Noon Academy

What Noon Academy does

Noon Academy operates a social e-learning platform serving K-12 students across the Middle East, with a stated user base of 12 million+ students (and a 14 million worldwide figure cited on its homepage) and over 100,000 empowered teachers across five countries. Its core product is a mobile (iOS/Android) and web application where students join peer-to-peer study groups led by top teachers, participate in live interactive sessions with real-time Q&A, and engage in competitive challenge features designed to reinforce exam preparation. The platform comprises the main Noon Platform, a dedicated Educator Portal (teacher.studyatnoon.com), and a Student Portal (student.studyatnoon.com), with the company incorporated as Noon Tech Limited in the United Kingdom and operational headquarters in Riyadh, Saudi Arabia.

The underlying technology stack supports live virtual classrooms, group-based social learning mechanics, and an emerging AI layer for personalized and adaptive learning, though specific AI capabilities are not publicly detailed. Distribution is primarily self-serve via mobile app stores and the web, supplemented by a network of independent educators who act as acquisition channels for their own student followings.

The business model is a freemium marketplace: educators are required to deliver at least 30% of sessions as free public courses, while paid courses are priced by Noon in users' local currencies and monetized through a revenue-share arrangement with educators (paid monthly). Noon also invests in paid promotional campaigns for teacher and course acquisition, and the cost of these campaigns is factored into the revenue model alongside refund risk provisions. Revenue streams therefore combine transaction fees on paid courses, advertising-like spend on promotional campaigns, and an emerging B2B motion led by a newly hired Director of B2B (Global). The company is venture-backed, having raised approximately $62M cumulatively including a $41M Series B in November 2023 co-led by Wa'ed Ventures and Raed Ventures.

Name

Noon Academy

Legal name

Noon Tech Limited

Website

https://noonacademy.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Noon Academy is a Middle East social e-learning platform serving over 12 million K-12 students with live, peer-to-peer classes from 100,000+ teachers across five countries, monetizing through a freemium revenue-share marketplace with educators.

Ownership category

akta.pro rank

Product category

Online Education Platform

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

akta.pro secondary industries

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

Keywords

• Social e-learning
• Online tutoring
• K-12 education
• Live classes
• Peer learning

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Paid Courses (Educator Revenue Share): Educators offer paid courses monetized on the Noon Platform. Noon sets the Sale Price exclusively in the user's residing country's local currency. Educator Charges are paid to educators on a monthly basis (7th working day of the following month), calculated proportionally on a monthly basis, net of taxes. Educators must deliver at least 30% of sessions as free public sessions. The revenue is split between Noon and educators, with Noon retaining its portion; if more than 5% of students (registered before 1st class) request refunds, the entire fee is deducted from the educator's revenue share.
2. Free Courses: Free courses provided by educators accessible instantly without user subscription. These serve as a lead-gen and acquisition funnel, driving students to the platform before upselling to paid offerings.
3. Paid Campaigns for Teacher/Course Promotion: Noon invests in promotion of teachers and courses through paid campaigns to acquire students. The cost of these campaigns is factored into the revenue model, with refunds impacting both teacher and Noon revenue shares.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Noon Academy is a social e-learning platform that connects K-12 students with educators through live interactive sessions and peer-to-peer group learning. The platform enables students to learn from top teachers in groups with friends, participate in real-time Q&A, and access both free and paid courses. Educators deliver courses on the platform and earn revenue share, with Noon taking a portion of paid course transactions.

Product overview

Noon Academy operates as a unified social e-learning platform comprising the core Noon Platform (accessible via web and mobile apps on iOS/Android), the Educator Platform for teachers to deliver courses, and the Student Portal for learners. The platform offers two course formats: Free Courses available without subscription and Paid Courses with monetization managed by Noon. Students can participate in peer-to-peer social learning, access live interactive sessions, challenge friends, and get questions answered by teachers. The platform reaches 14 million students across 5 countries and empowers 100,000 teachers.

Differentiator

Problem solved

Functional benefit

Products and services

• Noon Platform The main social e-learning platform enabling peer-to-peer learning where K-12 students learn from top teachers in groups with friends, access both free and paid courses, participate in live interactive sessions, and engage in competitive challenge features. Accessible via web and mobile apps.
• Noon Mobile App Native mobile applications available on iOS (App Store) and Android (Google Play) providing full access to the Noon social learning platform. Allows students to learn socially anywhere at any time via mobile devices, with prominent download CTAs on the website homepage.
• Educator Platform (Teacher Portal) A dedicated portal at teacher.studyatnoon.com enabling educators to deliver live classes, publish recordings, create educational content, conduct interactive sessions, and earn revenue share from student enrollments. Serves the 100,000+ teachers on the platform.
• Student Portal The student-facing login portal at student.studyatnoon.com where K-12 students access their enrolled courses, participate in peer groups, join live interactive classes, challenge friends, and engage with educators.

Quantifiable outcome

• Reached 12 million+ students on the platform
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Classera: Classera is a leading MENA K-12 learning management platform serving schools across the Middle East with similar B2B and B2C reach. It is the most directly comparable MENA K-12 edtech peer to Noon Academy in terms of target market and regional focus.
• iSchool: iSchool is an Egypt-based online learning platform for K-12 students offering live classes, recorded content, and exam prep. It directly competes with Noon Academy in the Egyptian and broader Arab market with a similar target audience and live-instructor model.
• Madrasa: Madrasa is a MENA-focused K-12 educational platform offering Arabic-language learning content and live tutoring. It targets the same student demographic as Noon Academy across the Arab world, making it a close direct competitor.

Broad incumbents

• Byju's: Byju's is one of the world's largest edtech companies offering K-12 and test-prep content globally with significantly greater capital, scale, and content depth. It represents the broader global edtech incumbent that Noon would compete with in any international expansion.
• Unacademy: Unacademy is an India-based online tutoring marketplace for K-12 and competitive exams with a similar teacher revenue-share model. It is comparable as a broader edtech incumbent with a similar two-sided marketplace structure serving K-12 students.
• Vedantu: Vedantu is an India-based live online tutoring platform for K-12 with live interactive classes and teacher-led instruction. It is directly comparable in product format and target audience (K-12 students preparing for exams via live classes), though it operates at much larger scale in India.
• Coursera: Coursera is a global MOOC and credentialing platform partnering with universities and companies to deliver online courses. It is comparable as a broader edtech incumbent with global reach, content marketplace dynamics, and a footprint that could overlap with Noon's international expansion ambitions.

Emerging players

• Schoolhouse.world: Schoolhouse.world is a free, peer-to-peer tutoring platform founded by Sal Khan (Khan Academy) that connects students with tutors for small-group sessions. It overlaps with Noon's social peer-learning model and live small-group tutoring format.
• Quizlet: Quizlet is a global study-tools and flashcard platform widely used by K-12 and university students. It overlaps with Noon in K-12 study/exam-preparation use cases, though Quizlet focuses on self-study tools rather than live classes.

Regional players

• Almentor: Almentor is a MENA-focused video-based e-learning platform offering courses from regional instructors. While it targets adult/professional learners rather than K-12, it is a comparable MENA online-learning marketplace with a similar teacher-driven content model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NoonEdu

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noon Academy