UNMADE
Unmade provides UnmadeOS, a cloud-based SaaS platform that enables sportswear and apparel brands to automate custom product design, visualization, and on-demand manufacturing. The company serves enterprise customers including New Balance, Decathlon, Rapha, Castelli, and Sportful.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What UNMADE does
Unmade (Unmade Limited) is a London-based software company that develops UnmadeOS, a cloud-based SaaS platform hosted on AWS that enables sportswear and apparel brands to offer mass customization and on-demand manufacturing. The platform automates the conversion of customer designs into production-ready manufacturing data, including print, knit, and cut files with millimeter-accuracy grading, and provides photo-realistic 3D and on-model visualization through a RESTful API. Patented design-to-production algorithms and configurable product modules (Custom Stock, Custom Embellishment, Custom Assembly, Custom Manufacture) sit on top of an Agile Product Manager and Factory Order Management System that assigns and batches orders across production machines.
Unmade sells exclusively to enterprise customers through a direct sales motion anchored by a 'Book a Demo' website CTA. Revenue is generated primarily through subscription-based SaaS licensing of UnmadeOS, supplemented by professional services and onboarding delivered by a dedicated Customer Success team. The customer base is concentrated in sportswear and cycling apparel, with named enterprise customers including New Balance (NB1 and Team Sports programs), Decathlon, Rapha, Castelli, and Sportful, with Ralph Lauren also referenced as an enabled brand. The platform is embedded as a configurator or API integration inside each brand's e-commerce property (Salesforce Commerce Cloud, Shopify, Magento) rather than sold as a consumer product.
The company was founded in 2014 and raised over $18 million (£15 million) across multiple venture rounds from Octopus Ventures, Felix Capital, MMC Ventures, LocalGlobe, Connect Ventures, Backed VC, C4 Ventures, Carmen Busquets, and Decathlon. In July 2024, Thailand-based garment manufacturer Hi-Tech Apparel acquired Unmade for an undisclosed sum at a 10x revenue valuation, with the UK-based leadership team — including CEO Hal Watts and COO Simon Rea — retained to continue product development. Post-acquisition, Decathlon remains a shareholder and Unmade retains autonomy to work with any brand or manufacturer.
UNMADE firmographics
Firmographics- Name
- UNMADE
- Legal name
- Unmade Limited
- Website
- https://unmade.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unmade provides UnmadeOS, a cloud-based SaaS platform that enables sportswear and apparel brands to automate custom product design, visualization, and on-demand manufacturing. The company serves enterprise customers including New Balance, Decathlon, Rapha, Castelli, and Sportful.
- Ownership category
- akta.pro rank
UNMADE industry classification
Industry- Product category
- Apparel Manufacturing Software
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sportswear Customization & Printing Retail (CRAMACAK)
- akta.pro secondary industry
- Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)
Keywords
Where UNMADE is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
UNMADE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Software (UnmadeOS): Unmade generates revenue through subscription-based SaaS licensing of the UnmadeOS platform. The software is described as 'secure and scalable subscription based software' with regular updates included in the subscription. Brands pay to access the platform's design, visualization, and production automation capabilities.
- Professional Services & Onboarding: Customer Success teams provide onboarding and training services for enterprise customers, including product migration, launch requirements definition, and team training on the Unmade Agile Product Manager.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription software |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
UNMADE product offering
Product offeringCore offering
Unmade sells the UnmadeOS cloud-based SaaS platform that enables sportswear and apparel brands to automate custom product design, photo-realistic visualization, and on-demand manufacturing. The platform connects customer designs directly to production data using patented algorithms, automatically converting designs into manufacturing-ready files for print, knit, and cut operations. Customers include enterprise sportswear and fashion brands such as New Balance, Rapha, Castelli, Sportful, and Decathlon.
Product overview
Unmade is a software company providing the UnmadeOS cloud-based SaaS platform for on-demand apparel customisation and manufacturing. The platform consists of core components (UnmadeOS platform, E-commerce Configurator, Factory OMS, Print Visualisation Tool, Agile Product Manager) and four Agile Product configuration modules (Custom Stock, Custom Embellishment, Custom Assembly, Custom Manufacture) that enable brands to offer mass customisation from pre-made to fully made-to-order products. UnmadeOS connects customer imagination directly to production by automatically converting designs into manufacturing-ready data including print, knit, and cut files. The platform powers branded custom experiences for sportswear and cycling brands including New Balance (NB1, Team Sports), Rapha Custom, Sportful, and Castelli. Unmade has raised over $18 million in investment and was acquired by Hi-Tech Apparel in July 2024.
Differentiator
Problem solved
Functional benefit
Brands
- UnmadeOS: Cloud-based software platform that enables brands to connect demand directly to production, providing automated product variation, visualisation, and manufacturing file generation for on-demand custom apparel.
Products and services
- UnmadeOS Cloud-based SaaS platform built on AWS that enables sportswear and apparel brands to automate custom product design, visualization, and on-demand manufacturing. Connects customer designs directly to production data using patented algorithms, automatically converting designs into manufacturing-ready files including print, knit, and cut files with seam allowance, cut marks, notches, pattern matching, and automated grading.
