Mom's Belief

What Mom's Belief does

Mom's Belief is an India-based for-profit social enterprise, incorporated as Rays of Belief Pvt Ltd and headquartered in Gurgaon, that delivers personalised intervention plans and multidisciplinary therapy for children diagnosed with neurodevelopmental disorders (NDDs) — Autism Spectrum Disorder, ADHD, Down Syndrome, Cerebral Palsy, Intellectual Disability, Learning Disabilities and Global Developmental Delays. Founded in 2015 by Nitin Bindlish, the company combines centre-based clinical services (Occupational Therapy, Speech Therapy, Applied Behaviour Analysis, Sensory Integration, Cognitive Behaviour Therapy, Behaviour Therapy, Special Education and Child Counselling) with a digital delivery layer (e-therapy, e-learning therapy, counselling, and the Family Support Program) and operates 136 integrated learning centres across 57 Indian cities with a staff of 517 including 339 clinicians, having served 56,000+ children cumulatively.

The product surface centres on a standardised developmental assessment workflow that feeds into personalised Individualised Education/Goal Plans (IEP/IGP), supported by 150+ teaching tools in centres and 2,000+ tools in home-based learning kits. The Family Support Program uses Therapeutic Developmental LEGO-integrated kits developed under a flagship partnership with the LEGO Foundation and is grounded in a Learning Through Play methodology. The School Readiness Program (RISE) addresses mainstream-school transition for children aged 18 months to 8 years, and Mom's Belief Care — an insurance product underwritten by Care Health Insurance and operated through wholly-owned subsidiary Majicl Healthcare Pvt. Ltd. — provides India's first comprehensive insurance covering hospitalisation, online/offline/home therapy and OPD costs for pre-existing special-needs conditions from Day 0.

The business operates a direct-to-consumer model (centre enrolment, website lead capture, doorstep-delivered digital programs) augmented by the Care Health Insurance channel. Pricing is not publicly listed and is handled through enquiry-based contact forms with Razorpay-powered assessment bookings. The company has received cumulative USD 2.71M in LEGO Foundation grant funding, is led by a Singapore-based promoter entity (Carving Futures Pte. Ltd.), has announced expansion into the USA and Dubai/UAE, and has filed a Draft Red Herring Prospectus indicating preparation for an Indian public-market IPO.

Name

Mom's Belief

Legal name

Rays of Belief Pvt Ltd

Website

https://momsbelief.com

Company type

Private

Founded year

2015

Operating status

Ipo

Headcount range

501–1,000 employees

Short description

Mom's Belief is an India-based for-profit social enterprise delivering multidisciplinary therapy, developmental assessments, and digital programs for children with neurodevelopmental disorders including autism and ADHD, operating 136 centres across 57 cities and serving 56,000+ children.

Ownership category

akta.pro rank

Product category

Child Development Therapy Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Developmental Therapy / Early Childhood Special Instruction (EDACAFAG)

akta.pro secondary industries

Developmental Screening & Assessment (0–5) (EDACAFAA), Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Parenting Education for Special Needs & Developmental Differences (EDACALAK), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ), Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare (HSAAAIAC)

Keywords

• Child developmental therapy
• Autism intervention services
• Occupational therapy centres
• Neurodevelopmental disorder care
• Special education programs

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Centre-Based Therapy Services: In-centre therapy sessions delivered at 136 learning centres across 57 cities. Multidisciplinary therapy including occupational therapy, speech therapy, ABA, special education, and more. Families pay for ongoing therapy programs at physical centres.
2. Online Programs and E-Therapy: Digital therapy sessions, e-learning therapy, e-counselling, and online speech/occupational therapy programs delivered remotely. Flexible, structured support for children facing academic or learning challenges.
3. Family Support Program: A customized intervention plan including doorstep delivery of Therapeutic Development LEGO play Kit along with expert parent sessions. Guided by a committed clinician, targets developmental gaps through tailored intervention.
4. Insurance Products (Mom's Belief Care): Group insurance policy underwritten by Care Health Insurance launched February 2022 for children enrolled with Mom's Belief. Covers hospitalization, online/offline/home therapy, and OPD costs for pre-existing conditions. Revenue derived from policyholder premiums.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mom's Belief is a for-profit social enterprise providing personalised, multi-disciplinary intervention plans for children with Neurodevelopmental Disorders (NDDs) such as Autism Spectrum Disorder, ADHD, Down Syndrome, Cerebral Palsy, Intellectual Disability, Learning Disabilities, and Global Developmental Delays. Services are delivered through 136 physical learning centres across 57 cities in India and through digital channels (e-therapy, e-learning, family support programs with doorstep-delivered therapeutic LEGO-integrated kits). The company also offers standardised developmental assessments, school readiness programs, and India's first comprehensive insurance policy (Mom's Belief Care) for children with pre-existing special needs conditions.

