Humble Sustainability

What Humble Sustainability does

Humble Sustainability, Inc. is a Philippine climate technology company that operates an IT Asset Disposition (ITAD) and circular economy platform, helping businesses recover value from unused, excess, or end-of-life IT equipment (laptops, desktops, monitors, mobile phones) while meeting ESG and e-waste compliance obligations. The core service, branded 'Sell with Humble,' acquires equipment through free valuation, collection, certified data wiping, refurbishment, and resale to a B2B wholesale network and, where appropriate, parts recovery or recycling. The buy-side counterpart, 'Buy from Humble' (also called Thrift for Business), sells quality-tested refurbished equipment in bulk to enterprises, retailers, and SMBs, and a consumer-facing sub-brand, Thrift by Humble, extends resale to individuals via Shopee, Lazada, and Shopify storefronts. Proprietary technology includes a 4-tier equipment grading system (Tier 1 brand-new through Tier 4 defective) and an integrated ITAD workflow with transparent sales reporting and ESG/climate data delivery to clients.

The company is headquartered in Mandaluyong City with a secondary office in Makati City, operates exclusively within the Philippines, and is led by co-founders Nina (COO) and Josef Werker (CEO). Customer logos include Canva, Manulife, Sunlife, UnionBank, PayMongo, Locad, Kumu, Hopper, RCBC, KMC Solutions, Enshored, Robinsons, Wal-Mart, and Cash and Carry. Revenue is generated primarily through the spread between equipment purchase and resale prices on B2B hardware sales, supplemented by per-unit consumer transactions on Thrift by Humble and parts-recovery income from non-functional units. Pricing is quote-based and not publicly disclosed for most enterprise transactions, with example retail unit prices on Tier 2 laptops of ₱20,000–₱34,000 and Tier 3 smartphones of ₱18,000–₱77,389.5.

The company has raised approximately $870,000 across three funding rounds: a 2021 pre-seed from IdeaSpace Foundation, a $750,000 oversubscribed seed in November 2022 led by Seedstars International Ventures with iSeed Ventures and former Amazon/Disney+ executive angels, and a $100,000 round in May 2024 led by the Gobi-Core Philippine Fund with participation from ADB Ventures, Core Capital, EquiTrust, the National Development Company, and the Startup Venture Fund. Humble reports having diverted over 250,000 kg of electronic waste from landfills and articulates a corporate goal of bringing 1 billion items into circularity by 2030, addressing an estimated 60,000 tons of annual Philippine e-waste generation.

Name

Humble Sustainability

Legal name

Humble Sustainability, Inc.

Website

https://humblesustainability.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Humble Sustainability is a Philippine climate technology company that buys excess and end-of-life IT equipment from enterprises, refurbishes it, and resells to B2B wholesale buyers and consumers through its Thrift by Humble marketplace. It serves enterprise ESG-driven ITAD clients and SMB/retail buyers across the Philippines.

Ownership category

akta.pro rank

Product category

IT Asset Disposition & E-waste Management Services

NAICS

Warehousing and Storage (493)

SIC

Refuse Systems (4953), Wholesale-Computers & Peripheral Equipment & Software (5045), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling) (BPALAIAA)

akta.pro secondary industries

IT Asset Disposition (ITAD) & Secure Data Erasure (BPAEAOAK), IT Asset Disposition (ITAD) & Data Destruction (EUAIAIAB), Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI), ITAD, Electronics Recycling & Parts Harvesting Retail (CRACAJAF), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

Keywords

• IT asset disposition
• Refurbished electronics resale
• E-waste recycling services
• Circular economy marketplace
• IT equipment buyback

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Equipment Buyback and Resale: Humble purchases unused, excess, or outdated IT equipment from businesses (laptops, desktops, monitors, phones) at negotiated valuations. They refurbish where needed and resell to their B2B network of resellers and retailers, generating revenue through the margin between purchase price and resale value.
2. Bulk Tech Sales to Businesses: Selling refurbished and quality-tested IT equipment in bulk to businesses, retailers, and organizations at competitive prices. Revenue generated from per-unit pricing with flexible payment terms.
3. Thrift Retail (B2C): Operating Thrift by Humble digital storefront selling quality electronics to individual consumers through Shopee, Lazada, and Shopify marketplaces, generating transaction-based revenue.
4. Recycling and Parts Recovery: For defective or non-functional equipment, Humble salvages parts for resale, generating additional revenue from items that would otherwise be recycled.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Humble Sustainability provides IT Asset Disposition (ITAD) services that buy back unused, excess, or outdated IT equipment (laptops, desktops, monitors, phones) from businesses at negotiated valuations, then handle data wiping, refurbishment, and resale to its B2B partner network. It also operates a bulk procurement arm ("Buy from Humble" / Thrift for Business) for businesses and retailers, and a consumer-facing digital thrift shop (Thrift by Humble) on Shopee, Lazada, and Shopify.

