Fidelity International
Fidelity International is a privately held UK asset manager and retirement platform serving 1.7 million customers with over £40 billion in investments through direct investing, financial adviser, workplace pension, and institutional channels.
- Company typePrivate
- Founded1969
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Fidelity International does
Fidelity International, operating under FIL Limited since 1969, is a privately held UK-headquartered asset management and retirement platform headquartered in London. It serves approximately 1.7 million customers managing over £40 billion in investments, delivered through four primary channels: a direct-to-consumer Personal Investing platform (ISAs, SIPPs, Junior accounts, Investment Accounts, share dealing); Fidelity Adviser Solutions, which provides platform infrastructure to UK financial advisers and IFAs; workplace pension administration for UK and international employers; and institutional products including the FILQ tokenized money market fund launched in May 2026. Sub-brands include Personal Investing, Fidelity Adviser Solutions, Fidelity Workplace Pensions, the Investor Centre in London, and FILQ.
The technology stack combines a long-running investment platform with newly added digital-asset and open-banking capabilities. The FILQ fund is built on Sygnum's Desygnate tokenization platform, uses Chainlink for on-chain NAV reporting, sources daily NAV from JPMorgan's 24/7 digital markets, and is administered by Apex Group with Archax and Silent Data (Applied Blockchain) supporting regulated distribution and privacy. Consumer-facing layers include Tink-powered open banking top-ups (settling in under 40 seconds), a Wealth Wizards-powered retirement calculator with predictive modelling, and tools such as Select 50, Navigator, Investment Finder, and Retirement Builder for fund discovery.
Revenue is generated through platform/management fees on ISAs, SIPPs, and investment accounts (typical SIPP service fee of 0.35%), subscription-based adviser platform services (model portfolios, reporting, re-registration), transaction fees for share dealing (£7.50-£10.00 per UK trade), FX trading operations across Dublin and APAC, and emerging institutional/filQ flows. The firm is FCA-regulated (Financial Administration Services Limited, register 122169) and PRA-authorised via FIL Life Insurance Limited, and participates in UK regulatory exercises including the Bank of England's 2026 private markets stress test.
Fidelity International firmographics
Firmographics- Name
- Fidelity International
- Legal name
- FIL Limited
- Website
- https://fidelity.co.uk
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Fidelity International is a privately held UK asset manager and retirement platform serving 1.7 million customers with over £40 billion in investments through direct investing, financial adviser, workplace pension, and institutional channels.
- Ownership category
- akta.pro rank
Fidelity International industry classification
Industry- Product category
- Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940), Pension Funds (525110), Open-End Investment Funds (525910), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Corporate & Public Pension Funds (DB/DC Sponsors) (FSAAAGAA)
- akta.pro secondary industries
- Institutional Consultants & Fiduciary Management (Investment Consulting) (FSAAAGAJ), Money Market Funds (FSAAAEAC)
Keywords
Where Fidelity International is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Fidelity International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others, Infrastructure
Revenue model
- Platform/Management Fees: Fidelity charges service fees for investment accounts, SIPPs, and other investment vehicles. Typical service fee of 0.35% for SIPP accounts. Investment charges from funds and shares are set by the fund companies.
- Adviser Platform Services: Fidelity Adviser Solutions provides platform services to financial advisers, including reporting, re-registration, and administrative services for client accounts
- Transaction/Trading Fees: Charges for share dealing and other investment transactions. Fees vary by transaction type and account
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SIPP (Self-Invested Personal Pension) |
| Subscription | Monthly | Stocks and Shares ISA |
| Subscription | Monthly | Adviser Solutions Platform |
| Transaction based/ take rate | Pay-as-you-go | Fidelity UK Trading Fees |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Fidelity International product offering
Product offeringCore offering
Fidelity International provides investment and retirement solutions to UK individual investors, financial advisers, UK employers, and institutional clients. Core offerings include tax-efficient personal investment accounts (ISAs, SIPPs, Junior ISAs, Investment Accounts), a workplace pension platform, the Fidelity Adviser Solutions platform for financial advisers, and the FILQ tokenized money market fund for institutional investors. The company serves 1.7 million customers with over £40 billion of investments under administration.
Product overview
Fidelity International operates as a multi-channel investment and retirement platform offering both direct-to-consumer (Personal Investing) and adviser-facing (Fidelity Adviser Solutions) services, alongside workplace pension management. The core platform provides tax-efficient investment accounts including ISAs and SIPPs, with supplementary products like Ready-made ISAs, Select 50 curated funds, Navigator fund discovery, and Investment Finder search tools. For advisers, the platform offers Model Portfolio Services including the Fidelity WealthBuilder MPS. The company has recently expanded into digital assets with its FILQ tokenized money market fund (May 2026), leveraging blockchain infrastructure from Chainlink, Sygnum Bank, and JPMorgan. Retirement planning tools include a Wealth Wizards-powered retirement calculator and Junior ISA/Junior SIPP accounts for children's future. The platform serves 1.7 million customers with approximately £40 billion in investments.
Differentiator
Problem solved
Functional benefit
Brands
- FILQ: Tokenized money market fund launched in May 2026, offering institutional and professional investors 24/7 liquidity using blockchain infrastructure.
