Make
- Company typePrivate
- Founded2015
- HeadquartersPrague, Czechia
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Make firmographics
Firmographics- Name
- Make
- Legal name
- Celonis, Inc.
- Website
- https://make.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Make is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
Make business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Credit-Based SaaS: Credit-based billing model where users pay for operations/credits consumed. Transitioned from operations-based to credit-based billing in August 2025. Pricing tiers from free plan (1,000 credits) to Enterprise plans supporting up to 8 million credits monthly. Standardized extra credit purchases at 25% premium above base plan rates. One credit per step (trigger, filter, action, or router). Custom AI provider connections available on all paid tiers. Cost advantage vs competitors: approximately 10,000 operations for roughly €9 vs Zapier's 750 tasks at €19.99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan |
| Subscription | Monthly | Core Plan (starting price) |
| Subscription | Monthly | Core Plan - Base rate |
| Subscription | Multi-year contract | Enterprise Plan |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Make product offering
Product offeringCore offering
Make is a visual AI automation platform that enables users to connect 3,000+ apps, data sources, and AI models to build and manage workflows and AI agents through a drag-and-drop canvas, natural language prompts via Maia, or custom code via Make Code. The platform is delivered as a credit-based SaaS subscription spanning free, Core, Teams, and Enterprise tiers, with complementary capabilities such as Make AI Agents, Make Grid observability, MCP Server connectivity, and on-premises agents for enterprise security.
Product overview
Make is a visual AI automation platform offering a unified platform-plus-modules architecture. The core Make platform provides visual workflow automation through drag-and-drop building, with AI capabilities powered by Make AI Agents and integrated third-party AI models. Key modules include Make Grid for automation landscape visualization, Make MCP Server for AI tool connectivity, Maia for natural language automation building, Make AI Toolkit with pre-built AI functions, and Make Code for custom scripting. The platform serves organizations from SMBs to enterprises through tiered pricing (Free, Core, Teams, Enterprise), with over 3,000 native app integrations and 400+ AI app integrations. Make operates as part of Celonis and hosts an annual Waves conference in Prague.
Differentiator
Problem solved
Functional benefit
Brands
- Make MCP Server: Model Context Protocol server that connects AI tools to Make scenarios, allowing AI agents like ChatGPT and Claude to execute workflows
- Make AI Agents
- Make Grid
- Maia by Make
- Make AI Toolkit
- Agentic Automation
Products and services
- Make Platform The flagship visual AI automation platform enabling users to build and manage automations and AI agents through a drag-and-drop canvas, natural language prompts via Maia, or custom code via Make Code. Connects 3,000+ apps and supports AI-powered workflows for businesses of all sizes.
- Make AI Agents Autonomous AI agents built within the Make platform that adapt in real time, determine steps based on defined goals, and execute complex workflows with limited human intervention. Agents can solve problems autonomously, leverage global knowledge, and dynamically adjust behavior with full reasoning-step transparency.
- Make Grid Automatically generated visual map providing a holistic view of an organization's entire AI and automation landscape. Enables real-time observability, dependency identification, data flow visibility, and visual troubleshooting across all Make workflows and agents.
- Make MCP Server Model Context Protocol server that connects AI tools (ChatGPT, Claude, Cursor, and other MCP-compatible AI) to Make scenarios, allowing AI agents to access and execute Make workflows as callable tools, with access to 3,000+ apps and 30,000+ actions.
- Maia by Make AI assistant feature that enables building automations and AI workflows through natural language conversation. Users describe desired workflows in plain language and Maia constructs the automation, reducing the need for prompt or coding expertise.
- Make AI Toolkit Built-in suite of AI modules including categorization, summarization, text generation, sentiment analysis, and content extraction provided as pre-built, no-code modules that require no prompt engineering expertise.
- Make AI Web Search Built-in module for pulling real-time web data directly into automation scenarios, eliminating the need for external APIs, scraping tools, or additional accounts.
- Make On-Prem Agents On-premises deployment option allowing secure access to local networks not exposed to the internet and use of data from core business applications to protect critical workflows with high security requirements.
- Make Academy E-learning platform providing structured courses and educational content to help users learn the Make automation platform and develop automation skills. Free access for users, with a parallel Digital Education Program for students.
Quantifiable outcome
- Make delivers approximately 10,000 operations for roughly €9 compared to Zapier's 750 tasks at €19.99 — significant cost advantage at scale for traditional automation workflows.
- +8 more outcomes
Companies that use Make
Customer profileNamed customers15 records
Segments10 records
Ideal customer profiles4 records
Make technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration82 records
AI capability17 records
Feature16 records
Make partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- STATION FminorMake opened a Mentorship Office at STATION F in Paris, establishing a permanent physical presence at the world's largest startup campus. This signals France as a strategic growth market. Over 200 STATION F startups are already enrolled in Make's Startup Programme.
- FIDE Freestyle Chess / Freestyle ChessminorMake partnered as Official AI Automation Partner for the inaugural FIDE Freestyle Chess World Championship in Hamburg, Germany, scheduled for February 2026. This sponsorship positions Make in a high-profile global event to increase brand visibility.
