Sweetguest

What Sweetguest does

Sweetguest is a Milan-based, privately held for-profit company founded in 2016 that provides full-service management for short-term vacation rental properties. The company targets owners of holiday apartments who want to generate rental income without personally handling the operational complexity of short-term letting — effectively outsourcing the entire rental lifecycle to a third-party operator.

The company's core offering covers the end-to-end short-term rental value chain, including listing creation and distribution across major OTAs, guest communication and check-in, dynamic pricing, professional cleaning and turnover logistics, and ongoing property maintenance. Sweetguest employs 51–100 people organized into specialized functions including hospitality operations and account management, indicating a structured operating model rather than a founder-led informal service.

Sweetguest has raised approximately $11.5M in disclosed funding across four rounds between 2016 and 2019, with the largest a Series 2 of approximately $8.9M in April 2019 led by Indaco Venture Partners. The revenue model is not publicly disclosed in the input data, but is consistent with industry-standard short-term rental management fee structures, typically a percentage of booking revenue or a combined management-plus-cleaning fee. The company's geographic footprint is anchored in Milan, the Italian short-term rental market, with structural potential for replication across other Italian tourist destinations.

Name

Sweetguest

Website

https://sweetguest.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Sweetguest is a Milan-based full-service management company for short-term vacation rentals, serving property owners in Italy who want to monetize holiday apartments without handling operations themselves. Founded in 2016, the company manages the entire rental lifecycle from listings to cleaning.

Ownership category

akta.pro rank

Product category

Short-Term Rental Property Management

NAICS

Other Traveler Accommodation (72119), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Management Services (8741)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI), Turnover Cleaning + Minor Maintenance/Handyman Add-Ons (HSAEAEAF)

Keywords

• Short-term rental management
• Vacation rental services
• Property management
• Hospitality services
• Holiday apartment management

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Sweetguest provides a full management service for short-term rentals, handling holiday apartments on behalf of owners. The service is designed for property owners who want to maximize returns from their vacation rentals without the operational stress of day-to-day management, including guest handling, cleaning, and listing optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Short-Term Rental Management Service

Quantifiable outcome

• Additional support including medical insurance and TASS Scholarship scheme for highest ranked athletes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• SportscoverminorOthersSportscover provides official insurance partnership to England Weight Lifting
• EleikominorOthersEleiko provides official equipment partnership to England Weight Lifting
• PulserollminorOthersPulseroll provides official partnership support to England Weight Lifting
• SBDminorOthersSBD provides official partnership support to England Weight Lifting
• Sport and Fitness FlooringminorOthersSport and Fitness Flooring provides official partnership support to England Weight Lifting

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Airbnb: Global short-term rental platform and the primary distribution channel through which Sweetguest's managed properties generate bookings. A platform partner and indirect competitor via Airbnb-friendly apartment programs and co-host features.
• Sonder Holdings: Tech-enabled short-term stay operator offering hotel-like alternative accommodations across multiple geographies. Competes with Sweetguest for traveler demand in the short-stay category but operates a leased/inventory model rather than third-party property management.
• Vacasa: One of the largest professional vacation rental managers globally, operating across North America and expanding into Europe and Latin America. Direct competitor in the professional STR management category with substantially greater scale.

Direct peers

• GuestReady: European short-term rental management company offering full-service Airbnb property management across multiple cities including Italy. Closest direct competitor to Sweetguest's full-service model.
• MadeComfy: Australian short-term rental management company providing full-service Airbnb management with comparable hosting services, cleaning networks, and dynamic pricing. Comparable business model outside the European market.
• Houst: UK-based short-term rental management company operating across Europe with similar end-to-end co-hosting and full-service management offerings for individual property owners.
• Hostmaker (now part of GuestReady): London-founded luxury short-term rental management company with European presence including Italian cities, now operating under the GuestReady brand. Highly comparable full-service co-hosting model.

Others

• Guesty: Property management software platform purpose-built for short-term rental managers. Serves as an enabler/technology supplier to professional managers like Sweetguest rather than a competing operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/10690750

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweetguest