Dart Bank
Dart Bank is a Michigan-based community bank founded in 1925 offering personal banking, business banking, mortgage, merchant services, cannabis banking, and wealth management to retail consumers, SMBs, and mortgage partners through branches, digital channels, and the Jaris-powered WestTown Payments platform.
- Company typePrivate
- Founded1925
- HeadquartersMason, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Dart Bank does
Dart Bank is a privately-held community bank founded in 1925 and headquartered in Mason, Michigan, serving retail consumers, small and medium-sized businesses, and mortgage customers primarily in Michigan. The bank operates a four-pillar product platform: Personal Banking (checking, savings, credit cards, IRAs, kids club, mobile banking), Business Banking (business checking, treasury management, WestTown Payments merchant services, and specialized cannabis banking), Mortgage (retail and wholesale via the DartEdge partner platform), and Wealth Management (DARTBANK Wealth).
The technology stack is a hybrid of traditional banking infrastructure and partner-supplied capabilities. Core treasury management runs on the Jack Henry platform; ATMs leverage the AllPoint network; and merchant onboarding, managed settlements, business loans, and instant payouts are orchestrated through the Jaris embedded finance platform with AI-assisted KYB/KYC and underwriting. WestTown Payments operates as a wholly-owned subsidiary providing the merchant services distribution channel, with JustiFi and Aurora Payments joining as additional Jaris-platform partners.
Dart Bank's revenue model is typical of community banking: net interest income from loans and deposits, plus transaction and service fees, with an emerging merchant services fee stream from WestTown Payments. Pricing is not publicly disclosed beyond a promotional 3.55% APY 6-month CD. The go-to-market is sales-led and relationship-based, supported by community events, social media, content marketing, and referral networks, with digital channels (mobile app, online banking) and physical branches as the primary distribution.
Dart Bank firmographics
Firmographics- Name
- Dart Bank
- Legal name
- Dart Bank
- Website
- https://dartbank.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dart Bank is a Michigan-based community bank founded in 1925 offering personal banking, business banking, mortgage, merchant services, cannabis banking, and wealth management to retail consumers, SMBs, and mortgage partners through branches, digital channels, and the Jaris-powered WestTown Payments platform.
- Ownership category
- akta.pro rank
Dart Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (522110), Commercial Banking (52211), Credit Card Issuing (522210)
- SIC
- State Commercial Banks (6022), Loan Brokers (6163)
- akta.pro primary industry
- Treasury & Risk Management Solutions (FX/MM, hedging, TMS integration) (FSABAIAE)
- akta.pro secondary industries
- Corporate Cards & Expense Solutions (T&E, purchasing, fleet) (FSABAIAG), Credit Cards & Revolving Credit (FSABAAAC)
Keywords
Where Dart Bank is headquartered
LocationHeadquarters
- HQ city
- Mason
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dart Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Interest Income: Traditional bank interest income from lending products including personal loans, business loans, mortgages, and credit cards
- Deposit Products: Interest-bearing checking, savings accounts, CDs, and IRAs generating fee income and float
- Transaction & Service Fees: Banking fees including account maintenance, overdraft, wire transfers, and other service charges
- Merchant Services: Payment processing and merchant services through WestTown Payments integration with Jaris platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 6-month CD promotional rate |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Dart Bank product offering
Product offeringCore offering
Dart Bank is a community bank that provides personal banking products (checking, savings, CDs, IRAs, personal loans, credit cards), business banking services (checking, treasury management, business credit cards, loans), merchant payment processing through its WestTown Payments division, residential mortgage origination and refinancing, wholesale mortgage lending via the DartEdge platform, specialized cannabis banking, and wealth advisory services under the DARTBANK Wealth brand. It distributes these products through physical branches, an online banking platform, a mobile app, and embedded finance rails built on the Jaris platform.
Product overview
Dart Bank is a regional bank offering a unified platform of banking services organized across four core areas: Personal Banking (checking, credit cards, savings, loans, and mobile banking), Business Banking (including WestTown Payments for payment processing, Treasury Management, and Cannabis Banking), Mortgage (retail and wholesale lending), and Wealth Management. The bank operates with approximately 300 employees across the country, serving customers since 1925.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Banking Full-service personal banking for individual consumers including checking accounts, savings accounts, credit cards, personal loans, CDs, IRAs, online banking, mobile banking, kids club programs, and related personal services.
- Business Banking Comprehensive business banking for small and mid-sized companies including business checking accounts, business credit cards, business loans, treasury management, fraud prevention tools, and access to merchant services.
- WestTown Payments Merchant payment processing service operated as Dart Bank's merchant services division, enabling businesses to accept payments, manage settlements, access instant payouts, and obtain business loans through automated merchant onboarding powered by the Jaris platform.
- Treasury Management Cash flow, payment, and deposit management solutions for businesses, including positive pay fraud prevention services, delivered via the Jack Henry treasury platform and tailored to unique business needs.
- Cannabis Banking Specialized banking services tailored for licensed cannabis-related businesses operating in Michigan, addressing the limited banking access available to the cannabis industry.
- Mortgage Residential mortgage services for homebuyers and homeowners including home purchase loans, first-time home buyer programs, refinancing, mortgage calculators, and homeowners insurance resources.
