MadeComfy
MadeComfy is an Australian short-term rental property management company serving 1,500+ property owners across Australia and New Zealand. It provides end-to-end Airbnb management, dynamic pricing, multi-platform distribution, and corporate stays under a 20% commission model.
- Company typePrivate
- Founded2015
- HeadquartersUltimo, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MadeComfy does
MadeComfy is an Australian short-term rental property management company founded in 2015 and headquartered in Sydney (operating as Key Flickers Pty Ltd, ACN 605 287 509). The company provides full-service management of Airbnb and other short-term rental properties for individual property owners, holiday home owners, and institutional/corporate clients, claiming a network of 1,500+ properties under management and 800+ corporate clients. Services span listing creation, professional photography, styling and furnishing, multi-platform distribution, guest communication, housekeeping, maintenance, and regulatory compliance — delivered across 25+ Australian locations and four New Zealand cities.
The company's underlying technology consists of an AI-driven dynamic pricing algorithm powered by 80+ million data points, a centralized Owner Dashboard for real-time property performance and financial management, and a Guest Hub that automates pre-arrival, in-stay, and post-stay communication. Managed listings are distributed across 10+ major booking platforms (Airbnb, Booking.com, Stayz, Expedia, VRBO, Hotels.com, Wotif, Agoda, Lastminute.com) in addition to MadeComfy's own direct booking site, with a strategic partnership with Airbnb providing preferential positioning. The technology stack is purpose-built for the operational workflows of short-term rental management rather than for AI research or platform development.
MadeComfy earns revenue primarily through a 20% + GST management commission on bookings, supplemented by a 2.75% security fee per booking, ancillary add-on services (photography, styling, deep clean, maintenance), guest services commissions, and a host referral program paying AUD $1,000 per successful referral. Go-to-market combines direct-to-consumer acquisition, a referral pipeline of major Australian real estate agencies (LJ Hooker, Ray White, McGrath, Harcourts, Raine & Horne, Barry Plant, Century21), a corporate travel network (AGL, NSW Government, Bupa, Disney, Fisher & Paykel), and a content/SEO-led inbound motion. The company has raised approximately $17M+ in disclosed funding, including a $10M venture capital and debt round in May 2023 led by MC Fiduciary/Commencer Capital, with Investec as a prior investor across 2017 and 2018 rounds.
MadeComfy firmographics
Firmographics- Name
- MadeComfy
- Legal name
- Key Flickers Pty Ltd
- Website
- https://madecomfy.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MadeComfy is an Australian short-term rental property management company serving 1,500+ property owners across Australia and New Zealand. It provides end-to-end Airbnb management, dynamic pricing, multi-platform distribution, and corporate stays under a 20% commission model.
- Ownership category
- akta.pro rank
Where MadeComfy is headquartered
LocationHeadquarters
- HQ city
- Ultimo
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
MadeComfy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Short-Term Rental Management Commission: Commission-based revenue from managing short-term rental properties on behalf of property owners. Hosts pay management fees deducted from guest payments, itemized on monthly statements.
- Guest Services Revenue: Additional guest services beyond standard rental agreements charged separately to guests, including concierge, ticketing, and third-party vendor referrals where MadeComfy receives commission.
- Referral Program Rewards: Referral fees earned by referring new hosts to the platform - $500 when property goes live and $500 after six months of activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Full-service short-term rental management with 20% + GST commission |
| Transaction based/ take rate | Pay-as-you-go | Security and damage protection at 2.75% per booking |
| Outcome Based/ Performance | Pay-as-you-go | Referral program: $1,000 per successful host referral |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
MadeComfy product offering
Product offeringCore offering
MadeComfy provides full-service short-term rental property management for property owners, handling listing creation, multi-platform distribution, dynamic pricing optimization, guest communication, housekeeping, maintenance, and regulatory compliance. It also operates a corporate travel accommodation network serving 800+ companies and provides specialized management services for serviced apartment portfolios and real estate developer clients.
Product overview
MadeComfy is an award-winning short-term rental property management company operating as a platform with integrated service modules. The core offering is Full End-to-End Short-Term Rental Management, which encompasses Dynamic Pricing and Revenue Management, Channel Management & Distribution, Owner Dashboard, and Guest Hub. This core platform is complemented by a suite of add-on services including Professional Airbnb Photography, Airbnb Styling & Furnishing, Listing Creation and Optimisation, Secure Home Automation and Professional Home Setup, Short-Term Rental Guest Management, Professional Housekeeping and Cleaning, Airbnb Property Maintenance, Short-Term Rental Regulations Compliance, Short-Term Rental Investment Guidance, Corporate Stays, Serviced Apartment Management, and MadeComfy Pro Network. Additional tools include an Airbnb Property Investment Calculator and Short-Term Rental Market Reports. The company delivers over 40% higher returns than traditional long-term rentals through its data-driven pricing algorithm using 80+ million data points and AI-driven guest communication systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Short-Term Rental Management Full end-to-end short-term rental property management service for property owners, covering listing creation, multi-platform distribution, dynamic pricing, 24/7 guest support, housekeeping, maintenance, and regulatory compliance on Airbnb, Booking.com, Stayz, and other major booking platforms.
- Corporate Stays Corporate travel accommodation service providing companies with access to MadeComfy's short-term rental network for employee stays, relocations, and extended business travel. Provides consistent year-round bookings for managed properties via a network of 800+ corporate clients.
