3 Les Trois Tricoteurs
Les Trois Tricoteurs is a Roubaix-based French knitwear producer that knits custom socks, sweaters, and merino accessories on demand using seamless whole-garment machines, selling directly to consumers across Europe and offering white-label B2B production plus an on-site atelier-bar experience.
- Company typePrivate
- Founded2021
- HeadquartersRoubaix, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What 3 Les Trois Tricoteurs does
Les Trois Tricoteurs (operating as 3T) is a French made-to-order knitwear producer founded in Roubaix, the historic center of the French textile industry. The company operates a single workshop at 7 rue du Chemin de Fer, where it knits socks, sweaters, and accessories exclusively on demand using modern seamless whole-garment circular knitting machines, eliminating overstock and producing each item in a single piece. Products are manufactured from natural inputs: GOTS-certified organic cotton sourced from Italian supplier Filmar, and European-spun Australian/New Zealand merino wool from Biella Yarn. The active catalog spans approximately 136 SKUs across custom and ready-made socks (sizes 31–55), pullovers (XXS–XXL, ~30 color options), and merino accessories (hats, scarves, mittens, neck warmers), all completed within a 15-business-day lead time.
The business operates three concurrent revenue streams. The primary direct-to-consumer channel sells customized knitwear through lestroistricoteurs.fr and ships across France plus eight Schengen markets (Germany, Austria, Spain, Italy, Belgium, Netherlands, Luxembourg, Portugal) via La Poste and Mondial Relay. A B2B "Espace Pro" division offers white-label and private-label production with no minimum order quantities and real-time 3D product visualization for retailers, brands, and corporate gifting clients. A third stream monetizes the physical atelier-bar, which holds a License III beverage permit and hosts private events, team-building sessions, and retail pickup. Pricing is unit-based (socks €7–25, pullovers €45–115, accessories €15–55) with customization commanding premiums, and B2B pricing is custom-quoted.
The company is structured as a SAS with €15,000 registered capital, is founder-controlled (Victor Legrain, Alexandre Bianchi, and Sacha Motta as co-founders; Alexandre Frisiello as legal representative), and closed its first institutional funding round in May 2024 (approximately €2.14M, co-led by Autonomie et Solidarité and Segard Masurel). Headcount sits in the 11–50 range, and the company remains private with no disclosed subsidiaries, M&A, or institutional ownership beyond the 2024 round.
3 Les Trois Tricoteurs firmographics
Firmographics- Name
- 3 Les Trois Tricoteurs
- Legal name
- LES TROIS TRICOTEURS, SAS
- Website
- https://lestroistricoteurs.fr
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Les Trois Tricoteurs is a Roubaix-based French knitwear producer that knits custom socks, sweaters, and merino accessories on demand using seamless whole-garment machines, selling directly to consumers across Europe and offering white-label B2B production plus an on-site atelier-bar experience.
- Ownership category
- akta.pro rank
3 Les Trois Tricoteurs industry classification
Industry- Product category
- Custom Made-to-Order Knitwear and Accessories
- NAICS
- Apparel Knitting Mills (3151), Apparel Manufacturing (315)
- SIC
- Knit Outerwear Mills (2253), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Knitwear & Sweaters Manufacturers (CRAAAAAJ)
- akta.pro secondary industry
- Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)
Keywords
Where 3 Les Trois Tricoteurs is headquartered
LocationHeadquarters
- HQ city
- Roubaix
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
3 Les Trois Tricoteurs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2C Product Sales: Direct sales of customized knitwear (socks, sweaters, accessories) to consumers via e-commerce website and atelier-bar. Products priced individually with customization options generating premium pricing. Delivery to France and Schengen countries.
- B2B Custom Manufacturing: Private label and custom product creation for businesses (retailers, brands) wanting to relocalize production to France. No minimum order quantities, flexible production runs for wholesale or branded merchandise.
- Atelier-Bar Services: Food and beverage service (Licence III) with on-site consumption, plus private event hosting (birthdays, seminars, team events, filming) at the Roubaix workshop-bar location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pack of 3 pairs of socks - 36.00€ |
| Unit Pricing | Pay-as-you-go | Pullovers - 45€ to 115€ |
| Unit Pricing | Pay-as-you-go | Accessories - 15€ to 55€ |
| Unit Pricing | Pay-as-you-go | Socks - 7.00€ to 25.00€ |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
3 Les Trois Tricoteurs product offering
Product offeringCore offering
Les Trois Tricoteurs knits customized apparel and accessories on demand in its Roubaix (France) workshop using modern seamless circular knitting machines. It sells directly to consumers via an e-commerce site and an atelier-bar, and to businesses via a dedicated Espace Pro service for private-label and white-label production with no minimum order quantities. The full range spans personalized socks, pullovers and tops, and merino wool accessories (hats, scarves, mittens, neck warmers), all made from natural materials such as GOTS-certified organic cotton and European merino wool.
