What Flow Recovery does

Flow Recovery is a consumer health-tech company founded in 2019 and operating as Flow Recovery OÜ, a private Estonian-registered entity with United Kingdom operations. The company builds a privacy-first iOS recovery intelligence app for endurance athletes that runs Flow Intelligence, an on-device AI engine, to process over 100 biometric data points sourced from Apple Health and Apple Watch — including HRV, sleep architecture, training load, VO2 Max, active energy, and menstrual cycle — and condense them into a single Recovery Score from -100 to +100 and one daily directive (rest, recover, or train hard). Feature modules are organized into three pillars (Sleep, Energy, Recovery) plus the cross-cutting Protocol layer, with ancillary tools such as Aurora Meditation, Horizon Light Therapy, Reset Breathwork, Smart Supplementation, and Workout History.

The company distributes exclusively via the Apple App Store (no current subscription, no in-app purchases, no advertising), with Android and desktop versions gated behind a waitlist. Go-to-market is product-led with no sales team and no B2B motion; co-founder Katarina Johnson-Thompson (Olympic heptathlete) anchors brand credibility in the endurance-athlete segment. To date the company has raised a single disclosed funding round of approximately $1.84M (2021-05-30), operates with 1-10 employees, and discloses no revenue. The strategic posture — free, on-device, no third-party data sharing — is the core differentiator versus cloud-dependent competitors such as Whoop, Oura, Garmin Connect, and Apple Fitness+.

Name

Flow Recovery

Legal name

Flow Recovery OÜ

Website

https://flowrecovery.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Flow Recovery is a UK-based consumer health-tech company that builds a privacy-first iOS app using on-device AI to convert Apple Health biometric data into a single daily recovery directive and Recovery Score for individual endurance athletes.

Ownership category

akta.pro rank

Product category

Health & Fitness Recovery Software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ)

akta.pro secondary industry

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Endurance recovery app
• Recovery intelligence
• Biometric tracking
• Sleep optimization
• Training load monitoring

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. App-based Recovery Intelligence: No explicit revenue model disclosed. The company states 'No monthly fee' on its website. The primary product is available for free download with premium features or subscription potentially planned for future.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Flow Recovery is an iOS mobile app that functions as a personal recovery expert for endurance athletes. It ingests Apple Health data (sleep, HRV, training load, VO2 Max, energy, etc.) and uses on-device AI to generate a single daily directive — rest, recover, or train hard — accompanied by a Recovery Score from -100 to +100. All processing happens locally on the user's phone, with no cloud, no third-party data sharing, and no monthly fee.

Product overview

Flow Recovery offers a single unified iOS app centered on on-device AI recovery intelligence. The core Flow Recovery App processes Apple Health data to generate daily protocols, built around interconnected feature modules covering three pillars: Sleep (Sleep Snapshot, Aurora Meditation, Horizon Light Therapy, Reset Breathwork, Sleep Stage Insights), Energy (Active Energy, Training Load, Vitals, Today's Workouts, Steps), and Recovery (7-Day Training Load, HRV, Supplements, Cardio Fitness/VO2 Max, Workout History). Recovery Score serves as the central metric tying all features together, delivering a single daily directive rather than interpretive dashboards.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Recovery score ranging from -100 to +100 providing unambiguous daily status
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Garmin Connect: Garmin's flagship fitness platform offering training load, recovery time, HRV status, and VO2 Max for endurance athletes. A broad incumbent that competes with Flow's full feature set, especially among cycling and running users.
• Strava: Social training platform for runners and cyclists with relative effort, fitness trends, and recovery insights. A broad incumbent in the endurance athlete segment where Flow targets users.
• Apple Fitness+: Apple's first-party subscription fitness service bundled into the Apple ecosystem, increasingly adding recovery, mindfulness, and training load features on Apple Watch. The platform incumbent with potential to disintermediate Flow at the OS layer.

Direct peers

• Whoop: Subscription-based recovery and strain platform using HRV, sleep, and load to deliver daily readiness scores. The closest direct competitor to Flow Recovery's recovery-score and daily-directive UX for endurance and high-performing athletes.
• TrainingPeaks: Endurance-focused training platform offering workout planning, TSS training load, and fitness/fatigue tracking for runners, cyclists, and triathletes. Strong overlap with Flow's endurance-athlete customer base and training-load logic.
• Athlytic: Apple Watch-first recovery analytics app that converts Apple Health data into recovery scores, training load, and overtraining alerts. Direct same-platform competitor with overlapping Recovery Score-style output.
• Oura: Smart-ring platform providing daily Readiness, Sleep, and Activity scores from biometric data. Competes directly with Flow's recovery-score paradigm, though delivered through hardware rather than a phone-only app.

Emerging players

• Ultrahuman: Smart ring and app platform delivering recovery, sleep, and metabolic insights, expanding into glucose and other biomarkers. Emerging consumer recovery competitor with overlapping daily-readiness paradigm.
• Bevel: Consumer health-data consolidation app for iOS that surfaces recovery and readiness insights from Apple Health. Overlaps with Flow's on-device AI positioning and Apple Health integration model.

Regional players

• Wahoo: Cycling and endurance ecosystem (head units, apps, training platforms) used heavily by serious cyclists and triathletes. Adjacent peer given Flow's endurance-athlete target and Apple Watch integration patterns.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flowrecoveryusa
• LinkedInlinkedin.com/company/flowrecovery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flow Recovery