- Wholesale Lending (DartEdge) Wholesale mortgage lending platform providing mortgage originators and partner institutions with secondary market access, loan origination infrastructure, partner tools, and reference resources via the DartEdge partner portal.
- Mobile Banking App Mobile banking application for personal and business customers enabling account balance viewing, bill payment, fund transfers, mobile check deposits, and eStatement access on iOS and Android.
- DARTBANK Wealth Financial planning and investment management services tailored to individual goals, delivered under the DARTBANK Wealth brand.
- Savings, CDs, and IRAs Interest-bearing deposit products for personal customers including savings accounts, certificates of deposit (CDs) with promotional rates, and individual retirement accounts (IRAs).
Quantifiable outcome
- Improved activation rates and risk assessment workflows for merchant services
- +2 more outcomes
Companies that use Dart Bank
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Dart Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature4 records
Dart Bank partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- JariscoreDart Bank runs its payment infrastructure—including merchant onboarding, managed settlements, business loans, and instant payouts—on the Jaris embedded finance platform. The partnership enables automated KYB/KYC verification, AI-assisted underwriting, and real-time application status tracking for merchants.
- WestTown PaymentscoreWestTown Payments is Dart Bank's merchant services division providing payment processing, managed settlements, and instant payouts. It serves as the channel through which Dart Bank offers Jaris-powered merchant onboarding services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dart Bank competitors and assessment
Company assessmentEmerging players
- Block (Square): Digital-first merchant acquirer and banking-adjacent services provider; competes with Dart Bank's WestTown Payments for SMB payment processing and integrated banking relationships outside the traditional branch model.
- Treasury Prime: Embedded finance / banking-as-a-service platform similar in role to Jaris; relevant comparable for Dart Bank's strategic positioning on payment infrastructure and the rapidly evolving BaaS competitive landscape.
Regional players
- Northwestern Bank: Michigan community bank with personal, business, and mortgage offerings concentrated in northern/south-central Michigan; directly comparable in scale and community banking model to Dart Bank.
Direct peers
- Independent Bank Corporation: Michigan-based community bank holding company providing commercial, retail, and mortgage banking across the same geography as Dart Bank, with comparable SMB and consumer focus.
- Lake Michigan Credit Union: Large Michigan-based member-owned depository offering checking, savings, mortgages, and business banking; competes head-to-head with Dart Bank for retail and SMB relationships in the same Michigan footprint.
- Old National Bank: Mid-sized community bank with personal, business, commercial, and mortgage products sold through relationship-based banking, mirroring Dart Bank's go-to-market across the Midwest.
- Mercantile Bank Corporation: Michigan-headquartered community bank offering personal, business, and mortgage banking to similar SMB and consumer segments; directly comparable in scale, geography, and product mix to Dart Bank.
Broad incumbents
- Fiserv: Large fintech and merchant services provider whose Clover and payments products compete with Dart Bank's WestTown Payments division for SMB merchant acquiring and banking-integrated payments.
- Huntington Bancshares: Large regional bank with deep Michigan presence offering the full menu of consumer and business banking, treasury management, and merchant services; a broad incumbent against which Dart Bank competes for the same SMB and consumer customers.
- Fifth Third Bank: National regional bank with significant Michigan retail and commercial operations spanning checking, treasury, payments, and lending, competing with Dart Bank across multiple product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dart Bank social profiles
Digital presenceDart Bank compliance and trust
Trust signalCompliance1 record
Dart Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dart Bank leadership team
Management profileNumber of profiles
Profiles2 records
Dart Bank subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dart Bank funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dart Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dart Bank
What does Dart Bank do?
Dart Bank is a community bank that provides personal banking products (checking, savings, CDs, IRAs, personal loans, credit cards), business banking services (checking, treasury management, business credit cards, loans), merchant payment processing through its WestTown Payments division, residential mortgage origination and refinancing, wholesale mortgage lending via the DartEdge platform, specialized cannabis banking, and wealth advisory services under the DARTBANK Wealth brand. It distributes these products through physical branches, an online banking platform, a mobile app, and embedded finance rails built on the Jaris platform.
Is Dart Bank a public or private company?
Dart Bank is a private company. It is classified as unknown and is currently operating.
When was Dart Bank founded?
Dart Bank was founded in 1925. It employs 251 to 500 people.
Where is Dart Bank based?
Dart Bank is headquartered in Mason, United States, in the North America region.
How does Dart Bank make money?
Four revenue lines are on record. Interest Income is the primary driver. The others are deposit Products, transaction & Service Fees and merchant Services.
Who are Dart Bank's main competitors?
Emerging players on record are Block (Square) and Treasury Prime. Northwestern Bank is listed as a regional player. Direct peers are Independent Bank Corporation, Lake Michigan Credit Union, Old National Bank and Mercantile Bank Corporation. Broad incumbents are Fiserv, Huntington Bancshares and Fifth Third Bank.
Does Dart Bank have an API?
No public API is recorded for Dart Bank.
What industry is Dart Bank in?
Dart Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAIAE, Treasury & Risk Management Solutions (FX/MM, hedging, TMS integration), with a secondary code of FSABAIAG, Corporate Cards & Expense Solutions (T&E, purchasing, fleet). Its NAICS code is 522110 and its SIC code is 6022.