Reebelo
Reebelo is a global online marketplace connecting individual consumers with 100+ vetted refurbishers to buy and sell certified pre-owned consumer electronics and lifestyle products across the US, Australia, New Zealand, and Singapore.
- Company typePrivate
- Founded2019
- HeadquartersSan Mateo, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Reebelo does
Reebelo is a global online marketplace for certified refurbished consumer electronics and pre-owned lifestyle products, connecting individual buyers with a network of 100+ vetted third-party refurbishers across the United States, Australia, New Zealand, and Singapore. The platform sells smartphones (Apple iPhone and Samsung Galaxy), laptops (MacBook, Dell, HP, Lenovo), tablets, smartwatches, gaming consoles, home and kitchen appliances, fashion and accessories, and sports and fitness equipment at price points typically 50–70% below new retail. Every product passes a 70+ point quality inspection, comes with at least 80% battery capacity on tech items, is backed by a 12-month vendor warranty, and is supported by a 30-day return policy.
The company is built on an asset-light marketplace model: Reebelo does not hold inventory itself, instead curating and quality-assuring supply from professional refurbishers, owning the customer relationship end-to-end (payments, customer service, returns, warranty claims), and taking a commission on sales. Revenue is generated through marketplace product sales, a trade-in / buyback program (devices are purchased from consumers and resold), a buyer protection fee on select orders, an optional ReebeloCare extended warranty launched in September 2024 in partnership with SquareTrade, and bulk-order discounts for 10+ unit buyers. The customer base exceeds 500,000 buyers worldwide, with a 4.7/5 Trustpilot rating across 90,051 reviews.
Reebelo firmographics
Firmographics- Name
- Reebelo
- Legal name
- Reebelo United States
- Website
- https://reebelo.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reebelo is a global online marketplace connecting individual consumers with 100+ vetted refurbishers to buy and sell certified pre-owned consumer electronics and lifestyle products across the US, Australia, New Zealand, and Singapore.
- Ownership category
- akta.pro rank
Reebelo industry classification
Industry- Product category
- Refurbished Consumer Electronics Marketplace
- NAICS
- Used Merchandise Retailers (459510)
- akta.pro primary industry
- Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC)
- akta.pro secondary industry
- Certified Refurbished Electronics Retail (CRACAJAD)
Keywords
Where Reebelo is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reebelo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales (Marketplace): Reebelo acts as a marketplace platform connecting buyers with a network of vetted professional refurbishers. It earns revenue through product sales where it manages the entire customer experience including showcasing products, processing payments, and handling warranties and customer service. Products are physically supplied by third-party vendor partners.
- Trade-In / Device Buyback: Reebelo operates a trade-in/buyback program where customers sell their used devices (smartphones, tablets, laptops, smartwatches) to Reebelo. Devices are inspected, refurbished if viable, and resold on the marketplace.
- Buyer Protection Fee: A small fee charged on some orders to cover the cost of running quality checks and support services, including product verification, seller monitoring, and customer support. The fee is clearly shown at checkout and varies by product type.
- ReebeloCare Extended Warranty: An optional extended warranty and device protection plan available for an additional fee, launched in partnership with SquareTrade. Provides up to 24 months of coverage including accidental damage, with worldwide protection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-product pricing with condition-based tiers |
| Unit Pricing | Pay-as-you-go | Bulk order discount for B2B/volume buyers |
| Other | Pay-as-you-go | ReebeloCare Extended Warranty (optional add-on) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Reebelo product offering
Product offeringCore offering
Reebelo operates a global online marketplace that connects consumers with a vetted network of certified refurbishers and professional sellers, offering certified refurbished electronics (smartphones, laptops, tablets, smartwatches, gaming consoles) and lifestyle products (home appliances, fashion, sports equipment) at up to 70% below new retail prices. The platform handles end-to-end customer experience — payments, quality inspection, warranty, and support — while products are physically supplied by third-party vendor partners. Reebelo also runs a device trade-in/buyback program and an optional extended warranty (ReebeloCare).
Product overview
Reebelo is a global online marketplace for certified refurbished and pre-owned consumer electronics and lifestyle products, connecting consumers with vetted professional refurbishers. The platform operates across multiple product categories including smartphones (iPhones, Samsung Galaxy), laptops (MacBooks, Dell, HP, Lenovo), tablets (iPads, Samsung Galaxy Tab, Microsoft Surface), smartwatches, gaming consoles (PlayStation, Xbox, Nintendo Switch, Steam Deck), home & kitchen appliances (Dyson, iRobot, espresso machines), fashion & accessories (designer bags, sunglasses), and sports & fitness equipment. The company offers a trade-in program for device repurchase and ReebeloCare extended warranty as add-on services. Products are quality-checked at 70+ points, backed by up to 12-month warranties, and include a 30-day return policy.
Differentiator
Problem solved
Functional benefit
Brands
- ReebeloCare: Extended warranty and device protection plan launched in partnership with SquareTrade, offering 24-month coverage for defects, malfunctions, breakdowns, and accidental damage including cracked screens and spills.
Products and services
- Reebelo Marketplace (Refurbished Consumer Electronics & Lifestyle) An online marketplace connecting individual consumers with a vetted network of professional refurbishers for certified refurbished electronics (iPhones, Samsung phones, laptops, tablets, smartwatches, gaming consoles) and lifestyle products (home appliances, designer fashion, sports equipment). All items pass a 70+ point quality inspection, are backed by a 12-month warranty and 30-day return policy, and are sold at up to 70% below new retail prices.
