West Town Payments

What West Town Payments does

WestTown Payments is a private payment processor and merchant-services provider that operates as a division of Dart Bank, a Michigan state-chartered bank (NMLS ID 406384). The company bundles payment processing — including POS, mobile, e-commerce, EMV, contactless, and recurring payments — with business banking services such as checking, savings, business credit cards, ACH, and remote deposit capture into a single integrated offering. It holds direct acquirer relationships with Visa, Mastercard, Discover, and American Express, allowing it to process transactions without intermediary margins. Its core technology stack centers on Dart360, a white-labeled merchant onboarding platform built with Jaris that delivers fully digital sign-up, pre-filled forms, embedded capital, same-day payouts, and built-in compliance checks. The platform is complemented by VeriLeaf's RegTech integration for compliance monitoring and Shield Engage's compliance-first payment solution, particularly for high-risk merchants.

The company targets a diverse vertical mix spanning hemp/CBD (its primary segment, served through the trademarked "Hemp Pays Here™" sub-brand and an exclusive Hemp Beverage Alliance partnership), parking, breweries and wineries, education, healthcare, money services, government, multi-level marketing, travel, and property management. Its central differentiation is the ability to serve compliance-driven industries that traditional banks and processors routinely decline, anchored by Dart Bank's banking license and proprietary RegTech partnerships. The company employs between 101 and 250 people, is led by President and Co-Founder Tom Lineen (20+ years payments experience), and has earned Detroit Free Press Top Workplaces recognition for four consecutive years (2022-2025).

WestTown monetizes primarily through transaction-based processing fees across its merchant base, supplemented by banking-fee revenue flowing through its parent bank and embedded financial product revenue (lending, instant payouts) routed through the Dart360 platform. Its go-to-market combines direct merchant sales with a channel motion through ISOs, ISVs, and processors, and it competes on a "Meet or Beat Pricing Guarantee" that matches competitor rates or provides a $500 gift card. All operations are domestic (United States), and no external funding rounds are disclosed — the company is fully integrated within Dart Bank's corporate structure.

Name

West Town Payments

Legal name

WestTown Payments

Website

https://westtownpayments.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

WestTown Payments is a division of Dart Bank that bundles payment processing (POS, mobile, e-commerce, ACH) with business banking services into a single integrated offering, primarily serving compliance-driven merchants in hemp/CBD, parking, and other underserved verticals across the United States.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Credit Card Issuing (522210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Sales Financing (52222)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Card Clearing & Settlement (Interchange, Network Settlement) (FSABAJAJ)

akta.pro secondary industries

Payables & Disbursements (ACH/SEPA, wires, checks, virtual cards) (FSABAIAB), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

• Payment processing services
• Merchant banking solutions
• POS payment processing
• High-risk merchant services
• Embedded financial services

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Services: Transaction-based payment processing fees charged to merchants for processing credit cards, debit cards, ACH, and other payment methods across POS, mobile, e-commerce, and contactless channels.
2. Banking Services: Banking services including business checking accounts, savings accounts, business credit cards, ACH processing, and remote deposit capture, generating fees through account maintenance and transaction processing.
3. Embedded Financial Products: Revenue from embedded lending, instant payouts, and banking services offered through the Dart360 platform to merchants, enabling access to business loans and capital through the payment ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

West Town Payments is a division of Dart Bank that bundles payment processing (POS, mobile, e-commerce, EMV, contactless, recurring) with business banking services (checking, savings, ACH, business credit cards, remote deposit capture) under one roof for merchants. The company specializes in serving compliance-driven verticals such as hemp/CBD through its Hemp Pays Here™ and Turnkey Ecosystem solutions, and offers the Dart360 merchant onboarding platform (built with Jaris) to ISOs, ISVs, and processors for embedded lending, instant payouts, and white-labeled banking.

Product overview

WestTown Payments is a division of Dart Bank offering a unified full-service payments and banking platform. The core product portfolio centers on payment processing services (POS, mobile, e-commerce, EMV, contactless, recurring) integrated with banking services (checking, savings, credit cards, ACH) delivered through named solutions including Dart360 (merchant onboarding platform built with Jaris), Hemp Pays Here™ (specialized hemp industry solution), and the Turnkey Ecosystem (combining WestTown Payments processing with Dart Bank banking and VeriLeaf compliance monitoring). The company also offers specialized solutions for parking, Hemp Beverage Alliance, and general merchant accounts.

