Time to Change
Time to Change (Change Direction Ltd) is a UK-based mental health information platform offering a Treatment Finder directory, medically reviewed guides on conditions, therapies, and medications, and crisis support resources, monetized via provider premium listings and sponsored hotlines.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Time to Change does
Time to Change operates as Change Direction Ltd, a UK-registered private limited company headquartered in London (registered at 20 Wenlock Road) with its main contact address in Maldon. The firm runs a content-led mental health platform at time-to-change.org.uk consisting of a Treatment Finder directory, medically reviewed guides on conditions, therapies, medications, and crisis support resources, and a two-sided provider marketplace. The site targets individuals seeking mental health information and treatment and serves mental health providers (therapists, treatment centers) who can list on the directory.
The underlying technology is a content website built with a Next.js front-end (with hosted media delivered via a dedicated API), a provider directory, and integrations with Ringba for call routing on sponsored hotlines and Plausible Analytics for privacy-focused, cookieless site analytics. The company holds WCAG 2.1 Level AA accessibility commitments and operates under UK GDPR for handling sensitive health-intent data. Content is organized across conditions (anxiety, depression, OCD, personality disorders, addictions, eating disorders, psychotic disorders), treatment modalities (CBT, DBT, EMDR, group therapy, family therapy, trauma therapy), and a structured medication information database.
Monetization is build on three streams: (1) referral fees from sponsored hotlines routed through Ringba, (2) recurring premium/featured listings for providers in the directory, with manual license verification before a placement is upgraded, and (3) affiliate commissions on product links. The platform is free to end users and monetizes via provider-side payments and call referrals. Operating geographies are primarily the UK with secondary US-facing content. The entity is privately held, with no disclosed funding rounds, parent company, or institutional investors identified in the source material.
Time to Change firmographics
Firmographics- Name
- Time to Change
- Legal name
- Change Direction Ltd
- Website
- https://time-to-change.org.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Time to Change (Change Direction Ltd) is a UK-based mental health information platform offering a Treatment Finder directory, medically reviewed guides on conditions, therapies, and medications, and crisis support resources, monetized via provider premium listings and sponsored hotlines.
- Ownership category
- akta.pro rank
Time to Change industry classification
Industry- Product category
- Mental Health Information & Provider Directory
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industry
- Psychiatry & Medication Management Platforms (HLALAEAB)
Keywords
Where Time to Change is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Time to Change business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Sponsored Hotlines: Certain phone numbers on the website are sponsored. The company receives a fee when users call these numbers via the Ringba routing system. This is a referral-based revenue stream where the company earns commission for calls routed through the platform.
- Premium Listings: Providers pay for 'Featured' or 'Premium' placement in the directory. These listings undergo manual vetting and license checks. This is a directory listing revenue model where mental health providers pay for visibility.
- Affiliate Links: The company may earn a commission if users purchase products through affiliate links on the site.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Time to Change product offering
Product offeringCore offering
Time to Change operates a digital mental health information and provider directory platform that allows users to search for therapists, treatment centers, and crisis support resources. The platform pairs a free, medically reviewed content library covering mental health conditions, medications, and therapeutic modalities with a directory of verified provider listings, and monetizes through premium directory placements and sponsored hotline referrals.
Product overview
Time to Change (Change Direction) is a mental health information and support platform that operates primarily as an educational resource and provider directory. The core offering consists of a Treatment Finder directory that connects users with mental health professionals, supplemented by a comprehensive library of medically-reviewed guides and articles covering mental health conditions, therapies (such as CBT, DBT, EMDR), and medications (antidepressants, antipsychotics, benzodiazepines, mood stabilizers). The platform also provides crisis support resources and a directory of verified and general provider listings. The service is free to users and monetized through sponsored hotlines and premium directory placements.
Differentiator
Problem solved
Functional benefit
Products and services
- Treatment Finder A directory tool that enables users to search for therapists, treatment centers, and mental health professionals by location and therapeutic approach, serving individuals seeking mental health support.
- Mental Health Guides and Articles Educational content library covering mental health conditions, therapies, medications, and support resources, medically reviewed and updated regularly for accuracy.
- Crisis Support Resources Resources and guidance for individuals experiencing mental health crises, including information on what to do and how to seek emergency help, available free to users.
