Tray.ai
Tray.ai is an AI-native enterprise orchestration platform combining data integration, workflow automation, AI agent building (Merlin), and Model Context Protocol (MCP) governance across 700+ connectors. It serves Fortune 500 enterprises and mid-market companies via tiered SaaS subscriptions, multi-region hosting, and direct/channel sales.
- Company typePrivate
- Founded-
- HeadquartersSan Francisco, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Tray.ai does
Tray.ai, Inc. is a privately held enterprise software company headquartered in San Francisco with a wholly-owned UK engineering subsidiary (Plan.nr Ltd). It operates an AI-native orchestration platform that unifies data integration, workflow automation, AI agent building, and Model Context Protocol (MCP) governance on a single technology stack. The platform comprises Merlin Agent Builder (no-code agent authoring with guardrails and a composable agent hub), Agent Gateway for MCP (managed MCP servers, audit/observability, and Dynamic Authentication for enterprise-wide agent deployment), an Intelligent iPaaS layer with 700+ pre-built connectors spanning AI/LLM providers, CRM, ERP, data warehouses, ITSM, marketing, finance, and HR systems, AI Governance (RBAC, audit trails, instrumentation, compliance), and two build experiences: Tray Build (visual low-code) and Tray Headless (code-first development inside Claude Code, Codex, and other AI IDEs).
The company sells primarily via SaaS subscription on tiered plans (Pro, Team, Enterprise) with annual or multi-year contracts, supplemented by professional services for implementation and custom integrations. Pricing is quote-based and not publicly disclosed. The go-to-market combines product-led growth through app.tray.io self-serve, inside sales for mid-market, direct field sales for enterprise (with region-specific hosting in the US, EU, and APAC, on-premise connectivity, and custom SLAs), channel partners (cloud marketplaces, SIs, implementation partners), and embedded/ISV deployments. Customers span Fortune 500 enterprises and high-growth technology companies (Cisco, Airbnb, FedEx, Capital One, NetApp, CrowdStrike, DocuSign, GitHub, Notion, Zendesk, Ramp, Apollo.io, New Relic, Zuora) alongside mid-market accounts (Yext, Auctane, Mixpanel, Life360).
The platform is positioned around three proprietary differentiators: AI-native architecture (built for agent orchestration rather than retrofitted from legacy iPaaS), enterprise-grade governance and Dynamic Authentication for MCP/AI workloads, and a 700+ connector ecosystem with published customer outcomes such as 10x faster integration delivery versus MuleSoft, 60%+ cost reduction versus legacy iPaaS, and 356% ROI (Auctane case study). Compliance posture includes SOC 2 Type II, HIPAA, GDPR/CCPA, and ISO 27001 (via AWS infrastructure), supporting regulated industry deployments.
Tray.ai firmographics
Firmographics- Name
- Tray.ai
- Legal name
- Tray.ai, Inc.
- Website
- https://tray.ai
- Company type
- Private
- Operating status
- Operating
- Short description
- Tray.ai is an AI-native enterprise orchestration platform combining data integration, workflow automation, AI agent building (Merlin), and Model Context Protocol (MCP) governance across 700+ connectors. It serves Fortune 500 enterprises and mid-market companies via tiered SaaS subscriptions, multi-region hosting, and direct/channel sales.
- Ownership category
- akta.pro rank
Tray.ai industry classification
Industry- Product category
- Integration Platform as a Service (iPaaS) / Enterprise AI Orchestration
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Tray.ai is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tray.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Tray Platform: Core SaaS platform subscription providing access to the integration and automation platform, AI agent builder, and governance tools. Subscription tiers (Pro, Team, Enterprise) with different feature sets and support levels. Fees are based on the Tray Service purchased and not actual usage.
- Professional Services: Consulting services, technical implementation services, and support services provided under Order Forms and Statements of Work. Includes onboarding, custom development, and training.
- Enterprise Plans: Enterprise tier with advanced capabilities including region-specific hosting (EU, APAC), on-premise connectivity, dedicated support resources (Advantage Plus with 24x7x365 coverage), and custom SLA terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro Plan - Individual/Team |
| Subscription | Annual | Team Plan - Growing Teams |
| Subscription | Multi-year contract | Enterprise Plan - Large Organizations |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels14 records
Tray.ai product offering
Product offeringCore offering
Tray.ai sells an AI-native enterprise orchestration platform that combines data integration, workflow automation, AI agent building, and Model Context Protocol (MCP) governance in a single SaaS product. Customers use a visual low-code builder (Tray Build) or a code-first headless environment (Tray Headless) to connect 700+ pre-built applications and AI models, build conversational and autonomous AI agents via Merlin Agent Builder, govern MCP tool calls through the Agent Gateway, and enforce RBAC, audit trails, and compliance via the AI Governance layer.
