Laird Superfood

What Laird Superfood does

Laird Superfood is a publicly-traded functional nutrition company (NYSE: LSF) founded in 2015 by big-wave surfer Laird Hamilton and volleyball player Gabby Reece, headquartered in Boulder, Colorado. The company develops and markets a portfolio of clean-label, USDA Organic, non-GMO coffee, creamers, instant lattes, hydration products, functional mushroom blends (chaga, lion's mane, maitake, cordyceps, reishi), protein-enhanced beverages (Protein Coffee, Protein Matcha), prebiotic greens, and superfood bars built around adaptogenic mushrooms, MCT-rich coconut formulations, and bioavailability-focused ingredients.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce on lairdsuperfood.com (with a 20% recurring subscription discount and free shipping thresholds) and wholesale distribution through major retailers including Target, Whole Foods, Sprouts, Kroger, Erewhon, Costco, and Amazon. Pricing is unit-based across SKUs, with most products in the $18–$27 range and the Daily Greens positioned as a higher-ticket $69 subscription item; the company runs a 12,000+ customer review base averaging ~4.8 stars.

In late 2025 and 2026, the company executed a strategic transformation: it accepted two Series A Convertible Preferred Stock placements from Nexus Capital Management totaling $110 million (December 2025 and April 2026), giving Nexus approximately 71.7% ownership on a fully diluted basis and resulting in a reconstituted board (five of nine seats). That capital funded the March 2026 acquisition of Navitas LLC for $38.5 million and the April 2026 acquisition of Terrasoul Superfoods for $48 million plus up to $5 million earnout, creating a multi-brand platform. Aggregate 2025 combined sales of Laird Superfood plus the acquired Navitas entity are reported at approximately $95.2 million; combined with Terrasoul's $65.8 million in 2025 net sales, the platform's pro-forma annual revenue base is materially larger. FY2025 standalone revenue was $49.9 million (+15% YoY), and Q1 2026 revenue grew 20% YoY to $13.9 million. The company also pivoted from a purely plant-based line to include dairy-based protein products to broaden consumer reach.

Name

Laird Superfood

Legal name

Laird Superfood, Inc.

Website

https://lairdsuperfood.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Laird Superfood is a publicly-traded functional nutrition company that develops and markets clean-label, USDA Organic coffee, creamers, instant lattes, hydration products, functional mushroom blends, and protein beverages through D2C e-commerce and major retail partners including Target, Whole Foods, Sprouts, and Kroger.

Ownership category

akta.pro rank

Product category

Functional Beverages and Superfoods

NAICS

Food Manufacturing (311), Other Snack Food Manufacturing (311919), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090), Dairy Products (2020)

akta.pro primary industry

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

akta.pro secondary industries

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Hybrid Dairy–Plant Blend Beverages (Dairy + Plant Mixes) (AFAFAEAJ)

Keywords

• Functional coffee beverages
• Plant-based creamers
• Adaptogenic mushroom supplements
• Organic superfood nutrition
• Protein coffee mixes

Headquarters

HQ city

Sisters

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through lairdsuperfood.com with subscription model offering 20% recurring savings, free shipping over $70, and loyalty rewards program. Subscription includes delivery every 30/60/90 days options with easy management and cancellation.
2. Wholesale/Retail Distribution: Sales through major retail partners including Target, Whole Foods, Sprouts, Kroger, Erewhon, and Costco. Q1 2026 results show significant wholesale channel growth driving 20% year-over-year revenue increase to $13.9 million.
3. Acquired Brand Revenue (Navitas + Terrasoul): Revenue from acquired brands: Navitas Organics ($38.5M acquisition in March 2026) and Terrasoul Superfoods ($48M acquisition in April 2026). Combined 2025 sales of acquired entities approximately $65.8M (Terrasoul) plus Navitas contribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels9 records

Core offering

Laird Superfood manufactures and sells functional food and beverage products including organic coffee, plant-based and dairy-based creamers, instant lattes, protein-enriched coffee and matcha, hydration mixes, superfood greens, mushroom supplements, and protein bars. Products are formulated with adaptogenic mushrooms (Chaga, Lion's Mane, Maitake, Cordyceps, Reishi), MCTs from coconut, prebiotic fibers, and clean-label organic ingredients positioned to deliver sustained energy, cognitive support, and immune benefits. The company also operates acquired brands Navitas Organics and Terrasoul Superfoods.