Differentiator

Problem solved

Functional benefit

Brands

• Hemp Pays Here™: Full-service banking and payments solution catered to the hemp and CBD industry, offering bundled financial service solutions.
• Dart360
• Hemp Beverage Alliance

Products and services

• Payment Processing Comprehensive payment processing services including POS, mobile, e-commerce, EMV, PCI-compliant processing, recurring payments, contactless payments, and electronic wallet processing. Enables merchants to accept credit cards, debit cards, and ACH payments across multiple channels.
• Banking Services Business banking services delivered through Dart Bank including dedicated banking representative, business checking and savings accounts, remote deposit capture, online and mobile banking, business credit cards, and ACH processing for merchants.
• Dart360 A merchant onboarding platform powered by Jaris that enables ISOs, ISVs, and processors to offer lending, instant payouts, and banking services through a customizable, white-labeled experience, featuring fully digital sign-up with pre-filled forms, same-day payouts, and built-in compliance.
• Hemp Pays Here™ Full-service banking and payments solution specifically designed for hemp and CBD businesses, bundling financial services with a single point of contact, bundled pricing, and faster payments tailored for compliance-driven merchants.
• Hemp Beverage Alliance Program Compliance-friendly banking and payment processing solution tailored for Hemp Beverage Alliance members, including Meet or Beat Pricing Guarantee and discounted Dart Bank hemp banking application fee ($150 discount, from $250 to $100).
• Parking Payment Solutions Personalized payment processing solution for parking providers with customized features, decades of parking industry experience, seamless onboarding, and full suite of modern payment solutions.
• Turnkey Ecosystem Solution Integrated ecosystem combining WestTown Payments processing, Dart Bank banking services, and VeriLeaf compliance monitoring, specifically serving hemp and CBD merchants with automated onboarding, compliance validation, and ongoing monitoring.
• Merchant Accounts Secure merchant account services providing reliable and compliance-focused payment processing solutions for both traditional and compliance-driven merchants, including PCI compliance and customer data protection.

Quantifiable outcome

• Meet or Beat Pricing Guarantee - match or beat competitor rates or receive $500
• +2 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• JariscoreTechnology or Integration · 1 January 2024WestTown Payments partnered with Jaris to launch Dart360, a cutting-edge merchant onboarding platform that enables fully digital sign-up with pre-filled forms, embedded capital, instant payouts, and built-in compliance. This partnership powers ISOs, ISVs, and processors with comprehensive financial services capabilities.
• Shield EngagecoreTechnology or IntegrationPartnership with Shield Engage to create a compliance-first payment solution specifically for hemp customers. The collaboration synchronizes payments and banking operations to reduce risk and provide secure financial services for hemp-related businesses.
• VeriLeafcoreTechnology or IntegrationVeriLeaf is a RegTech platform that automates onboarding, validation, and monitoring processes for enhanced due diligence of high-risk customers including hemp and CBD businesses. Integrated into the WestTown Payments ecosystem to streamline compliance workflows.
• Hemp Beverage AlliancestrategicChannel Partner/ Reseller/ DistributorExclusive partnership offering Hemp Beverage Alliance members specialized banking and payment processing solutions with exclusive discounts. HBA members receive $150 off the standard hemp banking application fee and access to the 'Meet or Beat Pricing Guarantee'.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Stripe: Stripe provides online and in-person payment processing, embedded finance, and treasury services to businesses of all sizes. Comparable through its embedded financial services (Stripe Treasury, Stripe Capital) and merchant acquiring, but at substantially greater scale, geographic reach, and developer tooling depth.
• PayPal: PayPal offers online and in-person payment processing, working capital loans, and merchant services. Comparable through its SMB acquiring, working capital lending, and embedded checkout offerings, though operating at vastly greater scale with a consumer-facing brand.
• Global Payments (incl. Heartland, EVO Payments): Global Payments is a large merchant acquirer and payment processor; it acquired Heartland Payment Systems and EVO Payments. Directly comparable as a merchant acquiring competitor (West Town's VP Ops came from EVO), with broader scale and integrated software offerings.
• Fiserv (incl. Clover): Fiserv is one of the largest merchant acquirers and banking technology providers, including the Clover POS platform. Comparable as a payment processor and bank-tech provider serving SMBs, with much greater scale, product breadth, and partner ISV ecosystem.
• Square (Block): Square provides mobile POS, online payment processing, banking, and lending to SMBs. Directly comparable as a full-stack merchant acquirer with embedded banking and lending, though operating at vastly greater scale and with a consumer brand (Cash App) attached.

Direct peers

• CannaPayments: CannaPayments specializes in compliant payment processing for the cannabis and hemp industries. Direct peer in the compliance-driven hemp/CBD niche that West Town Payments' Hemp Pays Here™ serves.
• PaymentCloud: PaymentCloud is a merchant account provider focused on high-risk and hard-to-place verticals including CBD, adult, firearms, and MLM. Direct peer in serving compliance-driven, often bank-averse SMB merchants.
• Kush Payments: Kush Payments is a payment processor dedicated to the cannabis, CBD, and hemp industries. Direct competitor for the same underserved, compliance-driven merchants that West Town Payments targets through Hemp Pays Here™.
• North American Bancard: North American Bancard is an ISO-focused payment processor serving SMBs across multiple verticals with white-label and partner programs. Closely comparable as a privately-held, multi-vertical merchant acquirer pursuing similar channel and partner economics.
• Helcim: Helcim is a payment processor serving SMBs with transparent interchange-plus pricing and POS solutions. Comparable as an SMB-focused, multi-vertical merchant acquirer with similar pricing posture and competitive overlap in the parking, retail, and service verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/westtownpayments

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Town Payments