Classera
Classera is a San Francisco-headquartered EdTech company providing an AI-enabled Learning Super Platform (LMS, TMS, ERP, AR/VR, gamification, payments, marketplace) for 16+ ministries of education, K-12 schools, universities, and enterprises across 45+ countries, serving 30+ million users.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Classera does
Classera is a privately held EdTech company that provides a "Learning Super Platform" (LSP) integrating LMS, TMS, ERP, AR/VR, gamification, payments, and analytics for ministries of education, K-12 private schools, higher-education institutions, virtual academies, and corporate training buyers. Founded in 2012 and headquartered in San Francisco with regional headquarters in Jeddah, Amman, Dubai, Cairo, and Petaling Jaya, the company is deployed across 16+ ministries of education, serves 30+ million users in 45+ countries, and operates a 200+ partner ecosystem spanning Microsoft, HP, Intel, AWS, telecom operators, EdTech content providers, and FinTech rails. The platform is built on Microsoft Azure, supports 14+ languages, and is ISO 27001 certified.
The platform's product suite includes Classera LMS, Classlight, HP Classeasy, LeadXera (TMS), C-Spaces (white-label virtual academy), Edumalls (marketplace), C-Pay (payment orchestration), C-SmarX (ERP), C-Inspire and C-Inspire Plus (gamification), C-Reality (AR/VR), C-Kids, C-Iqraa (Quran learning), Persona (AI career guidance), and Classera Accreditation. The proprietary X.SERA AI engine, powered by ChatGPT 4.0, provides personalized learning paths, voice and text interaction, adaptive exam generation, and content recommendations across the product suite, and is also delivered as a white-label assistant via HP Classeasy.
Classera makes money primarily through SaaS subscriptions to LSP modules sold on annual and multi-year contracts to ministries, large private school groups, universities, and corporates, supplemented by transaction fees from C-Pay tuition and fee payments, marketplace commissions from Edumalls, and professional services for large enterprise deployments. The company's only disclosed institutional funding event is a $40 million Series A in October 2022 led by Sanabil Investments (a subsidiary of Saudi Arabia's Public Investment Fund), and it has supplemented organic growth with M&A (Expert Solutions for Information Technology, March 2024) and ecosystem investments (iStoria, C.XSEED joint venture with SuperCharger Ventures and Falak Group, January 2026).
Classera firmographics
Firmographics- Name
- Classera
- Legal name
- Classera for Smart Learning
- Website
- https://classera.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Classera is a San Francisco-headquartered EdTech company providing an AI-enabled Learning Super Platform (LMS, TMS, ERP, AR/VR, gamification, payments, marketplace) for 16+ ministries of education, K-12 schools, universities, and enterprises across 45+ countries, serving 30+ million users.
- Ownership category
- akta.pro rank
Classera industry classification
Industry- Product category
- Education Technology Software
- NAICS
- Exam Preparation and Tutoring (611691), Computer Training (611420), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)
- akta.pro secondary industries
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where Classera is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Classera business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscriptions — LMS, TMS, ERP, AR/VR, Gamification: Recurring subscriptions for the Classera LSP modules (Classera LMS, LeadXera TMS, C-SmarX ERP, C-Reality AR/VR, C-Inspire Gamification) sold per institution / per seat to ministries, schools, universities and corporates on annual or multi-year contracts.
- C-Pay Transaction Fees: Transaction-based revenue from C-Pay tuition and fee payments flowing through the platform, with integrated FinTech partners such as Amazon Pay, PayPal, PayFast, Tabby, Bank Albilad, Fawry and Sekka.
- Edumalls Marketplace Commissions: Marketplace commissions from the Edumalls content and app marketplace, where third-party EdTech partners (Squigl, Eduten, Matific, ubbu, Lamsa, etc.) distribute content to Classera's installed base.