Product overview
Les Trois Tricoteurs operates as a made-to-order textile workshop and bar located in Roubaix, France, producing a focused portfolio of knitwear and accessories. The core product range spans three categories: (1) customizable socks (chaussettes personnalisées) in cotton bio, glitter, and merino wool, available in sizes 31–55; (2) knitwear including merino wool sweaters (pulls personnalisés with V-neck, round neck, striped, and sleeveless variants), open-weave sweaters (pull ajouré) and summer tops (Top Alba); and (3) accessories in merino wool — hats, scarves, mittens, neck warmers, and the Sophie Scarf. All products are knitted to order in the Roubaix workshop, eliminating overstock. The company also operates a B2B division (Espace Pro) for white-label textile production with no minimum order quantities, and an Atelier-Bar experience combining on-site ordering with refreshments and events. Gift cards round out the offering. The entire collection is produced on-demand in France using natural or recycled materials, with a production timeline of 15 business days.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Socks (Chaussettes personnalisées) Personalized socks knitted to order in cotton bio, glitter thread, or merino wool, available in sizes 31–55, with options for custom text on the shaft or foot for individual buyers and gifting.
- Sock Weekpacks (Semainier de chaussettes) Pre-curated packs of seven pairs of socks (one per day of the week), available in cotton, glitter/lurex, and merino wool variants, sold as ready-made gift sets.
- Custom Knitwear / Sweaters (Pulls personnalisés) Made-to-order merino wool pullovers available in V-neck, round neck, striped, and sleeveless styles, in sizes XXS–XXL with approximately 30 color options, knitted in Roubaix within 15 business days.
- Top Alba (Open-Weave Summer Top) Lightweight, open-weave merino wool top designed for spring and summer wear, with an airy knit construction that retains merino's thermoregulating properties. Available in multiple seasonal colors.
- Open-Weave Sweater (Pull ajouré) A merino wool sweater with delicate open-weave stitch patterning, V-neck, and a lightweight airy construction, designed as a versatile season-spanning garment, available in multiple summer colors.
- Custom Knit Hats (Bonnets personnalisés) Knit merino wool hats available in approximately 26 colors with the option to add custom embroidery, offered in adult sizes.
- Knit Scarves (Écharpes) Knit merino wool scarves offered in a wide range of colors, designed for warmth and style across multiple seasons.
- Knit Mittens (Mitaines) Knit merino wool mittens available in two lengths (standard and long) and approximately 26 colors, customizable for personalization.
- Neck Warmers (Tours de cou) Knit merino wool neck warmers in approximately 26 color options, providing a lightweight alternative to full scarves.
- Sophie Scarf / Merino Wool Scarf (Foulard en laine mérinos) Stockinette-stitch foulard knit from 100% merino wool sourced from Biella Yarn (Europe), worn around the neck or in hair, available in 10 colors with hand finishing by textile engineers.
- B2B Textile Production Services (Espace Pro) Bespoke textile manufacturing for business clients: Les Trois Tricoteurs' textile engineers collaborate with brands to design and produce custom knitwear and accessories, including no minimum order quantities, 3D previews, on-demand production, and retail-ready packaging and labeling.
- Atelier-Bar Experience Combined workshop-bar venue in Roubaix where customers watch their products being knitted, order at the bar with a drink, and host events such as birthdays, seminars, and afterwork gatherings; the space is also available for privatization under Licence III.
- Gift Cards (Cartes cadeaux) Gift cards available for purchase that allow recipients to choose and personalize products from the full Les Trois Tricoteurs range.
- Knitting Training (Formation) Training services in the textile domain, conducted at the Roubaix workshop.
Companies that use 3 Les Trois Tricoteurs
Customer profileSegments3 records
Ideal customer profiles3 records
3 Les Trois Tricoteurs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
3 Les Trois Tricoteurs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FilmarcoreItalian yarn supplier providing GOTS-certified organic cotton. Filmar supplies the cotton fiber used in Les Trois Tricoteurs' socks and customizable products. The cotton is spun and dyed in Italy with GOTS certification ensuring organic farming practices without pesticides, chemicals, or GMOs.
- Biella YarncoreEuropean yarn supplier providing merino wool fiber. Biella Yarn supplies Australian/New Zealand merino wool that is spun and dyed in Europe. The wool is two times finer than traditional wool, making it soft, comfortable, and breathable while remaining durable.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
3 Les Trois Tricoteurs competitors and assessment
Company assessmentDirect peers
- Bonne Maison: French-made premium sock brand using high-quality natural yarns (Egyptian cotton, merino) with strong Made-in-France positioning. Directly comparable to Les Trois Tricoteurs on category (socks), geography (France), and premium natural-materials narrative.