- Trade-In / Buyback Program (Sell Your Device) A device trade-in service that allows individual consumers to sell used smartphones, tablets, laptops, smartwatches, and game consoles to Reebelo for cash. Customers receive a pre-paid shipping label, and devices are inspected, refurbished if viable, and resold on the marketplace.
- ReebeloCare Extended Warranty An optional extended warranty and device protection plan offering up to 24 months of coverage including accidental damage protection (cracked screens, spills). Launched in partnership with SquareTrade, with same-day mail-in or walk-in service at 1,000+ repair centers and worldwide coverage.
Quantifiable outcome
- Up to 70% savings vs. new retail prices
- +4 more outcomes
Companies that use Reebelo
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Reebelo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Reebelo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SquareTradecoreReebelo partnered with SquareTrade (a device protection plan provider) to launch ReebeloCare in Australia — a 24-month extended warranty and device protection plan covering defects, malfunctions, breakdowns, and accidental damage (cracked screens, spills). The plan offers same-day service via mail-in or walk-in at 1,000+ repair centers, worldwide protection, and a 24/7 self-service portal.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Reebelo competitors and assessment
Company assessmentDirect peers
- Back Market: Back Market is the largest global marketplace for refurbished electronics (smartphones, laptops, tablets, etc.), offering certified pre-owned devices with warranties. It is Reebelo's most direct competitor and is explicitly named in Reebelo's competitive positioning.
- Gazelle: Gazelle (owned by ecoATM/Ocean Tomo) operates a trade-in and resale marketplace for used smartphones, tablets, and laptops. It shares Reebelo's core recommerce model and target customer (US consumers seeking certified pre-owned devices).
- Swappa: Swappa is a user-to-user marketplace for buying and selling used smartphones, tablets, smartwatches, and laptops. It shares Reebelo's refurbished/pre-owned electronics focus and direct-to-consumer marketplace model.
- Decluttr: Decluttr (owned by Enteractive) is a recommerce marketplace selling refurbished electronics, CDs, books, and games, with both a buyback program and a retail storefront. It overlaps with Reebelo's trade-in and certified refurbished electronics offering.
- Refurbed: Refurbed is a European marketplace for refurbished electronics (smartphones, laptops, tablets) with a fully refurbished product guarantee and 30-day return policy. It directly competes with Reebelo on marketplace model, certified quality standards, and warranty-backed refurbished device sales.
Broad incumbents
- Amazon Renewed: Amazon Renewed is Amazon's certified refurbished electronics program offering smartphones, laptops, tablets, and home appliances with a guarantee. It competes with Reebelo at massive scale via Amazon's traffic advantage, though as a broader incumbent portfolio offering rather than a refurb-specialist marketplace.
- Apple Certified Refurbished: Apple's Certified Refurbished store sells manufacturer-refurbished iPhones, iPads, MacBooks, and Apple Watches with a one-year warranty. It is a broad incumbent competing for the same premium refurbished device buyer that Reebelo targets.
- Best Buy (Certified Pre-Owned & Geek Squad): Best Buy operates certified pre-owned and open-box programs for consumer electronics with in-store and online channels. As a major incumbent electronics retailer, it competes with Reebelo on refurbished smartphones, laptops, and tablets with the added benefit of physical retail footprint.
Emerging players
- ecoATM: ecoATM operates automated kiosks for instant device trade-in and resale, with parent company Outerwall and acquisition by Coinstar. It addresses the supply-side of Reebelo's trade-in program through a different (kiosk-based) channel and overlaps on the device buyback use case.
Others
- SellCell: SellCell is a comparison platform that helps consumers find the highest trade-in price for their used devices across multiple buyback vendors. It is an adjacent ecosystem participant that competes with Reebelo's trade-in program by directing sellers to competing buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Reebelo social profiles
Digital presenceReebelo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reebelo leadership team
Management profileNumber of profiles
Profiles3 records
Reebelo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reebelo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reebelo
What does Reebelo do?
Reebelo operates a global online marketplace that connects consumers with a vetted network of certified refurbishers and professional sellers, offering certified refurbished electronics (smartphones, laptops, tablets, smartwatches, gaming consoles) and lifestyle products (home appliances, fashion, sports equipment) at up to 70% below new retail prices. The platform handles end-to-end customer experience — payments, quality inspection, warranty, and support — while products are physically supplied by third-party vendor partners. Reebelo also runs a device trade-in/buyback program and an optional extended warranty (ReebeloCare).
Is Reebelo a public or private company?
Reebelo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reebelo founded?
Reebelo was founded in 2019. It employs 101 to 250 people.
Where is Reebelo based?
Reebelo is headquartered in San Mateo, United States, in the North America region.
How does Reebelo make money?
Four revenue lines are on record. Product Sales (Marketplace) is the primary driver. The others are trade-In / Device Buyback, buyer Protection Fee and reebeloCare Extended Warranty.
Who are Reebelo's main competitors?
Direct peers on record are Back Market, Gazelle, Swappa, Decluttr and Refurbed. Broad incumbents are Amazon Renewed, Apple Certified Refurbished and Best Buy (Certified Pre-Owned & Geek Squad). ecoATM is listed as an emerging player. SellCell is listed as an others.
Does Reebelo have an API?
No public API is recorded for Reebelo.
What industry is Reebelo in?
Reebelo's product category is Refurbished Consumer Electronics Marketplace. Its primary akta.pro industry code is CRAFAGAC, Electronics & Tech Recommerce (Refurbished Devices), with a secondary code of CRACAJAD, Certified Refurbished Electronics Retail. Its NAICS code is 459510.