Product overview

Laird Superfood offers a multi-brand functional nutrition platform built around coffee, functional mushrooms, and superfood beverages and supplements. The core product portfolio includes: (1) Protein-enhanced beverages - Protein Matcha, Protein Coffee, and Protein Instant Lattes combining dairy proteins with functional ingredients; (2) Instant Lattes and Creamers - plant-based powdered drink mixes including adaptogenic mushroom blends; (3) Functional Mushroom Coffees - Peruvian organic coffee infused with chaga, lion's mane, maitake, cordyceps, and reishi mushrooms; (4) Hydration products - coconut-based electrolyte drinks; (5) Superfood supplements - Prebiotic Daily Greens and Daily Reds powder blends; (6) Superfood Bars and baking mixes. Following 2026 acquisitions of Navitas Organics and Terrasoul Superfoods, the platform has expanded to include clean-label nuts, seeds, dried fruits, and expanded retail distribution. Products are distributed through direct-to-consumer e-commerce, Amazon, Target, Sprouts, Whole Foods, Kroger, and Erewhon.

Differentiator

Problem solved

Functional benefit

Products and services

• Protein Matcha Instant iced matcha latte mix containing 10g milk protein per serving, Lion's Mane mushroom for cognitive support, and coconut water powder for electrolytes. Available in Original, Strawberry, and Lavender flavors. Contains 70-90mg caffeine per serving.
• Protein Coffee Dairy-based protein coffee combining whey and milk proteins with Lion's Mane mushroom. Delivers 10g complete protein per serving. Available in Sweet & Creamy, Vanilla, and Unsweetened flavors at $18 for 5.3oz.
• Protein Instant Latte Protein-enhanced instant latte mix combining protein with premium freeze-dried coffee and functional ingredients for quick preparation.
• Instant Lattes Ready-to-mix instant latte powders including Maple, Vanilla, Sweet and Creamy with Adaptogens, Matcha with Adaptogens, Chai with Adaptogens, Mocha with Adaptogens, Maca, Pumpkin Spice, Peppermint Mocha, and Reduced Sugar variants. Feature premium freeze-dried coffee and functional mushroom blends.
• Superfood Creamer Plant-based powdered coffee creamer made with coconut milk and organic coconut sugar. Contains functional mushrooms (chaga, lion's mane, maitake, cordyceps). Available in Sweet & Creamy and Sweet & Creamy with Adaptogens variants. Sizes include 8oz and 16oz.
• Liquid Creamers Plant-based liquid coffee creamers reformulated with USDA certified organic ingredients. Provides dairy-free alternative for coffee beverages.
• PERFORM Functional Mushroom Coffee Organic Peruvian coffee blended with functional mushrooms including chaga, lion's mane, maitake, and cordyceps. Available in Medium Roast and Dark Roast in ground and whole bean formats. Targets energy and cognitive performance.
• DEFEND Functional Mushroom Coffee Functional mushroom coffee featuring reishi and other mushroom extracts providing 15% daily vitamin D. Supports immune defense and overall wellness.
• FOCUS Functional Mushroom Coffee Cognitive-focused coffee blend with functional mushrooms targeting mental clarity and focus. Medium roast ground format.
• Peruvian Organic Coffee Single-origin organic Peruvian coffee available in Medium Roast and Dark Roast, in both ground and whole bean formats. Hand-picked at high altitudes in Peruvian mountains.
• Functional Mushroom Coffee K-Cups Single-serve K-Cup pods containing functional mushroom coffee blends for use with Keurig-style brewers.
• Hydrate Coconut-based hydration products providing 72+ trace minerals. Available in Original, Wild Berry, Tropical, Pineapple Mango, and Lemon flavors. Includes Hydrate Variety Pack option.
• Performance Mushrooms Organic functional mushroom blend supplement containing chaga, lion's mane, maitake, and cordyceps extracts. Supports overall performance, energy, and wellness.
• Focus and Memory Mushrooms Lion's mane-focused mushroom blend designed to support cognitive function, focus, and memory.
• Calm & Relax Mushrooms Mushroom blend designed to support stress management and relaxation through functional mushroom extracts.
• Prebiotic Daily Greens USDA Certified Organic greens powder blend containing 22 superfood ingredients including prebiotic fiber, adaptogens, and plant-based fruits and vegetables. Provides vitamins C, D, K, B12 and calcium. Available in 14.8oz bags (30 servings) at $69 or 0.5oz single-serve packets.
• Daily Reds Antioxidant-rich superfood blend powder featuring fruits and vegetables for daily nutrition support.
• Superfood Bars Protein bars containing 10g protein per bar with adaptogens and real food ingredients. Flavors include Double Chocolate Peanut Butter, Blueberry Sunflower Butter, Peanut Butter, Peanut Butter Chocolate Chip, Dark Chocolate Sea Salt, Lemon Almond, and Mint Chocolate. Available in 10-packs and variety packs.
• Chocolate Chip Brownie Mix Baking mix for preparing chocolate chip brownies using superfood ingredients.
• Double Chocolate Chip Cookie Mix Baking mix for preparing double chocolate chip cookies with superfood ingredients.
• Navitas Organics Acquired organic functional food business specializing in organic superfoods.
• Terrasoul Superfoods Acquired vertically integrated superfoods brand with Fort Worth, Texas-based manufacturing facility. Specializes in clean-label nuts, seeds, dried fruits, and powders.

