What Bite Me does

Bite Me (바잇미) is a South Korean pet lifestyle e-commerce platform headquartered in the Gangnam district of Seoul and led by CEO Kwak Jae-eun. The company operates the biteme.co.kr storefront, a mobile app, direct-operated and partner/franchise retail stores, and a separate B2B platform (bizbite.me) for business buyers. Its offering spans pet food, treats, supplements, apparel and accessories, everyday supplies (hygiene, grooming, walking, feeding), and toys for dogs and cats, combining a curated multi-brand marketplace with its own private-label line ONLY바잇미 and a subscription-style monthly curation program called 월간바잇미.

Bite Me differentiates its assortment through licensed-character collaborations — most notably Sanrio Characters (Hello Kitty), Poco Friends, and other IP partners — sold exclusively on its platform, alongside registered proprietary products such as the Jelly Gum silicone nose-work ball design. The company also operates Bite Me Culture (editorial content), a creator/influencer program with referral rewards, and a free product trial program, building a content and community layer around the retail operation. Underlying capabilities include pet feed manufacturing registrations (animal-based, plant-based, and mixed complete feed), cold-chain fresh food delivery, and an omnichannel order-management infrastructure spanning web, mobile, physical retail, and B2B.

The revenue model is direct product sales through owned channels, with unit pricing across a broad SKU range (approximately 2,000 KRW to 200,000+ KRW), promotional discounts of 10–50%, free-shipping thresholds (30,000–50,000 KRW), a 15% first-download mobile app coupon, and a 5% referral cashback. The company is privately held, funded primarily by IMM Investment (and VPlatform Investment in a 2022 round of approximately $2.1 million), and serves South Korean pet owners as its core customer segment with no current international retail footprint.

Name

Bite Me

Legal name

주식회사 바잇미

Website

https://biteme.co.kr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bite Me (바잇미) is a South Korean pet lifestyle e-commerce platform that sells curated pet food, treats, apparel, supplies, and toys — including its own private-label brand ONLY바잇미 and Sanrio-licensed products — to dog and cat owners via web, mobile app, physical stores, and a B2B platform.

Ownership category

akta.pro rank

Product category

Online Pet Retail

NAICS

Pet and Pet Supplies Retailers (459910), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pet Food & Treats Retail (CRALAHAB)

akta.pro secondary industries

Treats & Chews (CRADAFAE), Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet supplies e-commerce
• Pet lifestyle products
• Online pet retail
• Pet food marketplace
• Premium pet accessories

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of pet food, treats, supplies, clothing, toys and accessories through owned online platform and physical stores. Revenue from both proprietary private-label products (ONLY바잇미) and third-party brand merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Bite Me (바잇미) is a South Korean online pet lifestyle platform that sells pet food, treats, nutritional supplements, apparel, accessories, hygiene and grooming supplies, toys, and medical devices for dogs and cats through its e-commerce website (biteme.co.kr), mobile app, B2B platform (bizbite.me), and physical retail stores. The assortment combines curated third-party brands (Whimzees, Bridge.Dog, Boondog, VE.TO, WithTory, Siliking, Dr. Innerpeace, Lulu Kitchen, Honest Meal, etc.) with exclusive own-brand products under the ONLY바잇미 private label and licensed character collaboration items (notably Sanrio Characters and Poco Friends).

Product overview

Bite Me is a South Korean pet lifestyle e-commerce platform operating at biteme.co.kr, offering a curated multi-brand marketplace alongside its own private-label products. The platform functions as a broad pet goods retailer organized across core product categories: pet food, treats, and nutritional supplements; pet apparel and fashion; everyday pet supplies (hygiene, grooming, walking, feeding); and pet toys and enrichment products. Biteme differentiates its offering through several branded programs: ONLY Biteme (exclusive private-label and co-branded products including ceramic bowls, own-brand snacks, and novelty items), Biteme Collaboration (licensed character products with Sanrio Characters, Pocori Friends, and other IP partners), Monthly Biteme (subscription-style themed product programs), and the Welcome Deal (introductory pricing promotions). The platform also features creator/social reward programs, a free product trial program (0원체험단), and operates physical retail stores including direct-operated and partner stores, as well as international locations. Third-party brands including Siliking (slow feeder bowls), Bridge.Dog (ceramic dining ware), Whimzees (dental chews), Boondog (walking accessories), WithTory (harnesses), and VE.TO (hypoallergenic treats) are sold alongside Biteme's own branded products. The platform also hosts a time-deal flash sale feature (타임딜) and new product introduction sections.