Product overview

Mom's Belief is a for-profit social enterprise providing holistic intervention plans for children with Neurodevelopmental Disorders (NDDs) including Autism Spectrum Disorder, ADHD, Down Syndrome, Cerebral Palsy, Intellectual Disability, Learning Disabilities, and Global Developmental Delays. The company operates through a multi-channel delivery model combining physical centres (Learning Centres, Early Intervention Centres, School Collaboration Centres) with digital programs (E-Therapy, E-Learning Therapy, Family Support Program). Core therapy services include Occupational Therapy, Speech Therapy, Applied Behaviour Analysis, Language and Communication Therapy, Cognitive Behaviour Therapy, Sensory Integration Therapy, and Child Counselling. The company also offers complementary products including the Mom's Belief Care insurance policy (India's first comprehensive insurance for special needs), Therapeutic Developmental LEGO-integrated Kits, and Home-Based Learning Kits. The School Readiness Program (RISE) provides structured half-day training for school transition preparation.

Differentiator

Problem solved

Functional benefit

Brands

• RISE (School Readiness Program): A structured 4-hour immersive program designed to prepare children for school readiness, focusing on behavioral regulation, attention, functional skill development, and smooth transitions into regular schools.

Products and services

• Integrated Learning Centres Physical centres across India delivering structured, multidisciplinary therapy (occupational therapy, speech therapy, ABA, special education, sensory integration) for children with neurodevelopmental disorders.
• Early Intervention Centres Specialized centres focused on early-stage intervention for developmental delays in young children with neurodevelopmental disorders.
• E-Therapy Programs Online delivery of speech therapy, occupational therapy, e-learning therapy, counselling, early intervention, and parental guidance for children with developmental needs.
• Family Support Program A customised intervention plan with doorstep delivery of Therapeutic Development LEGO play Kit and expert parent sessions, guided by a committed clinician. Uses therapeutic techniques for comprehensive skill development.
• School Readiness Program (RISE) A half-day (4 hours) immersive program, 5 days a week, that prepares children for school transitions through structured learning, behavioural regulation, attention building, functional skill development, and life skills training.
• Comprehensive Developmental Assessments Standardised developmental assessments using age-, condition-, and behaviour-appropriate tools providing a 360-degree view of a child's development with personalised, actionable goal plans (IEP/IGP). Available from home via digital mode.
• Mom's Belief Care Insurance Policy Insurance policy underwritten by Care Health Insurance for enrolled children covering hospitalization at 16,500+ network hospitals, online/offline/home therapy, and OPD costs for pre-existing conditions from Day 0.
• Therapeutic Developmental LEGO-Integrated Kits Therapeutic kits integrated with LEGO products designed to encourage constructive play, support cognitive and motor skills, spark creativity, problem-solving, and therapeutic engagement for neurodivergent children.
• Home-Based Learning Kits Home-based learning kits containing 2,000+ teaching tools supported by structured follow-ups and monitoring to track a child's developmental progress.

Quantifiable outcome

• 56K+ children served across all programs
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Care Health InsurancecoreStrategic or Co-development Partner · 1 February 2022Care Health Insurance (formerly Religare) partnered with Mom's Belief to offer India's first and most comprehensive insurance policy for children with special needs (Autism, ADHD, Down Syndrome, and other special needs). The policy covers hospitalization at 16,500+ network hospitals, online/offline/home therapy, and OPD costs for pre-existing conditions from Day 0. Care won 'Best Insurance Company 2019' award.

Scale indicators10 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• BAYADA Pediatrics: Large US home-health provider with a pediatric division delivering in-home therapy and nursing to children with developmental and complex medical needs — comparable in paediatric home-based therapy delivery at much larger scale.
• Manipal Hospitals: Major Indian hospital network with pediatric and rehabilitation services — broad incumbent providing developmental and pediatric therapy as part of its multi-specialty portfolio, overlapping with Mom's Belief's clinical scope.
• Apollo Hospitals: India's largest hospital chain, offering pediatric and developmental services within its broader hospital portfolio — a broad incumbent providing overlapping capability in paediatric therapy as part of a wider service line.

Emerging players

• Cognoa: AI-driven autism diagnosis and therapy-support platform focused on early childhood neurodevelopmental conditions — comparable in target population and digital delivery layer that overlaps with Mom's Belief's e-therapy and assessment services.
• Brightline: Tech-enabled pediatric behavioral health provider offering therapy, coaching, and psychiatry to children and families — overlaps with Mom's Belief's parental guidance, counselling, and digital therapy offerings for neurodivergent children.

Direct peers

• BlueSprig Pediatrics: One of the largest US providers of ABA therapy for children with autism, with hundreds of centres and a hub-and-spoke delivery model — directly comparable in therapy modality and clinic-led scale to Mom's Belief's ABA and multi-disciplinary offering.
• Hopebridge: US-based pediatric therapy provider operating a large centre network delivering ABA, occupational, and speech therapy to children with autism and developmental delays — directly comparable centre-based, multi-disciplinary model targeting the same neurodevelopmental population.
• Cortica: US provider of integrated pediatric neurological and developmental care combining ABA, OT, speech, and medical services under one roof — closely comparable to Mom's Belief's multi-disciplinary, single-roof therapy value proposition.

Regional players

• Action for Autism (AFA): India-based NGO offering autism screening, therapy, and education programs — comparable target population (autism and developmental disabilities) within the same Indian geography.
• Ummeed Child Development Center: Mumbai-based non-profit providing multi-disciplinary therapy and early intervention for children with developmental disabilities — directly comparable service model within India, though smaller in scale and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/momsbelief
• Facebookfacebook.com/momsbelief
• LinkedInlinkedin.com/company/momsbelief

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mom's Belief