Brooksee
Brooksee is a Utah-based endurance event production and race-timing technology company that produces premier U.S. marathons (Las Vegas, Portland, Mesa, Phoenix, REVEL) and licenses its proprietary Laurel timing platform to more than 200 race organizations annually.
- Company typePrivate
- Founded2012
- HeadquartersPleasant Grove, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Brooksee does
Brooksee, LLC is a Utah-based (Pleasant Grove/Salt Lake City) endurance event production and race-timing technology company founded in 2012 by electrical engineers. It operates two interlocking businesses: (1) event production of a portfolio of premier U.S. road races — Las Vegas Marathon, Portland Marathon, Mesa Marathon, Phoenix Marathon, and the REVEL downhill race series — selling direct-to-consumer registration through dedicated event websites; and (2) Laurel (formerly Brooksee Timing / Laurel Timing), a proprietary B2B timing and athlete-tracking platform that the company licenses to external race directors and event organizations. Laurel's technical core is patent-pending active disposable chip technology that deploys checkpoints roughly every 0.15 miles, achieving a 99.95% read rate, replacing the legacy RFID timing-mat paradigm unchanged since the 1990s.
The platform's product surface includes real-time participant tracking with spectator text alerts, a safety monitoring system with back-of-pack and non-movement alerts for race directors and law enforcement, an audio-based spectator engagement layer (cheer zones, motivational messaging, Spotify integration), and Laurel Intelligence™, an AI module that generates personalized, shareable race-recap narratives from timing data. Brooksee generates revenue from runner registration fees (transactional), per-event timing and technology contracts with race organizations (managed services), enterprise multi-event partnerships (e.g., Motiv Sports, Houston Running Company, Ragnar, San Antonio Sports), and ancillary coaching and merchandise. The company employs 11–50 people, powers more than 200 U.S. races annually, and has raised approximately $2.85M via an SEC exempt securities offering (about $765K sold as of the filing).
Brooksee firmographics
Firmographics- Name
- Brooksee
- Legal name
- Brooksee, LLC
- Website
- https://brooksee.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brooksee is a Utah-based endurance event production and race-timing technology company that produces premier U.S. marathons (Las Vegas, Portland, Mesa, Phoenix, REVEL) and licenses its proprietary Laurel timing platform to more than 200 race organizations annually.
- Ownership category
- akta.pro rank
Brooksee industry classification
Industry- Product category
- Endurance Event Production and Race Timing
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
- akta.pro secondary industry
- Meet & Invitational Organizers (MPAKADAC)
Keywords
Where Brooksee is headquartered
LocationHeadquarters
- HQ city
- Pleasant Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brooksee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Endurance Event Production: Brooksee produces premier road races including Las Vegas Marathon, Portland Marathon, Mesa Marathon, Phoenix Marathon, and REVEL Race Series. Revenue generated through runner registration fees.
- Timing Services (Laurel): Laurel provides timing technology as a service to Brooksee's own events and external race directors. The company will be the official timing provider for 125+ additional endurance events annually.
- Coaching Services: Online coaching programs and training plans specifically designed for REVEL downhill courses and other endurance events.
- Race App Development: Development and deployment of mobile applications for marathon and race events, featuring tracking, motivational messaging, and safety features.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Brooksee product offering
Product offeringCore offering
Brooksee is an endurance event production company that produces a portfolio of premier road races (Las Vegas Marathon, Portland Marathon, Mesa Marathon, Phoenix Marathon, and the REVEL Race Series) and offers specialized services including race timing, results, equipment rental, athlete tracking, and bib production. Through its proprietary Laurel timing platform featuring patent-pending active disposable chip technology and AI-powered race recaps (Laurel Intelligence), Brooksee also provides next-generation race timing services to external race organizations, powering over 200 events annually.
