Node
Node (IOwnMyData Inc) is a San Francisco-based commerce platform that enables 1-click online checkout without account creation by storing consumer data on-device and issuing a Commerce Token to merchants. It serves e-commerce merchants seeking to convert guest checkout shoppers and privacy-conscious consumers, primarily through Shopify via its rePete app built with partner Bold Commerce.
- Company typePrivate
- Founded2022
- HeadquartersCalifornia, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Node does
Node (legally IOwnMyData Inc) is a San Francisco-based commerce technology company founded in 2022 that operates an on-device platform enabling 1-click online transactions without requiring consumer account creation. The company addresses the tension between e-commerce convenience and consumer privacy by storing all purchase history, preferences, order details, and merchant communications exclusively on the consumer's own device, rather than on centralized servers. Its primary users are two-sided: e-commerce merchants — particularly Shopify-based retailers — seeking to recover revenue lost to guest checkout abandonment, and privacy-conscious consumers seeking frictionless checkout without account management, password resets, or email exposure. The company claims guest checkout abandonment rates above 70% and that guest checkout accounts for the majority of online purchases, framing this as the core addressable pain point.
Node's core technology centers on a tokenized email identifier and a Commerce Token system that allow consumers to interact with merchants via pseudonymous identifiers while retaining control of personal data. The platform is described as patented and uses a serverless architecture where messages are temporarily relayed but not persistently stored on Node's servers. The product portfolio comprises the Node Platform, the Commerce Token, the Tokenized Email Identifier, and rePete — a Shopify app co-built with Bold Commerce that brings Node's 1-click repeat purchase capability to the Shopify merchant base. No public or partner-facing API, SDK, or developer tools are documented.
The business model combines transaction fees from merchant partnerships with subscription or platform-service revenue from B2B integrations. Pricing is quote-based and not publicly disclosed. Distribution is primarily through the Shopify App Store via the Bold Commerce / rePete partnership (reaching 100,000+ Shopify merchants), direct consumer downloads via nodemy.info, and direct enterprise sales for large merchants. Node has raised $2.75 million in seed funding from Neotribe Ventures (October 2023) and remains a privately held venture-backed company with no public listing, no disclosed revenue, and headcount in the 11-50 range.
Node firmographics
Firmographics- Name
- Node
- Legal name
- IOwnMyData Inc
- Website
- https://nodemy.info
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Node (IOwnMyData Inc) is a San Francisco-based commerce platform that enables 1-click online checkout without account creation by storing consumer data on-device and issuing a Commerce Token to merchants. It serves e-commerce merchants seeking to convert guest checkout shoppers and privacy-conscious consumers, primarily through Shopify via its rePete app built with partner Bold Commerce.
- Ownership category
- akta.pro rank
Where Node is headquartered
LocationHeadquarters
- HQ city
- California
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Node business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Merchant Partnership Revenue: Revenue generated through partnerships with merchants who use Node's platform to convert guest checkout shoppers into repeat customers. Merchants gain access to 1-click repeat purchases and customer retention tools.
- Platform Services: B2B platform licensing or service fees for merchants seeking to integrate Node's 1-Click commerce and privacy-enhancing technology into their checkout experiences.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Node product offering
Product offeringCore offering
Node provides an on-device commerce platform that enables 1-click buying, offers, loyalty, communication, and subscriptions for merchants while letting consumers transact without creating accounts. All consumer purchase data and preferences are stored locally on the user's device via a Commerce Token, eliminating server-side personal data collection and reducing account-creation checkout drop-off.
Product overview
Node (operated by IOwnMyData Inc) offers an on-device commerce platform centered on two core concepts: the Node Platform itself and the Commerce Token. The platform eliminates traditional e-commerce friction (account creation, password resets, checkout drop-off) by storing consumer purchase history, preferences, and communications on the consumer's own device, shared selectively via a Commerce Token. For merchants, it provides 1-click buying, loyalty, and communication tools that convert guest users into customers without sign-ups. The product portfolio includes the core Node Platform/Commerce Token system, a Tokenized Email Identifier for privacy-preserving business communications, and rePete — a Shopify app (built with partner Bold Commerce) that leverages the Node platform to convert guest checkout shoppers into repeat purchasers. The company also operates at nodemy.info and holds patents related to its on-device commerce approach.
Differentiator
Problem solved
Functional benefit
Brands
- rePete: A Shopify app launched in partnership with Bold Commerce that converts guest checkout shoppers into repeat customers without requiring account creation. It enables 1-click repeat purchases, automatic order tracking, and spam-free communications through Node's on-device commerce platform.
