What TomorrowNow.org does

TomorrowNow.org is a US-incorporated 501(c)(3) nonprofit, founded in 2019 and headquartered in Boston, Massachusetts, that delivers AI-powered, localized weather and climate advisories to smallholder farmers in Sub-Saharan Africa. The organization operates a two-program architecture: the First Mile program localizes frontier weather technologies (satellite data, ground-station networks, AI forecasting, crop growth models) into African agro-ecological conditions, and the Last Mile program delivers decision-ready advisories to farmers via SMS through government agencies (KALRO in Kenya, NiMet in Nigeria, DCCMS Malawi, ZMD in Zambia) and farmer-facing NGOs (One Acre Fund, Regen Organics, Digital Green, Mercy Corps AgriFin/Sprout). As of 2026 it reaches more than 6 million farmers, including 5.3 million in Kenya alone through the KALRO partnership, and targets 100 million by 2030.

Core products include the Global Access Platform (GAP) — a cloud integration and R&D testbed that aggregates Google WeatherNext and Google GenCast AI models, Tomorrow.io satellite forecasts, and ground-station observations into validated, decision-ready advisories — plus the Digital Climate Advisory Service (DCAS), the AI-powered Suitable Planting Window (SPW) advisory, and the Gold Standard Validation Network, which provides Africa's first 4km resolution 10+ year climate reanalysis dataset. A randomized controlled trial by One Acre Fund covering nearly 10,000 farmers across five Kenyan regions reported 12% average maize yield gains, 98% SMS receipt, 72% action rate, and 88% perceived forecast accuracy, with delivery costs of approximately $0.56 per farmer.

TomorrowNow's revenue model is philanthropic rather than commercial. It is funded by grants and donations — disclosed inflows include a $2M Gates Foundation Osiris grant (2021), a $5M Gates Foundation expansion grant (2023), and a $1M Google.org grant (February 2026) — with additional support from FCDO, NOAA's PREPARE program, and the Qatar Fund for Development, and is connected to the Gates Foundation's broader $1.4B climate-adaptation commitment. Services are provided free of charge to farmers, with the organization explicitly stating it does not sell products to end users; instead, it pursues a channel-partner go-to-market that embeds its intelligence into national systems and farmer-facing organizations for institutional durability.

Name

TomorrowNow.org

Legal name

TomorrowNow.org

Website

https://tomorrownow.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

TomorrowNow.org is a US-based 501(c)(3) nonprofit that delivers AI-powered, localized weather and climate advisories by SMS to smallholder farmers in Sub-Saharan Africa, reaching 6M+ farmers across Kenya, Malawi, Zambia, and Nigeria through government agencies and farmer-facing NGO partners.

Ownership category

akta.pro rank

Product category

Agricultural Climate Advisory Services

NAICS

Farm Management Services (115116), Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

akta.pro secondary industries

Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB), Satellite Imagery & Monitoring Platforms (AFAAAFAI), Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL)

Keywords

• Climate advisory services
• Agricultural weather intelligence
• Smallholder farmer support
• Meteorological forecasting platform
• Climate adaptation programs

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Philanthropic Grants and Donations: TomorrowNow is a 501(c)(3) nonprofit organization that operates entirely on philanthropic grants, donations, and catalytic capital. Key funders include the Bill & Melinda Gates Foundation (which has committed $1.4B to climate adaptation including support for weather intelligence systems), Google.org ($1M grant for AI-powered agro-met resilience), FCDO, and NOAA. The organization raises transformative capital to accelerate inclusive impact with a focus on smallholder farmers, women, and youth. Revenue is not generated from product sales but from grant funding and donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

TomorrowNow.org is a 501(c)(3) nonprofit that delivers AI-powered, hyperlocal weather and climate advisories to smallholder farmers in Sub-Saharan Africa. Its Global Access Platform (GAP) integrates satellite data, ground station observations, and frontier AI weather models (Google GenCast, Google WeatherNext, Tomorrow.io) to produce location-specific planting, fertilizing, pest management, and harvest advisories. These advisories are translated into simple SMS messages and delivered through trusted partners such as KALRO, One Acre Fund, Regen Organics, and national meteorological agencies, reaching over 6 million farmers across Kenya, Malawi, Zambia, and Nigeria.