Product overview

Humble Sustainability operates a dual-sided circular economy marketplace for IT equipment in the Philippines. The core platform consists of two integrated services: 'Sell with Humble' (which acquires used IT equipment from businesses through a structured process of valuation, collection, data wiping, and resale) and 'Buy from Humble' aka Thrift for Business (which supplies refurbished IT equipment to businesses in bulk). A consumer-facing sub-brand, Thrift by Humble, extends the resale operation to individual buyers via Shopee, Lazada, and Shopify. The company also provides ESG reporting and climate data to help clients track their environmental impact.

Differentiator

Problem solved

Functional benefit

Brands

• Thrift by Humble: Humble's digital thrift shop selling quality pre-owned items to individuals, available on Shopee, Lazada, and Shopify.
• Thrift for Business

Products and services

• Sell with Humble B2B IT Asset Disposition service that buys back unused, excess, or outdated IT equipment (laptops, desktops, monitors, peripherals) from businesses through a transparent workflow including free valuation, collection, data wiping, refurbishment, and resale to its B2B partner network. Includes ESG and climate-data reporting.
• Buy from Humble (Thrift for Business) B2B bulk procurement service that supplies quality-tested, refurbished IT equipment (laptops, computers, monitors, accessories, appliances) and consumer electronics to businesses, retailers, and organizations at competitive per-unit prices with flexible payment terms and warranty options.
• Thrift by Humble Consumer-facing digital thrift storefront operating on Shopee, Lazada, and Shopify, selling quality-tested pre-owned electronics (mobile phones, laptops, gadgets, home and office appliances, TVs, gaming equipment) to individual buyers at competitive thrift prices with warranty on select products.

Quantifiable outcome

• Diverted over 250,000 kg of electronic waste from landfills
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• B2B Partners and Wholesale BuyerscoreChannel Partner/ Reseller/ DistributorHumble has an extensive roster of B2B partners and wholesale buyers for distributing refurbished IT equipment and electronics. Partners include retailers like Cash and Carry, Robinsons, and Wal-Mart.
• Recyclers and Upcyclers NetworksupportingStrategic or Co-development PartnerNetwork of recyclers and upcyclers that handle end-of-life equipment and defective items, ensuring maximum recovery and minimal landfill impact.
• Shopee, Lazada, and Shopify (Marketplace Partners)supportingChannel Partner/ Reseller/ DistributorThrift by Humble operates digital storefronts on major Southeast Asian marketplaces (Shopee, Lazada) and Shopify for selling refurbished electronics to individual consumers.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Iron Mountain: Global information management company providing secure IT asset disposition, data destruction, and chain-of-custody services alongside records management. Comparable to Humble's enterprise data-bearing asset handling but as part of a much broader services portfolio targeting multinational clients.
• ERI (Electronic Recyclers International): One of North America's largest e-waste and ITAD companies providing certified electronics recycling, data destruction, and IT asset disposition. Comparable business model with a focus on secure data-bearing asset handling, though geographically focused on the US rather than Southeast Asia.
• CompuCom: US-based managed IT services provider offering IT asset disposition alongside broader end-user computing, infrastructure, and managed services. Comparable to Humble on ITAD capability but as part of a much wider enterprise IT services portfolio.
• Sims Lifecycle Services: Global IT Asset Disposition provider operating across multiple continents with certified e-waste recycling, data destruction, and refurbishment services. Comparable to Humble in core ITAD capabilities but operates at significantly larger scale with established international certifications that Humble currently lacks.
• TES (Sustainable Technology Services): Global IT asset disposition company providing secure data destruction, refurbishment, and resale of enterprise IT equipment across Europe, Asia, and the Americas. Directly comparable ITAD service offering but operates at significantly larger scale with international certifications.

Emerging players

• Back Market: Global refurbished electronics marketplace operating a two-sided model connecting sellers of used devices with consumers. Operates at much larger scale and consumer focus than Humble but shares the circular-economy, multi-tier grading, and B2B-to-B2C marketplace approach.

Direct peers

• Gazelle: US-based refurbished electronics company that buys used devices from consumers and businesses and resells them through online channels with tier-based grading. Closely comparable to Humble's Thrift by Humble and Buy from Humble consumer/B2B resale operations, though focused on the US market.
• Reebelo: Singapore-headquartered refurbished electronics marketplace operating across Southeast Asia with a focus on smartphones, laptops, and consumer devices. Directly comparable two-sided model for used electronics in the same Southeast Asian geography that Humble is targeting for expansion.
• Apto Solutions: US-based IT asset disposition and remarketing company providing buyback, data wiping, refurbishment, and resale services to enterprises. Comparable to Humble's core 'Sell with Humble' and 'Buy from Humble' offerings with similar tier-based grading and B2B resale network.

Regional players

• Croptrader / Circular IT Group: European IT asset disposition specialist offering certified remarketing and recycling of IT equipment. Comparable in scope of services but geographically focused on Europe, providing a model of regional ITAD consolidation that Humble could pursue in Southeast Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/humblesustainability
• LinkedInlinkedin.com/company/humble-sustainability
• Instagraminstagram.com/humblesustainability
• Xx.com/humble_ph

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humble Sustainability