Noon Academy
Noon Academy is a Middle East social e-learning platform serving over 12 million K-12 students with live, peer-to-peer classes from 100,000+ teachers across five countries, monetizing through a freemium revenue-share marketplace with educators.
- Company typePrivate
- Founded2013
- HeadquartersRiyadh, Saudi Arabia
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Noon Academy does
Noon Academy operates a social e-learning platform serving K-12 students across the Middle East, with a stated user base of 12 million+ students (and a 14 million worldwide figure cited on its homepage) and over 100,000 empowered teachers across five countries. Its core product is a mobile (iOS/Android) and web application where students join peer-to-peer study groups led by top teachers, participate in live interactive sessions with real-time Q&A, and engage in competitive challenge features designed to reinforce exam preparation. The platform comprises the main Noon Platform, a dedicated Educator Portal (teacher.studyatnoon.com), and a Student Portal (student.studyatnoon.com), with the company incorporated as Noon Tech Limited in the United Kingdom and operational headquarters in Riyadh, Saudi Arabia.
The underlying technology stack supports live virtual classrooms, group-based social learning mechanics, and an emerging AI layer for personalized and adaptive learning, though specific AI capabilities are not publicly detailed. Distribution is primarily self-serve via mobile app stores and the web, supplemented by a network of independent educators who act as acquisition channels for their own student followings.
The business model is a freemium marketplace: educators are required to deliver at least 30% of sessions as free public courses, while paid courses are priced by Noon in users' local currencies and monetized through a revenue-share arrangement with educators (paid monthly). Noon also invests in paid promotional campaigns for teacher and course acquisition, and the cost of these campaigns is factored into the revenue model alongside refund risk provisions. Revenue streams therefore combine transaction fees on paid courses, advertising-like spend on promotional campaigns, and an emerging B2B motion led by a newly hired Director of B2B (Global). The company is venture-backed, having raised approximately $62M cumulatively including a $41M Series B in November 2023 co-led by Wa'ed Ventures and Raed Ventures.
Noon Academy firmographics
Firmographics- Name
- Noon Academy
- Legal name
- Noon Tech Limited
- Website
- https://noonacademy.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Noon Academy is a Middle East social e-learning platform serving over 12 million K-12 students with live, peer-to-peer classes from 100,000+ teachers across five countries, monetizing through a freemium revenue-share marketplace with educators.
- Ownership category
- akta.pro rank
Noon Academy industry classification
Industry- Product category
- Online Education Platform
- NAICS
- Educational Support Services (611710), Elementary and Secondary Schools (611110)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)
- akta.pro secondary industries
- K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)
Keywords
Where Noon Academy is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices8 records
Markets served
Noon Academy business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Paid Courses (Educator Revenue Share): Educators offer paid courses monetized on the Noon Platform. Noon sets the Sale Price exclusively in the user's residing country's local currency. Educator Charges are paid to educators on a monthly basis (7th working day of the following month), calculated proportionally on a monthly basis, net of taxes. Educators must deliver at least 30% of sessions as free public sessions. The revenue is split between Noon and educators, with Noon retaining its portion; if more than 5% of students (registered before 1st class) request refunds, the entire fee is deducted from the educator's revenue share.
- Free Courses: Free courses provided by educators accessible instantly without user subscription. These serve as a lead-gen and acquisition funnel, driving students to the platform before upselling to paid offerings.
- Paid Campaigns for Teacher/Course Promotion: Noon invests in promotion of teachers and courses through paid campaigns to acquire students. The cost of these campaigns is factored into the revenue model, with refunds impacting both teacher and Noon revenue shares.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Courses — accessible without subscription |
| Transaction based/ take rate | Monthly | Paid Courses — monetized courses with revenue share |
| Other | Pay-as-you-go | Cash Collection Model — educators collect on Noon's behalf |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Noon Academy product offering
Product offeringCore offering
Noon Academy is a social e-learning platform that connects K-12 students with educators through live interactive sessions and peer-to-peer group learning. The platform enables students to learn from top teachers in groups with friends, participate in real-time Q&A, and access both free and paid courses. Educators deliver courses on the platform and earn revenue share, with Noon taking a portion of paid course transactions.
Product overview
Noon Academy operates as a unified social e-learning platform comprising the core Noon Platform (accessible via web and mobile apps on iOS/Android), the Educator Platform for teachers to deliver courses, and the Student Portal for learners. The platform offers two course formats: Free Courses available without subscription and Paid Courses with monetization managed by Noon. Students can participate in peer-to-peer social learning, access live interactive sessions, challenge friends, and get questions answered by teachers. The platform reaches 14 million students across 5 countries and empowers 100,000 teachers.
Differentiator
Problem solved
Functional benefit
Products and services
- Noon Platform The main social e-learning platform enabling peer-to-peer learning where K-12 students learn from top teachers in groups with friends, access both free and paid courses, participate in live interactive sessions, and engage in competitive challenge features. Accessible via web and mobile apps.