Product overview

TomorrowNow.org is a nonprofit organization operating two interconnected programs — First Mile and Last Mile — that deliver next-generation weather intelligence to smallholder farmers in Africa. The core product architecture consists of the Global Access Platform (GAP), which aggregates and validates multiple weather data sources (including Google WeatherNext/GenCast AI forecasts and Tomorrow.io satellite data) into decision-ready agricultural advisories, and the Digital Climate Advisory Service (DCAS), which delivers these advisories via SMS to farmers through trusted partner organizations (KALRO, One Acre Fund, Regen Organics). Key sub-products include the Suitable Planting Window Advisory (for optimal planting timing) and the Gold Standard Validation Network (for forecast accuracy verification). The platform targets reaching 100 million farmers by 2030, with current scale exceeding 5 million farmers in Kenya and 6 million+ across Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Access Platform (GAP) Cloud-based R&D testbed and data integration platform that aggregates multiple weather technologies (satellites, ground stations, AI models including Google WeatherNext and GenCast), validates forecasts against real-world farmer outcomes, and translates uncertainty into decision-ready advisories aligned with local cropping calendars for agricultural applications. Used by farmer-facing organizations and governments to embed agro-met intelligence into their systems.
• Digital Climate Advisory Service (DCAS) TomorrowNow's farmer-facing delivery mechanism that translates validated agro-met intelligence into practical SMS and voice advisories. Delivered via trusted partner organizations including KALRO, One Acre Fund, and Regen Organics, reaching over 5.3 million Kenyan farmers and 6M+ farmers across Africa with actionable weather-based farming guidance (planting, fertilizer, pest control, harvest).
• Suitable Planting Window Advisory (SPW) AI-powered planting decision advisory that distinguishes between actual rainy season onset and false starts, helping smallholder farmers decide when to plant. Leverages Google GenCast ensemble AI weather model to generate 50 possible weather futures per location and calculate the probability of sufficient rainfall for germination. Delivered as SMS messages through partner networks.
• Gold Standard Validation Network A growing network of high-quality weather stations across East and Southern Africa that continuously measures AI weather model performance in the agro-ecological conditions where farmers operate, enabling ongoing validation and correction of forecast outputs against real-world outcomes in farmers' fields season after season.
• First Mile Program TomorrowNow's technology localization program that sources breakthrough weather technologies and adapts them for African agricultural conditions, including hyperlocal climate datasets (Africa's first 4km resolution 10+ year climate reanalysis), ground station networks, and crop growth models. Includes partnerships with Tomorrow.io, Salient Predictions, Windborne Systems, Google DeepMind, TAHMO, and CABI.
• Last Mile Program TomorrowNow's farmer delivery initiative that scales digital climate advisory services through partnerships with national agricultural research systems (KALRO), farmer-facing organizations (One Acre Fund, Regen Organics, Digital Green), and mobile network operators to reach millions of smallholder farmers across Kenya, Malawi, Zambia, and Nigeria.

Quantifiable outcome

• 12% average maize yield gains for farmers using DCAS vs. previous seasons without tailored guidance (randomized controlled trial with nearly 10,000 farmers across 5 regions in Kenya)
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

23 partnerships are on record, tiered core and strategic.

