Intro
Intro is a marketplace platform that lets consumers book paid 1-on-1 video consultations with verified experts across categories such as interior design, career, wellness, and astrology, earning a commission on each session.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Intro does
Intro is a Los Angeles-based marketplace platform founded in 2020 by Raad Mobrem (creator of QuickBooks Online) that enables consumers to book paid 1-on-1 video consultation sessions with verified experts across categories including interior design, career/business, style/beauty, wellness, and astrology. The platform operates as a self-serve product accessible via iOS/Android mobile apps and a website, where users browse expert profiles, view credentials and ratings (all experts currently display 5.0 ratings and verified status), select time slots, and connect via virtual video sessions. The expert roster includes high-profile names such as Alexis Ohanian, Sahil Bloom, Alli Webb, Rachel Zoe, and Sophia Amoruso, and sessions are priced individually by experts from $59 to $2,500 per call.
Intro's revenue model is a pure transaction-based marketplace take rate: experts set their own session rates, and Intro earns a commission on each booking completed through the platform. The company offers a money-back guarantee on first sessions and a gift card product for purchasing sessions as gifts. Distribution is entirely self-serve/PLG with no sales intervention, supported by content marketing via expert profiles, earned media coverage, and social channels. The company has raised approximately $12 million in total disclosed funding, including a $10 million seed round in October 2021 led by Andreessen Horowitz and Seven Seven Six (Alexis Ohanian's fund), with Kevin Durant and other investors participating; a small supplemental raise of $116,663 occurred in June 2024. Headcount remains at 1-10 employees, and the platform operates globally with no disclosed geographic restrictions.
Intro firmographics
Firmographics- Name
- Intro
- Legal name
- Intro
- Website
- https://intro.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Intro is a marketplace platform that lets consumers book paid 1-on-1 video consultations with verified experts across categories such as interior design, career, wellness, and astrology, earning a commission on each session.
- Ownership category
- akta.pro rank
Intro industry classification
Industry- Product category
- Online Expert Consultation Marketplace
- NAICS
- Software Publishers (5132), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- akta.pro primary industry
- Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)
Keywords
Where Intro is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Intro business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commission on Bookings: The company takes a commission on each video call session booked through the platform. Experts set their own session rates and Intro earns a transaction fee per booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-session booking with expert-set pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Intro product offering
Product offeringCore offering
Intro operates a two-sided online marketplace that lets individual users browse and book one-on-one video consultation sessions with verified experts across categories such as interior design, career and business, style and beauty, wellness, and astrology. Experts set their own per-session prices (ranging from $59 to $2,500), and the platform handles discovery, scheduling, payment, video delivery, and a money-back guarantee on the first session, earning a commission on each completed booking.
Product overview
Intro operates as a single unified marketplace platform connecting users with verified experts through personalized video call consultations. The core product allows users to browse experts across multiple categories (Career & Business, Home Decor, Style & Beauty, Wellness, and Astrology & more), view expert profiles and session pricing, and book 1-on-1 virtual sessions. The platform includes a gift card feature for purchasing sessions as gifts. Experts span interior designers, CEOs, celebrity stylists, wellness coaches, investors, and various professionals who set their own rates and conduct sessions via the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Expert Video Consultation Platform Marketplace platform that enables users to browse, book, and conduct 1-on-1 video consultation sessions with verified experts (interior designers, CEOs, celebrity stylists, wellness coaches, investors, astrologers, and other professionals). Experts set their own session rates and users transact on a per-session basis with a first-session money-back guarantee.
- Gift Sessions (Gift Cards) Gift card functionality that lets users purchase and gift Intro expert consultation sessions to others for any occasion.
Quantifiable outcome
- Users saved $14,000+ by booking Shawn Henderson (typically $500K+ for full services) for six virtual consultations instead of full interior design
- +1 more outcomes
Companies that use Intro
Customer profileSegments4 records
Ideal customer profiles1 record
Intro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Intro partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Intro competitors and assessment
Company assessmentDirect peers
- Cameo: Cameo operates a marketplace connecting fans with celebrities for personalized video messages and live calls. It is the most direct competitor to Intro's expert/celebrity video consultation model, with similar PLG discovery, expert-set pricing, and commission revenue mechanics.
- Clarity.fm: Clarity.fm is a long-standing marketplace for on-demand expert consultations, originally by phone and now over video. It targets the same use cases as Intro (career coaching, business mentorship, advisory calls) with expert-set rates and a per-session transaction model.
- Superpeer: Superpeer is a creator marketplace offering 1-on-1 video sessions, paid communities, and courses from independent experts. It directly competes with Intro on the expert video call mechanic and shares the same PLG, take-rate revenue model.
- Maven: Maven is a platform where vetted experts run cohort-based courses and 1:1 mentorship sessions. It overlaps with Intro's career/business mentorship use cases and shares the expert-set pricing and marketplace structure, although Maven leans toward cohort courses rather than single-call bookings.
- Lunchclub: Lunchclub matches professionals for 1-on-1 video meetings focused on mentorship and networking. It is comparable to Intro's career/business segment, with similar video-call mechanics, though Lunchclub's matching is algorithmic and free rather than expert-paid.
Broad incumbents
- MasterClass: MasterClass offers premium expert-led video content (courses) from celebrity instructors. While it competes for the same consumer mindshare and expert relationships as Intro, it is a subscription content library rather than a 1-on-1 live consultation marketplace.
Emerging players
- ADPList: ADPList is a global marketplace for free and paid 1-on-1 mentorship sessions with vetted design, product, and tech leaders. It overlaps with Intro's career/business mentorship use case and shares the expert-set pricing model, though it skews toward tech/design verticals.
Others
- Circle: Circle is a community platform that powers paid creator communities, including 1-on-1 sessions and events. It is a tooling/ecosystem peer rather than a direct marketplace, but enables many of the same expert-monetization experiences that Intro curates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Intro social profiles
Digital presenceIntro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intro leadership team
Management profileNumber of profiles
Profiles2 records
Intro funding detail
Funding detailFunding overview
Funding rounds2 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intro
What does Intro do?
Intro operates a two-sided online marketplace that lets individual users browse and book one-on-one video consultation sessions with verified experts across categories such as interior design, career and business, style and beauty, wellness, and astrology. Experts set their own per-session prices (ranging from $59 to $2,500), and the platform handles discovery, scheduling, payment, video delivery, and a money-back guarantee on the first session, earning a commission on each completed booking.
Is Intro a public or private company?
Intro is a private company. It is classified as venture growth investor backed and is currently operating.
When was Intro founded?
Intro was founded in 2020. It employs 1 to 10 people.
Where is Intro based?
Intro is headquartered in Los Angeles, United States, in the North America region.
How does Intro make money?
One revenue line is on record: commission on Bookings.
Who are Intro's main competitors?
Direct peers on record are Cameo, Clarity.fm, Superpeer, Maven and Lunchclub. MasterClass is listed as a broad incumbent. ADPList is listed as an emerging player. Circle is listed as an others.
Does Intro have an API?
No public API is recorded for Intro.
What industry is Intro in?
Intro's product category is Online Expert Consultation Marketplace. Its primary akta.pro industry code is MPACALAA, Creator Course Marketplaces (Multi-Instructor Catalogs). Its NAICS code is 5132.