- Professional Services & Implementation: Implementation, customization, training and managed services delivered alongside large enterprise deployments (ministries, large school groups, corporates), often via Implementation/SI partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise SaaS subscription for the Classera LSP (LMS, TMS, ERP, AR/VR, gamification). |
| Other | Multi-year contract | Multi-year contracts for large ministries and enterprise deployments. |
| Usage-based | Pay-as-you-go | Pay-as-you-go tuition / fee payments via C-Pay. |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Classera product offering
Product offeringCore offering
Classera develops and sells a cloud-based Learning Super Platform (LSP) that unifies LMS, TMS, ERP, AR/VR learning, gamification, payments, and analytics into a single multi-tenant stack. The platform is sold on a subscription basis to ministries of education, K-12 schools, universities, corporates and government training bodies across MENA, Asia and Africa. Standalone products include Classera LMS, Classlight, HP Classeasy, LeadXera, C-Spaces, Edumalls, C-Pay, C-SmarX, C-Inspire, C-Reality, C-Kids, C-Iqraa, Persona and Classera Accreditation.
Differentiator
Problem solved
Functional benefit
Brands
- Learning Super Platform (LSP): Classera's flagship integrated e-learning ecosystem combining LMS, ERP, FinTech, marketplace, and more than 25 services.
- Classera LMS
- Classlight
- HP Classeasy
- LeadXera
- C-Spaces
- Edumalls
- C-Pay
- C-SmarX
- C-Inspire
- C-Inspire Plus
- C-Reality
- C-Kids
- C-Iqraa
- Persona
- Classera Accreditation
- X.SERA
- C.XSEED
- Smarter Schools
Products and services
- Classera LMS AI-powered Learning Management System for K-12, higher education, ministries and corporate training; includes X.SERA Hands Free, adaptive exam generation, dashboards and collaboration tools.
- Classlight Cloud-based, AI-powered LMS tailored for small-sized schools needing a full suite of technology solutions.
- HP Classeasy Gamified LMS co-developed with HP for hybrid classrooms; provides aligned content, curricula, virtual classroom and Smart Mate AI assistant.
- LeadXera Training Management System (TMS) for corporate, government and partner training; supports workforce upskilling, talent identification, compliance training and content distribution via Udemy/Go1/SkillUp/Alison integrations.
- C-Spaces White-label smart virtual academy platform that transforms expert staff knowledge into a globally accessible online academy.
- Edumalls MENA's first educational e-commerce / content marketplace connecting schools, parents and EdTech partners; offers School Corner, B2B Orders and EdTech Programs.
- C-Pay Automated tuition and fee payment orchestration solution for educational institutions, connecting to multiple regional and global FinTech partners via API and WordPress integration.
- C-SmarX Education-specific ERP covering student information, finance, HR and operations for schools and training institutes.
- C-Inspire Gamified mobile reward and points application that drives engagement, motivation and learning outcomes for K-12 and higher-ed learners.
- C-Inspire Plus School-controlled customizable rewards and recognition program integrated with Classera LMS, providing access to over 7,000 offers and discounts.
- C-Reality Augmented reality mobile application for creating and sharing interactive 3D learning experiences, embedded inside the Classera platform.
- C-Kids Gamified LMS mobile application designed for KG1 to Grade 3 students, with rich learning resources including videos, articles and podcasts.
- C-Iqraa All-in-one Quran memorization, recitation and Tajweed learning application with audio player, monitoring, progress tracking and AI-assisted sessions.
- Persona AI-powered solution that helps high school students choose suitable academic and career paths using the Ikigai model.
- Classera Accreditation Accreditation program offering recognized certificates for Teachers, Schools, and Tech System Administrators across Silver/Golden/Diamond tiers.
Quantifiable outcome
- 30+ million users reached across the Classera LSP in 45+ countries
- +6 more outcomes
Companies that use Classera
Customer profileNamed customers37 records
Segments7 records
Ideal customer profiles5 records
Classera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
AI capability6 records
Feature9 records
Classera partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered core, flagship and minor.
- Expert Solutions for Information TechnologycoreClassera acquired Expert Solutions for Information Technology, deepening its footprint and capabilities in target markets through a strategic M&A move.
- Zain KSAflagshipZain KSA partnered with Classera on AI-driven education and digital learning initiatives for the Saudi market, leveraging telecom distribution and joint go-to-market activities.
- SuperCharger VenturesflagshipCo-development partner in the C.XSEED joint venture / accelerator, supporting Classera's startup incubation and EdTech ecosystem programs.
- Falak GroupflagshipCo-development partner in the C.XSEED joint venture / accelerator, supporting Classera's startup incubation and EdTech ecosystem programs.