• Tomorrow.iocoreTechnology or Integration · 1 May 2025Primary technology partner providing AI-native hyperlocal weather forecasting and satellite constellation data. Tomorrow.io contributes $80M over 5 years toward rainfall measuring satellites, AI-based forecast models, and tailored data services. The partnership delivers hyperlocal forecasts that power TomorrowNow's Digital Climate Advisory Service, enabling 12% yield gains in the One Acre Fund pilot.
• KALRO (Kenya Agricultural and Livestock Research Organisation)coreImplementation/ SI/ Consulting PartnerGovernment agricultural research organization that is the primary delivery channel for DCAS to 5.3 million Kenyan farmers. KALRO integrates TomorrowNow's agro-met intelligence into its national advisory platform and farmer registries, delivering government-backed climate advisories via SMS in local languages.
• One Acre FundcoreImplementation/ SI/ Consulting PartnerFarmer-facing NGO that collaborated on a two-year randomized controlled trial (DWAS pilot) demonstrating 12% yield gains across nearly 10,000 farmers. New strategic collaboration established to connect proven climate intelligence to channels that reach farmers at scale in 2026.
• University of ReadingcoreStrategic or Co-development PartnerAcademic research partner enabling high-quality R&D that strengthens the scientific credibility of TomorrowNow's approach. Supports multiple publications planned for 2026 and conducts analytical evaluations of planting window predictions against farmer planting records.
• Google DeepMind (Google GenCast)coreTechnology or IntegrationTechnology partner providing Google GenCast — a frontier AI weather model that generates 50 possible futures for a specific location and calculates probability of sufficient rainfall for germination. Powers the Suitable Planting Window advisory showing 58% reduction in mean absolute error vs. previous model.
• Google DeepMind (Google WeatherNext)coreTechnology or IntegrationAI-driven weather model family developed by Google DeepMind being integrated into TomorrowNow's Global Access Platform for improved short-term and sub-seasonal forecasting accuracy across Africa.
• Salient PredictionsstrategicTechnology or IntegrationPartnership enables adoption of Salient's breakthrough seasonal forecast capabilities to improve sub-seasonal to seasonal forecasting for East Africa. Expands the range of forecast time horizons available to farmers and delivery partners.
• Windborne SystemsstrategicTechnology or IntegrationPartnership leverages AI-driven weather balloon data for food security applications, contributing to improved atmospheric observations and forecast accuracy within the Gold Standard Validation Network.
• TAHMO (Trans-African Hydro-Meteorological Observatory)strategicTechnology or IntegrationPartnership with TAHMO to leverage weather observation data and expand the ground observation network across East Africa. TAHMO's hydro-meteorological stations contribute to the Gold Standard Validation Network.
• Regen OrganicscoreImplementation/ SI/ Consulting PartnerFarmer-facing delivery partner delivering Suitable Planting Window advisories to farmers across 15 Kenyan counties and 6 agro-ecological regions. Provides organic fertilizer, extension knowledge, and a network of lead farmers who translate, explain, and follow up on advisories. Validation programs generated evidence on forecast performance and usability.
• iSDAstrategicImplementation/ SI/ Consulting PartnerStrategic collaboration established in 2025 to connect proven climate intelligence to farmer channels, with plans to demonstrate measurable at-scale impact in 2026.
• Digital GreenstrategicImplementation/ SI/ Consulting PartnerStrategic collaboration established in 2025 to connect proven climate intelligence to farmer channels, with plans to demonstrate measurable at-scale impact in 2026.
• CABIstrategicImplementation/ SI/ Consulting PartnerResearch and delivery partner involved in validation programs generating evidence on forecast performance, usability, and relevance for smallholder farmers.
• CGIARstrategicStrategic or Co-development PartnerGlobal research partnership for food-secure future. CGIAR and TomorrowNow partnered on the AIM for Climate Innovation Sprint announced at COP27 to empower 20 million smallholder farmers with next-generation weather intelligence.
• CIAT (International Center for Tropical Agriculture)strategicStrategic or Co-development PartnerResearch partner contributing to agricultural research and climate resilience initiatives within the CGIAR system.
• CIMMYT (International Maize and Wheat Improvement Center)strategicStrategic or Co-development PartnerResearch partner contributing to agricultural research for development, climate resilience, and crop improvement within the CGIAR system.
• Kenya Meteorological Department (KMD)coreImplementation/ SI/ Consulting PartnerNational meteorological agency with which TomorrowNow established direct partnerships through the NOAA PREPARE program. KMD collaborates on embedding forecasts into national systems and workflows for institutional trust.
• Nigerian Meteorological Agency (NiMet)coreImplementation/ SI/ Consulting PartnerNational meteorological agency working with TomorrowNow and mobile network operators to extend reach through existing national infrastructure. Part of the systems-embedded approach to scaling climate intelligence.
• Department of Climate Change and Meteorological Services (DCCMS) - MalawicoreImplementation/ SI/ Consulting PartnerNational meteorological department co-developing national deployment frameworks with TomorrowNow to ensure services endure beyond pilot phases and are embedded in government systems.
• Zambia Meteorological Department (ZMD)coreImplementation/ SI/ Consulting PartnerNational meteorological department co-developing national deployment frameworks with TomorrowNow. Also a partner in the Gold Standard Validation Network expansion with Google.org.
• Kenya Space AgencystrategicImplementation/ SI/ Consulting PartnerGovernment space agency partnership launched to accelerate the impact of next-generation space data for inclusive food security and climate resilience. Joint activities on satellite data applications.
• Mercy Corps AgriFin / SproutstrategicImplementation/ SI/ Consulting PartnerPartnership through Sprout open content platform to deliver digital weather advisories to smallholder farmers in Kenya with a goal to scale across Africa. Sprout partnership launched in October 2022, with 7M+ messages sent reaching 1.5M farmers.
• Homa Bay County Government (Kenya)strategicImplementation/ SI/ Consulting PartnerCounty government partnership to support Homa Bay's Climate Information Services Center and deliver localized weather intelligence to 300k+ smallholder farmers in the county. COP28 side event celebrated the partnership.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tomorrow.io: Tomorrow.io is TomorrowNow's primary technology partner and the commercial weather intelligence platform behind the DCAS forecasts. While for-profit and broader in scope, it is the closest comparably-positioned weather intelligence company focused on hyperlocal, AI-driven forecasting for operational decisions.
• aWhere: aWhere provides agricultural intelligence and weather-based decision support for smallholder farmers globally, combining localized weather data with agronomic analytics. Closely comparable business model and end-user focus on smallholder decision support in emerging markets.
• One Acre Fund: One Acre Fund is both a delivery partner and a comparable mission-driven organization providing inputs, training, and increasingly digital advisory services to smallholder farmers in East Africa. Highly relevant as a peer for distribution-scale smallholder services in the same geographies.
• ClimateAI: ClimateAI applies AI-driven climate intelligence to agricultural and supply-chain decisions for enterprises and producers. Comparable in applying frontier AI weather modeling to operational decisions, though more enterprise/commercial in go-to-market.

