Picture This
Picture This is an early-stage NFT marketplace for photographic art, offering a hybrid physical-plus-digital ownership model and paying royalties to photographers. Founded in 2021 with a $1.6M seed round from True Global Ventures.
- Company typePrivate
- Founded2021
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Picture This does
Picture This is a privately held, early-stage company founded in 2021 that operates as a marketplace platform for photographic art issued as non-fungible tokens (NFTs). The platform's core proposition is a hybrid ownership model that combines physical photographic artworks with corresponding digital NFT ownership, allowing buyers to acquire both a tangible print and an on-chain digital twin. The company targets a horizontal "Art Buyers" segment and offers a royalty mechanism to photographers, positioning this as a feature to "promote responsible art sales" globally. The platform's geographic focus is described as Southeast Asia with a stated global footprint claim.
Picture This is venture-backed with a single disclosed $1.6 million seed round closed in December 2021, led by True Global Ventures (TGV) from a broader $100 million blockchain/NFT-focused fund. The headcount is reported at 1-10 employees, consistent with an early-stage startup. Note that the source material contains a jurisdictional discrepancy: firmographic data lists Stockholm, Sweden as the headquarters, while other sources describe the company as Singapore-based; the company's website is registered under picturethis.art. There is a separate Stockholm-based physical photography gallery called "House of Photography" at Mariatorget, Södermalm; the source material does not establish a corporate relationship between that gallery and Picture This, and they should not be conflated.
Picture This firmographics
Firmographics- Name
- Picture This
- Legal name
- Picture This
- Website
- https://picturethis.art
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Picture This is an early-stage NFT marketplace for photographic art, offering a hybrid physical-plus-digital ownership model and paying royalties to photographers. Founded in 2021 with a $1.6M seed round from True Global Ventures.
- Ownership category
- akta.pro rank
Picture This industry classification
Industry- Product category
- NFT / Digital Art Platform
- NAICS
- Art Dealers (45992)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photography NFT Marketplaces (FSADANAC)
- akta.pro secondary industries
- Physical-Backed / Phygital NFT Marketplaces (FSADANAL), NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB)
Keywords
Where Picture This is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Picture This business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D
Picture This product offering
Product offeringCore offering
Picture This is a platform for marketing and selling photographic art as NFTs, combining physical and digital ownership experiences. It offers royalties to photographers and operates House of Photography, a physical art space in Stockholm that exhibits and sells photographic art.
Product overview
Picture This is a Singapore-based NFT platform for marketing and selling photographic art as NFTs. The platform combines physical and digital ownership experiences and offers royalties to photographers to promote responsible art sales globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Picture This NFT Art Platform An online platform for marketing and selling photographic art as NFTs, combining physical and digital ownership experiences and offering royalties to photographers. Aimed at art buyers interested in photographic art and digital ownership.
- House of Photography (Stockholm Gallery) A physical art space at Mariatorget, Södermalm, Stockholm that exhibits and sells photographic art by world-class artists. Visitors purchase tickets to view exhibitions such as those by Vidar Logi and Dan Estabrook.
Companies that use Picture This
Customer profileSegments1 record
Ideal customer profiles2 records
Picture This technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Picture This partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Picture This competitors and assessment
Company assessmentDirect peers
- KnownOrigin: An NFT marketplace dedicated to digital art including photography, with a focus on supporting independent artists. KnownOrigin competes directly for photography NFT supply and demand, with overlapping value propositions around authenticity and royalties.
- SuperRare: A curated NFT art marketplace focused on high-quality digital art including photography. SuperRare shares Picture This's focus on premium digital art, curated supply, and collector-driven sales, making it the closest direct peer in positioning and audience.
- MakersPlace: A curated NFT marketplace for rare and authentic digital art, with a strong photography presence. MakersPlace competes head-on for the same photographer supply and collector demand, and offers similar provenance and royalty features.
- Foundation: A community-curated NFT marketplace for digital art that has featured photography collections. Foundation competes for art collectors and creators with a similar auction-driven, curated model and serves the same premium-art niche.
Broad incumbents
- Christie's 3.0: Christie's on-chain platform for selling NFTs from established artists, including notable photography auctions. As a major auction-house incumbent, Christie's 3.0 competes for the same blue-chip photography NFT collector base with significant brand and trust advantages.
- Nifty Gateway: A curated NFT art marketplace (owned by Gemini) known for high-profile photography and art drops. Nifty Gateway targets the same premium art collector audience and competes for marquee photographer partnerships.
- OpenSea: The largest general NFT marketplace. While not photography-specific, OpenSea hosts significant photography NFT volume and competes for the same creators and collectors Picture This targets, making it the most important indirect competitor for liquidity and visibility.
- Rarible: A multi-category NFT marketplace with significant photography listings. Rarible competes for the same photographers and collectors with a more open, less curated model, representing a broad incumbent alternative to Picture This's specialized approach.
Emerging players
- Art Blocks: A leading platform for generative art NFTs that has expanded into curated photography projects. While primarily known for generative work, Art Blocks competes for high-end art collector attention and adjacent photography drops.
- Ephimera: A specialized photography NFT marketplace that offers tokenized editions of curated photography. Ephimera is a niche specialist that closely mirrors Picture This's photography-only focus and competes for the same photographer roster.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Picture This social profiles
Digital presencePicture This financial estimates
Financial estimateRevenue estimate
Valuation estimate
Picture This leadership team
Management profileNumber of profiles
Picture This funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Picture This M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Picture This
What does Picture This do?
Picture This is a platform for marketing and selling photographic art as NFTs, combining physical and digital ownership experiences. It offers royalties to photographers and operates House of Photography, a physical art space in Stockholm that exhibits and sells photographic art.
Is Picture This a public or private company?
Picture This is a private company. It is classified as venture growth investor backed and is currently operating.
When was Picture This founded?
Picture This was founded in 2021. It employs 1 to 10 people.
Where is Picture This based?
Picture This is headquartered in Stockholm, Sweden, in the Europe region.
Who are Picture This's main competitors?
Direct peers on record are KnownOrigin, SuperRare, MakersPlace and Foundation. Broad incumbents are Christie's 3.0, Nifty Gateway, OpenSea and Rarible. Emerging players are Art Blocks and Ephimera.
Does Picture This have an API?
No public API is recorded for Picture This.
What industry is Picture This in?
Picture This's product category is NFT / Digital Art Platform. Its primary akta.pro industry code is FSADANAC, Photography NFT Marketplaces, with a secondary code of FSADANAL, Physical-Backed / Phygital NFT Marketplaces. Its NAICS code is 45992 and its SIC code is 7330.