- MicrosoftflagshipMicrosoft is a global technology, cloud (Azure) and go-to-market partner; Classera is a Microsoft Education Partner of the Year 2021 and is listed on Microsoft Azure Marketplace.
- Amazon Web ServicescoreAWS is a global cloud and infrastructure technology partner integrated into Classera's platform ecosystem.
- IntelflagshipIntel is a global technology partner; Classera has received the Intel Community Impact Award at the Intel Skills Awards in 2024 and 2026.
- HPflagshipHP is a global channel partner, distributing Classera products alongside its hardware offerings for schools, ministries and enterprises.
- LenovocoreLenovo is a global technology and channel partner for Classera products in education deployments.
- BenQcoreBenQ is a global technology and channel partner providing classroom hardware integrations alongside Classera.
- ZoomcoreZoom is a global technology / integration partner, integrated with Classera for virtual classroom and synchronous learning experiences.
- Orca (Orcal)coreOrca is integrated as a content / technology partner within Classera's ecosystem.
- UdemycoreUdemy is a global content licensing partner whose courses are distributed through the Classera / Edumalls ecosystem.
- MobilycoreMobily is a regional telecom partner distributing Classera-powered learning products and bundles in Saudi Arabia.
- EtisalatcoreEtisalat is a regional telecom partner distributing Classera-powered learning products in the UAE and broader MENA region.
- RayacoreRaya is a regional telecom / IT distribution partner for Classera products in MENA.
- SquiglminorSquigl is an EdTech content partner distributed through the Classera / Edumalls ecosystem.
- EdutenminorEduten (Finland) is a math EdTech content partner distributed through Classera / Edumalls.
- MatificminorMatific (Australia) is a STEM EdTech content partner distributed through Classera / Edumalls.
- ubbuminorubbu (Portugal) is a coding / digital literacy EdTech content partner distributed through Classera / Edumalls.
- LamsaminorLamsa is a regional Arabic-language EdTech content partner integrated into Classera / Edumalls.
- Amazon PaycoreAmazon Pay is integrated into Classera's C-Pay module as a payment / FinTech partner.
- PayPalcorePayPal is integrated into Classera's C-Pay module as a global payment partner.
- MBandQminorMBandQ is a regional channel partner / reseller for Classera products.
- Ideation 360minorIdeation 360 is a regional channel partner / reseller for Classera products.
- HaronminorHaron is a regional channel partner / reseller for Classera products.
- Tabarin ConsultingminorTabarin Consulting is a regional implementation / consulting partner deploying Classera solutions.
- Technology Partnersminor'Technology Partners' is a generic channel / SI partner category for Classera deployments in target regions.
- MWALIMU ConnectminorMWALIMU Connect is a regional channel / reseller partner for Classera in Africa.
- ICESCOflagshipClassera partnered with ICESCO (Islamic World Educational, Scientific and Cultural Organization) on education initiatives across the Islamic world.
- AyaMedicaminorAyaMedica is a startup incubated inside Classera's C.XSEED accelerator program.
- AXAcoreAXA is a corporate partner participating in Classera's enterprise training and EdTech ecosystem.
- One HealthcoreOne Health is a healthcare corporate partner using Classera for training and learning programs.
- Mawhiba (King Abdulaziz and His Companions Foundation for Giftedness and Creativity)flagshipClassera and Mawhiba jointly delivered the Guinness World Record C-Iqraa initiative reaching 94,323 students, and collaborate on talent identification programs.
- PTCLcorePTCL is a Pakistan-based telecom and strategic partner using Classera / LeadXera for workforce training and learning programs.
- iStoriaminoriStoria is an EdTech startup in which Classera invested as part of its ecosystem / C.XSEED initiatives.
Scale indicators13 records
Recent moves7 records
Expansion highlights7 records
Classera competitors and assessment
Company assessmentDirect peers
- Docebo: Docebo is an AI-powered enterprise learning platform that competes with Classera's LeadXera for corporate training and upskilling deals in mid-market and enterprise accounts.
- Instructure (Canvas LMS): Instructure's Canvas is one of the world's leading K-12 and higher-ed LMS platforms, directly competing with Classera LMS for ministry, university and K-12 group tenders globally, including in MENA and emerging markets.
