YY Group

What YY Group does

YY Group Holding Limited operates YY Live (YY直播), a long-established interactive live streaming and social entertainment platform headquartered in Beijing, China. The platform is accessible via web (yy.com), PC client (YY语音/YY8), and mobile application (手机YY), and hosts a broad horizontal content mix spanning entertainment categories — music, dance, talk shows, outdoor/lifestyle, traditional MC performances, sports, and ACG/anime — alongside dedicated gaming channels for Honor of Kings, League of Legends, Valorant, and PUBG Mobile (Game for Peace). The platform's core technology centers on real-time interactive video broadcasting with viewer participation features including live chat, virtual gifting, and tiered VIP user systems, supported by a guild/agency (公会) creator management system that recruits, trains, and promotes streamers.

YY Group monetizes primarily through a virtual currency model in which users purchase YY coins/gold to send virtual gifts to streamers during live broadcasts, with creators receiving a revenue share, supplemented by recurring VIP membership subscriptions that unlock premium features and exclusive content. The platform operates on a direct-to-consumer model with no third-party resellers, distributing through its owned website and mobile applications to a long tail of individual viewers and content creators across multiple content verticals.

The company is actively pursuing strategic expansion beyond its China-centric consumer core. In October 2025 it partnered with Obita to integrate stablecoin payment infrastructure for cross-border gig-work payouts, with pilot programs planned for Southeast Asia and the Middle East. In December 2025 it entered a strategic partnership with Graymatics-SG Pte Ltd to distribute AI-powered video analytics solutions to enterprise customers in Singapore, and amended a $4 million registered direct offering to fund these initiatives. These moves signal a deliberate diversification into enterprise AI distribution and cross-border fintech infrastructure, layered on top of the established consumer live streaming business.

Name

YY Group

Legal name

YY Group Holding Limited

Website

https://yy.com

Company type

Public

Founded year

2008

Operating status

Operating

Short description

YY Group operates YY Live, a Chinese live streaming platform for individual viewers and creators across music, gaming, dance, and outdoor content. Revenue comes from virtual currency gifting and VIP subscriptions, with expansion into Southeast Asia and enterprise AI.

Ownership category

akta.pro rank

Product category

Live Streaming Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Creator Monetization & Tipping Platforms (MPACABAE)

akta.pro secondary industries

Monetization Analytics & A/B Testing (LTV, pricing, experimentation) (MPAFAJAL), Audio Social Monetization (Tips, Subscriptions, Gifting) (MPACAEAJ)

Keywords

• Live streaming platform
• Interactive video broadcasting
• Virtual gifting services
• Creator monetization tools
• Entertainment streaming app

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Virtual Gift/Gold Currency System: The platform operates on a virtual currency model where users purchase YY coins/gold to send virtual gifts to streamers during live broadcasts. Content creators receive a share of the virtual gift revenue.
2. Subscription/VIP Membership: Users can purchase VIP memberships and subscriptions for premium features, exclusive content access, and enhanced interactive privileges within the platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

YY Group operates YY Live (YY直播), an interactive live streaming platform accessible via web (yy.com), PC desktop client (YY Voice / YY8 / YY语音), and mobile app (Mobile YY / 手机YY), offering real-time video broadcasts across entertainment categories (music, dance, talk shows, outdoor) and gaming titles (Honor of Kings, League of Legends, Valorant). Monetization is delivered through a virtual currency / virtual gifting system, VIP memberships, and creator monetization tools organized around a guild / agency (公会) system.

Product overview

YY Group operates YY直播 (YY Live), a comprehensive interactive live streaming platform that serves as a unified ecosystem connecting content creators with audiences across entertainment and gaming verticals. The platform is structured around a core streaming product accessible via web, PC client (YY语音/YY8), and mobile app (手机YY), hosting dozens of specialized content categories including music, dance performances, talk shows, outdoor/lifestyle content, appearance-based broadcasts, traditional Chinese MC performances, sports, and anime/ACG culture. On the gaming side, YY Live maintains dedicated channels for major titles including Honor of Kings, League of Legends, Valorant, Game for Peace (PUBG Mobile), and broader console/PC gaming content. The platform differentiates through real-time interactive features including live chat, virtual gifting, VIP/tiered user systems, and short-form video clips. Strategic partnerships with Graymatics (AI video analytics in Singapore) and Obita (stablecoin payment rails for cross-border gig-work payouts) extend the platform's technology capabilities into enterprise analytics and fintech domains.

