Active Asset Allocation
Active Asset Allocation is a France-based FinTech that builds the Coanda SaaS platform and proprietary quantitative models to deliver algorithmic asset allocation, risk management, and portfolio management tools to insurers, asset managers, distributors, and institutional investors.
- Company typePrivate
- Founded2010
- HeadquartersNice, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Active Asset Allocation does
Active Asset Allocation (AAA), founded in 2010 in Nice, France, is a financial-engineering-turned-FinTech firm that designs and operates algorithmic asset allocation solutions for French and European financial institutions. Its core offering is the Coanda platform — a modular SaaS marketplace for savings deployed on Microsoft Azure — comprising Coanda PMS for portfolio management, Coanda PMS Horizon for target-date mandates, Coanda PREMIA as the allocation engine, Coanda Simulations (savings projection tools), Coanda Portfolio (model portfolios), and the Observatoire de la Gestion Pilotée (market benchmarking). Underlying the platform are proprietary quantitative models built over more than a decade: a stochastic simulation engine, the GRI (Gestion des Risques d'Investissement) market stress indicator, and a portfolio construction framework anchored on maximum drawdown rather than volatility or VaR. The company is registered with ORIAS as a Conseiller en investissements financiers (No. 13000765) and a member of ANACOFI-CIF (AMF-approved E008967).
AAA serves four primary customer segments: (1) insurers and mutuals (Generali Patrimoine, MAIF, Allianz, Suravenir, Spirica, AFI ESCA, Carac, One Life Luxembourg), (2) asset managers (LB&AF for the AARBO and AAD ETF funds; underlying ETFs from Amundi, BlackRock, BNPPAM, Invesco), (3) distributors and CGP networks (via Sicavonline/KOMPOZ, Advize, and partner platforms), and (4) institutional investors (CPSTI and Acoss mandates won through competitive tender). Approximately 40% of managed profile grids in France transit through Coanda, with 440 profiles on the platform following the June 2024 Generali Patrimoine integration of 168 profiles.
The business model blends three recurring revenue streams: SaaS platform licensing (subscriptions, white-label deployments, and API usage fees), ongoing advisory retainers tied to mandates and assets (e.g., advisory for AARBO and AAD ETF), and API/data integration services for insurers and asset managers. Go-to-market is exclusively B2B and multi-channel: direct enterprise sales with dedicated Grands Comptes personnel, API-first integration with partner IT systems, and white-label/co-brand arrangements that extend reach to retail savers through insurance networks. The company has raised approximately €4.55M (June 2019, led by MAIF Avenir) and operates with 11–50 employees.
Active Asset Allocation firmographics
Firmographics- Name
- Active Asset Allocation
- Legal name
- Active Asset Allocation
- Website
- https://active-asset-allocation.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Asset Allocation is a France-based FinTech that builds the Coanda SaaS platform and proprietary quantitative models to deliver algorithmic asset allocation, risk management, and portfolio management tools to insurers, asset managers, distributors, and institutional investors.
- Ownership category
- akta.pro rank
Active Asset Allocation industry classification
Industry- Product category
- Wealth Management Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
- akta.pro secondary industry
- Liability-Driven Investment (LDI) & Pension Risk Transfer (PRT) Asset Management (FSAAAGAI)
Keywords
Where Active Asset Allocation is headquartered
LocationHeadquarters
- HQ city
- Nice
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Active Asset Allocation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Licensing (B2B): License of the Coanda digital platform to institutional clients (insurers, asset managers, distributors) as a white-label or co-branded SaaS solution. Revenue generated through platform subscriptions, API usage fees, and per-mandate processing fees. 40% of managed profile grids in France transit through Coanda, indicating significant market penetration.
- Advisory and Model Fees: Fees for providing asset allocation advisory services to asset managers and institutional clients. Examples include advisory for LB&AF funds (AARBO, AAD ETF) and strategic allocation mandates. Often structured as ongoing advisory retainers tied to assets under management or mandates.