Product overview
Brooksee is an endurance event production company offering a unified platform of race events and technology products. The core offering combines event production services (timing, results, athlete tracking, equipment rental) with a portfolio of owned race brands including Las Vegas Marathon, Portland Marathon, Mesa Marathon, Phoenix Marathon, and the REVEL Race Series downhill marathon series. The proprietary Laurel timing technology platform serves as the technology backbone, featuring patent-pending active disposable chip technology with hundreds of checkpoints for near-real-time athlete positioning. Laurel Intelligence™ is an AI-powered add-on module that translates timing data into personalized race recaps. Coaching services are offered as an additional module for participant training.
Differentiator
Problem solved
Functional benefit
Products and services
- Las Vegas Marathon A premier city-signature road running event owned and produced by Brooksee, offering marathon, half marathon, and 702 Race distances for amateur and competitive runners in Las Vegas, Nevada.
- Portland Marathon A premier road marathon event produced by Brooksee in Portland, Oregon for endurance runners seeking a high-quality race experience with Laurel timing technology.
- Mesa Marathon A premier Arizona road race event owned and produced by Brooksee, offering marathon (26.2 miles), half marathon (13.1 miles), 10K, and Amazon Kids 1K distances for runners of all abilities.
- Phoenix Marathon A signature city marathon launched by Brooksee in partnership with the City of Phoenix, offering marathon, half marathon, and 10K distances run entirely within Phoenix, Arizona for runners targeting Boston Qualifying times.
- REVEL Race Series A series of downhill marathon and half-marathon races featuring fast, scenic courses through mountain locations including Reno Tahoe, Big Cottonwood, Big Bear, and Mt Charleston, designed for runners seeking personal records and Boston Qualifying times.
- Laurel Timing Technology A proprietary AI-powered race timing and athlete tracking platform using patent-pending active disposable chip technology with hundreds of micro-checkpoints for real-time, hyper-accurate data capture, offered as a managed timing service to race directors and event organizations across 200+ endurance events annually.
- Brooksee Coaching An online endurance coaching service providing personalized training programs and plans specifically designed for REVEL downhill courses and other endurance events, delivered on a recurring subscription basis.
Quantifiable outcome
- 99.95% read rate achieved at 2025 Mesa Marathon, outperforming leading legacy timing system at 99.82%
- +3 more outcomes
Companies that use Brooksee
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Brooksee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Brooksee partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Motiv SportsflagshipMotiv Sports, a North American leader in mass participation events, partnered with Laurel to deploy next-gen timing technology across its U.S. event portfolio. The partnership brings Laurel to events including Long Beach Marathon, Bay to Breakers, new Savannah Southern Half Marathon, and eight other events, enhancing race day digital experiences for over 150,000 participants.
- San Antonio SportscoreSan Antonio Sports partnered with Laurel Innovations to deliver innovative race experience at inaugural San Antonio Marathon, Half Marathon and 5K (December 5-7, 2025). Laurel will deploy checkpoints as frequently as every half mile and build a dedicated mobile app with motivational messaging, interactive maps, and safety features.
- Boston 10K for WomencoreBoston 10K For Women partnered with Laurel to power an unparalleled race experience with timing checkpoints and real-time participant tracking.
- Houston Running CompanycoreHouston Running Company partnered with Laurel to power next-gen race experiences across Texas. More than 25,000 participants will benefit from tracking checkpoints every mile or more, AI-driven race recaps, Laurel Intelligence Reports, and spectator engagement features.
- Every Woman's MarathoncoreBrooksee deployed Laurel timing technology at the inaugural Every Woman's Marathon (Nov. 16, Savannah, GA). With 100+ timing checkpoints and new integrated on-course audio activations, participants enjoyed live tracking every mile and motivational messages from Olympic runners.
- RagnarcoreBrooksee deployed Laurel timing technology at Ragnar Wasatch Back (first time the race featured live tracking for all participants), Road Northwest Passage, and Road Minnesota. With 120+ timing checkpoints, the race had the most timing checkpoints ever of any road race, enabling splits for all 36 relay legs for the first time.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Brooksee competitors and assessment
Company assessmentDirect peers
- ChronoTrack: Long-standing endurance event timing provider offering RFID chip and mat-based timing systems. Directly competes with Brooksee's Laurel platform for the same race-director customers and represents the legacy incumbent Brooksee is positioning against on accuracy and checkpoint density.