Differentiator

Problem solved

Functional benefit

Brands

• 手机YY: Mobile streaming application for smartphone users
• PC YY

Products and services

• YY Live (YY直播) Interactive live streaming platform hosting real-time video broadcasts across entertainment (music, dance, talk shows, outdoor) and gaming categories, with virtual gifting, VIP memberships, and creator monetization. Targeted at Chinese consumer viewers and content creators.
• YY Voice / YY8 (YY语音) Desktop PC client application delivering YY Group's live streaming and voice chat experience to PC users in China.
• Mobile YY (手机YY) Mobile application version of the YY Live platform, available on iOS and Android, providing on-the-go access to live entertainment and gaming streams for Chinese consumer viewers and creators.
• VIP Membership (YY Live) Recurring VIP subscription tier offered to YY Live viewers, providing enhanced access, privileges, and identity features on the live streaming platform.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered strategic and core.

• Graymatics-SG Pte LtdstrategicChannel Partner/ Reseller/ Distributor · 29 December 2025YY Group Holding Limited and Graymatics-SG Pte Ltd entered into a strategic partnership for preferred distribution of Graymatics' AI-powered video analytics solutions in Singapore. The partnership aims to enable enterprises in various sectors to optimize operations and make data-driven decisions using intelligent analytics.
• ObitacoreTechnology or Integration · 10 October 2025YY Group partnered with Obita to integrate stablecoin payment infrastructure for cross-border operations. This collaboration aims to reduce costs, speed up settlement processes, and enhance operational efficiency across YY Group's global gig-work platform. The companies plan to pilot the system in Southeast Asia and the Middle East as part of their expansion strategy.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Twitch: Amazon-owned live streaming platform centered on gaming and creator content with virtual gifting/subscription monetization. Most directly comparable to YY Live in product model and creator-economy mechanics, though globally oriented rather than China-focused.
• Douyin: ByteDance's Chinese short-video and live streaming platform; YY is explicitly named alongside it as a key China live streaming competitor. Competes head-to-head for streamer talent and viewer attention with superior recommendation algorithms and capital.
• Kuaishou: Major Chinese short-video and live streaming platform with strong gifting and creator monetization. Listed alongside YY as a key industry player and competes directly for the same Chinese mass-market live entertainment audience.
• Bilibili: Chinese video community platform combining on-demand video, ACG content, and live streaming with a strong tipping/gifting economy. Overlaps with YY on gaming (LoL, Valorant) and ACG categories and shares a similar creator-monetization model.
• Huya: Tencent-backed Chinese game live streaming platform. Directly competes with YY's gaming categories (Honor of Kings, LoL, PUBG Mobile) and operates a similar streamer-tipping and subscription monetization model.
• TikTok: ByteDance's global short-video and live streaming platform. Identified in YY's competitive set; competes for international creator/audience mindshare and is rapidly expanding live gifting features.
• Momo (Hello Group): Chinese social and live streaming platform (formerly Momo Inc.) with a similar virtual gifting and video-based dating/social monetization model. Comparable in scale and product overlap with YY's social live streaming segments.
• Inke: Chinese mobile live streaming app with a similar streamer-gifting monetization model and entertainment-focused content mix. A like-for-like competitor in the Chinese mobile live streaming category.

Broad incumbents

• YouTube Live: Google-owned video platform with a sizable live streaming component and Super Chat gifting feature. Competes indirectly as part of a much broader video portfolio rather than as a live-streaming specialist.

Regional players

• ShareChat/Moj: India-focused short-video and live streaming platform explicitly named alongside YY as a key industry player. Comparable in short-form/live streaming mechanics but operates in a different geography without direct head-to-head overlap in China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yy-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YY Group