Product overview
Tray.ai is an enterprise AI orchestration platform combining integration and automation capabilities. The platform comprises three core pillars: Merlin Agent Builder for building autonomous AI agents, Agent Gateway for MCP governance enabling secure AI tool deployment, and Intelligent iPaaS for data integration across 700+ connectors. Tray Build provides visual low-code workflow building while Tray Headless enables code-first development in AI IDEs. AI Governance adds enterprise security with RBAC and audit trails across all agent actions and workflow runs. The platform supports multiple AI models through native connectors including OpenAI, Anthropic Claude, AWS Bedrock, Gemini, Mistral, Deepseek, and Grok. Merlin AI features include workflow summaries, conversational building, intelligent document processing, and text analysis. The Solutions and Projects APIs enable SDLC automation for embedded integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Merlin Agent Builder: Build AI agents that reason, act, and learn — conversational or autonomous. No-code builder, guardrails, composable agent hub.
- Agent Gateway for MCP
- Intelligent iPaaS
- Tray Headless
Products and services
- Merlin Agent Builder AI agent development product that lets enterprise users build conversational or autonomous AI agents with guardrails, reasoning, learning, and a composable agent hub.
- Agent Gateway for MCP MCP governance product that exposes Tray's 700+ connectors as managed MCP tools for AI agents, with Dynamic Authentication, audit trails, and observability for enterprise deployments.
- Intelligent iPaaS Integration Platform as a Service providing process automation, data integration, and API management across 700+ pre-built connectors for enterprise applications and AI/LLM providers.
- Tray Build (AI Development - Visual) Visual low-code workflow builder that lets users create integrations and automations via drag-and-drop canvas for enterprise and AI workflows.
- Tray Headless Headless, code-first workflow building experience for Claude Code, Codex, and AI IDEs that scaffolds Tray workflows from natural language prompts.
- AI Governance Enterprise AI governance product providing RBAC, audit trails, instrumentation, analytics, security, and compliance across every agent action, tool call, and workflow run on the Tray platform.
- Solutions API Platform API that validates publishing impacts and manages solution instances for embedded integrations and SDLC automation pipelines.
- Projects API Platform API for managing integration projects, configurations, versioning, and SDLC automation on the Tray platform.
Quantifiable outcome
- 10x faster integration delivery vs. legacy iPaaS (MuleSoft)
- +6 more outcomes
Companies that use Tray.ai
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles3 records
Tray.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration144 records
AI capability15 records
Feature7 records
Tray.ai partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and supporting.
- Amazon Web Services (AWS)coreAWS is the primary infrastructure provider for Tray's cloud platform. AWS processes customer data for Tray's SaaS integration services in US (for general customers), Ireland (EU region), and Australia (APAC region).
- DatadogsupportingDatadog provides internal system and error logging for Tray's platform operations. Logs are processed in the US for general customers and Germany for EU customers.
- Twilio (SendGrid)supportingTwilio SendGrid processes emails used by customers in v3 and below Send Email connector in workflows. Superseded in v4+ by AWS SES.
- OpenAIcoreOpenAI is an optional sub-processor for AI features. Customers must opt-in to use OpenAI services. OpenAI will not use customer data for its own training purposes.
- AtlassiansupportingAtlassian (Jira) is used for bug tracking and project management. Data from customer workflows may be processed while debugging with or on behalf of customers.
- GooglesupportingGoogle provides company communication tools for Tray.ai internal operations.
- IntercomsupportingIntercom provides customer support live chat functionality. Only used if customers submit data via Intercom live chat.
- SlacksupportingSlack provides company communication tools for Tray.ai internal operations.
- ZendesksupportingZendesk provides customer support functionality. Data from customer workflows may be processed while debugging with or on behalf of customers.
- SalesforcecoreSalesforce is a core integration connector in Tray's 700+ connector ecosystem. Deep integration enabling CRM automation, lead management, and data synchronization.
- HubSpotcoreHubSpot is a core integration connector in Tray's ecosystem for marketing automation, CRM sync, and lead management workflows.
- SnowflakecoreSnowflake is a featured integration connector for data warehousing, analytics, and enterprise data integration workflows.
- DatabrickscoreDatabricks is a featured integration connector for data engineering, ML workflows, and analytics integration.
- SlackcoreSlack is a core integration connector for workflow notifications, team communication, and automation triggers in Tray's ecosystem.
- Microsoft TeamscoreMicrosoft Teams is a core integration connector for collaboration, notifications, and meeting workflows. New Microsoft Teams App connector enables direct integration for messages, channels, and platform interaction.
- GitHubcoreGitHub is a featured integration connector for developer workflows, code triggers, and DevOps automation.
