Protekt

What Protekt does

Protekt Products, Inc. is a veteran-owned direct-to-consumer brand that develops and markets liquid performance supplements for athletes, military personnel, and health-conscious consumers. Founded in 2019 by Navy veterans and professional waterman Mark Healey, the company is incorporated in Delaware with its legal address in Sheridan, Wyoming, ships orders from a Kentucky warehouse, and manufactures at an NSF GMP-certified facility in the USA. The product portfolio is anchored by four liquid stick-pack formulations — Hydration (a 10:2:1 sodium:potassium:magnesium electrolyte blend, NSF Certified for Sport), Energy (organic green coffee bean caffeine at 160mg per serving), Rest (a non-melatonin GABA/L-Theanine/Valerian Root blend), and Immunity (Vitamin C, Zinc, Vitamin D, and Echinacea) — and is extended by two performance supplements: Clarity (organic Lion's Mane, Reishi, Cordyceps, Turkey Tail, and Black Pepper Extract capsules at a clinically validated 500mg Lion's Mane dose) and Resilient (an MCT-oil tincture delivering methylated B vitamins and D3/K2). The core technology is a single-serving liquid delivery format that the company positions as providing 20x faster absorption and 3x better ingredient utilization than powders, tablets, or capsules, with every batch independently third-party tested for purity and contaminants.

The brand is differentiated by its veteran and elite-athlete credibility. Co-founders include two Navy veterans alongside Mark Healey (pro surfer, spearfisherman, stuntman, bowhunter), and the ambassador roster includes former Navy SEAL Trevor Thompson (who also leads Product Innovation), 2024 Pipeline Masters winner Nathan Florence, pro skier Morgan Chinn, pro snowboarder Mark Carter, spearfisherman Kimi Werner, and registered dietitian Tyler Minton. Marketing channels center on athlete-driven earned media (Powder Magazine, Triathlete, GearJunkie, Ski, Surfline, Business Insider June 2025), a blog optimized around comparative content (vs. LMNT, Buoy, LiquidIV, Gatorade), a BrandChamp affiliate program, and an email newsletter.

Protekt runs a hybrid DTC plus selective wholesale model. Roughly two-thirds of revenue mechanics stem from the Shopify storefront at protekt.com, sold as one-time purchases or subscriptions (Subscribe & Save at 15% off with 30/60/90-day cadence) across bundles (PERFORM, RECOVER, PROTEKT stacks) priced 25%-35% below component purchasing. A B2B wholesale partner program targets US sports teams, military units, gyms, and specialty retailers with a 20-box / $250 minimum for in-person distribution only (no online reselling). The company also sells branded apparel and a co-branded Protekt x YETI Yonder 25oz water bottle, and ships DTC internationally to Canada, the UK, and the Netherlands. According to public sources, Protekt raised approximately $5.74M in funding in April 2022, transitioned to in-house manufacturing to support a stated 3x growth target in 2025, and maintains a small 1-10 person team with no headcount expansion signal yet disclosed.

Name

Protekt

Legal name

Protekt Products, Inc.

Website

https://protekt.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Protekt Products is a veteran-owned direct-to-consumer brand that develops liquid performance supplements (Hydration, Energy, Rest, Immunity, Clarity, Resilient) targeting athletes, military personnel, and health-conscious consumers via Shopify e-commerce and selective wholesale.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAB

Vitamins & Minerals (Single Nutrients)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYAFAFAFAC

Vitamin- & Mineral-Fortified Beverage Production

Agriculture & Food Production/Beverage Production/Functional & Nutritional Beverage Production (Energy, Sports, Fortified)

SECONDARYCRAOAJAL

Sports Nutrition, Hydration & Recovery Products Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

Keywords

• Liquid supplements
• Hydration supplements
• Performance supplements
• Liquid vitamins
• Sleep supplements

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-Commerce Sales (B2C): Protekt sells directly to consumers through its Shopify storefront at protekt.com. Products are sold as one-time purchases or via subscription (Subscribe & Save at 15% discount). Revenue is generated per unit with subscription providing recurring, predictable revenue. Consumer can also purchase bundles (Perform Stack, Recover Stack, Protekt Stack) at discounted package pricing.
2. Wholesale / B2B Partner Program: Protekt operates a wholesale partner program targeting sports teams, gyms, military units, and specialty retailers. Wholesale minimum is 20 boxes (200 sticks) or $250, with no case pack restrictions. The program is for in-person distribution only — no affiliates, third-party distributors, or online resellers permitted.
3. Apparel and Merchandise: Protekt sells branded apparel including hats, t-shirts, hoodies, and water bottles (including the Protekt x Yeti Yonder collaboration). Sold through the same e-commerce storefront as supplements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Protekt manufactures and sells a portfolio of liquid performance supplements — including Hydration, Energy, Rest, and Immunity formulas in single-serving stick packs — together with two performance supplements (Clarity Lion's Mane nootropic capsules and Resilient vitamin tincture), sold primarily direct-to-consumer through its Shopify storefront and a Subscribe & Save subscription program, with a wholesale/partner program for sports teams, gyms, and specialty retailers. Products are made in NSF GMP-certified US facilities with third-party batch testing for purity and potency.