- API/Data Integration Services: Revenue from API-based integration services enabling insurance companies and asset managers to connect their systems to Coanda. Supports real-time data flows for portfolio management, regulatory reporting (MiFID II, DDA, PRIIPs/EPT), and automated grid management.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Active Asset Allocation product offering
Product offeringCore offering
Active Asset Allocation designs and operates Coanda, a SaaS digital marketplace for savings that centralizes and automates managed investment grids, allocation engines, and portfolio management for insurers, asset managers, and distributors. The company provides proprietary algorithmic asset allocation services combined with stochastic simulation tools and risk management models centered on maximum drawdown control. Its offerings include white-label platform deployment via APIs for institutional clients across the French savings ecosystem.
Product overview
Active Asset Allocation offers a modular digital platform called Coanda — a marketplace for savings — that combines a core portfolio management system (Coanda PMS) with specialized sub-products (Coanda PMS Horizon for horizon-based investments, Coanda PREMIA for allocation engine, Coanda AI Connect for AI assistant integration), simulation and advisory tools (Coanda Simulations with ETF module, optimizer, and advisory report modules), and market analysis tools (Observatoire de la Gestion Pilotée). The platform is deployed on Microsoft Azure as a SaaS solution. Complementary services include dynamic asset allocation, stochastic simulations, strategic asset allocation, savings transformation, and managed investment accompaniment. The company also produces a podcast called Le PODCAAAST.
Differentiator
Problem solved
Functional benefit
Brands
- Coanda: Digital marketplace platform for savings, providing technology solutions for managed savings, portfolio simulations, allocation optimization, and insurance product management. Includes modules for PMS (Portfolio Management System), PMS Horizon, PREMIA, Simulations, ETF Module, and Portfolio models.
Products and services
- Coanda (Place de marché de l'épargne) Digital marketplace for savings providing a SaaS platform that centralizes and automates managed investment grids, API-driven data exchange, performance tracking, and portfolio reporting across insurers, asset managers, and distributors. Deployed on Microsoft Azure.
- Coanda PMS Portfolio Management System within Coanda providing asset managers and insurers with a connected management tool for creating, controlling, and transmitting managed investment grids via APIs, managing investment universes, and automating reporting.
- Coanda PMS Horizon Calculation and reporting tool dedicated to horizon-based (target-date) managed investments, simplifying the management of progressive asset allocation adjustments as investors approach their investment horizon (e.g., PER contracts).
- Coanda PREMIA Allocation engine within Coanda that adapts to client management modes, collecting risk profile, KYC, ESG preferences, distributor constraints, and insurer rules to generate coherent, compliant, and traceable investment recommendations.
- Coanda AI Connect MCP (Model Context Protocol) server enabling AI assistants to directly address savings data through conversational interfaces, making savings information accessible without opening a platform. Announced at VivaTech 2026.
- Observatoire de la Gestion Pilotée Benchmarking and market analysis tool providing comparative readings of the French managed investment market, comparing existing profiles against segment standards, evolving toward strategic market analysis.
- Dynamic Asset Allocation Services (Services d'allocation dynamique) Dynamic asset allocation services based on risk management including maximum drawdown control, portfolio insurance, and hedging strategies, with daily risk monitoring and monthly portfolio rebalancing.
- Stochastic Simulations Services (Simulations stochastiques) Studies, simulators, and optimizers powered by a large in-house database of stochastic simulations, generating thousands of market scenarios to help investors anticipate fluctuations and construct diversified portfolios.
- Strategic Asset Allocation (Allocation stratégique) Strategic asset allocation services using the same stochastic simulation tools as dynamic allocation to define fixed strategic allocations aligned with investor objectives and time horizons.
- Savings Transformation (Transformation de l'épargne) Accompaniment services for financial institutions and distributors transitioning from traditional to managed investment approaches, including digital tools and API integration for mass processing.
- Managed Investments (Gestions pilotées) Managed investment accompaniment services supporting distributors and insurers in implementing and monitoring managed investment mandates, including automated compliance and reporting.
- Le PODCAAAST Bi-weekly podcast covering Fintechs, finance, and innovation, providing a voice to major transformations in the financial and insurance sector, released every Friday on Spotify.
Quantifiable outcome
- 40% of discretionary management grids in France flow through the Coanda platform
- +2 more outcomes
Companies that use Active Asset Allocation
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Active Asset Allocation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature10 records
Active Asset Allocation partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered supporting, core and minor.
