AT Internet
AT Internet, founded in 1996 in Mérignac, France, is a digital analytics company that helps enterprises measure audience behavior and optimize digital performance across channels.
- Company typePrivate
- Founded1996
- HeadquartersMérignac, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What AT Internet does
AT Internet, founded in 1996 and headquartered in Mérignac, France, is a digital analytics provider that helps companies measure their audience and optimize digital performance across all channels. The firm operates in the enterprise digital analytics and audience measurement category, serving organizations that need visibility into multi-channel digital behavior and performance optimization. AT Internet has operated continuously for nearly three decades and maintains a workforce in the 101-250 employee band, indicating a mature mid-market European SaaS profile.
The company's capital history includes three disclosed funding rounds totaling approximately $18.6 million from French institutional investors. The earliest round in September 2009 (~$5.88M) was led by IRDI-ICSO and IRDI; the largest round in June 2013 (~$8.26M) was led by IXO Private Equity with participation from Omnes Capital; and the most recent round in May 2016 (~$4.45M) was backed by Bpifrance and Crédit Industriel et Commercial. AT Internet has not disclosed a funding round in the subsequent roughly nine-year window, which may suggest cash-flow self-sufficiency or limited capital deployment data in the input.
AT Internet is led by founder Alain Llorens as President alongside Mathieu Llorens as Managing Director / CEO, supported by a specialized executive team including a CTO (Vincent Lataste), Chief Customer Officer (Jean Baptiste Roux), Chief Product Officer (Cedric Ferreira), and a Director of Product Support (Bruno Roy Contancin). The combination of founder continuity and dedicated product, technology, and customer-facing C-suite roles is consistent with a stable, mature enterprise analytics business. The input does not provide detailed product module specifications, named customer logos, or pricing structure for AT Internet.
AT Internet firmographics
Firmographics- Name
- AT Internet
- Legal name
- Piano Software Inc.
- Website
- https://atinternet.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AT Internet, founded in 1996 in Mérignac, France, is a digital analytics company that helps enterprises measure audience behavior and optimize digital performance across channels.
- Ownership category
- akta.pro rank
AT Internet industry classification
Industry- Product category
- Digital Analytics
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
Keywords
Where AT Internet is headquartered
LocationHeadquarters
- HQ city
- Mérignac
- HQ country
- France
- HQ region
- Europe
Markets served
AT Internet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: Integrated platform providing analytics, audience management, activation, and amplification capabilities under a unified subscription model targeting enterprise digital businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing - quote-based |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
AT Internet product offering
Product offeringCore offering
AT Internet sells digital analytics software that helps companies measure their audience and optimise their digital performance across all channels (web, mobile, apps). The company's solutions enable organisations to consolidate cross-channel digital measurement and derive actionable insights to improve digital outcomes.
Product overview
Piano is a digital customer engagement platform with a modular architecture. The core platform consists of four main products: Analytics (for data analysis and reporting), Activation (for audience engagement and conversion), Audience (customer data platform for segmentation), and Amplifier (for social audience growth). These products share a unified platform architecture that enables real-time segmentation, personalization, and analytics. Sub-modules include Customer Data Integration, Customer Data Segmentation, Customer Data Activation, Data Democratization, Data Management, Data Sources, Data Mining, Data Unification, Journey Orchestration, Subscription Management, Print Subscriptions, Identity Management, Social Media Distribution, Newsletters + Notifications, and Campaign Optimization. The platform completes the loop between segmentation, personalization, and analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Analytics: Precision, compliance, and flexibility in one unified solution.
- Activation
- Audience
- Amplifier
Quantifiable outcome
- Le Devoir turned a traffic crisis into a revenue breakthrough using Piano's dynamic paywall
Companies that use AT Internet
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
AT Internet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AT Internet partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights2 records
AT Internet competitors and assessment
Company assessmentEmerging players
- Mixpanel: Product analytics SaaS offering event-based user behavior analysis. Increasingly competing for the same digital analytics budget that historically went to web-centric tools like AT Internet.
- Amplitude: Product analytics platform focused on event-based behavioral analysis. Represents the next-generation analytics paradigm that could displace traditional web-centric measurement vendors like AT Internet.
Direct peers
- Chartbeat: Real-time content and audience analytics platform for digital publishers. Overlaps with AT Internet in media/publishing use cases and competes for the same news and content-site buyers.
- Piano: Digital customer engagement platform combining analytics, audience segmentation, and activation. Acquired AT Internet and is now both a parent and an overlapping competitor in digital revenue optimization analytics.
- Matomo: Open-source web analytics platform with a strong privacy-first, GDPR-compliant positioning. Targets the same privacy-conscious European enterprise and public-sector buyers as AT Internet.
- Contentsquare: Paris-based digital experience analytics platform serving enterprise brands across web and app. Direct competitor to AT Internet in the European digital audience and behavior analytics category with overlapping ICP.
- Piwik PRO: Privacy-first enterprise web analytics suite targeting regulated industries (finance, healthcare, government) in Europe. Closely overlaps with AT Internet's GDPR-compliant European enterprise positioning.
Broad incumbents
- Comscore: Established cross-platform audience measurement company for media, advertising, and entertainment. Competes with AT Internet in digital audience measurement, particularly for media buyers and large publishers.
- Adobe Analytics: Enterprise-grade cross-channel analytics offering bundled into the Adobe Experience Cloud. Competes with AT Internet for large-enterprise analytics RFPs and benefits from broader martech suite lock-in.
- Google Analytics: Free, dominant web analytics platform owned by Google. Defines the baseline expectation for digital measurement and exerts the strongest pricing pressure on AT Internet across SMB and mid-market segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
AT Internet social profiles
Digital presenceAT Internet financial estimates
Financial estimateRevenue estimate
Valuation estimate
AT Internet leadership team
Management profileNumber of profiles
Profiles6 records
AT Internet funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AT Internet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AT Internet
What does AT Internet do?
AT Internet sells digital analytics software that helps companies measure their audience and optimise their digital performance across all channels (web, mobile, apps). The company's solutions enable organisations to consolidate cross-channel digital measurement and derive actionable insights to improve digital outcomes.
Is AT Internet a public or private company?
AT Internet is a private company. It is classified as venture growth investor backed and is currently operating.
When was AT Internet founded?
AT Internet was founded in 1996. It employs 101 to 250 people.
Where is AT Internet based?
AT Internet is headquartered in Mérignac, France, in the Europe region.
How does AT Internet make money?
One revenue line is on record: platform Subscription.
Who are AT Internet's main competitors?
Emerging players on record are Mixpanel and Amplitude. Direct peers are Chartbeat, Piano, Matomo, Contentsquare and Piwik PRO. Broad incumbents are Comscore, Adobe Analytics and Google Analytics.
Does AT Internet have an API?
Yes. AT Internet exposes a public API. Developer documentation is at docs.piano.io.
What industry is AT Internet in?
AT Internet's product category is Digital Analytics. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality. Its NAICS code is 513210 and its SIC code is 7374.