What MOBA Network does

M.O.B.A. Network AB (publ), previously known as Acroud, is a Stockholm-headquartered public gaming media company listed on Nasdaq First North Growth Market (ticker: MOBA) and OTC Markets QX (ticker: MOBNF). The company operates one of the largest portfolios of web-based gaming communities globally, comprising 25 owned-and-operated properties including Mobafire.com, DOTAFIRE.COM, SmiteFire.com, Heroesfire.com, LeagueofGraphs.com, MMO-Champion.com, DiabloFans.com, MMORPG.com, MTGSalvation.com, MinecraftForum.net, and others spanning titles from League of Legends and Dota 2 to Minecraft, Magic: The Gathering, and Lost Ark. Complementing its web footprint, the company has built three in-game companion desktop applications — Porofessor (League of Legends), Overframe (Warframe), and Valofessor (Valorant) — that deliver real-time insights, analytics, strategy guides, tier lists, and personalized recommendations to PC gamers during live play sessions.

The company's revenue model is advertising-led, monetizing its audience through programmatic advertising, premium rich media, display, and custom video ad sales targeted at brands seeking brand-safe access to Gen Z and Millennial gaming audiences. Distribution is direct-to-consumer via owned web platforms and downloadable companion desktop apps, plus direct premium advertising sales to enterprise brand clients. The customer base is dual-sided: a long tail of millions of global gamers (core fans, content creators) on the supply side and a base of programmatic advertisers and brand clients on the demand side. In May 2026 the company divested Union for Gamers (UFG), its YouTube network of 1,000+ content creators, marking a strategic repositioning into a focused gaming product company. The company maintains offices in Stockholm, Vancouver, Las Vegas, and Paris, and as of mid-2026 had reduced its outstanding bond debt by 45% (from EUR 20 million to EUR 11 million).

Name

MOBA Network

Legal name

M.O.B.A. Sweden AB

Website

https://wearemoba.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

M.O.B.A. Network (Nasdaq First North: MOBA) operates 25 web-based gaming communities and three in-game companion desktop apps (Porofessor, Overframe, Valofessor) serving global PC gamers, monetizing audiences through programmatic and premium advertising sales to brands targeting Gen Z and Millennial gaming audiences.

Ownership category

akta.pro rank

Product category

Gaming Community & Esports Media Platforms

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gaming Social Networks & Community Platforms (profiles, guilds, forums, discovery) (MPAFAIAD)

akta.pro secondary industries

Gaming Media Networks & Aggregators (Multi-site Networks, RSS/Content Syndication) (MPAFAMAJ), Gaming-Focused Live Streaming Platforms (MPACACAB)

Keywords

• Gaming community platforms
• In-game companion apps
• Esports content networks
• Game strategy guides
• Gaming media advertising

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Programmatic Advertising: Revenue primarily from delivering programmatic ads across gaming community platforms, leveraging depersonalized user data for targeted advertising
2. Rich Media Ads: Premium rich media advertising solutions for brands seeking to engage gaming audiences
3. Premium Ad Sales: Direct premium advertising sales offering brand-safe environments with traditional rich media, display, and custom video campaign solutions

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

M.O.B.A. Network owns and operates 25 web-based global gaming communities where core esports fans craft strategies, share builds, and discuss gameplay across major competitive titles, plus a suite of proprietary in-game desktop companion apps (Porofessor for League of Legends, Overframe for Warframe, Valofessor for Valorant) that deliver real-time insights and personalized recommendations. The platform's engaged Gen Z and Millennial gaming audiences are monetized through programmatic advertising, rich media placements, and premium direct ad sales to brands in brand-safe environments.

Product overview

M.O.B.A. Network operates a platform-plus-products portfolio comprising 25 web-based global gaming communities and three in-game companion apps. The web communities (including Mobafire.com, DOTAFIRE.COM, SmiteFire.com, Heroesfire.com, LeagueofGraphs.com, MMO-Champion.com, and others) serve core esports fans with strategy guides, build tools, and community forums. The in-game apps — Porofessor (League of Legends), Overframe (Warframe), and Valofessor (Valorant) — provide real-time insights, analytics, and strategic recommendations as downloadable desktop companions. The YouTube network Union for Gamers (UFG), now divested, previously served as a creator network. Revenue is driven by programmatic advertising, rich media, and premium ad sales delivered across all platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Porofessor: Flagship in-game app providing real-time insights and personalized recommendations for League of Legends players.
• Overframe
• Valofessor
• Union for Gamers (UFG)
• Mobafire.com
• Dotafire.com
• Smitefire.com
• Heroesfire.com
• Vaingloryfire.com
• Counterstats.net