- Loubby AIminorLoubby AI partnered with Make through the Make Digital Education Program to expand access to automation and AI tools for learners across Africa. The program, valued at $5,000 but offered at no cost, trained more than 4,000 professionals who built over 800 practical automation use cases. Graduates receive six months of complimentary access to Make's Core plan.
- CeloniscoreMake is part of Celonis, the leading process mining and execution management software company valued at $13 billion. This is a parent-subsidiary relationship, with Make operating as a business unit within Celonis. Celonis provides enterprise distribution, credibility, and potential cross-sell synergies for Make's automation platform.
- ChatGPT (OpenAI)coreMake MCP Server enables ChatGPT to call Make scenarios as structured, secure, callable tools. Deep native integration with OpenAI (ChatGPT, Sora, Whisper) available as pre-built app integration. Make Skills for Claude official plugin also available.
- Claude (Anthropic)coreMake MCP Server enables Claude to call Make scenarios as structured, secure, callable tools. Anthropic Claude available as pre-built integration. Official Make Skills plugin for Claude available at skills.make.com.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
Make competitors and assessment
Company assessmentDirect peers
- Zapier: Largest direct competitor in no-code workflow automation, connecting thousands of apps through trigger-action 'Zaps'. Make competes head-to-head with Zapier on integration breadth, ease of use, and pricing — Make's €9 vs €19.99 cost wedge is explicitly positioned against Zapier.
- n8n: Open-source workflow automation platform offering a fair-code self-hostable alternative. n8n's visual builder, AI agent features, and 400+ native integrations make it a direct comparison set for Make, especially among cost-sensitive and developer-led buyers.
- Workato: Enterprise iPaaS platform focused on business-led integration and workflow automation. Workato competes with Make's Enterprise plan for large-customer deals, offering governance, AI, and pre-built recipes for IT, sales, finance, and HR.
- Tray.io: Enterprise integration and workflow automation platform (now Tray.ai) emphasizing AI-augmented integration, API-first architecture, and large-system connectivity. Direct competitor for Make's enterprise integrations and AI-agent positioning.
Broad incumbents
- MuleSoft (Salesforce): Enterprise integration platform owned by Salesforce, providing API-led connectivity, RPA, and automation across CRM, ERP, and SaaS ecosystems. Competes with Make's enterprise IT/automation use cases within Salesforce-led accounts.
- Boomi: Enterprise iPaaS owned by Francisco Partners, offering cloud integration, API management, and workflow automation. Competes with Make's Enterprise tier for large system-of-record integration projects (SAP, NetSuite, Workday).
- Microsoft Power Automate: Microsoft's enterprise RPA and workflow automation suite bundled with Microsoft 365 and Dynamics 365. Competes with Make at enterprise scale via aggressive bundling, native Copilot integration, and integration with Power Platform.
Emerging players
- IFTTT: Consumer and SMB workflow automation service connecting apps, smart devices, and web services. Less enterprise-focused than Make but addresses similar 'connect apps without code' use cases at smaller scale and lower price points.
- Pipedream: Developer-focused workflow automation platform combining no-code workflows with code-level extensibility (Node.js, Python, Go). Overlaps with Make's Make Code and hybrid-builder positioning among technical buyers.
- Lindy AI: AI-agent focused workflow platform enabling users to build autonomous assistants without code. Represents the next-generation AI-native competitor to Make's Make AI Agents, focusing on conversational triggers and goal-based automation rather than visual workflow design.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Make social profiles
Digital presenceMake compliance and trust
Trust signalCompliance3 records
Make financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make leadership team
Management profileNumber of profiles
Profiles8 records
Make funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make
What does Make do?
Make is a visual AI automation platform that enables users to connect 3,000+ apps, data sources, and AI models to build and manage workflows and AI agents through a drag-and-drop canvas, natural language prompts via Maia, or custom code via Make Code. The platform is delivered as a credit-based SaaS subscription spanning free, Core, Teams, and Enterprise tiers, with complementary capabilities such as Make AI Agents, Make Grid observability, MCP Server connectivity, and on-premises agents for enterprise security.
Is Make a public or private company?
Make is a private company. It is classified as corporate owned and is currently operating.
When was Make founded?
Make was founded in 2015. It employs 251 to 500 people.
Where is Make based?
Make is headquartered in Prague, Czechia, in the Europe region.
How does Make make money?
One revenue line is on record: subscription - Credit-Based SaaS.
Who are Make's main competitors?
Direct peers on record are Zapier, n8n, Workato and Tray.io. Broad incumbents are MuleSoft (Salesforce), Boomi and Microsoft Power Automate. Emerging players are IFTTT, Pipedream and Lindy AI.
Does Make have an API?
Yes. Make offers the Make MCP Server which provides Model Context Protocol connectivity, allowing AI tools like ChatGPT, Claude, Cursor, and other MCP-compatible AI agents to connect to Make and access 3,000+ apps and 30,000+ actions. The MCP Server is included in all plans at no extra cost. Make also provides an HTTP app for connecting to any API, and Make Code for writing custom JavaScript or Python in workflows. Developer documentation is at developers.make.com.