Emerging players

• iSDA (iShamba Solutions / iSDA Africa): iSDA provides soil, agronomic, and decision-support data products for African smallholder farmers. Strategic partner of TomorrowNow but independently a peer in delivering localized agricultural intelligence to the same farmer base.
• Digital Green: Digital Green delivers farmer-facing video-based advisory and extension content in developing markets, including through its Trust AI extension. A delivery partner of TomorrowNow and a peer in the digital-advisory-for-smallholders category.
• TAHMO (Trans-African Hydro-Meteorological Observatory): TAHMO operates the largest weather station network across Africa, providing ground observation data that feeds into TomorrowNow's Gold Standard Validation Network. Comparable as an Africa-focused weather data infrastructure provider.

Broad incumbents

• IBM Environmental Intelligence Suite (formerly Watson Decision Platform for Agriculture): IBM's agriculture-focused AI/weather decision platform serves large agribusiness and food companies globally. A broad incumbent offering overlapping capabilities (weather, agronomic, AI) at much larger scale but with less localization for African smallholder contexts.

Others

• CABI (Centre for Agriculture and Biosciences International): CABI is a research and delivery partner of TomorrowNow and operates Plantwise, a global plant health advisory program. Comparable as an international organization delivering agricultural knowledge and advisory services to smallholder farmers in developing markets.
• Salient Predictions: Salient Predictions provides sub-seasonal to seasonal climate forecasts and is a technology partner contributing to TomorrowNow's forecast stack. Comparable as a frontier-AI climate forecasting provider, though at smaller scale and more research/commercial stage.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tomorrownow_
• Facebookfacebook.com/tomorrownow1
• LinkedInlinkedin.com/company/tomorrownow-org

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TomorrowNow.org