- Serviced Apartment Management Specialized short-term rental management for serviced apartment portfolios, aimed at maximizing Net Operating Income (NOI) for property owners and developers through professional management and revenue optimization.
- MadeComfy Pro Network Network connecting property owners with top service providers in the property industry for photography, styling, maintenance, and other property services. Supports MadeComfy's partner ecosystem and broader property management value chain.
Quantifiable outcome
- 34% average increase in net income compared to traditional rentals
- +4 more outcomes
Companies that use MadeComfy
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
MadeComfy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
MadeComfy partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AirbnbcoreStrategic partnership with Airbnb as a key channel partner. Provides preferential positioning and access to platform features for property listings managed by MadeComfy.
- LJ HookercoreMajor real estate agency partner referring property owners to MadeComfy's short-term rental management services. One of Australia's largest real estate networks.
- Ray WhitecoreReal estate agency partner referring property owners for short-term rental management services.
- McGrathcoreReal estate agency partner referring property owners for short-term rental management services.
- HarcourtscoreReal estate agency partner referring property owners for short-term rental management services.
- Raine & HornecorePremium real estate agency partner referring property owners for short-term rental management services.
- Barry PlantcoreReal estate agency partner referring property owners for short-term rental management services.
- Century21coreReal estate agency partner referring property owners for short-term rental management services.
- ASTRA (Australian Short-Term Rental Association)minorAdvocacy Funding Partner supporting the industry's leading voice in short-term rental policy and regulation. Helps ensure fair rules, balanced representation, and sustainable future for property owners.
- FuturerentminorPartnership enabling next wave of Airbnb investors with combined property investment guidance and short-term rental management services.
- EatClubminorNew partnership providing each guest $20 to support local restaurants, enhancing guest experience while supporting local businesses.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
MadeComfy competitors and assessment
Company assessmentBroad incumbents
- Eviivo: UK-based property management software and channel manager serving independent accommodation providers globally. Comparable in targeting small-to-mid property managers and hosts with end-to-end SaaS rather than full-service operations.
- Vacasa: Largest US-based professional vacation rental management company offering full-service STR management. A scaled benchmark for MadeComfy's eventual trajectory, though operating in a different geography with materially larger scale.
- Guesty: Global property management platform serving short-term rental managers with PMS, channel manager, and operations software. Larger and better-capitalized than MadeComfy, competing indirectly by powering other managers and increasingly offering full-service management features.
- Hostaway: Global vacation rental management software and channel manager platform used by professional STR managers worldwide. Competes with MadeComfy by enabling other managers and increasingly offering full-stack services that could disintermediate regional specialists.
Others
- Airbnb: MadeComfy's primary distribution partner and increasingly a competitor via Airbnb Co-Host Networks and Airbnb-friendly apartment programs. Any expansion of Airbnb's management-adjacent services directly impacts MadeComfy's value proposition.
Direct peers
- Hometime: Australia-based professional short-term rental management company offering full-service Airbnb and STR property management with similar value proposition, geographic focus, and target customer base to MadeComfy. Considered MadeComfy's primary Australian competitor.
- Turnkey: Australian full-service Airbnb and short-term rental management company with similar end-to-end offering (cleaning, guest management, dynamic pricing) and direct overlap with MadeComfy in core Australian cities.
Emerging players
- Hospitable: Short-term rental automation platform offering messaging automation, dynamic pricing, and operations tools primarily to self-managing hosts. Competes with MadeComfy by lowering the cost of self-management, threatening MadeComfy's 20% commission model.
- Beyond (by Airbnb): Airbnb's premium hosting service offering full-service management to select hosts. Represents a platform-encroachment risk for MadeComfy as Airbnb moves up the value chain into managed services.
Regional players
- Stayz: Australia-focused short-term rental booking platform (part of the Expedia Group). Operates in MadeComfy's home market as a distribution channel and potential partner, though primarily a marketplace rather than a manager.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
MadeComfy social profiles
Digital presenceMadeComfy financial estimates
Financial estimateRevenue estimate
Valuation estimate
MadeComfy leadership team
Management profileNumber of profiles
Profiles4 records
MadeComfy funding detail
Funding detailFunding overview
Funding rounds7 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MadeComfy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MadeComfy
What does MadeComfy do?
MadeComfy provides full-service short-term rental property management for property owners, handling listing creation, multi-platform distribution, dynamic pricing optimization, guest communication, housekeeping, maintenance, and regulatory compliance. It also operates a corporate travel accommodation network serving 800+ companies and provides specialized management services for serviced apartment portfolios and real estate developer clients.
Is MadeComfy a public or private company?
MadeComfy is a private company. It is classified as venture growth investor backed and is currently operating.
When was MadeComfy founded?
MadeComfy was founded in 2015. It employs 51 to 100 people.
Where is MadeComfy based?
MadeComfy is headquartered in Ultimo, Australia, in the Oceania region.
How does MadeComfy make money?
Three revenue lines are on record. Short-Term Rental Management Commission is the primary driver. The others are guest Services Revenue and referral Program Rewards.
Who are MadeComfy's main competitors?
Broad incumbents on record are Eviivo, Vacasa, Guesty and Hostaway. Airbnb is listed as an others. Direct peers are Hometime and Turnkey. Emerging players are Hospitable and Beyond (by Airbnb). Stayz is listed as a regional player.
Does MadeComfy have an API?
No public API is recorded for MadeComfy.