Chirps Chips (Six Foods)

What Chirps Chips (Six Foods) does

Chirps Chips (legal entity Six Foods, LLC) is a San Francisco-based packaged-food company founded in 2013 that produces cricket-flour snack products. The company sources crickets from sustainable Thai farms and processes them into 100% pure cricket powder via roasting and milling, which it then uses as the lead ingredient in its flagship Chirps Chips line, Chocolate Chirp Cookie Mix, Cricket Protein Powder, and standalone Cricket Powder sold to home bakers. The underlying technology is formulation-focused rather than software-driven: cricket powder's complete amino acid profile delivers ~4g of protein per serving alongside fiber, prebiotics, B12, and iron, with all products non-GMO, gluten-free, and soy-free except where dairy (Cheddar) or gluten (cookie mix) is integral to the recipe.

The business generates revenue through four streams: direct-to-consumer e-commerce on a Shopify storefront with US flat-rate and international shipping, wholesale distribution to natural foods stores, mainstream grocery chains (ShopRite, Hy Vee, Ralphs, Kroger/Fred Meyer), supplement retailers (Vitamin Shoppe) and museum gift shops, plus ancillary branded apparel and the 'Project Startup' children's book. Pricing is not publicly disclosed on the website; the only direct shipping economics stated are $5 flat US shipping and free shipping over $35.

Customer targeting is horizontal across three personas: health-conscious consumers seeking high-protein snacks, environmentally conscious buyers motivated by sustainability (lower water, land, and GHG footprint claims versus beef), and families with children looking for allergen-friendly options. The company gained scale visibility through its Shark Tank appearance and an investment by Mark Cuban, which served as the primary catalyst for retail placement and DTC traffic. Operationally the company remains extremely lean at 1-10 employees, with headquarters at 343 Sansome St. #510 in San Francisco and incorporation under Nevada governing law.

Name

Chirps Chips (Six Foods)

Legal name

Six Foods, LLC

Website

https://chirpschips.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Chirps Chips (Six Foods) is a San Francisco-based cricket-protein snack CPG company founded in 2013 that sells cricket-flour chips, cookie mix, protein powder, and cricket powder via DTC e-commerce and thousands of US and Canadian retail doors.

Ownership category

akta.pro rank

Product category

Alternative Protein Snacks

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)

akta.pro secondary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

• Cricket protein snacks
• Edible insect foods
• Alternative protein chips
• Cricket flour products
• Sustainable snack foods

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of cricket chips, cookies, protein powder, and cricket powder through chirpschips.com
2. Wholesale Distribution: B2B wholesale distribution to grocery stores, natural foods retailers, and specialty retailers across the US and internationally
3. Book Sales: Sale of 'Project Startup' children's book about entrepreneurship inspired by the true story of creating Chirps
4. Apparel Sales: Sale of branded apparel including t-shirts featuring cricket-themed messaging

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Chirps Chips (Six Foods) manufactures and sells cricket-based food products made from 100% pure cricket powder produced by roasting and milling crickets. The product line includes cricket flour chips, chocolate chirp cookie mix, cricket protein powder, and pure cricket powder for baking, plus branded apparel and a children's book. Products are positioned as sustainable, high-protein, allergen-friendly (gluten-free, soy-free, grain-free, non-GMO) snacks.

Product overview

Chirps Chips (Six Foods) is a food company that produces cricket-based food products made from 100% pure cricket powder (roasted and milled crickets). The product portfolio centers on the core Chirps Chips snack line, expanded through related food products including cookie mixes, protein powders, and cricket powder for baking. Additional offerings include branded apparel and children's books. All products leverage cricket protein as a sustainable alternative to traditional protein sources, with claims of complete protein, fiber, prebiotics, B12, and iron content. The company appeared on Shark Tank and secured a deal with Mark Cuban.

Differentiator

Problem solved

Functional benefit

Brands

• Chirps Cricket Protein Powder: Cricket-based protein powder supplement made from roasted and milled crickets.
• Chirps Cookie Mix
• Chirps Cricket Powder
• Project Startup

Quantifiable outcome

• 4g protein per serving vs 1g in regular chips (Lay's)
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• RXBAR: High-protein clean-ingredient snack brand (now owned by Mars) competing in the same functional-snack shelf space as Chirps. Comparable as an incumbent protein/snack competitor with similar ingredient-forward marketing.
• KIND Snacks: Major better-for-you snack brand owned by Mars. Competes with Chirps for the same health-conscious snack shopper at retailers like Kroger and natural foods stores, though KIND is much larger and broader in scope.

Direct peers

• Sens Foods: Spanish company producing cricket-based snack bars and powders. Direct cricket-protein snack competitor with overlapping value proposition around sustainability and high protein, primarily serving European markets.
• Jimini's: French company producing insect-based snacks including cricket-based chips and energy bars. Directly comparable cricket-based snack competitor with a similar DTC-plus-retail distribution model in Europe.
• EXO Protein: US-based cricket protein bar brand that competed head-to-head with Chirps in the cricket-based functional snack category. Comparable product format (cricket flour snacks) and target consumer (protein-seeking, sustainability-minded).
• Chapul Farms: US-based company producing cricket-based protein bars and powders. Directly comparable as one of the pioneering cricket-protein consumer brands in North America, targeting similar health- and sustainability-conscious snack consumers.

Others

• Thailand Unique: Thai cricket farm and cricket powder ingredient supplier. They are Chirps' actual cricket source per the company profile, making them a direct upstream supplier relationship rather than a consumer competitor.
• Aspire Food Group: US/Canada-based cricket farming and processing company supplying cricket protein ingredients. Comparable as a cricket supply-chain peer and potential upstream or adjacent partner in the edible insect value chain.

Emerging players

• Bug Bakes: UK-based cricket-flour snack and baking-mix company. Overlaps with Chirps' cookie-mix and cricket-flour product lines and similar DTC-plus-retail positioning in a different geography.
• Eat Grub (Crickstart): UK-based edible insect snack brand producing cricket-based chips and protein products. Comparable cricket-chip product with a UK-centric distribution footprint; serves as a regional counterpart to Chirps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/chirpschips
• Facebookfacebook.com/eatchirps
• Instagraminstagram.com/eatchirps
• LinkedInlinkedin.com/company/six-foods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chirps Chips (Six Foods)