MYNI
- Company typePrivate
- Founded2019
- HeadquartersSaint-augustin, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
MYNI firmographics
Firmographics- Name
- MYNI
- Legal name
- MYNI
- Website
- https://myni.ca
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MYNI industry classification
Industry- Product category
- Eco-friendly Household Cleaning Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Eco-Friendly Concentrates, Refills & Packaging Systems (CRAJAOAL)
- akta.pro secondary industries
- Refill Systems & Tablets for All-Purpose Cleaners (CRAJAMAO), Dishwashing Products (Hand Dish Soap, Automatic Dishwasher Detergents, Rinse Aids) (CRADAKAF)
Keywords
Where MYNI is headquartered
LocationHeadquarters
- HQ city
- Saint-augustin
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
MYNI business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Direct e-commerce product sales: The primary revenue stream is direct-to-consumer sales through the myni.ca e-commerce website, selling concentrated powder/tablet refills and reusable bottles. One-time purchases with prices ranging from $2 to $98 CAD depending on product type and bundle.
- Subscription / Subscribe & Save: MYNI offers subscription plans on most products with discounts ranging from 10% to 20% off depending on delivery frequency (monthly, bi-monthly, or quarterly). This provides recurring revenue and customer stickiness.
- Bulk / wholesale orders: Bulk purchasing options are available (e.g., BULK - Foaming hand soap refills at $85.00 CAD), suggesting B2B or bulk-order revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tablet/powder refills from $3.00 to $15.00 CAD |
| Subscription | Monthly | Subscription plans with 10-20% discounts |
| Unit Pricing | Pay-as-you-go | Reusable bottles from $2.00 to $13.00 CAD |
| Unit Pricing | Pay-as-you-go | Starter/bundle kits from $28.80 to $98.00 CAD |
| Unit Pricing | Pay-as-you-go | Multi-unit discounts on refills |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MYNI product offering
Product offeringCore offering
MYNI manufactures and sells concentrated powder and tablet cleaning and personal care products designed to be rehydrated with water at home into ready-to-use formulations. The product system pairs compostable powder/tablet refills with reusable wheat-straw bottles, eliminating single-use plastic packaging. The portfolio covers home care cleaners, personal care items, and baby/kids products.
Product overview
MYNI is a Canadian (Quebec) company offering a concentrated tablet and powder-based cleaning and personal care product system designed around waste reduction and non-toxic ingredients. The product portfolio consists of two core product lines: Home Care (concentrated cleaning tablets for all-purpose cleaner, bathroom cleaner, glass & mirror cleaner, dishwasher detergent, laundry detergent, degreaser, toilet bowl cleaner, stainless steel cleaner, and floor cleaner, plus reusable wheat straw spray bottles as accessories) and Personal Care (powder concentrates for shampoo, conditioner, shower gel, foaming hand soap, liquid hand soap, 3-in-1 products, and body care, with matching reusable wheat straw bottles). The company also offers specialized lines for Babies and Kids (unscented 3-in-1 formulas and baby laundry detergent with themed wheat straw bottles featuring endangered animals). Products are sold as individual refills/tablets/powders, as reusable wheat straw bottles (accessories), and in various bundle sets (Essential Set, Complete Set, Hair Care Essential Set, Shower Essential Set, Home and Body Set, New Parents Set, etc.). All products are plastic-free, vegan, cruelty-free, and biodegradable according to OECD standards, with refills designed to be rehydrated with water in the reusable bottles.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Care Concentrated Cleaners
Quantifiable outcome
- 90% decrease in CO2 emissions (vs conventional cleaning products)
- +5 more outcomes
Companies that use MYNI
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
MYNI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MYNI partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
MYNI competitors and assessment
Company assessmentDirect peers
- Dropps: Dropps produces eco-friendly laundry and dishwasher detergent pods shipped directly to consumers, overlapping MYNI's concentrated laundry and dishwasher detergent tablets in an eco-conscious, plastic-light format.
- Attitude Superbloom / Attitude: Attitude is a Quebec-based Canadian eco-cleaning and personal-care brand with EWG- and vegan-certified formulas, overlapping MYNI's province of origin, eco-conscious positioning, and broad household + baby product categories.
- Blueland: Blueland sells concentrated tablet and powder cleaning and personal-care refills designed to be mixed with water in reusable bottles, mirroring MYNI's exact powder-to-gel, plastic-free format and direct-to-consumer subscription model.
- Plaine Products: Plaine Products sells refillable, plant-based personal-care products via a bottle-return and refill subscription model, aligning with MYNI's powder-refill, reusable-bottle approach in the personal-care subcategory.
- Cleancult: Cleancult markets eco-friendly laundry and cleaning products in refill pouches and bottles aimed at reducing single-use plastic, directly competing with MYNI's refill concentrates in North American DTC channels.
Broad incumbents
- Method Products: Method Products (part of the Ecover/People Against Dirty group) is a mainstream eco-design cleaning brand with broad retail and DTC presence, serving as a well-established incumbent in plant-based household cleaning.
- Seventh Generation: Seventh Generation is an established plant-based cleaning and home-care brand (owned by Unilever) with broad retail distribution, posing incumbent competition in eco-friendly household cleaning against MYNI's DTC offerings.
- Grove Collaborative: Grove Collaborative operates a broader household and personal-care DTC + subscription platform curating multiple eco-friendly brands, placing it as a broader incumbent that competes with MYNI for the same eco-conscious household wallet.
Emerging players
- Common Good: Common Good sells refillable cleaning concentrates in reusable glass bottles via DTC and small retail, intersecting MYNI's refill model with a narrower product range and emerging scale.
Regional players
- Nature Clean: Nature Clean is a Canadian-made, plant-based household and personal-care brand sold primarily in Canadian retail, providing a same-geography but conventional-format comparable to MYNI's Quebec-made eco line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MYNI social profiles
Digital presenceMYNI compliance and trust
Trust signalCompliance4 records
MYNI financial estimates
Financial estimateRevenue estimate
Valuation estimate
MYNI leadership team
Management profileNumber of profiles
Profiles1 record
MYNI funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MYNI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MYNI
What does MYNI do?
MYNI manufactures and sells concentrated powder and tablet cleaning and personal care products designed to be rehydrated with water at home into ready-to-use formulations. The product system pairs compostable powder/tablet refills with reusable wheat-straw bottles, eliminating single-use plastic packaging. The portfolio covers home care cleaners, personal care items, and baby/kids products.
Is MYNI a public or private company?
MYNI is a private company. It is classified as venture growth investor backed and is currently operating.
When was MYNI founded?
MYNI was founded in 2019. It employs 11 to 50 people.
Where is MYNI based?
MYNI is headquartered in Saint-augustin, Canada, in the North America region.
How does MYNI make money?
Three revenue lines are on record. Direct e-commerce product sales are the primary driver. The others are subscription / Subscribe & Save and bulk / wholesale orders.
Who are MYNI's main competitors?
Direct peers on record are Dropps, Attitude Superbloom / Attitude, Blueland, Plaine Products and Cleancult. Broad incumbents are Method Products, Seventh Generation and Grove Collaborative. Common Good is listed as an emerging player. Nature Clean is listed as a regional player.
Does MYNI have an API?
No public API is recorded for MYNI.
What industry is MYNI in?
MYNI's product category is Eco-friendly Household Cleaning Products. Its primary akta.pro industry code is CRAJAOAL, Eco-Friendly Concentrates, Refills & Packaging Systems, with a secondary code of CRAJAMAO, Refill Systems & Tablets for All-Purpose Cleaners. Its NAICS code is 3256 and its SIC code is 2840.