SENS Foods

What SENS Foods does

SENS Foods, trading as EatSens.com, is a privately-held direct-to-consumer food company founded in 2016 and domiciled in the Czech Republic with operating presence in London. It develops and sells cricket-protein based sports nutrition products and edible insect snacks through a multi-language e-commerce storefront accessible in English, German, and Czech. The portfolio spans protein powders (73-75% cricket-plant blends, co-developed with climber Adam Ondra), protein bars, protein chips, oat-based breakfasts, nut butters, the world's first cricket jerky (BBQ and Teriyaki), gluten-free cricket pasta, ready-to-eat vacuum-dried meals (co-developed with Adventure Menu), and a broad assortment of roasted crickets and mealworms in multiple flavors alongside gift sets and novelty items.

The underlying technology is insect protein processing and ingredient formulation. The company sources Acheta domesticus cricket flour at 70% protein content with 20% healthy fats, chitin prebiotic fiber, B12, iron, and zinc, and combines it with plant proteins (pea, sunflower, lentil) to achieve required amino acid profiles and texture. Its most differentiated process is a cricket jerky recipe developed over several years that produces a meat-like texture without animal muscle. Packaging is plastic-free and compostable. Production is not vertically integrated at the farm level; crickets are raised in controlled environments with cooling-based hibernation harvesting and no antibiotics.

Revenue comes from unit-priced direct e-commerce sales across roughly 50 SKUs, with average ticket prices between €2.79 and €13.99 and free shipping above €80. A Seal Subscriptions-powered recurring delivery option offers a 15% discount on 30-, 45-, 60-, or 90-day intervals and adds gift and priority-access benefits. The company emphasizes earned-media distribution (BBC, Bloomberg, GQ, Die Welt, Handelsblatt), ambassador-led storytelling (Adam Ondra, Jane Svecova, Pavel Paloncy), and content marketing via Instagram and a downloadable scientific booklet. All sales flow through the company's own storefront; no retail or third-party marketplace distribution is disclosed.

Name

SENS Foods

Legal name

SENS Foods

Website

https://eatsens.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SENS Foods (EatSens.com) is a European direct-to-consumer food company that formulates, markets, and ships cricket-protein sports nutrition products (powders, bars, chips, jerky, pasta, breakfasts) and edible insect snacks to athletes, sustainability-minded consumers, and gift buyers via its own multi-language e-commerce storefront and subscription program.

Ownership category

akta.pro rank

Product category

Alternative Protein Foods

NAICS

Food Manufacturing (311), Other Specialty Food Retailers (44529), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Insect-Based Protein Foods Manufacturing (AFAKAGAJ)

akta.pro secondary industries

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Health/Protein Snack Bars Manufacturing (AFAKAIAN), Insect Protein Ingredients (Cricket, Black Soldier Fly, Mealworm) (AFAJAHAG), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Cricket protein foods
• Edible insect snacks
• Sustainable sports nutrition
• Alternative protein products
• Insect protein supplements

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of cricket protein products including protein powders, bars, chips, pasta, jerky, nut butters, breakfast products, and whole edible insects. One-time purchases available for all products.
2. Subscription Model: Recurring subscription service offering 15% discount on all subscribed products plus free shipping. Flexible delivery intervals of 30, 45, 60, or 90 days. Subscribers receive gifts and priority access to new products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SENS Foods manufactures and sells cricket protein-based sports nutrition products and edible insect snacks directly to consumers through its multi-language e-commerce storefront EatSens.com. The portfolio spans protein powders, protein bars, protein chips, protein breakfasts, nut butters, cricket jerky, gluten-free pasta, ready-to-eat travel meals, cooking flour, and roasted whole crickets and mealworms. The company emphasizes environmental sustainability (cricket vs. beef footprint) and partners with world champion climber Adam Ondra for product co-creation.