- RunSignup: Online registration and race-day technology platform serving thousands of U.S. endurance events, with integrated timing services. Competes with Brooksee on the race-director technology stack and offers a comparable end-to-end registration-to-results workflow.
- Race Roster: Registration, timing, and event-management platform serving running events across North America. Overlaps directly with Brooksee's race technology offering and competes for the same race-director customer base.
- Athlinks (ASICS): Race results, timing, and endurance athlete database platform acquired by ASICS. Directly competes with Laurel's race-results and participant-tracking functionality and represents a well-capitalized incumbent in the same technology stack.
- Ragnar Events: Operator of the Ragnar Relay Series—overnight relay races that currently use Laurel timing. Compares directly as a premier relay and road-race operator that produces its own event portfolio while consuming third-party timing services.
Broad incumbents
- IRONMAN Group: Global mass-participation endurance event owner producing triathlons, marathons, and other long-distance events. Comparable as a large-scale premier event portfolio operator and represents the type of strategic partner or acquirer that could absorb a technology-forward timing platform.
- Competitor Group (Rock 'n' Roll Running Series): Mass-participation road race series operator producing marathons and half marathons worldwide. Comparable as a scaled portfolio operator of premier road races and a potential enterprise timing-services customer.
- NYRR (New York Road Runners): Operator of premier U.S. road races including the TCS New York City Marathon. Comparable as a marquee race organizer that invests in proprietary event technology and could be either a customer or strategic competitor to Brooksee's Laurel platform.
Emerging players
- Motiv Sports: North American mass-participation event operator producing Long Beach Marathon, Bay to Breakers, and others. Currently a Laurel customer through the September 2025 partnership, but operates similar premier event brands and could internalize timing technology over time.
- Fleet Feet: Running specialty retailer that also produces and times local endurance events. Compares on the participant-facing running community side and represents an emerging partner/distribution channel for timing technology at the regional race level.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brooksee social profiles
Digital presenceBrooksee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brooksee leadership team
Management profileNumber of profiles
Profiles2 records
Brooksee subsidiaries and ownership
Company hierarchySubsidiaries2 records
Brooksee funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brooksee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brooksee
What does Brooksee do?
Brooksee is an endurance event production company that produces a portfolio of premier road races (Las Vegas Marathon, Portland Marathon, Mesa Marathon, Phoenix Marathon, and the REVEL Race Series) and offers specialized services including race timing, results, equipment rental, athlete tracking, and bib production. Through its proprietary Laurel timing platform featuring patent-pending active disposable chip technology and AI-powered race recaps (Laurel Intelligence), Brooksee also provides next-generation race timing services to external race organizations, powering over 200 events annually.
Is Brooksee a public or private company?
Brooksee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brooksee founded?
Brooksee was founded in 2012. It employs 11 to 50 people.
Where is Brooksee based?
Brooksee is headquartered in Pleasant Grove, United States, in the North America region.
How does Brooksee make money?
Four revenue lines are on record. Endurance Event Production is the primary driver. The others are timing Services (Laurel), coaching Services and race App Development.
Who are Brooksee's main competitors?
Direct peers on record are ChronoTrack, RunSignup, Race Roster, Athlinks (ASICS) and Ragnar Events. Broad incumbents are IRONMAN Group, Competitor Group (Rock 'n' Roll Running Series) and NYRR (New York Road Runners). Emerging players are Motiv Sports and Fleet Feet.
Does Brooksee have an API?
No public API is recorded for Brooksee.
What industry is Brooksee in?
Brooksee's product category is Endurance Event Production and Race Timing. Its primary akta.pro industry code is MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K), with a secondary code of MPAKADAC, Meet & Invitational Organizers. Its NAICS code is 7113 and its SIC code is 7948.