Differentiator

Problem solved

Functional benefit

Brands

• ONLY바잇미: Exclusive private label brand featuring curated products only available at Bite Me
• 바잇미 컬처
• 월간바잇미

Products and services

• Pet Food and Treats (사료/간식) Core food and treat category including dry/wet food, freeze-dried snacks, dental chews, hand-made treats, functional treats, and nutritional supplements for dogs and cats, sourced from third-party brands and Bite Me own-brand.
• Pet Apparel and Style (의류/스타일) Pet clothing and fashion accessories including harnesses, raincoats, cooling vests, costumes, and character-licensed apparel sold on the biteme.co.kr platform.
• Pet Supplies (용품) Everyday pet care supplies including hygiene products, grooming tools, walking/training gear, feeders, water bowls, pet strollers, and pet electronics.
• Pet Toys (장난감) Interactive and enrichment toys for pets including nose-work toys, squeaky toys, tug toys, rubber toys, and puzzle feeders.
• ONLY바잇미 (ONLY Biteme) Private-Label Brand Bite Me's own private-label brand featuring exclusive co-branded and designed products, including ceramic bowls, treats, accessories, apparel, and novelty items sold only through Bite Me channels.
• 바잇미x콜라보 (Biteme Collaboration) Licensed Character Program Licensed character and brand collaboration program featuring Sanrio Characters (Hello Kitty, etc.), Poco Friends, PPPI Studio, Chogisim, Samjin Fish Cake, Jeju Air, Baldo, Proux, and Ricarica on apparel, accessories, and pet goods sold exclusively on Bite Me.
• 월간바잇미 (Monthly Biteme) Subscription Curation Program A subscription-style product program offering themed monthly pet lifestyle items, seasonal kits, and limited-edition novelty products, accompanied by editorial content in the 월간바잇미 monthly magazine.
• 0원체험단 (Free Trial Program) A product trial program where selected users receive products for free in exchange for reviews and feedback, used to drive discovery and ratings.
• 웰컴딜 (Welcome Deal) Promotional Pricing Program A promotional program offering introductory pricing on selected Bite Me-branded and curated products for new or returning customers.
• Bite Me Direct-Operated and Partner Retail Stores Bite Me-operated and partner-operated brick-and-mortar retail stores across South Korea providing in-person access to the Bite Me assortment, including international franchise locations.
• 크리에이터 / 피드 Creator Sharing and Rewards Program A creator and social sharing program that allows content creators to share Bite Me products and earn rewards on the platform.
• B2B Business Platform (bizbite.me) A dedicated B2B e-commerce storefront for business buyers offering the curated Bite Me assortment and private-label products for business customers.
• Bite Me Bosom Pet Diapers (자사 브랜드 위생용품) Low-irritation pet diapers for male and female pets with high absorbency, breathable materials, and infant-diaper-standard safety testing, sold under the Biteme own-brand.
• Bite Me Jelly Bear Silicone Nose-Work Ball 100% silicone nose-work enrichment toy in a jelly bear shape for interactive feeding and mental stimulation, with design registration.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sanrio Characters (산리오캐릭터즈)coreGTM or Marketing PartnerLicensing partnership for Sanrio Characters (Hello Kitty, etc.) on pet products including clothing, accessories, toys, and accessories. Products sold exclusively on Bite Me platform with dedicated category section.
• Poco Friends (포코리프렌즈)coreGTM or Marketing PartnerCollaboration on pet clothing, harnesses, and accessories featuring Poco Friends characters.
• Chogisim (최고심)minorGTM or Marketing PartnerCollaboration on character keyring nose work toy.
• PPF Studio (피피피스튜디오)minorGTM or Marketing PartnerCross tote bag collaboration product.
• Samjin Fish Cake (삼진어묵)minorGTM or Marketing PartnerCollaboration on fish cake-shaped nose work toy.
• Jeju Air (제주항공)minorGTM or Marketing PartnerCollaboration on pet travel-related products.
• Baldo (팔도)minorGTM or Marketing PartnerNoodle brand collaboration on pet products.
• Proux (프루아)minorGTM or Marketing PartnerFrench brand collaboration on pet lifestyle products.
• Ricarica (리카리카)minorGTM or Marketing PartnerSummer cooling products collaboration featuring anti-bug cool sleeves with Sanrio Characters.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Petco: U.S. omnichannel pet retailer with own-brand food/treats, physical stores, and a growing digital plus vet services business. Comparable as an established multi-channel pet retailer with own-brand portfolio.
• Coupang: Korea's dominant e-commerce platform with a sizable pet category and Rocket logistics moat. Operates broadly across categories but is the principal large-scale competitor in Bite Me's home market.
• PetSmart: Largest U.S. specialty pet retailer with national store footprint plus e-commerce. Comparable as a broad omnichannel pet incumbent Bite Me would compete against at scale or partner with for distribution.
• Naver Shopping: Korea's largest e-commerce aggregator across merchants. Comparable as a broad incumbent channel where pet purchases happen and against which Bite Me must differentiate on curation, IP, and content.

Emerging players

• Ollie: D2C fresh, human-grade dog food brand with proprietary formulations. Comparable to Bite Me's ONLY바잇미 fresh treats and freeze-dried own-brand food line as a D2C pet nutrition challenger.
• Wild One: D2C pet lifestyle brand with curated, design-forward accessories, toys, and essentials. Comparable to Bite Me's curated apparel/accessory assortments and lifestyle-positioned merchandising.
• BarkBox: Subscription-based curated pet products brand with a strong lifestyle/community identity. Comparable to Bite Me's 월간바잇미 subscription program and creator-led, content-driven acquisition model.

Direct peers

• Chewy: U.S. online pet retail marketplace combining curated third-party brands with private-label and pharmacy verticals. Closest business-model analog to Bite Me's curated, multi-brand marketplace with own-brand SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/biteme_dooboo
• YouTubeyoutube.com/channel/UCEufNvxzpkWGfJjdRw1hvfA
• Facebookfacebook.com/store.b.me
• Instagraminstagram.com/biteme.co.kr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bite Me