- StripecoreStripe is a featured integration connector for payment processing, billing automation, and financial data integration.
- Anthropic (Claude)coreAnthropic Claude is a featured AI connector in Tray's ecosystem for AI-powered automation, agent reasoning, and intelligent workflows.
- OpenAIcoreOpenAI (GPT) is a featured AI connector in Tray's ecosystem for text generation, summarization, and AI-powered automation.
- PineconecorePinecone is a featured AI connector for vector database integration, enabling long-term memory for AI applications and semantic search capabilities.
- AWS BedrockcoreAWS Bedrock is a featured AI connector providing access to foundation models from multiple providers including Anthropic and Amazon, powering Merlin AI features.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Tray.ai competitors and assessment
Company assessmentDirect peers
- Boomi: Independent enterprise iPaaS competing across integration, API management, and data integration. Direct competitor to Tray.ai's Intelligent iPaaS at the enterprise and mid-market segments.
- Workato: Enterprise iPaaS platform combining integration, workflow automation, and increasingly AI agents. Direct competitor to Tray.ai's Intelligent iPaaS and Merlin Agent Builder across enterprises and mid-market.
- Zapier: SMB- and prosumer-led automation platform with the largest connector ecosystem at the low end. Adjacent competitor to Tray.ai's Intelligent iPaaS, particularly in self-serve and PLG segments.
- Celigo: iPaaS platform specializing in pre-built integration flows (especially ERP/CRM) comparable to Tray.ai's connector-led approach. Competes in enterprise and mid-market integration use cases.
- Make (formerly Integromat): Visual automation platform with strong mid-market and SMB traction. Comparable to Tray.ai's Intelligent iPaaS for workflow automation and process integration use cases.
Emerging players
- Pipedream: Developer-focused integration and workflow platform with code-native building. Comparable to Tray.ai's Tray Headless positioning and AI IDE developer workflows.
- Moveworks: Enterprise AI agent platform for IT and employee support. Comparable to Tray.ai's Merlin Agent Builder for AI agent deployment in enterprise IT contexts, particularly given shared customer logos like CrowdStrike and Cisco.
- n8n: Open-source, AI-augmented workflow automation platform with strong developer community. Emerging competitor to Tray.ai's Intelligent iPaaS and agent-builder positioning, particularly where cost sensitivity matters.
- Airbyte: Open-source data integration platform with 300+ connectors. Comparable to Tray.ai on data movement, with growing overlap in AI/ML data pipelines.
Broad incumbents
- MuleSoft (Salesforce): Salesforce-owned enterprise integration platform and the legacy iPaaS incumbent Tray.ai explicitly targets for displacement (10x faster integration claim). Competes at the same enterprise tier with broader Salesforce ecosystem gravity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tray.ai social profiles
Digital presenceTray.ai compliance and trust
Trust signalCompliance5 records
Tray.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tray.ai leadership team
Management profileNumber of profiles
Tray.ai subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tray.ai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tray.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tray.ai
What does Tray.ai do?
Tray.ai sells an AI-native enterprise orchestration platform that combines data integration, workflow automation, AI agent building, and Model Context Protocol (MCP) governance in a single SaaS product. Customers use a visual low-code builder (Tray Build) or a code-first headless environment (Tray Headless) to connect 700+ pre-built applications and AI models, build conversational and autonomous AI agents via Merlin Agent Builder, govern MCP tool calls through the Agent Gateway, and enforce RBAC, audit trails, and compliance via the AI Governance layer.
Is Tray.ai a public or private company?
Tray.ai is a private company. It is classified as unknown and is currently operating.
When was Tray.ai founded?
Tray.ai was founded in -1.
Where is Tray.ai based?
Tray.ai is headquartered in San Francisco, United States, in the North America region.
How does Tray.ai make money?
Three revenue lines are on record. SaaS Subscription - Tray Platform is the primary driver. The others are professional Services and enterprise Plans.
Who are Tray.ai's main competitors?
Direct peers on record are Boomi, Workato, Zapier, Celigo and Make (formerly Integromat). Emerging players are Pipedream, Moveworks, n8n and Airbyte. MuleSoft (Salesforce) is listed as a broad incumbent.
Does Tray.ai have an API?
Yes. Tray.ai offers a comprehensive platform API suite for SDLC automation. The API enables developers to build integrations, manage authentications, call connectors, use triggers, manage projects, and publish solutions. The Solutions API validates publishing impacts and manages solution instances. APIs include endpoints for Projects, Solutions, Authentications, Connectors, Triggers, Workspaces, and Users. The Platform also supports Embedded APIs for building custom integration experiences. Developer documentation is at tray.ai/documentation.
What industry is Tray.ai in?
Tray.ai's product category is Integration Platform as a Service (iPaaS) / Enterprise AI Orchestration. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7372.