Products and services
- Node Platform An on-device commerce platform that lets consumers store purchase history, order details, and preferences on their own device and share them selectively with merchants via a Commerce Token, eliminating account sign-ups, password resets, and checkout friction. Designed for online merchants seeking 1-click conversion and for privacy-conscious consumers.
- Commerce Token A secure on-device token that enables guest shoppers to access order history, make 1-click repeat purchases, and receive spam-free communications from merchants without creating an account. Stored on the consumer's device and powers Node's privacy-preserving information sharing with businesses.
- Tokenized Email Identifier A tokenized email identifier consumers choose to use online or offline, replacing their personal email address in business communications to prevent exposure, reduce spam and phishing, and separate personal from commercial emails. No identifiable details linking the token to any individual are stored.
- rePete A Shopify app built with Bold Commerce that converts guest checkout shoppers into repeat customers on Shopify stores. Delivers 1-click repeat purchases, automatic order tracking, and spam-free communications powered by Node's on-device Commerce Token, with no account creation or backend changes required for merchants.
Quantifiable outcome
- Eliminate 70%+ drop-off due to unwillingness to share information
- +1 more outcomes
Companies that use Node
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Node technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Node partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bold CommercecoreBold Commerce partnered with Node to launch rePete, a Shopify app that converts guest checkout shoppers into repeat customers without requiring account sign-up or backend changes. The solution addresses the revenue gap created by guest checkout accounting for the majority of online purchases. Integration will roll out to an exclusive group of merchants, expanding to all Shopify merchants over time.
Scale indicators3 records
Recent moves3 records
Expansion highlights4 records
Node competitors and assessment
Company assessmentDirect peers
- Bolt: Bolt provides one-click checkout and network-based authentication for online merchants, directly competing with Node's guest-checkout-to-repeat-customer flow. Both target Shopify merchants and monetize via transaction fees tied to conversion lift.
- Fast: Fast offers a one-click checkout network that lets consumers pay anywhere with one account, directly overlapping Node's 1-click commerce thesis. Operates in the same e-commerce checkout and merchant conversion space as Node.
Emerging players
- Klarna: Klarna has expanded from BNPL into one-click consumer checkout and merchant integration, overlapping with Node's value proposition on guest checkout conversion and repeat purchases.
- Recharge Payments: Recharge powers subscriptions and repeat purchases for Shopify merchants, overlapping with Node's rePete value proposition around converting one-off guest shoppers into recurring customers.
- Skipify: Skipify focuses on converting guest checkout shoppers into recognized repeat customers with wallet-based identity, closely aligned with Node's guest-to-loyal-customer flow.
- RallyOn: Privacy-preserving checkout extensions on Shopify overlap with Node's merchant-side value proposition of reducing account-creation friction; comparable on Shopify app store distribution.
Broad incumbents
- Shop Pay: Shopify's native one-click checkout is the incumbent solution Node must dislodge on the Shopify platform; it offers passwordless checkout across Shopify merchants, making it the most direct comparator for Node's rePete integration.
- PayPal (Fastlane by PayPal): PayPal's Fastlane guest-checkout product targets the same friction point Node addresses: enabling guest shoppers to check out quickly and convert into recognized repeat customers, backed by PayPal's scale and merchant relationships.
- Apple Pay: Apple Pay provides passwordless, tokenized checkout across merchants via biometric authentication, and is positioned on the same privacy+friction-reduction axis that Node's Commerce Token addresses.
Others
- Bold Commerce: Bold Commerce is Node's channel partner and the co-builder of the rePete app, providing checkout and subscription tooling to over 100,000 Shopify merchants; a partner and adjacent infrastructure player rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Node financial estimates
Financial estimateRevenue estimate
Valuation estimate
Node leadership team
Management profileNumber of profiles
Node funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Node M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Node
What does Node do?
Node provides an on-device commerce platform that enables 1-click buying, offers, loyalty, communication, and subscriptions for merchants while letting consumers transact without creating accounts. All consumer purchase data and preferences are stored locally on the user's device via a Commerce Token, eliminating server-side personal data collection and reducing account-creation checkout drop-off.
Is Node a public or private company?
Node is a private company. It is classified as venture growth investor backed and is currently operating.
When was Node founded?
Node was founded in 2022. It employs 11 to 50 people.
Where is Node based?
Node is headquartered in California, United States, in the North America region.
How does Node make money?
Two revenue lines are on record. Merchant Partnership Revenue is the primary driver. The others are platform Services.
Who are Node's main competitors?
Direct peers on record are Bolt and Fast. Emerging players are Klarna, Recharge Payments, Skipify and RallyOn. Broad incumbents are Shop Pay, PayPal (Fastlane by PayPal) and Apple Pay. Bold Commerce is listed as an others.
Does Node have an API?
No public API is recorded for Node.