- CaracsupportingCarac, a century-old mutual insurance company, partnered with AAA to modernize its processes using Coanda PMS. Replaced Excel-based systems with automated API-based systems, reducing errors and strengthening efficiency. Joint participation at InsurDay 2024 on the topic of innovation and regulation.
- Generali PatrimoinecoreGenerali Patrimoine and its 29 asset management partner companies integrated on the Coanda digital platform. AAA provides centralized, automated processing of all discretionary management allocation grids, replacing Excel-based manual processes. 168 new managed profiles were added, bringing the total on Coanda to 440 profiles.
- AdvizesupportingAAA provides its proprietary asset allocation model to Advize for their discretionary management solution, enabling B2B2C distribution of institutional-grade allocation services to retail investors.
- Laillet Bordier – Acer Finance (LB&AF)coreLB&AF launched two funds using AAA's proprietary allocation methodology and risk control framework: the multi-asset fund AARBO (2020) and the 100% equity ETF fund AAD ETF (2023). AAA serves as allocation advisor while LB&AF provides portfolio management and ETF implementation. Four major European ETF providers (Amundi, BlackRock, BNPPAM, Invesco) serve as underlying ETF providers.
- Sicavonline (KOMPOZ)supportingFirst anniversary of partnership for discretionary management of the KOMPOZ life insurance contract. AAA provides technology and expertise for managing the contract's discretionary investments using responsible ETFs from renowned asset managers, making institutional-grade management accessible to individual investors.
- MAIFsupportingAAA advises a fund managed by Amundi for MAIF. Provides digital tools (Coanda simulations) to approximately 1,400 MAIF advisors. Ongoing implementation of discretionary management solutions to help transition policyholders from euro-denominated funds to diversified unit-linked products.
- Amundi Asset ManagementsupportingOne of four major European ETF providers used in AAA's allocation models for funds and mandates. Also serves as fund manager for MAIF mandate advised by AAA.
- BlackRocksupportingOne of four major European ETF providers used in AAA's allocation models for funds and mandates.
- BNPP AM (BNP Paribas Asset Management)supportingOne of four major European ETF providers used in AAA's allocation models for funds and mandates.
- InvescosupportingOne of four major European ETF providers used in AAA's allocation models for funds and mandates. Invesco partner Julien Valarcher also co-hosted a podcast episode with AAA on ETF selection.
- Finance InnovationsupportingAAA is an active member of Finance Innovation (Pôle de compétitivité mondial). CEO Adina Grigoriu participated in Finance Innovation events and roundtables (including organizing a table at French FinTech Week 2024). The company was awarded 'Lady of Fintech 2017' by Finance Innovation.
- Nexus 2050minorAAA participated in the inaugural Nexus 2050 international tech event in Luxembourg (June 2024), focused on technologies for sustainable finance.
- VivaTechsupportingAAA participated in VivaTech 2025 (selected as official partner of Région Sud) and 2026 (where Coanda AI Connect was announced). AAA was also featured in the France Digitale AI Mapping at VivaTech 2025.
- Time to Change ForumminorAAA participated for the third consecutive year in the Time to Change sustainable finance forum in Deauville (March 2024).
- French FinTech Week / Region SudsupportingAAA organized its own table on 'FinTechs as Vectors of Innovation' during the French FinTech Week 2024 in Nice, part of Région Sud's innovation initiative. AAA was part of the official 2025 AI startup selection by Région Sud.
- EY (Ernst & Young)supportingEY's Wealth & Asset Management team (Nicolas Salou) participated in the French FinTech Week table organized by AAA on platformization, discussing how AAA's solutions fit within the broader financial services ecosystem.
- TidyUp TechnologiesminorTidyUp Technologies co-founder Léonard Cox participated in the French FinTech Week table on platformization co-organized by AAA.
Scale indicators9 records
Recent moves7 records
Expansion highlights8 records
Active Asset Allocation competitors and assessment
Company assessmentDirect peers
- Quantalys: French fintech providing fund analytics, ratings, and portfolio-construction tools to wealth managers and advisors - direct domestic competitor in France serving CGP networks and asset managers with comparable distribution model. Note: AAA's now-KAM Théophile Keiser previously worked at Quantalys (2020-2024).