- Medication Information Database Comprehensive reference information about mental health medications including antidepressants, antipsychotics, benzodiazepines, mood stabilizers, and stimulants, with details on uses, side effects, and interactions.
- Therapy and Counseling Information Reference information about therapeutic approaches including CBT, DBT, EMDR, group therapy, family therapy, psychodynamic therapy, creative therapies, rational emotive behavior therapy, and trauma-informed therapy.
- Provider Directory Listings Directory of mental health providers offering free general listings aggregated from public sources and paid Featured/Premium listings with manual license verification for paid placement providers.
Companies that use Time to Change
Customer profileSegments2 records
Ideal customer profiles2 records
Time to Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Time to Change partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RingbaoperationalRingba provides call routing infrastructure for sponsored hotlines on the platform. When users call sponsored phone numbers, calls are routed via Ringba, which collects metadata (caller ID, duration) for attribution and billing purposes. The company receives referral fees for calls routed through this system.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Time to Change competitors and assessment
Company assessmentRegional players
- Mind (UK): Major UK mental health charity providing information, support, and resources. Comparable UK-based, mission-oriented mental health content platform with parallel audience.
Emerging players
- BetterHelp: Online therapy marketplace that captures the user further down the funnel than a directory. Represents the natural destination for traffic that a directory either feeds or competes with.
- Open Path Psychotherapy Collective: Nonprofit therapist directory offering reduced-fee sessions. Comparable directory model with vetted provider listings and a mission-driven framing of mental health access.
- Talkspace: Virtual therapy and psychiatry platform serving both consumers and enterprise channels. Competes for therapist-provider mindshare and end-user acquisition in online mental health.
Broad incumbents
- Calm: Consumer mental wellness brand with educational content and subscription services. Adjacent rather than head-to-head, but competes for the same mental health awareness traffic.
- Headspace: Digital mental health company with content library and B2B employer channel. Comparable on content-led mental health education and provider-side commercial relationships.
- Healthline: Large-scale health information publisher with medically reviewed mental health content and provider resources. Overlaps heavily on the content/library side and dwarfs the subject on reach and monetization.
- WebMD: Premier health information site with extensive mental health condition, treatment, and medication content. Competes for the same SEO-driven health-intent queries and advertiser dollars.
Direct peers
- GoodTherapy: Online mental health directory with editorial content, therapist listings, and member subscriptions for providers. Closely mirrors the directory-plus-content model under a similar nonprofit-inspired ethos.
- Psychology Today: Operates the most widely recognized therapist directory, with featured/verified provider listings and condition content. Directly comparable marketplace model and content-plus-directory flywheel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Time to Change social profiles
Digital presenceTime to Change compliance and trust
Trust signalCompliance2 records
Time to Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
Time to Change leadership team
Management profileNumber of profiles
Time to Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Time to Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Time to Change
What does Time to Change do?
Time to Change operates a digital mental health information and provider directory platform that allows users to search for therapists, treatment centers, and crisis support resources. The platform pairs a free, medically reviewed content library covering mental health conditions, medications, and therapeutic modalities with a directory of verified provider listings, and monetizes through premium directory placements and sponsored hotline referrals.
Is Time to Change a public or private company?
Time to Change is a private company. It is classified as unknown and is currently operating.
When was Time to Change founded?
Time to Change was founded in 2007. It employs 11 to 50 people.
Where is Time to Change based?
Time to Change is headquartered in London, United Kingdom, in the Europe region.
How does Time to Change make money?
Three revenue lines are on record. Sponsored Hotlines are the primary driver. The others are premium Listings and affiliate Links.
Who are Time to Change's main competitors?
Mind (UK) is listed as a regional player. Emerging players are BetterHelp, Open Path Psychotherapy Collective and Talkspace. Broad incumbents are Calm, Headspace, Healthline and WebMD. Direct peers are GoodTherapy and Psychology Today.
Does Time to Change have an API?
No public API is recorded for Time to Change.
What industry is Time to Change in?
Time to Change's product category is Mental Health Information & Provider Directory. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAB, Psychiatry & Medication Management Platforms. Its NAICS code is 621330 and its SIC code is 8300.