Products and services

• Porofessor Flagship in-game desktop companion app providing real-time insights and personalized recommendations for League of Legends players, available as a downloadable app for PCs.
• Overframe In-game companion app for Warframe players offering guides, stats, tier lists, and strategic tools to improve gameplay performance.
• Valofessor In-game companion app for Valorant players providing advanced analytics and strategic guidance to help improve gameplay.
• Mobafire.com Web-based gaming community for League of Legends fans to create, share, and discuss strategy builds, champion guides, and rune builds.
• DOTAFIRE.COM Web-based gaming community offering in-depth builds, guides, and strategy content for every Dota 2 hero.
• SmiteFire.com Web-based gaming community offering build guides for every Smite God, allowing users to create and share strategy guides with the Smite community.
• Heroesfire.com Web-based gaming community offering Heroes of the Storm build guides for every HotS hero, with a guide creator and build tools.
• Vaingloryfire.com Web-based gaming community offering build guides for every Vainglory hero, enabling users to find and create hero build guides.
• Counterstats.net Counter-picking stats platform for League of Legends that provides champion selection recommendations based on statistical data.
• LeagueofGraphs.com Web-based gaming community providing League of Legends statistics and analytics.
• RuneterraFire.com Web-based gaming community for Legends of Runeterra players providing build guides and strategy content.
• LostArkFire.com Web-based gaming community for Lost Ark players.
• Hearthpwn.com Web-based gaming community for Hearthstone players.
• MinecraftForum.net Web-based gaming community for Minecraft players.
• MinecraftStation.com Web-based gaming community for Minecraft players.
• ForzaFire.com Web-based gaming community for Forza players.
• MTGSalvation.com Web-based gaming community for Magic: The Gathering players.
• MMO-Champion.com Web-based gaming community providing MMO game news, data, and community discussion.
• DiabloFans.com Web-based gaming community for Diablo franchise players.
• Bluetracker.gg Web-based gaming community for Blizzard game fans.
• MMORPG.com Web-based gaming community for MMORPG players.
• ReseteRa.com Web-based gaming community and forum for gaming discussions.
• WildRiftFire.com Web-based gaming community for Wild Rift mobile players.
• FarmFriends.gg Web-based gaming community platform.

Quantifiable outcome

• App revenue grew 14% YoY in Q1 2026, accelerating to 25% growth in March 2026

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered divested and minor.

• Union for Gamers (UFG)divestedOthers · 21 May 2026Union for Gamers (UFG) was divested by M.O.B.A. Network in May 2026, marking the company's strategic repositioning as a focused gaming product company built around in-game companion apps and selected web platforms. UFG was previously a YouTube network featuring over 1,000 content creators.
• RedeyeminorOthersRedeye provides equity research analysis coverage for M.O.B.A. Network. The company's CRO presented at Redeye's event 'Profitable Microcap Growth Companies' in March 2024.
• FNCA Sweden ABminorOthersFNCA Sweden AB serves as the certified advisor for M.O.B.A. Network on Nasdaq First North Growth Market, providing regulatory and governance guidance.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mobalytics: AI-driven LoL analytics and personal performance coach platform. Comparable to Porofessor in offering real-time, personalized strategic recommendations and stats overlays to core League of Legends players.
• Dot Esports: Esports-focused editorial network covering Dota 2, LoL, Valorant, CS2, Overwatch and more. Direct overlap with M.O.B.A.'s Dotafire/LoL/Valorant communities and brand-safe Gen Z advertising inventory.
• Blitz.gg: Multi-title gaming companion app with LoL, Valorant, CS2, and TFT overlays. Directly comparable to the Porofessor/Overframe/Valofessor trio as a cross-game in-game companion play.
• Dexerto: Gaming and entertainment publisher reaching Gen Z/Millennial audiences via video, social, and editorial; competitive with M.O.B.A.'s Union for Gamers-style creator network and community video operations prior to UFG divestment.
• OP.GG: Leading League of Legends stats, analytics, and in-game companion ecosystem. Direct head-to-head competitor to Porofessor, serving the same LoL core-gamer segment with similar real-time insights, build recommendations, and desktop-client monetization.

Others

• Newzoo: Global gaming market intelligence provider used by advertisers and game publishers. Adjacent/ecosystem player: not a direct competitor but a key data and benchmarking vendor for the same gaming audience monetization thesis M.O.B.A. sells against.

Broad incumbents

• IGN Entertainment: Major gaming and entertainment media network (reviews, news, video, wikis) with comparable advertising-led monetization against the same gaming audience segments M.O.B.A. serves.
• Fandom (GameSpot, Metacritic): Operates a large portfolio of gaming and entertainment community/wikis including GameSpot and Metacritic. Closest larger peer to M.O.B.A.'s 25-site community network model, monetized via advertising and commerce against Gen Z/Millennial gaming audiences.

Emerging players

• Proscore (Proscore.lol): Niche League of Legends analytics and in-game companion tool. Comparable niche positioning to Porofessor with a smaller feature set, typical of emerging challengers in the gaming analytics space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mobanetwork
• YouTubeyoutube.com/@unionforgamers
• LinkedInlinkedin.com/company/m-o-b-a-network
• Instagraminstagram.com/mobanetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOBA Network