Active Prospects
Active Prospects is a UK charitable Community Benefit Society providing person-centred supported living, residential care and community services for adults with learning disabilities, autism, complex care, mental health needs and acquired brain injuries, serving approximately 324 people annually across South-East England through commissioned local authority contracts.
- Company typePrivate
- Founded1989
- HeadquartersReigate, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Active Prospects does
Active Prospects is a UK-registered charitable organisation, structured as a Community Benefit Society under the Community Benefit Act 2014 (society registration number 26618R), that delivers person-centred care and support services for adults with learning disabilities, autism, complex care needs, mental health needs, and acquired brain injuries. Founded in 1989 in Reigate, Surrey (originally as Prospect Housing Association before rebranding to Active Prospects in 2016), the organisation supports approximately 324 people per year through a workforce of around 450 staff and operates a portfolio that includes supported living services, 24-hour residential care, the Homes Not Hospitals Transforming Care programme, Active Wellbeing Coaching, Short Breaks (Young Prospects), the Active Living activities programme, and the user-led Pro-Active Community (now an independent charity). The technology layer is assistive rather than AI-native: smart home systems integrating Alexa voice controls, motion sensors and connected devices; interactive touchscreen tables; VR headsets for immersive experiences; and digital tablets distributed via a partnership with Good Things Foundation to address digital exclusion.
The business model is commissioned-services driven. The primary revenue stream is multi-year contracts with local authorities - Surrey County Council as the dominant commissioning partner, West Sussex County Council, and multiple London Boroughs - augmented by NHS/NHSE grant funding, charitable grants from the National Lottery, Community Foundation for Surrey, SES Water, and Central Surrey Voluntary Action, individual direct payments from self-funding service users, and donations channelled through JustGiving and partners including CEWE. Distribution is regional, concentrated in South-East England (Surrey, West Sussex, Brighton, London Boroughs), and the go-to-market motion is enterprise field sales via a dedicated Director of Business Development with prior senior commissioning experience in local authorities. Service quality is regulated and externally validated: 100% of CQC-registered services are rated Good or above, with over half rated Outstanding in individual domains; the organisation has appeared on the NatWest Pioneers Post SE100 Index of the UK's top 100 social enterprises for seven consecutive years, and in 2025 received Great Place to Work certification with a Trust Index of 86%.
Active Prospects firmographics
Firmographics- Name
- Active Prospects
- Legal name
- Active Prospects
- Website
- https://activeprospects.org.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Active Prospects is a UK charitable Community Benefit Society providing person-centred supported living, residential care and community services for adults with learning disabilities, autism, complex care, mental health needs and acquired brain injuries, serving approximately 324 people annually across South-East England through commissioned local authority contracts.
- Ownership category
- akta.pro rank
Active Prospects industry classification
Industry- Product category
- Social Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Residential Intellectual and Developmental Disability Facilities (62321), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)
- akta.pro secondary industries
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA), Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)
Keywords
Where Active Prospects is headquartered
LocationHeadquarters
- HQ city
- Reigate
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Active Prospects business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Government/Local Authority Contracts: Primary revenue stream from commissioned services through local authorities including Surrey County Council and West Sussex County Council. Services are commissioned for people with learning disabilities, autistic people, and those with complex care needs.
- Grants and Charitable Funding: Funding received from organizations including National Lottery for enterprise projects, SES Water, Community Foundation for Surrey, Central Surrey Voluntary Action, and NHS/NHSE grants
- Donations: Charitable donations from partners including CEWE and tablet donations from Good Things Foundation
- Direct Payments: Self-pay customers and individual direct payments for care services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Commissioned care services - pricing set by local authority contracts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Active Prospects product offering
Product offeringCore offering
Active Prospects delivers person-centred supported living, residential care, mental health, autism, learning disability, complex care, and acquired brain injury support services for adults across South-East England. It supplements these care services with active-living activities, wellbeing coaching, short-break respite, a Transforming Care 'Homes Not Hospitals' programme, a user-led Pro-Active Community, and social-enterprise employment projects. Assistive and smart-home technology is embedded across the service portfolio to enable greater independence.
Product overview
Active Prospects is a charitable social enterprise offering a portfolio of person-centred care and support services for adults with learning disabilities, autism, complex care needs, mental health needs, and acquired brain injuries. The core offering spans Supported Living Services and Residential Care, supplemented by the user-led Pro-Active Community (an independent charity), Active Living (activities and events programme), Active Wellbeing Coaching, and the Homes Not Hospitals Transforming Care initiative. Vocational and employment outcomes are supported through the Re.Work.It social enterprises (boutique, café, gardening project). Assistive technology is embedded throughout services as an add-on capability, including smart home voice controls, motion sensors, interactive touchscreen tables, VR headsets, and digital tablets. Short Breaks Services (Young Prospects) provide emergency and planned respite. All services are CQC-registered and co-produced with people supported.