- FE fundinfo: European data, ratings, and analytics platform for asset managers and wealth distributors; very similar B2B infrastructure play for European fund selection and portfolio reporting workflows that compete with Coanda's data and allocation layer.
- Ortec Finance: Dutch-headquartered specialist in asset-liability modeling and strategic asset allocation software for pension funds and insurers across Europe; comparable institutional, risk-management-driven allocation software targeting the same insurer/pension buyer that AAA sells to.
- FNZ: Global B2B wealthtech platform providing white-label technology and processing for insurers, asset managers and distributors - closely mirrors AAA's Coanda platform model of embedded SaaS for insurance product manufacturing and distribution.
Broad incumbents
- Morningstar: Global leader in investment research, portfolio analytics, and advisor workstation software; overlaps with AAA on portfolio analytics, fund selection, and advisor decision-support tools across a much broader global footprint.
- FactSet: Portfolio analytics, risk, and wealth-management workstation provider to institutional asset managers and advisors; competes head-on with the analytics/IP-rich layer of the Coanda platform for budget of similar institutional clients.
- Linedata: French-headquartered provider of software for asset management, lending, and administration; overlaps with AAA in serving mid-sized European asset managers and insurance balance-sheet portfolios with portfolio management technology.
- Iress: Provider of trading, portfolio management, and wealth-management software to financial institutions globally; broader suite than AAA but targets the same enterprise clients (wealth managers, asset managers, distributors).
- SimCorp: Investment management platform (now part of Deutsche Börse) used by asset managers, asset owners, and wealth managers for portfolio management, accounting, and analytics; competes with the portfolio management and analytics layer of the Coanda platform at the larger institutional end.
Emerging players
- Moneyhub: UK-based financial data and personal-finance platform with data-aggregation and analytics APIs for wealth managers; partial overlap with Coanda API-first distribution model and the data-layer underpinning AAA's allocation engine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights6 records
Customer concentration
Active Asset Allocation social profiles
Digital presenceActive Asset Allocation compliance and trust
Trust signalCompliance1 record
Active Asset Allocation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Asset Allocation leadership team
Management profileNumber of profiles
Profiles1 record
Active Asset Allocation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Asset Allocation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Asset Allocation
What does Active Asset Allocation do?
Active Asset Allocation designs and operates Coanda, a SaaS digital marketplace for savings that centralizes and automates managed investment grids, allocation engines, and portfolio management for insurers, asset managers, and distributors. The company provides proprietary algorithmic asset allocation services combined with stochastic simulation tools and risk management models centered on maximum drawdown control. Its offerings include white-label platform deployment via APIs for institutional clients across the French savings ecosystem.
Is Active Asset Allocation a public or private company?
Active Asset Allocation is a private company. It is classified as venture growth investor backed and is currently operating.
When was Active Asset Allocation founded?
Active Asset Allocation was founded in 2010. It employs 11 to 50 people.
Where is Active Asset Allocation based?
Active Asset Allocation is headquartered in Nice, France, in the Europe region.
How does Active Asset Allocation make money?
Three revenue lines are on record. SaaS Platform Licensing (B2B) is the primary driver. The others are advisory and Model Fees and API/Data Integration Services.
Who are Active Asset Allocation's main competitors?
Direct peers on record are Quantalys, FE fundinfo, Ortec Finance and FNZ. Broad incumbents are Morningstar, FactSet, Linedata, Iress and SimCorp. Moneyhub is listed as an emerging player.
Does Active Asset Allocation have an API?
Yes. Coanda platform offers API access for real-time portfolio data, mass processing in transformation programs, automated grid creation and transmission, and integration with insurance company information systems. APIs enable real-time allocation information, automated alerts for regulatory and financial monitoring, and connection to distributor, insurer, and investment universe systems.
What industry is Active Asset Allocation in?
Active Asset Allocation's product category is Wealth Management Software. Its primary akta.pro industry code is FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions), with a secondary code of FSAAAGAI, Liability-Driven Investment (LDI) & Pension Risk Transfer (PRT) Asset Management. Its NAICS code is 523940 and its SIC code is 6411.