When was inSided founded?

inSided was founded in 2010. It employs 51 to 100 people.

Where is inSided based?

inSided is headquartered in Amsterdam, Netherlands, in the Europe region.

How does inSided make money?

One revenue line is on record: software Subscription.

Who are inSided's main competitors?

Discourse is listed as an emerging player. Direct peers are Higher Logic, Bevy, Mighty Networks, Vanilla Forums, Khoros and Circle. Broad incumbents are Salesforce Experience Cloud, Sprinklr and HubSpot Service Hub.

Does inSided have an API?

Yes. Gainsight provides API and Developer Documentation for technical integration capabilities. The documentation is accessible at support.gainsight.com. Additionally, there is a Gainsight MCP Library available for AI workflow integration, suggesting programmatic access to customer data. Developer documentation is at support.gainsight.com/gainsight_nxt/API_and_Developer_Docs.

What industry is inSided in?

inSided's product category is Customer Community Software. Its primary akta.pro industry code is HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals), with a secondary code of EDABAOAH, Customer & Go-to-Market Onboarding (Sales/CS/Support). Its NAICS code is 518 and its SIC code is 7372.