What Unioo does

Unioo ApS (CVR 40390030) is a Danish software-as-a-service company headquartered in Randers that sells a unified association-management platform to volunteer-run organisations in Denmark. Founded in 2019/2020, the company consolidates four functional modules into a single cloud product: a board portal (Bestyrelsesværktøj) for meeting agendas, minutes, documents, and tasks; an automatic subscription engine that collects membership fees (kontingent) via direct card-network integrations with Dankort, Visa, and Mastercard, paying out weekly without requiring associations to hold a separate payment-gateway agreement; an event and ticket module with smartphone-based entry scanning; and a compliance-reporting module (Indberetning) that guides associations through EU anti-money laundering reporting to their financial institutions, including MitID-signed submissions and ID-document verification through a prescreening step that only triggers full reporting when board data has changed.

The platform is built on a modern .NET-stack: C# with .NET 8 and Entity Framework on the backend, TypeScript with Angular v19 on the frontend, a GraphQL API layer using Hot Chocolate, and cloud infrastructure managed as code via Kubernetes and Pulumi. The product is offered on a freemium basis with paid multi-year subscriptions (12-, 24-, or 36-month terms, auto-renewing), supplemented by transaction fees on membership collections and ticket sales (DKK 5 per ticket from the buyer plus 1% from the association, with payouts on a fixed schedule). A distinctive go-to-market motion combines self-serve direct registration with a B2B2C channel in which more than 25 Danish financial institutions invite their association customers onto the platform and, in some cases, cover subscription costs on the associations' behalf — embedding Unioo in both association operations and bank compliance workflows. Sub-processor integrations include Billwerk+ for payments, Criipto for MitID signatures, E-conomic for accounting, and LINK Mobility for SMS, with data primarily stored in Denmark and the EU.

Unioo operates with 11–50 employees, serves thousands of Danish associations (foreninger) and specialised organisation types such as church councils, foundations, lodges, and charitable shops, and reported a modest financing round in July 2024 with Compounding Capital as a new investor and follow-on from Ugly Duckling Ventures, capital earmarked for continued Danish growth and the company's first international market entries.

Name

Unioo

Legal name

Unioo ApS

Website

https://unioo.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Unioo is a Danish SaaS platform that combines board management, automated membership-fee collection, event ticketing, and MitID-signed regulatory compliance reporting for volunteer associations, distributed through self-serve signup and referrals from 25+ Danish financial institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Randers

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Subscription fees (Associations): Associations pay a subscription for extended platform access. Subscriptions run in 12, 24, or 36-month periods, with auto-renewal. Some features are free; paid tiers unlock extended functionality. The subscription is billed in advance. If referred by a financial institution, the bank may cover the subscription cost, and the association receives discounts on certain paid features.
2. Transaction fees on membership fees: Unioo charges a transaction fee on each membership fee collection. Fee tiers vary by frequency (fewer collections per year = lower combined fee). The association also pays an acquirer fee (indløsergebyr) calculated on the total amount (membership price + admin fee). No separate expensive payment gateway subscription required — associations pay only these transaction-based fees.
3. Transaction fees on ticket sales: Ticket buyers pay a DKK 5 fee per ticket. The association pays a fixed 1% of the ticket price, deducted at payout. Payouts are released 3 days after the event and transferred on the next Thursday.
4. Financial institution partnerships: Financial institutions refer their association customers to Unioo and in some cases cover subscription costs. This creates a B2B revenue stream where the financial institution pays for the platform to serve their compliance and customer retention needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Unioo is a cloud-based SaaS platform that helps Danish volunteer associations manage board work, collect membership fees, sell event tickets, and submit legally required compliance reports to financial institutions under EU anti-money laundering law. The platform combines a board portal, automated membership fee collection, event ticketing, and KYC/AML compliance reporting with MitID digital signatures in a single integrated system. It is offered as a self-serve product and is also distributed via Danish banks that refer their association customers to the platform.

Product overview

Unioo is a unified SaaS platform for Danish volunteer associations that combines a digital board portal, membership management, and compliance reporting. The core offering consists of the Bestyrelsesværktøj (Board Portal) for managing meetings, documents, and tasks; the Automatic Subscription System for collecting membership fees; and the Reporting Module (Indberetning) for submitting compliance data to financial institutions. The platform also includes Event & Ticket Sales functionality and KYC/AML Compliance Tools for identity verification. Associations access the platform via Bestyrelsesportalen (board portal) or Medlemssystemet (member system), with all components delivered as an integrated cloud-based solution on a subscription basis (12, 24, or 36 month terms).