Product overview

Protekt is a veteran-owned liquid performance supplement company headquartered in Texas, offering a portfolio of rapid-absorption liquid supplements organized into core liquid supplements (Hydration, Energy, Rest, and Immunity formulas) and performance supplements (Clarity nootropic capsules and Resilient vitamin tincture). The products are designed for athletes and high-performers, emphasizing liquid delivery for faster absorption compared to traditional powders or capsules. The core liquid supplement line addresses four key wellness pillars: hydration replenishment, sustained energy, sleep quality, and immune support. Performance supplements include Clarity (organic Lion's Mane mushroom capsules for cognitive enhancement) and Resilient (MCT-oil vitamin D3/K2/B tincture for energy and immunity). The company also offers pre-configured stack bundles (PERFORM, RECOVER, PROTEKT) that combine complementary products, branded apparel and gear, and has recently expanded with new Orange and Mango Citrus hydration flavors. All products are manufactured in NSF GMP certified facilities in the USA, with third-party lab testing for purity and potency.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydration Formula Liquid electrolyte supplement with a 10:2:1 ratio of sodium, potassium, and magnesium for rapid hydration during intense workouts, heat exhaustion, travel, and general wellness. NSF Certified for sports.
• Energy Formula Liquid energy supplement with organic caffeine from green coffee beans, taurine, and B vitamins (B3, B6, B12) delivering sustained energy without sugar, jitters, or crash. Contains 160mg caffeine per stick.
• Rest Formula Navy SEAL-formulated liquid sleep supplement with GABA, L-Theanine, and Valerian Root for natural relaxation and improved sleep quality without melatonin, hormones, or dependency risks. Available in Grape, Mixed Berry, and Lemon Ginger flavors.
• Immunity Formula Liquid immune support supplement with Vitamin C, Zinc, Vitamin D, and Echinacea for daily immune strength and faster recovery. Contains 90mg Vitamin C and 5.5mg Zinc per serving.
• Clarity (Lion's Mane Mushroom Complex) Organic nootropic capsule supplement featuring Lion's Mane mushroom extract (500mg clinically-dosed), combined with Reishi, Cordyceps, Turkey Tail, and Black Pepper extract for cognitive enhancement, nerve growth factor stimulation, and improved memory.
• Resilient (Vitamin Tincture) Daily vitamin tincture in MCT oil with highly bioavailable Vitamin D3 (70mcg), Vitamin K2 (80mcg), methylcobalamin B12 (3.67mcg), and methylfolate (170mcg) for bone density, cardiovascular endurance, energy metabolism, and recovery support.
• Apparel & Gear Brand apparel and accessories including the Camo Retro Trucker Hat, T-shirts, hoodies, tanks, and related gear, sold through the Protekt e-commerce storefront.
• Protekt x YETI Yonder 25oz Water Bottle Co-branded YETI Yonder 25oz durable, BPA-free, leakproof water bottle with the Protekt T-logo, sold exclusively through the Protekt e-commerce storefront.

Quantifiable outcome

• 20x faster absorption compared to powders, tablets, or capsules
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• YETIminorChannel Partner/ Reseller/ DistributorProtekt partnered with YETI to release a co-branded Yonder 25oz water bottle — a durable, BPA-free, leakproof water bottle branded with the Protekt T-logo. The product is sold exclusively through the Protekt e-commerce storefront. This is a product co-development/cross-branding partnership rather than a core distribution relationship.
• Jess MudgettminorStrategic or Co-development PartnerProtekt collaborated with artist Jess Mudgett to create limited-edition graphic t-shirts featuring outdoor adventure artwork. The collaboration launched in 2022 and produced designs representing moments and places from a year of outdoor adventures. The shirts are manufactured from a cotton blend with high-quality printing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LMNT: Direct competitor in electrolyte/hydration supplements. LMNT pioneered the 1000 mg sodium electrolyte stick pack format and dominates the keto/low-carb hydration niche, competing head-to-head with Protekt's Hydration formula on science-forward positioning and DTC subscription.
• Liquid IV: Incumbent hydration supplement brand with broad retail distribution and cellular transport technology (CTT) powder sticks. Directly competes with Protekt Hydration in the at-home/workout rehydration segment and is frequently cited in Protekt's comparison content.
• AG1 (Athletic Greens): Daily foundational greens/supplement powder competing in the comprehensive daily wellness category. Comparable via subscription DTC model and athlete/performance-driven target consumer, overlapping with Protekt's Resilient + Clarity bundle positioning.
• Buoy: Liquid supplement/drops brand emphasizing clean ingredients and third-party testing in dropper formats. Directly comparable on the 'no powders, no pills' clean-label positioning that Protekt uses as core differentiation.
• Skratch Labs: Sports hydration brand founded by an exercise physiologist, selling electrolyte drink mixes and chews aimed at endurance athletes. Comparable audience (serious athletes) and product format overlap with Protekt Hydration.
• Cure Hydration: DTC electrolyte/hydration brand with NSF Certified for Sport products. Direct competitor in the clean-label, electrolyte stick-pack category frequently named alongside Protekt in product comparisons.
• Nuun Sport: Effervescent tablet hydration brand widely available in fitness retail. A broad incumbent competing in the sports hydration category with similar electrolyte profiling to Protekt's Hydration formula.
• Onnit: Total human performance supplements brand with broad product portfolio (Alpha Brain, MCT oil products). Comparable as multi-category supplement brand targeting athletes and performance-focused consumers.

Broad incumbents

• Thorne: Premium practitioner-grade supplement brand with NSF Certified for Sport across multiple categories. Comparable focus on third-party testing, NSF certification, and credentialing athletes/practitioners, though much broader portfolio and longer operating history.

Emerging players

• Momentous: Sports nutrition and recovery brand supplying NFL teams with NSF Certified for Sport creatine and protein. Comparable target audience (professional athletes/teams), NSF certification emphasis, and prestige positioning, representing a wholesale and team-deal competitor for Protekt's B2B channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Protektproducts
• LinkedInlinkedin.com/company/protekt-products

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protekt