What Ragnarok does

Ragnarok is a full-service marketing technology (MarTech) agency that operates under the 'Apply Digital (Formerly Ragnarok)' brand following its 2025 acquisitions. The firm delivers two integrated service lines: MarTech Consulting, covering stack consultancy, data strategy, customer data platform (CDP) implementation, ETL and Reverse ETL, advanced SQL reporting, analytics instrumentation, ESP migration, mobile app SDK integration, and identity-resolved retargeting; and Multi-Channel Marketing, covering creative development, ad strategy, and production. Its technology stack is built around deep partnerships with major MarTech platforms, notably Braze (marketing automation) and Segment (CDP), and the firm supports clients through both implementation and ongoing optimization engagements. The named client base spans enterprise and mid-market B2B companies across software (Asana), HR/recruiting (CareerBuilder), IoT/smart devices (Wyze), and fintech (Frich), with documented outcomes including a 3x increase in primary customer engagements and Braze platform go-lives completed in weeks.

The business operates a B2B professional services model, generating revenue through project-based consulting engagements, implementation services, and ongoing retainer arrangements. Customer acquisition is driven by direct enterprise field sales, MarTech platform referrals, and content marketing via case studies and blog posts. The company is dual-headquartered with a New York, US office and a Vancouver, Canada operating base (under the Apply Digital parent). No pricing is publicly disclosed, consistent with a quote-based B2B services model.

In 2025 Ragnarok was acquired twice within approximately five months: first by Vancouver-based digital agency Apply Digital in March 2025, and subsequently by Case, an IT services firm backed by private equity sponsor AE Industrial Partners, in July 2025. The company now operates as part of a PE-backed roll-up, with co-founders Spencer Barrett and Steven Aldrich serving as co-CEOs.

Name

Ragnarok

Legal name

Ragnarok, Inc.

Website

https://ragnaroknyc.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

101–250 employees

Short description

Ragnarok is a marketing technology agency delivering MarTech consulting and multi-channel marketing services to mid-market and enterprise B2B companies. Now operating as Apply Digital, the firm specializes in Braze and Segment implementations, data strategy, ETL, and creative execution.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

akta.pro secondary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Marketing technology services
• Martech consulting
• Multi-channel marketing
• Customer data platform
• Digital marketing agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services / Consulting: MarTech consulting and multi-channel marketing services billed as professional services engagements. Revenue generated through project-based consulting, implementation services, and ongoing retainer arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ragnarok is a full-service MarTech and digital marketing agency that helps B2B companies implement, integrate, and operationalize marketing technology platforms (Braze, Segment, ESPs, CDPs) while also executing multi-channel marketing campaigns. The agency delivers two integrated offerings: MarTech Consulting (stack assessment, data strategy, CDP/ESP implementation, ETL, analytics instrumentation, identity-resolved retargeting) and Multi-Channel Marketing (strategy, creative, and ad execution across channels).

Product overview

Apply Digital (formerly Ragnarok) is a marketing technology agency offering a unified portfolio of MarTech consulting and multi-channel marketing services. The two core offerings are: MarTech Consulting, which provides recommendations for business models, essential integrations, ETL and Reverse ETL, analytics instrumentation, CDP implementation, ESP migration, and advanced SQL reporting; and Multi-Channel Marketing, which delivers tailored creative, expert ad strategy, and production services. These services work together to accelerate brand growth through strategy, creative, and MarTech implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• MarTech Consulting
• Multi-Channel Marketing

Quantifiable outcome

• 3x increase in primary customer engagements
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Apply DigitalcoreStrategic or Co-development Partner · 7 March 2025Apply Digital, a Vancouver-based digital agency, acquired Ragnarok (a marketing technology agency) to enhance its customer engagement and data-driven marketing capabilities. The acquisition expands Apply Digital's support across the digital lifecycle and bolsters its partnerships with major MarTech platforms.
• BrazecoreTechnology or IntegrationMarketing automation platform partnership. Ragnarok provides Braze implementation services and has been recognized for expertise in complex Braze integrations, with clients going live in weeks.
• SegmentcoreTechnology or IntegrationCustomer Data Platform (CDP) partnership. Ragnarok provides Segment implementation and integration services, including complex integrations for clients.
• Major MarTech PlatformscoreTechnology or IntegrationPartnerships with major MarTech platforms that drive referrals and enable implementation services. The company bolsters Apply Digital's partnerships with major MarTech platforms following the acquisition.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• DEPT®: Global digital agency combining creative, technology, and data/MarTech services. Directly overlaps Ragnarok's strategy-creative-Martech bundle and serves a similar mid-market/enterprise client base.
• Bounteous: Digital transformation consultancy delivering strategy, analytics, and MarTech implementation. Same end-to-end strategy-plus-execution value proposition and similar reliance on Adobe, Salesforce, and similar MarTech partnerships as Ragnarok.
• Huge Inc. Digital experience agency combining design, technology, and marketing services for enterprise brands. Comparable in creative-plus-Martech positioning and enterprise client roster.
• Verndale: Mid-size digital experience and MarTech services firm specializing in CMS, CDP, and marketing platform implementations. Closely comparable to Ragnarok in business model (professional services), customer profile (mid-market/enterprise), and MarTech partner stack.
• Power Digital Marketing: Mid-market digital marketing and MarTech services firm pairing multi-channel campaign execution with marketing technology implementation. Directly comparable business model and customer profile to Ragnarok.
• Tinuiti: Performance-focused digital marketing agency with strong MarTech and multi-channel execution capabilities. Comparable in client size tier and in the integration of media execution with platform implementation work.
• Ansira: Independent marketing services firm with channel-agnostic campaign execution and marketing technology services. Similar mid-market/enterprise B2B positioning and partner-driven GTM.

Broad incumbents

• R/GA: Global creative and technology agency owned by IPG. Overlaps Ragnarok in strategy-creative-technology execution but operates at significantly larger scale and as part of a holding-company portfolio.
• Accenture Song: Global digital agency arm of Accenture offering strategy, creative, and MarTech implementation to the largest enterprises. Broader and far larger than Ragnarok, but competes for the same enterprise MarTech budgets.
• Deloitte Digital: Big-Four digital consulting practice covering customer experience, MarTech, and analytics for global enterprises. A scaled incumbent competing for the same mid-to-large MarTech transformation mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ragnaroknyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ragnarok