Differentiator

Problem solved

Functional benefit

Products and services

• Board Portal (Bestyrelsesværktøj) Digital board management tool for volunteer associations that centralizes meeting agendas, minutes, documents, tasks, and member communications in a single portal. Designed for unpaid volunteer boards of Danish associations that need a simple, unified system to run board work without paid administrative staff.
• Automatic Subscription System (Automatisk kontingent) Automated membership fee collection system that runs recurring payments without requiring expensive payment gateway subscriptions. Supports monthly, quarterly, and annual frequencies with direct card network integrations (Dankort, Visa, Mastercard) and automatic weekly payout of collected funds to the association's bank account.
• Reporting Module (Indberetning) Compliance reporting tool that helps associations submit legally required information to their financial institutions, including board composition changes, annual meeting minutes, and updated bylaws, signed digitally with MitID. Specifically designed to satisfy EU anti-money laundering reporting obligations.
• Event & Ticket Sales (Billetsalg)

Quantifiable outcome

• Free tier available — associations can start without cost
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MemberPlanet: MemberPlanet offers membership management, event ticketing, payment collection, and communication tools for associations, clubs, and member-based organizations. Directly comparable to Unioo's combined member + payments + ticketing product surface for volunteer-led associations.
• Wild Apricot (by Personify): Wild Apricot is the most widely adopted all-in-one membership/association management platform serving small-to-mid sized nonprofits and associations globally. Closely comparable to Unioo's integrated board + member management + payment collection + event ticketing stack, though focused on North American markets and without Unioo's regulatory-driven compliance reporting angle.
• GlueUp: GlueUp (formerly EventBank) provides an all-in-one membership, event, and community management platform targeted at associations and chambers of commerce worldwide. Direct comparable to Unioo on the integrated membership/board/ticketing stack, with overlap in serving professional and volunteer-based organizations on a SaaS subscription model.
• MemberClicks: MemberClicks provides association management software (AMS) for small-staff associations, covering member directories, event registration, dues collection, and board-level reporting. Closely comparable to Unioo's core association vertical and revenue model (subscriptions + transactions), though focused on the US association market.
• Boardable: Boardable is a dedicated board portal SaaS for nonprofits and associations, providing meeting agendas, minutes, document libraries, task tracking, and voting — the exact feature set as Unioo's Bestyrelsesværktøj. Direct peer on the board management product layer, though without Unioo's payments, ticketing, or compliance modules.

Broad incumbents

• Eventbrite: Eventbrite is the largest global event ticketing platform, including ticketing and payout mechanics that overlap with Unioo's Billetsalg module. Comparable on the ticket sales + automated payout layer at massive scale, though Eventbrite is a horizontal ticketing play rather than an integrated association management suite.
• Diligent (OnBoard/Boardvantage): Diligent is a global governance and board portal provider (OnBoard, Boardvantage) serving large enterprises and regulated entities. Comparable to Unioo on the board management product layer, though Diligent serves corporate boards and is significantly larger/established — Unioo represents the small-association/Nordic-market analog at a different price point and vertical.

Emerging players

• Onfido (Entrust): Onfido provides AI-driven identity verification and KYC/AML onboarding used by banks and fintechs globally. Overlaps with Unioo's MitID + KYC document verification layer for financial-institution compliance, though Onfido operates at a different (broader financial-services) scale and is not association-specialized.
• CiviCRM: CiviCRM is the leading open-source CRM specifically built for nonprofits, associations, and civic organizations, covering membership, events, contributions, and contact management. Comparable to Unioo's underlying data model and association-vertical focus; differs as an open-source/self-hosted solution rather than a managed SaaS with bundled payments and compliance reporting.

Regional players

• Billetto: Billetto is a Nordic event ticketing platform operating across Denmark, Sweden, Norway, and other Northern European markets. Directly comparable to Unioo's Billetsalg feature for the Nordic ticketing use case and a plausible template for Unioo's international expansion into Nordic event management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unioo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unioo