- Moodle: Moodle is the dominant open-source LMS worldwide, widely used by ministries of education and universities; it competes head-on with Classera LMS on price-sensitive public-sector tenders across emerging markets.
- Schoology (PowerSchool): Schoology, now part of PowerSchool, is a K-12-focused LMS that directly competes with Classera LMS for large school-group and district deployments.
- TalentLMS: TalentLMS is a cloud LMS targeting corporate training and SMB education buyers; it overlaps with Classera's LeadXera TMS and corporate training segment.
Broad incumbents
- Blackboard: Blackboard is an established global LMS and education-platform incumbent serving higher education and K-12; its product breadth and incumbency position it as a primary competitor to Classera in large national deployments.
- Google Classroom for Education: Google Classroom, bundled with Workspace for Education, is a free or deeply discounted LMS alternative increasingly adopted by ministries and large school groups; it competes directly with Classera on cost and ecosystem lock-in.
- PowerSchool: PowerSchool is a leading K-12 SIS and unified classroom platform that overlaps with Classera's C-SmarX ERP and LMS offerings for school groups and ministries, particularly in North America and select international markets.
Emerging players
- NEARPOD: Nearpod is an interactive K-12 instructional platform with engagement and VR features; it competes with Classera's C-Reality AR/VR and C-Inspire gamification modules for engagement-focused K-12 buyers.
Regional players
- Noon: Noon is a leading MENA e-commerce platform; while not a direct EdTech competitor, it is a relevant regional peer for Classera's Edumalls marketplace given overlapping MENA consumer reach and marketplace dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Classera social profiles
Digital presenceClassera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Classera leadership team
Management profileNumber of profiles
Profiles3 records
Classera subsidiaries and ownership
Company hierarchySubsidiaries2 records
Classera funding detail
Funding detailFunding overview
Funding rounds1 record
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Classera M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Classera
What does Classera do?
Classera develops and sells a cloud-based Learning Super Platform (LSP) that unifies LMS, TMS, ERP, AR/VR learning, gamification, payments, and analytics into a single multi-tenant stack. The platform is sold on a subscription basis to ministries of education, K-12 schools, universities, corporates and government training bodies across MENA, Asia and Africa. Standalone products include Classera LMS, Classlight, HP Classeasy, LeadXera, C-Spaces, Edumalls, C-Pay, C-SmarX, C-Inspire, C-Reality, C-Kids, C-Iqraa, Persona and Classera Accreditation.
Is Classera a public or private company?
Classera is a private company. It is classified as venture growth investor backed and is currently operating.
When was Classera founded?
Classera was founded in 2012. It employs 251 to 500 people.
Where is Classera based?
Classera is headquartered in San Francisco, United States, in the North America region.
How does Classera make money?
Four revenue lines are on record. SaaS Subscriptions — LMS, TMS, ERP, AR/VR, Gamification is the primary driver. The others are C-Pay Transaction Fees, edumalls Marketplace Commissions and professional Services & Implementation.
Who are Classera's main competitors?
Direct peers on record are Docebo, Instructure (Canvas LMS), Moodle, Schoology (PowerSchool) and TalentLMS. Broad incumbents are Blackboard, Google Classroom for Education and PowerSchool. NEARPOD is listed as an emerging player. Noon is listed as a regional player.
Does Classera have an API?
Yes. Classera exposes a ready-to-use API as part of C-Pay that enables integration with various ERP systems and WordPress plugins. The EdTech Partners program also exposes integration methods including Single-Sign-On (SSO), LTI 1.0 / 1.3, and a proprietary PI integration, allowing third-party EdTech vendors to plug into Classera LMS. Microsoft Azure Marketplace listing of Classera LMS also indicates API/managed integration availability for enterprise customers. Developer documentation is at docs.google.com/document/d/e/2PACX-1vQTHPw5JGAMpM3BvUE1p0hn7xuay4OJsFPEPHyjYNb31c3y1KnXvvH3TNhLhR5WaP-82dAtWaS4dbXh/pub.
What industry is Classera in?
Classera's product category is Education Technology Software. Its primary akta.pro industry code is EDAJAMAA, Learning Management Systems (LMS) & Digital Classrooms, with a secondary code of EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors). Its NAICS code is 611691 and its SIC code is 8200.