Quantifiable outcome

• 20% year-over-year revenue growth in Q1 2026 ($13.9M)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Terrasoul SuperfoodscoreOthers · 21 April 2026Vertically integrated superfoods brand acquired for $48 million in cash plus up to $5 million earnout tied to performance milestones. Generated approximately $65.8 million in unaudited net sales for fiscal year 2025. Includes Fort Worth, Texas-based manufacturing facility. Acquisition funded by $60 million investment from Nexus Capital Management. Combined with Navitas creates multi-brand wellness foods platform.
• Navitas LLCcoreOthers · 13 March 2026California-based organic functional food business acquired by Laird Superfood for $38.5 million. Transaction funded by concurrent $50 million investment from Nexus Capital Management. Stockholder approved March 11, 2026. Acquisition aims to broaden product lineup, strengthen position in superfoods and wellness market, and expand supply chain capabilities and consumer reach in functional nutrition market.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MUD\WTR: Direct competitor in the mushroom coffee and functional beverage category. Offers mushroom-based coffee alternatives with adaptogens, targeting similar health-conscious consumer base. Closest direct peer to Laird Superfood's PERFORM and DEFEND functional mushroom coffee lines.
• Four Sigmatic: Direct competitor in functional mushroom coffee and adaptogenic beverages. Pioneered mushroom coffee category with similar product positioning around Lion's Mane, Chaga, Cordyceps. Highly comparable product portfolio and target market.
• Ryze Mushroom Coffee: Direct competitor in mushroom coffee space with strong DTC and Amazon presence. Targets similar health-conscious consumers with mushroom-based functional coffee alternatives.
• Organifi: Direct competitor in superfood and adaptogenic drink mixes. Offers green juice, protein, and functional beverage blends targeting similar wellness-focused consumers. Highly comparable product positioning.
• Koia: Direct competitor in plant-based and protein beverages. Offers high-protein ready-to-drink shakes and smoothies targeting similar health-conscious consumers in natural retail channels.

Broad incumbents

• Bulletproof Coffee: Broader functional coffee and wellness brand with MCT/collagen coffee products and wider wellness portfolio. Competitor in functional coffee space with deeper marketing budget and broader brand recognition.
• Vital Proteins: Established functional nutrition brand owned by Nestlé. Competes in collagen, protein, and functional beverage categories. Direct overlap with LSF's dairy protein beverage line.
• Sunfood Superfoods: Established organic superfoods brand with broader raw superfood product portfolio. Comparable to acquired Terrasoul and Navitas businesses within LSF's multi-brand platform.

Emerging players

• OWYN (Only What You Need): Emerging competitor in plant-based protein shakes and functional beverages. Direct overlap with LSF's protein beverage expansion into natural and conventional retail channels.
• Cusa Coffee: Emerging mushroom coffee brand competing directly in functional mushroom coffee category. Targets similar consumer demographic with similar product formulations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgyh_oULdoxeVFfizDt9BQQ
• Instagraminstagram.com/lairdsuperfood
• TikToktiktok.com/@lairdsuperfood
• Xx.com/lairdsuperfood
• Facebookfacebook.com/lairdsuperfood
• LinkedInlinkedin.com/company/laird-superfood

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laird Superfood