Product overview

SENS Foods (EatSens.com) operates as a direct-to-consumer e-commerce company specializing in sustainable cricket protein and edible insect products for sports nutrition and conscious consumers. The product portfolio centers on cricket protein as a core ingredient across multiple formats: protein powders (Banana, Chocolate, Strawberry blends co-developed with climbing champion Adam Ondra), protein bars (Serious, Pleasure, and Chocolate lines in various flavors), protein chips (Poppy Sea Salt, Garlic Herb, Spicy Paprika), protein breakfasts (Oat-based with Apple Cinnamon and Hazelnut), nut butters (Hazelnut & Chocolate, Peanut & Salted Caramel), jerky (BBQ and Teriyaki - world's first cricket jerky), gluten-free pasta, ready-to-eat meals (partnership with Adventure Menu), and pure cricket protein flour for cooking and baking. The edible insects line includes whole roasted crickets and mealworms in various flavors (Bacon, Smoked Paprika, Chilli & Lime, Parmesan, BBQ, Garlic Herbs), gift sets, and novelty items. Accessories include protein shakers, textile bags, and Senswear branded merchandise (t-shirts, hoodies, socks). The company positions itself at the intersection of performance nutrition and environmental sustainability, with cricket protein requiring 100x less CO2 than beef.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Protein Blend Powders (Banana, Chocolate, Strawberry) High-protein (73-75%) sports nutrition blends combining cricket protein with plant proteins (pea, sunflower), lactose-free and available in Banana (Adam Ondra co-created), Chocolate, and Strawberry flavors in 455g pouches or 1470g paper bags. Designed for athletes and active consumers seeking clean-label, sustainable recovery protein.
• Protein Taster Set Bundle of two packs each of banana, chocolate, and strawberry cricket protein blends allowing consumers to compare flavors before committing to a full-size product.
• Serious High Protein Bars (Peanut & Cinnamon, Cocoa & Almond) Performance-focused protein bars with 25% protein content combining cricket flour with dates, peanuts, and fava bean protein. Available in Peanut & Cinnamon and Cocoa & Almond flavors. Designed for sustained energy and recovery.
• Dark Chocolate Protein Bars (Caramel & Peanut Butter, Banana, Chocolate Brownie) 60g dark chocolate-coated protein bars with 18g protein per bar, available in Caramel & Peanut Butter, Banana, and Chocolate Brownie flavors. Marketed as low-sugar, high-fiber alternatives to mainstream confectionery bars.
• Pleasure Protein Bars (Pineapple & Coconut, Dark Chocolate & Orange, Dark Chocolate & Cherry) Lighter 40g protein snack bars with 6g protein in indulgent flavor profiles (Pineapple & Coconut, Dark Chocolate & Orange, Dark Chocolate & Cherry), positioned as guilt-free snacking.
• Taster Pack of Sens Bars Gift box containing six protein bars across Pleasure, Serious, and Chocolate lines for new customers or gifting.
• Protein Chips (Poppy Sea Salt, Garlic Herb, Spicy Paprika) Gluten-free protein chips with 20g protein per 80g bag made from pea and cricket flour, available in Poppy Sea Salt, Garlic Herb, and Spicy Paprika flavors. Marketed as half the fat and 12g fiber of regular chips.
• Oat Cricket Protein Breakfasts (Apple Cinnamon, Hazelnut) Instant oat-based breakfasts with sprouted quinoa and cricket protein, available in Apple Cinnamon and Hazelnut flavors, ready in 5 minutes with hot water and 16g protein per serving.
• Protein Nut Butters (Hazelnut Cream & Chocolate, Peanut & Salted Caramel) 200g nut spreads boosted with cricket protein and fiber, available in Hazelnut Cream & Chocolate and Peanut & Salted Caramel variants. Sugar-free, no palm oil, sweetened with xylitol.
• Cricket Jerky (BBQ, Teriyaki) World's first cricket jerky with 53% protein content, textured to resemble real meat jerky through proprietary cricket and plant protein combination, available in BBQ and Teriyaki flavors.
• Gluten Free Cricket Protein Pasta Fusilli pasta made from red lentil flour with 10% cricket protein addition, containing 30g protein per serving, ready in 4 minutes, and gluten-free. Available in 200g boxes and 5kg bulk.
• Ready-to-Eat Cricket Protein Meals (Vegetable Penne, Chicken Penne) Vacuum-dried ready-to-eat meals co-developed with Adventure Menu featuring cricket protein pasta, available in Vegetable Penne (with beans, spinach, olives, Parmesan) and Chicken Penne (creamy chicken) variants. Designed for outdoor adventures and travel, ready in 8 minutes.

Quantifiable outcome

• 100× less CO₂ emissions compared to traditional animal protein
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Adventure MenucoreStrategic or Co-development PartnerJoint product development partnership creating ready-to-eat travel meals featuring cricket protein. Development took 2 years to create new pasta that would carry cricket protein. Adventure Menu contributed expertise in outdoor/travel food while Sens provided cricket protein innovation. Products include Vegetable Penne and Chicken Penne with cricket protein.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Hargol FoodTech: Israel-based cricket protein producer focused on B2B cricket protein ingredients and whole roasted crickets. Comparable product (cricket protein, whole insects) but primarily ingredient-focused rather than finished DTC brand.
• Aspire Food Group: North American cricket farming and protein producer supplying both whole edible crickets and B2B cricket protein ingredients. Comparable on cricket protein technology but operates at the upstream farming/ingredient layer rather than finished consumer products.
• Chirps Chips: US cricket-based protein snack/chip brand. Directly comparable to SENS's protein chips line on format (cricket flour-based chips) and as a cricket protein consumer snack brand.
• EXO Protein: US-based cricket protein bar maker producing cricket-based protein bars using cricket flour. Direct sports-nutrition format competitor to SENS's cricket protein bars, with similar positioning around sustainability and high-protein content.

Broad incumbents

• Ÿnsect: Large-scale French insect protein producer (mealworm-focused) supplying B2B ingredients for pet food, aquaculture, and human nutrition. Overlaps with SENS in insect protein for human food but at a vastly larger capital and B2B scale.

Direct peers

• Cricket Flours: UK-based supplier of cricket flour for cooking/baking and cricket-based snacks. Direct comparator on the cricket protein ingredient side and overlapping UK/European market focus.
• Bug Foundation: German edible insect food brand selling cricket and mealworm-based snacks, pasta, and protein powders. Overlaps with SENS on cricket protein sports nutrition in the German/European market and shared focus on plastic-free packaging.
• Jimini's: French-based edible insect brand selling whole crickets, mealworms, and insect-based snacks across Europe. Direct competitor in the same DTC edible insect category with similar product breadth and target consumer (adventurous, sustainability-minded).
• Eat Grub: UK-based competitor pioneering edible insects as a snack and ingredient, offering cricket-based snacks and energy bars. Comparable on geography (UK/Europe) and product positioning around cricket and mealworm whole-insect snacks.
• Crickstart: Startup producing cricket-based snack foods including chips and bars in North America. Closest format-level competitor to SENS's cricket chips and protein bars, sharing the same protein-snack and chip formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sensfoods
• Xx.com/SENSFoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SENS Foods