- Fidelity Adviser Solutions
- Fidelity Investor Centre (London)
Products and services
- Personal Investing
- Stocks and Shares ISA
- Self-Invested Personal Pension (SIPP)
- Junior ISA
- Junior SIPP
- Ready-made ISA
- Fidelity Adviser Solutions
- Fidelity WealthBuilder Model Portfolio Service
- Model Portfolio Service (MPS)
- Workplace Pensions
- FILQ Tokenized Liquidity Fund
- Fidelity Disruptive Automation ETF (FBOT)
Quantifiable outcome
- 1.7 million customers trust Fidelity with over £40 billion of investments (as at 31.03.26)
- +1 more outcomes
Companies that use Fidelity International
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Fidelity International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature4 records
Fidelity International partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Bank of EnglandcoreFidelity International agreed to participate in the Bank of England's first-of-its-kind system-wide stress test for private markets, alongside 45 other firms including Blackstone, KKR, BlackRock, and Apollo.
- Sygnum BankcoreSygnum Bank provides the Desygnate platform for Fidelity International's FILQ tokenized money market fund. Sygnum's tokenization infrastructure enables the fund's digital asset functionality.
- ChainlinkcoreChainlink provides automated on-chain NAV reporting for FILQ tokenized fund, publishing NAV and distribution metrics onchain for transparency and verification.
- JPMorgan ChasecoreJPMorgan supplies daily NAV data for FILQ tokenized money market fund through its 24/7 digital markets infrastructure.
- Apex GroupcoreApex Group provides transfer agency services supporting the FILQ tokenized fund's administration and investor services.
- TinkcoreFidelity International partnered with Tink, a Visa-owned open banking platform, to enable Pay by Bank account top-ups for Personal Investing customers and Fidelity Adviser Solutions clients. Supports ISA, SIPP, Cash Management, and General Investment Account funding with real-time transfers settling in under 40 seconds.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Fidelity International competitors and assessment
Company assessmentDirect peers
- Hargreaves Lansdown: UK's largest direct-to-consumer investment platform offering ISAs, SIPPs, funds, and shares. Most directly comparable competitor to Fidelity Personal Investing with overlapping retail customer base and similar product mix.
- AJ Bell: UK investment platform serving retail investors and advisers with SIPPs, ISAs, and dealing services. Direct competitor in both Personal Investing and Adviser Solutions segments with comparable fee structures.
- Interactive Investor: UK flat-fee investment platform offering ISAs, SIPPs, and trading accounts to retail investors. Competes head-to-head with Fidelity Personal Investing on price transparency and customer experience.
- Schroders: UK-headquartered global asset manager offering institutional, intermediary, and wealth management services. Comparable in scale and UK heritage, with overlapping fund ranges and adviser platform offerings.
- Aberdeen (abrdn): UK-based global asset manager with significant workplace pensions, adviser, and institutional businesses. Closely comparable business mix including UK platform and investment solutions.
Broad incumbents
- Aviva Investors: UK asset management arm of Aviva plc offering workplace pensions, adviser platforms, and institutional mandates. Broader incumbent with insurance parent but overlapping in workplace pensions and adviser services.
- Legal & General Investment Management: UK asset manager and workplace pension provider with significant institutional and retail reach. Competes in workplace pensions and index/passive strategies relevant to Fidelity's fund offerings.
- M&G Investments: UK asset and wealth manager with retail and institutional offerings including ISAs, SIPPs, and adviser platforms. Part of broader M&G plc with comparable UK platform and fund management business.
- BlackRock: Global asset management leader with significant iShares ETF franchise and institutional business. Directly comparable in tokenized money market fund (BUIDL) competing with Fidelity's FILQ product.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fidelity International social profiles
Digital presenceFidelity International compliance and trust
Trust signalCompliance2 records
Fidelity International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fidelity International leadership team
Management profileNumber of profiles
Profiles8 records
Fidelity International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fidelity International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fidelity International
What does Fidelity International do?
Fidelity International provides investment and retirement solutions to UK individual investors, financial advisers, UK employers, and institutional clients. Core offerings include tax-efficient personal investment accounts (ISAs, SIPPs, Junior ISAs, Investment Accounts), a workplace pension platform, the Fidelity Adviser Solutions platform for financial advisers, and the FILQ tokenized money market fund for institutional investors. The company serves 1.7 million customers with over £40 billion of investments under administration.
Is Fidelity International a public or private company?
Fidelity International is a private company. It is classified as unknown and is currently operating.
When was Fidelity International founded?
Fidelity International was founded in 1969. It employs 5,001 to 10,000 people.
Where is Fidelity International based?
Fidelity International is headquartered in London, United Kingdom, in the Europe region.
How does Fidelity International make money?
Three revenue lines are on record. Platform/Management Fees are the primary driver. The others are adviser Platform Services and transaction/Trading Fees.
Who are Fidelity International's main competitors?
Direct peers on record are Hargreaves Lansdown, AJ Bell, Interactive Investor, Schroders and Aberdeen (abrdn). Broad incumbents are Aviva Investors, Legal & General Investment Management, M&G Investments and BlackRock. Vanguard UK is listed as an others.
Does Fidelity International have an API?
No public API is recorded for Fidelity International.
What industry is Fidelity International in?
Fidelity International's product category is Investment Management. Its primary akta.pro industry code is FSAAAGAA, Corporate & Public Pension Funds (DB/DC Sponsors), with a secondary code of FSAAAGAJ, Institutional Consultants & Fiduciary Management (Investment Consulting). Its NAICS code is 523940 and its SIC code is 6282.