- Professional Services and Onboarding Sales-led implementation and ongoing support services for enterprise customers, including product migration, launch requirements definition, and team training on the Unmade Agile Product Manager.
Quantifiable outcome
- 30% of apparel production is routinely wasted; Unmade reduces this through on-demand production
- +3 more outcomes
Companies that use UNMADE
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
UNMADE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature7 records
UNMADE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hi-Tech ApparelcoreHi-Tech Apparel, a Thailand-based global garment manufacturing leader with 14,000 employees and 13 facilities across Thailand, Cambodia, Vietnam, Laos, and expanding to Egypt, acquired Unmade in July 2024. The deal values Unmade at 10x revenue and combines Hi-Tech's manufacturing expertise with Unmade's technology to create a market-leading solution for on-demand and custom apparel production. Unmade retains autonomy to work with any brand or manufacturer.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
UNMADE competitors and assessment
Company assessmentBroad incumbents
- Lectra: Lectra is a long-established French provider of fashion and apparel technology solutions, including CAD/CAM, PLM, and on-demand manufacturing software. It is the closest broad incumbent in fashion-tech SaaS, and Unmade's Sales Director Bruno Mattia previously spent over a decade at Lectra, underscoring direct comparability.
- Gerber Technology: Gerber Technology is an established provider of CAD, PLM, and manufacturing automation solutions for the apparel industry. It is a broad incumbent offering overlapping capabilities in apparel production automation that compete with Unmade's factory OMS and production file generation.
Direct peers
- CLO Virtual Fashion: CLO Virtual Fashion provides 3D garment design and simulation software widely used by apparel brands for digital prototyping and visualization. It competes with UnmadeOS in the digital design-to-production layer for fashion and sportswear brands.
- Browzwear: Browzwear offers 3D apparel CAD software for fashion brands and manufacturers, enabling digital design, fit simulation, and true-to-life rendering. It competes directly with Unmade's visualization and design automation capabilities.
- Threekit: Threekit is a 3D product visualization and configuration platform used by brands to offer configurable products online. It competes with UnmadeOS in the configurator and visualization layer, particularly for made-to-order products.
- Optitex: Optitex provides 2D and 3D CAD/CAM solutions for apparel design, pattern making, and manufacturing. It competes with UnmadeOS in the digital design-to-production workflow for fashion brands and manufacturers.
- Tukatech: Tukatech offers CAD/CAM pattern-making, marker-making, and apparel production software to brands and manufacturers globally. It competes with Unmade in the apparel production automation and customization software layer.
Emerging players
- Vue.ai: Vue.ai provides AI-driven retail and fashion technology solutions including product tagging, personalization, and on-model imagery. It overlaps with Unmade in the apparel customization and personalization layer for enterprise brands.
- Configura: Configura provides configurable product visualization and ordering software (CET Designer) for space planning and complex configurable products. It is an adjacent configurator platform relevant to Unmade's customizable product experiences.
- Style.me: Style.me offers virtual try-on and 3D apparel visualization technology for e-commerce. It overlaps with Unmade's visualization capabilities for custom apparel shopping experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
UNMADE social profiles
Digital presenceUNMADE compliance and trust
Trust signalCompliance2 records
UNMADE financial estimates
Financial estimateRevenue estimate
Valuation estimate
UNMADE leadership team
Management profileNumber of profiles
Profiles8 records
UNMADE funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UNMADE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UNMADE
What does UNMADE do?
Unmade sells the UnmadeOS cloud-based SaaS platform that enables sportswear and apparel brands to automate custom product design, photo-realistic visualization, and on-demand manufacturing. The platform connects customer designs directly to production data using patented algorithms, automatically converting designs into manufacturing-ready files for print, knit, and cut operations. Customers include enterprise sportswear and fashion brands such as New Balance, Rapha, Castelli, Sportful, and Decathlon.
Is UNMADE a public or private company?
UNMADE is a private company. It is classified as corporate owned and is currently operating.
When was UNMADE founded?
UNMADE was founded in 2014. It employs 11 to 50 people.
Where is UNMADE based?
UNMADE is headquartered in London, United Kingdom, in the Europe region.
How does UNMADE make money?
Two revenue lines are on record. Subscription Software (UnmadeOS) is the primary driver. The others are professional Services & Onboarding.
Who are UNMADE's main competitors?
Broad incumbents on record are Lectra and Gerber Technology. Direct peers are CLO Virtual Fashion, Browzwear, Threekit, Optitex and Tukatech. Emerging players are Vue.ai, Configura and Style.me.
Does UNMADE have an API?
Yes. RESTful API that enables automated production file generation, order management, e-commerce and ERP system integrations to create POs and invoices, and access to cloud-rendered images for post-purchase marketing. The platform provides API access for large factories with existing OMS systems. Developer documentation is at engineering.unmade.com/api-docs.
What industry is UNMADE in?
UNMADE's product category is Apparel Manufacturing Software. Its primary akta.pro industry code is CRAMACAK, Sportswear Customization & Printing Retail, with a secondary code of MPACAFAE, Creator Merchandise & Print-on-Demand Platforms. Its NAICS code is 33992 and its SIC code is 3949.