Ertha
Ertha is a Lithuania-based metaverse gaming company whose single core product is a real-world-style virtual simulation built on Binance Smart Chain, enabling players to obtain jobs, create states, build industries, and hold digital assets.
- Company typePrivate
- Founded2016
- HeadquartersKaunas, Lithuania
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Ertha does
Ertha is a privately held, Lithuania-based metaverse gaming company headquartered in Kaunas, founded in 2016. Its single core product, the Ertha Metaverse, is a real-world-style simulation in which players obtain jobs, create states, and build industries inside a blockchain-mediated virtual world.
The product is built on the Binance Smart Chain, with digital asset ownership, NFT-driven virtual land, and a tokenized in-game economy forming the underlying technical architecture. Source data identifies exactly one product line and one core technology-integration partnership (BSC), with no disclosed SDKs, APIs, or AI/ML components. The company operates without publicly disclosed pricing or revenue mechanics.
Ertha raised approximately $5.4M in a seed round dated December 28, 2021, from a syndicate of 12 crypto-focused investors (AU21 Capital, Dialectic, GD10 Ventures, Genblock Capital, LD Capital, Momentum 6, OKX Ventures, Polygon US, Shima Capital, Terranova, X21 Digital, Zen Capital Partners), following an earlier strategic round dated October 15, 2021. The team comprises 11–50 employees led by CEO & Game Master Linas Kiguolis, CTO Aidas Berūkštis, COO Ernestas Jankauskas, and CMO Mantas Vaskella. The horizontal customer segment is identified as "Metaverse Users and Investors," with no enterprise customers, logos, or pricing information disclosed.
Ertha firmographics
Firmographics- Name
- Ertha
- Website
- https://ertha.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ertha is a Lithuania-based metaverse gaming company whose single core product is a real-world-style virtual simulation built on Binance Smart Chain, enabling players to obtain jobs, create states, build industries, and hold digital assets.
- Ownership category
- akta.pro rank
Where Ertha is headquartered
LocationHeadquarters
- HQ city
- Kaunas
- HQ country
- Lithuania
- HQ region
- Europe
Markets served
Ertha business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Ertha product offering
Product offeringCore offering
Ertha is a metaverse game built on the Binance Smart Chain blockchain that simulates a real-world environment where players can take in-game jobs, create states, and build industries. The product delivers a virtual world experience with blockchain-based digital asset ownership, positioning itself within the play-to-earn and blockchain gaming segment.
Product overview
Ertha offers a single unified metaverse product built on the Binance Smart Chain blockchain. The product enables users to participate in virtual world experiences with digital asset ownership capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Ertha Metaverse
Companies that use Ertha
Customer profileSegments1 record
Ideal customer profiles1 record
Ertha technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ertha partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Binance Smart ChaincoreErtha's metaverse project is built on the Binance Smart Chain blockchain platform. This infrastructure partnership provides the underlying blockchain technology for the metaverse functionality.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Ertha competitors and assessment
Company assessmentBroad incumbents
- Axie Infinity (Sky Mavis): Axie Infinity is the most established play-and-earn blockchain game with its own virtual world, tokenized assets, and a very large user base. It is a broader incumbent that competes for the same Web3 gaming budget, talent, and player attention as Ertha.
Direct peers
- My Neighbor Alice: My Neighbor Alice is a multiplayer blockchain game with virtual land ownership, farming, and social gameplay built on Chromia. It overlaps Ertha on accessible metaverse gameplay, land NFTs, and a more casual user demographic.
- Decentraland: Decentraland operates a blockchain-based virtual world where users buy land, build experiences, and trade NFT assets. It is the closest direct comparable to Ertha in terms of metaverse virtual world mechanics, target audience, and on-chain land/asset economy.
- The Sandbox: The Sandbox is a user-generated blockchain virtual world with LAND NFTs, an in-game asset marketplace, and a creator-focused economy. It directly overlaps Ertha on virtual land ownership, NFT-driven gameplay, and metaverse-as-a-platform positioning.
- Bloktopia: Bloktopia is a BSC-built virtual skyscraper metaverse where users purchase land parcels and access crypto education, gaming, and advertising. It shares Ertha's BSC-native architecture, target audience, and land-based monetization model.
- Otherside (Yuga Labs): Otherside is a Yuga Labs-backed interoperable metaverse built around NFT land and a large existing NFT user base (Bored Apes). It competes with Ertha for the same crypto-native virtual-world audience and brand/creator partnerships.
- Upland (Uplandme): Upland maps a blockchain economy onto real-world geography, letting users buy, sell, and build virtual property tied to actual addresses. It mirrors Ertha's real-world simulation angle and digital-asset ownership model.
Emerging players
- Wilder World: Wilder World is a photorealistic, user-built metaverse with NFT land and assets, focused on premium creator experiences. It competes with Ertha at the higher-end of the metaverse land market.
- Star Atlas: Star Atlas is a Solana-based blockchain MMO with land, ships, and an in-game economy. It shares Ertha's on-chain economy and large-scale virtual-world ambitions, though in a different genre.
Others
- Polkadot / Polkaverse (Polkamarkets adjacent): Polkaverse is a Polkadot-based metaverse/social platform with NFT land and asset features. It is comparable to Ertha as an adjacent Web3 virtual-world platform that expands the competitive set beyond BSC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
Ertha social profiles
Digital presenceErtha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ertha leadership team
Management profileNumber of profiles
Profiles4 records
Ertha funding detail
Funding detailFunding overview
Funding rounds2 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ertha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ertha
What does Ertha do?
Ertha is a metaverse game built on the Binance Smart Chain blockchain that simulates a real-world environment where players can take in-game jobs, create states, and build industries. The product delivers a virtual world experience with blockchain-based digital asset ownership, positioning itself within the play-to-earn and blockchain gaming segment.
Is Ertha a public or private company?
Ertha is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ertha founded?
Ertha was founded in 2016. It employs 11 to 50 people.
Where is Ertha based?
Ertha is headquartered in Kaunas, Lithuania, in the Europe region.
Who are Ertha's main competitors?
Axie Infinity (Sky Mavis) is listed as a broad incumbent. Direct peers are My Neighbor Alice, Decentraland, The Sandbox, Bloktopia, Otherside (Yuga Labs) and Upland (Uplandme). Emerging players are Wilder World and Star Atlas. Polkadot / Polkaverse (Polkamarkets adjacent) is listed as an others.
Does Ertha have an API?
No public API is recorded for Ertha.