Differentiator
Problem solved
Functional benefit
Products and services
- Supported Living Services Person-centred supported living services enabling adults with learning disabilities, autism, and complex needs to live independently in their own homes within the community. Commissioned primarily by local authorities including Surrey County Council, West Sussex County Council, and London Boroughs.
- Residential Care Services
Quantifiable outcome
- 95% placement success rate for supported living
- +4 more outcomes
Companies that use Active Prospects
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Active Prospects technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Active Prospects partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Surrey County CouncilcoreStrategic partner for supported living development. Primary commissioning authority for care services provided by Active Prospects in Surrey.
- East Surrey CollegeminorPartnership for educational courses supporting skills development for service users.
- CEWEminorDonation partner providing charitable support.
- Good Things FoundationminorPartner providing tablet donations for service user engagement and digital inclusion.
- JustGivingminorFundraising platform partner for charitable donations and campaigns.
- National Care ForumminorPartnership with national care sector organization for industry collaboration and best practices.
Scale indicators6 records
Recent moves12 records
Expansion highlights6 records
Active Prospects competitors and assessment
Company assessmentDirect peers
- Aspirations Care: UK specialist supported living and residential provider for adults with learning disabilities, autism, and complex needs. Directly comparable model — supported living, complex care, and assistive tech enablers across regional footprints.
- Voyage Care: One of the UK's largest supported living and residential care providers for people with learning disabilities, autism, ABI, and complex needs. Closely aligned services, target population, and commissioner-funded operating model.
- Hft (Home Farm Trust): National charity providing supported living, residential care, and learning disability services across England. Long-established comparable with similar outcomes-focused positioning and assistive technology adoption.
- United Response: UK charity supporting people with learning disabilities, autism, and mental health needs through supported living and personal assistance services. Directly comparable charity-sector peer with similar commissioner-funded model.
- Turning Point: Social enterprise providing learning disability, mental health, and substance use services across the UK. Comparable person-centered supported living portfolio and NHS/local authority funding base.
- Lifeways: UK supported living specialist supporting adults with learning disabilities, autism, and complex needs. Closely aligned service model, regional operating footprint, and assistive-tech-enabled delivery.
Broad incumbents
- Mencap: UK's largest learning disability charity, supporting people across housing, supported living, advocacy, and employment. Overlaps directly with Active Prospects' learning disability support portfolio but operates at much greater scale and brand recognition.
- Sense: National charity supporting people with complex disabilities including learning disabilities, autism, and deafblindness. Overlaps on learning disability and autism segments; broader scope across disability types.
- CareTech Holdings: One of the largest UK providers of social care for adults and children with learning disabilities, autism, and complex needs. Listed operator with full national footprint; overlap on learning disability and supported living services but operating at materially greater scale.
Emerging players
- Consensus Support: Specialist learning disability and complex needs provider with a regional footprint focusing on supported living, residential, and day services. Comparable operating model with smaller scale and sub-regional concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Active Prospects social profiles
Digital presenceActive Prospects compliance and trust
Trust signalCompliance6 records
Active Prospects financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Prospects leadership team
Management profileNumber of profiles
Profiles18 records
Active Prospects funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Prospects M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Prospects
What does Active Prospects do?
Active Prospects delivers person-centred supported living, residential care, mental health, autism, learning disability, complex care, and acquired brain injury support services for adults across South-East England. It supplements these care services with active-living activities, wellbeing coaching, short-break respite, a Transforming Care 'Homes Not Hospitals' programme, a user-led Pro-Active Community, and social-enterprise employment projects. Assistive and smart-home technology is embedded across the service portfolio to enable greater independence.
Is Active Prospects a public or private company?
Active Prospects is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Active Prospects founded?
Active Prospects was founded in 1989. It employs 251 to 500 people.
Where is Active Prospects based?
Active Prospects is headquartered in Reigate, United Kingdom, in the Europe region.
How does Active Prospects make money?
Four revenue lines are on record. Government/Local Authority Contracts are the primary driver. The others are grants and Charitable Funding, donations and direct Payments.
Who are Active Prospects's main competitors?
Direct peers on record are Aspirations Care, Voyage Care, Hft (Home Farm Trust), United Response, Turning Point and Lifeways. Broad incumbents are Mencap, Sense and CareTech Holdings. Consensus Support is listed as an emerging player.
Does Active Prospects have an API?
No public API is recorded for Active Prospects.
What industry is Active Prospects in?
Active Prospects's product category is Social Care Services. Its primary akta.pro industry code is HLADABAI, Behavioral Health–Capable Assisted Living (Mental Health/SUD Support), with a secondary code of HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility). Its NAICS code is 624120 and its SIC code is 8050.