- Noon Mobile App Native mobile applications available on iOS (App Store) and Android (Google Play) providing full access to the Noon social learning platform. Allows students to learn socially anywhere at any time via mobile devices, with prominent download CTAs on the website homepage.
- Educator Platform (Teacher Portal) A dedicated portal at teacher.studyatnoon.com enabling educators to deliver live classes, publish recordings, create educational content, conduct interactive sessions, and earn revenue share from student enrollments. Serves the 100,000+ teachers on the platform.
- Student Portal The student-facing login portal at student.studyatnoon.com where K-12 students access their enrolled courses, participate in peer groups, join live interactive classes, challenge friends, and engage with educators.
Quantifiable outcome
- Reached 12 million+ students on the platform
- +2 more outcomes
Companies that use Noon Academy
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Noon Academy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Noon Academy partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Noon Academy competitors and assessment
Company assessmentDirect peers
- Classera: Classera is a leading MENA K-12 learning management platform serving schools across the Middle East with similar B2B and B2C reach. It is the most directly comparable MENA K-12 edtech peer to Noon Academy in terms of target market and regional focus.
- iSchool: iSchool is an Egypt-based online learning platform for K-12 students offering live classes, recorded content, and exam prep. It directly competes with Noon Academy in the Egyptian and broader Arab market with a similar target audience and live-instructor model.
- Madrasa: Madrasa is a MENA-focused K-12 educational platform offering Arabic-language learning content and live tutoring. It targets the same student demographic as Noon Academy across the Arab world, making it a close direct competitor.
Broad incumbents
- Byju's: Byju's is one of the world's largest edtech companies offering K-12 and test-prep content globally with significantly greater capital, scale, and content depth. It represents the broader global edtech incumbent that Noon would compete with in any international expansion.
- Unacademy: Unacademy is an India-based online tutoring marketplace for K-12 and competitive exams with a similar teacher revenue-share model. It is comparable as a broader edtech incumbent with a similar two-sided marketplace structure serving K-12 students.
- Vedantu: Vedantu is an India-based live online tutoring platform for K-12 with live interactive classes and teacher-led instruction. It is directly comparable in product format and target audience (K-12 students preparing for exams via live classes), though it operates at much larger scale in India.
- Coursera: Coursera is a global MOOC and credentialing platform partnering with universities and companies to deliver online courses. It is comparable as a broader edtech incumbent with global reach, content marketplace dynamics, and a footprint that could overlap with Noon's international expansion ambitions.
Emerging players
- Schoolhouse.world: Schoolhouse.world is a free, peer-to-peer tutoring platform founded by Sal Khan (Khan Academy) that connects students with tutors for small-group sessions. It overlaps with Noon's social peer-learning model and live small-group tutoring format.
- Quizlet: Quizlet is a global study-tools and flashcard platform widely used by K-12 and university students. It overlaps with Noon in K-12 study/exam-preparation use cases, though Quizlet focuses on self-study tools rather than live classes.
Regional players
- Almentor: Almentor is a MENA-focused video-based e-learning platform offering courses from regional instructors. While it targets adult/professional learners rather than K-12, it is a comparable MENA online-learning marketplace with a similar teacher-driven content model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Noon Academy social profiles
Digital presenceNoon Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noon Academy leadership team
Management profileNumber of profiles
Profiles8 records
Noon Academy funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noon Academy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noon Academy
What does Noon Academy do?
Noon Academy is a social e-learning platform that connects K-12 students with educators through live interactive sessions and peer-to-peer group learning. The platform enables students to learn from top teachers in groups with friends, participate in real-time Q&A, and access both free and paid courses. Educators deliver courses on the platform and earn revenue share, with Noon taking a portion of paid course transactions.
Is Noon Academy a public or private company?
Noon Academy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Noon Academy founded?
Noon Academy was founded in 2013. It employs 101 to 250 people.
Where is Noon Academy based?
Noon Academy is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Noon Academy make money?
Three revenue lines are on record. Paid Courses (Educator Revenue Share) is the primary driver. The others are free Courses and paid Campaigns for Teacher/Course Promotion.
Who are Noon Academy's main competitors?
Direct peers on record are Classera, iSchool and Madrasa. Broad incumbents are Byju's, Unacademy, Vedantu and Coursera. Emerging players are Schoolhouse.world and Quizlet. Almentor is listed as a regional player.
Does Noon Academy have an API?
No public API is recorded for Noon Academy.
What industry is Noon Academy in?
Noon Academy's product category is Online Education Platform. Its primary akta.pro industry code is EDANAGAD, AI-Powered Tutoring & Study Assistant Platforms, with a secondary code of EDANAHAA, K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies). Its NAICS code is 611710 and its SIC code is 8200.