FURRYTAIL

Name

FURRYTAIL

Legal name

Hangzhou Furrytail Technology Co., Ltd. (杭州吾尾科技有限公司)

Website

https://furrytail-pet.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Furrytail (尾巴生活) is a Hangzhou-based Chinese pet lifestyle brand founded in 2018 that designs, markets and distributes cat-focused raw nutrition products, smart feeders and hygiene accessories across 12,000+ offline stores, 12+ e-commerce platforms and 10 international markets, targeting premium urban cat owners.

Ownership category

akta.pro rank

Product category

Premium Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Functional & Veterinary Diet Pet Food (CRADAFAF)

akta.pro secondary industry

Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB)

Keywords

• Premium cat food
• Raw pet nutrition
• BARF diet products
• Pet lifestyle products
• Smart pet feeders

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Pet Food Products: Revenue from raw meat freeze-dried products, BARF meal patties, and wet food cans under RAW8:1:1 product line
2. Pet Supplies: Revenue from smart feeders and other pet accessories
3. Clean Products: Revenue from pet cleaning products line

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

FURRYTAIL (尾巴生活) is a Chinese cat lifestyle brand that manufactures and sells premium raw cat food products under its proprietary RAW8:1:1 BARF (Biologically Appropriate Raw Food) standard, formulated with 80% muscle tissue, 10% liver and organ tissue, and 10% meaty bones. The product portfolio also includes a Clean Series for cat hygiene and an Accessories Series featuring smart feeders and other cat care items, distributed through Chinese e-commerce platforms, offline retail stores, and international exclusive distributors.

Product overview

Furrytail is a cat-focused brand offering a diversified product portfolio centered on raw food nutrition solutions. The core offering includes the RAW8:1:1 Raw Food Series (freeze-dried raw food, raw food cakes, and main meal cans), the Clean Series for cat hygiene, and the Accessories Series featuring smart feeders. The brand pioneered the RAW8:1:1 raw food gold standard, representing the PMR (Prey Model Raw) feeding approach with scientifically formulated 80:10:10 muscle-organ-bone ratios. Founded in 2018 and headquartered in Hangzhou, Furrytail serves the Chinese domestic market through major e-commerce platforms and physical retail stores.

Differentiator

Problem solved

Functional benefit

Brands

• RAW8:1:1 生骨肉系列 (Raw Bone and Meat Series): Premium raw bone and meat product line with 80% muscle tissue + 10% liver and other organ tissue + 10% meaty bones formula, redefining cat main food solutions.

Products and services

• RAW8:1:1 Raw Food Series (生骨肉系列) Premium raw cat food products following the proprietary RAW8:1:1 formula (80% muscle tissue + 10% liver and organ tissue + 10% meaty bones), including freeze-dried raw food, raw food cakes, and main meal cans. Designed for urban cat owners seeking biologically appropriate, science-based nutrition.
• Clean Series (清洁系列) Cleaning and hygiene products for cats, providing fresh and comfortable hygiene solutions for feline owners.
• Accessories Series (用品系列) Cat care accessories including the Smart Feeder (食光机) and other cat lifestyle products with refined design aesthetics for urban cat owners.
• Smart Feeder (食光机智能喂食器) Intelligent cat food dispenser integrated with the Xiaomi ecosystem; set a pet industry crowdfunding record on the Xiaomi platform.

Quantifiable outcome

• Smart feeder crowdfunding raised CNY 6.06 million, setting pet industry record on Xiaomi platform
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• University of PennsylvaniaflagshipStrategic or Co-development PartnerFirst Chinese pet brand to establish strategic cooperation with University of Pennsylvania (2020); academic credibility partnership in veterinary science and pet nutrition research
• World Small Animal Veterinary Association (WSAVA)flagshipStrategic or Co-development PartnerStrategic partnership signed in 2020; first Chinese pet brand to cooperate with global veterinary association; enhances brand authority in pet health and nutrition standards
• Pet Industry Home (宠业家)coreStrategic or Co-development PartnerJointly hosted 2021 Cat Nutrition and Health Summit at Lakefront University; collaborated on industry thought leadership and professional content development

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Royal Canin: Global premium pet food brand (Mars Petcare) with strong veterinary-channel distribution and breed/life-stage specific formulations; competes with Furrytail at the premium end of Chinese cat food market with deeper resources and broader portfolio.
• Yantai China-Pet Foods (中宠股份): Listed Chinese pet food manufacturer with broad product portfolio across treats, wet food, and dry food; competes with Furrytail across multiple premium and mid-tier categories in China.
• Nestle Purina: Global pet food leader with extensive China presence across mainstream and premium tiers; competes broadly with Furrytail's premium cat food offering with significantly larger marketing and R&D resources.

Direct peers

• Nourse (卫仕): Chinese pet nutrition brand specializing in supplements, functional nutrition, and premium pet food; comparable to Furrytail in science-driven, premium positioning targeting health-conscious Chinese pet owners.
• Stella & Chewy's: US-based pioneer of raw and freeze-dried pet food with proprietary raw nutrition formulations; highly comparable to Furrytail's RAW8:1:1 BARF positioning and target consumer (premium, health-conscious pet owners).
• Beerge (比瑞吉): Premium Chinese pet food brand focused on natural, science-based nutrition for cats and dogs; competes directly with Furrytail in the premium Chinese cat food category with a similar science-led positioning.
• Myfoodie (麦富迪): One of China's largest domestic pet food brands offering premium kibble, treats, and wet food for cats and dogs; directly competes with Furrytail in Chinese premium cat food and shares overlapping distribution through Tmall and offline retail.
• Open Farm: Premium North American raw and gently cooked pet food brand with strong sustainability and ingredient sourcing story; comparable to Furrytail in raw nutrition science positioning and premium pricing tier.
• Primal Pet Foods: US pioneer in freeze-dried raw pet food with proprietary formulations and BARF-style positioning; one of the most direct international analogs to Furrytail's RAW8:1:1 raw cat food approach.

Regional players

• Petstar (佩蒂股份): Listed Chinese pet food company specializing in functional treats and premium nutrition; comparable to Furrytail in China premium pet food market with overlap in distribution channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FURRYTAIL