- Le Minor: Heritage Breton knitwear manufacturer producing sweaters, sailor tops, and accessories in France since 1930. Directly comparable as a Made-in-France knitwear producer with a similar catalog breadth across sweaters and accessories.
- Bleuforêt: French hosiery and sock maker (Vosges) producing high-end socks and tights in natural fibers. Comparable on product overlap (socks), domestic French manufacturing, and natural-material positioning.
- Mes Chaussettes Françaises: Direct-to-consumer French-made sock brand with customization options and a Made-in-France value proposition. Closely overlaps Les Trois Tricoteurs on personalized socks, French production, and DTC e-commerce model.
- Unmade: London-based on-demand knitwear manufacturer using digital knitting machines to enable custom designs at scale. Closely parallels Les Trois Tricoteurs' on-demand production system and customization tooling, including 3D rendering for clients.
Broad incumbents
- Saint James: Iconic French knitwear heritage brand (sailor sweaters, shirts) with broader apparel range and global wholesale distribution. Comparable on category and Made-in-France credentials but operates at much larger scale and breadth.
- Sheep Inc. Sustainable merino wool apparel brand with full traceability (individual sheep) and circular-economy positioning. Comparable on the merino wool and sustainability narrative but operates across a broader apparel assortment (T-shirts, sweaters, hoodies) internationally.
- Le Slip Français: French-made basics brand producing underwear, T-shirts, and socks in France with a strong Made-in-France DTC narrative. Comparable on the patriotic production story and digital D2C model, though it covers a broader category mix.
- Wool & Prince: Merino wool menswear brand (shirts, sweaters, socks) focused on durability and low-maintenance care. Comparable on merino-led product positioning and direct-to-consumer model, though US-based and broader in assortment.
Others
- Kniterate: Maker of compact digital knitting machines for small-batch and custom knitwear production. Comparable as an adjacent technology enabler — both companies bet on the same on-demand, digitally driven knitwear paradigm, with Kniterate supplying the machines that power it.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
3 Les Trois Tricoteurs social profiles
Digital presence3 Les Trois Tricoteurs compliance and trust
Trust signalCompliance1 record
3 Les Trois Tricoteurs financial estimates
Financial estimateRevenue estimate
Valuation estimate
3 Les Trois Tricoteurs leadership team
Management profileNumber of profiles
Profiles4 records
3 Les Trois Tricoteurs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3 Les Trois Tricoteurs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3 Les Trois Tricoteurs
What does 3 Les Trois Tricoteurs do?
Les Trois Tricoteurs knits customized apparel and accessories on demand in its Roubaix (France) workshop using modern seamless circular knitting machines. It sells directly to consumers via an e-commerce site and an atelier-bar, and to businesses via a dedicated Espace Pro service for private-label and white-label production with no minimum order quantities. The full range spans personalized socks, pullovers and tops, and merino wool accessories (hats, scarves, mittens, neck warmers), all made from natural materials such as GOTS-certified organic cotton and European merino wool.
Is 3 Les Trois Tricoteurs a public or private company?
3 Les Trois Tricoteurs is a private company. It is classified as venture growth investor backed and is currently operating.
When was 3 Les Trois Tricoteurs founded?
3 Les Trois Tricoteurs was founded in 2021. It employs 11 to 50 people.
Where is 3 Les Trois Tricoteurs based?
3 Les Trois Tricoteurs is headquartered in Roubaix, France, in the Europe region.
How does 3 Les Trois Tricoteurs make money?
Three revenue lines are on record. B2C Product Sales are the primary driver. The others are B2B Custom Manufacturing and atelier-Bar Services.
Who are 3 Les Trois Tricoteurs's main competitors?
Direct peers on record are Bonne Maison, Le Minor, Bleuforêt, Mes Chaussettes Françaises and Unmade. Broad incumbents are Saint James, Sheep Inc., Le Slip Français and Wool & Prince. Kniterate is listed as an others.
Does 3 Les Trois Tricoteurs have an API?
No public API is recorded for 3 Les Trois Tricoteurs.
What industry is 3 Les Trois Tricoteurs in?
3 Les Trois Tricoteurs's product category is Custom Made-to-Order Knitwear and Accessories. Its primary akta.pro industry code is CRAAAAAJ, Knitwear & Sweaters Manufacturers, with a secondary code of IMAOAFAJ, Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers). Its NAICS code is 3151 and its SIC code is 2253.